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Rachmat Hidayat
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INDONESIA
Open Access Indonesia Journal of Social Sciences
Published by Universitas Sriwijaya
ISSN : -     EISSN : 27224252     DOI : https://doi.org/10.37275/oaijss.v2i2.16
Core Subject : Humanities, Social,
Humanities Social Sciences
OAIJSS invites manuscripts in the various topics including : 1. Public Policy and Administration 2. Sociology 3. Communication Science 4. International Relation.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 249 Documents
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The Effect of Product, Price and Promotion on Purchase Decision-Mediated by Customer Satisfaction of Oriflame M3 Network Community Sugiono, Edi; Sri Widiastutik
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 2 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i1.39

Abstract

This study was aimed to analyse the effect of product, price, promotion, customer satisfaction, purchase decision. The study participant was 125 people. data were collected by questionnaires and structural equation model (SEM) were applies as an analysis technique. The results analysis showed that product quality, price, personal selling have positive and significant effect on the customer satisfaction and customer loyalty. The implication is product quality, price, personal selling need to be increased in order to customer satisfaction and customer loyalty.
The Effect of Product Quality, Price and Personal Selling on Customer Satisfaction and Loyalty of Herbalife Customers Suharyono; Novi Pahlamalidie
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 1 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i1.40

Abstract

This research was aimed to analyse the effect of product quality, price, personal selling to customer satisfaction and loyalty. The participant of this study was 125 people. Data were collected by questionnaires and structural equation model (SEM) were applies as an analysis technique. The results analysis showed that product quality, price, personal selling have positive and significant effect on the customer satisfaction and customer loyalty. The implication is product quality, price, personal selling need to be increased in order to customer satisfaction and customer loyalty.
The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa) Sugiono, Edi; Andini Nurwulandari; Christiani Junita
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 3 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i1.41

Abstract

The research objective is to determine the effect of: marketing mix variables (product, price, location and promotion) on purchasing decision variables, marketing mix variables on customer satisfaction variables, purchasing decision variables on customer satisfaction variables at Royal Garden Residence Bali housing with purchase decisions as a mediating variable. This research was conducted in the city of Bali, with the object of research being the residential consumers of Royal Garden Residence Bali as the population in this study, with a sample size of 150 respondents and using random sampling techniques. The data collection method is in the form of an online questionnaire via google form and whatsaap due to the situation in Indonesia which is currently being hit by the Covid-19 pandemic. The results of this study indicate that respondents have a good perception of the variable marketing mix, purchase decisions and post-purchase satisfaction Royal Garden Residence Bali. This is because the average value for all research variables is greater than 4 on the Likert scale. The results showed that the marketing mix variable both simultaneously and partially had a positive and significant effect on housing purchase decisions and the marketing mix variable had a positive and significant effect both simultaneously and partially on consumer satisfaction after purchasing Royal Garden Residence Bali housing, and purchasing decisions had a positive and significant effect. significant on consumer satisfaction after purchasing the Royal Garden Residence Bali housing. Then the research also proves that there is an indirect influence of the marketing mix variable on consumer satisfaction after purchasing the Royal Garden Residence Bali housing through the purchase decision. Promotion is the most dominant variable in increasing consumer purchasing decisions for Royal Garden Residence Bali housing.
The Effect of Product Quality, Price Perception and Promotion on Customer Satisfaction and its Impact on Customer Loyalty of PT Makmur Jaya Agro Pesticides Suharyono; Mifta Elfahmi
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 2 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i1.42

Abstract

This study aims to determine the direct effect of Product Quality, Price Perception and Promotion on Consumer Satisfaction of PT Makmur Jaya Agro's pesticides, as well as to determine the indirect effect of these variables on Customer Loyalty through Customer Satisfaction. As many as 160 respondents of PT Makmur Jaya Agro's pesticide consumers who came from the Subang Regency area were the objects of this study. The research model used the Structural Equation Model (SEM) with the help of analysis tools SPSS Version 26 and Lisrel Version 8.30. The results showed that Product Quality, Price Perception and Promotion had a positive and significant effect on Customer Satisfaction. Customer Satisfaction is an intervening variable dependent on customer loyalty where Product Quality, Price Perception and Promotion have a positive and significant effect on Customer Loyalty through Customer Satisfaction. This research can be useful for companies to identify, plan and manage steps and policies to increase Customer Satisfaction and Customer Loyalty.
Blended Learning with Science-Technology-Society Approachment: A Literature Review Huda, Nuril; Mustaji Mustaji; Fajar Arianto
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 2 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i2.44

Abstract

One of the efforts made so that humans are able and able to develop their potential is through a learning process. Blended learning encourages students to be more active and increases independence in learning. Students are required to learn and access material independently, and complete assignments given by the teacher, both individually and in groups. This literature review aims to discuss strategies for implementing blended learning as a student learning method. With the development of science and technology which is increasingly rapid, nowadays it has a lot to affect human life so that it can have a positive impact, namely improving the quality of life and making human work easier. The negative impact is that it can cause changes in the values, norms, rules, or morals of life adopted by the community. Therefore we need people who are able to think critically, creatively, logically and take the initiative in responding to issues in society that are caused by the impact of the development of science and technology, especially in the world of education.
Personal Data Protection Regulations to Support Investment in Indonesia Sumartono, Sumartono; Navalino, R Djoko Andreas; Wildan Akbar Hashemi Rafsanjani
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 2 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i2.45

Abstract

Indonesia is a country that can be categorized as a big country when viewed from the aspect of population. The total population of Indonesia in 2019 is around 269 million, making Indonesia the fourth most populous country in the world. Indonesia is also the third largest owner of online transactions in Asia and one of the countries with the largest internet access in the world. However, Indonesia is one of the countries that does not have regulations that protect the personal data of its people even though with a very large number of people and potential, Indonesia should be able to reflect from Singapore, Malaysia, Thailand and even Laos. The importance of this regulation is because people are now in the era of Big Data. The research method used in this study is a descriptive qualitative research method with data and observations, with literacy studies as an addition. This research expects the government's ability to manage policies to protect the personal data of the Indonesian people so that there is no misuse of public data by irresponsible individuals.
The Urgency of Indonesia Government to Dealing with Mercatilism from Developed Country Navalino, R Djoko Andreas; Sumartono Sumartono; Wildan Akbar Hashemi Rafsanjani
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 2 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i2.46

Abstract

This research is based on fact that with the global economic every people have a chance to cooperation with other. In that condition, the government of Indonesia are still ignorant with danger and impact of mercatilism. Prevention and regulation to face the mercatilism still appear unthinkable. The purpose of this research is to develop the awareness of the government of Indonesia towards prevention practice mercatilism in indonesia by reaching complete comprehension. The main object is the regulation to prevent mercatilsm from develope country to maintain sovereignty. This qualitative descriptive reasearch is based on fact and observation with literation as adjunct. The results of this research are expected to obtain insights to the government in establishing efficient policy related to economy management in advance, both in preventing and face of the mercatilism. This research expects awareness from the government toward the danger of mercatilism for develompent country and capability of the government in managing policies in economy related with mercatilism.
Marketing Strategy Using Porter's Five Force Model Approach: A Case Study of PT M-150 Indonesia Apriyanti, Eka
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 2 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i2.47

Abstract

The right strategy is an absolute necessity for a company. This study aims to formulate the right marketing strategy with the Porter's Five Force approach, namely rivalry among competing firms, Bargaining power of customers, Bargaining power of suppliers, Potential development of substitutes or substitution products, and potential entry of new competitors. The research uses qualitative methods based on interviews to gather information. Interviews were conducted with the general manager, national sales manager, logistic manager, and marketing manager to ensure that the information complete. Results show that currently, PT M-150 Indonesia has a weak positioning compared to competitors' products. PT M-150 Indonesia has not been able to distribute its products to all layers of the market and M-150 products get a negative perception in society that these products will harm health. With these results, it is concluded that the right strategy to use is a strategy to create new value so that product positioning is stronger, strengthen distribution channels so that products are available in the market, besides that, socialization must be carried out by PT M-150 Indonesia to eliminate negative perceptions of the product.
Designing Accounting Information Systems for Primary Cash Receipts and Expenditures in Open ERP-based Retail Units (ODOO) Putri Navalina, Ivana Larasati; Ludfi Djajanto; Ari Kamayanti
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 3 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i2.48

Abstract

Over time, this type of cooperative business slowly begins to lose its existence due to increasingly fierce business competition. This is because the role of cooperatives, which is identical to the provision of basic foodstuffs for the needs of the community, has now been taken over by the existence of supermarkets both in cities and in the regions. This is due to the influence of the industrial technology revolution 4.0 which requires business people to continue to be able to improve services and offer technology-based convenience so that it has an impact on customer satisfaction. This literature review aims to describe the role of the use of information technology systems for accounting for primary cash receipts and disbursements in cooperatives.
Best Practices and Challenges of Outcomes Based Education (OBE) in Social Sciences Instruction of Junior High School Students in Jolo, Sulu Lukman, Adamel K.
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 3 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i2.49

Abstract

Face with the demands of an ever changing global society, our country has in recent years made a shift in its educational landscape. Despite some doubts from the Filipino community, as early as June 2012 we have witness the nationwide implementation of K -12 curriculum in the basic education level as well as the pavement of an outcomes based education for the tertiary level spearheaded by the Commission on Higher Education last 2014. Amidst these swift changes in our education system are the perceived challenges and measures of effectiveness in the implementation of the said programs especially the k – 12 curriculum which is by nature centers on an outcomes based instruction or result – oriented. Corollary to this, there is a present exigency to determine the outcomes based instruction employed by teachers in the high school, its effectives, and perceived challenges. In line with such objectives, this humble work aimed at determining the different strategies used by social sciences teachers at the Mindanao State University – Sulu and the Sulu College of Technology. It also distinguished the level of effectiveness of the OBE strategies in social sciences as perceived by social sciences teachers and students of the two well – known institutions in Sulu. Furthermore, the researcher also looked into the perceived challenges encountered by the respondents in their implementation of an outcomes based instruction.

Page 5 of 25 | Total Record : 249

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