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Jurnal Ekonomi Bisnis Manajemen Prima
Published by Universitas Prima Indonesia
ISSN : 2685984X     EISSN : 2685984X     DOI : https://doi.org/10.34012
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi Bisnis Manajemen Prima merupakan jurnal ilmiah online yang diterbitkan secara berkala oleh Fakultas Ekonomi Universitas Prima Indonesia dan teregistrasi oleh LIPI dengan SK ISSN 0005.2685984X/JI.3.1/SK.ISSN/2019.08 pada Agustus 2019. Jurnal Ekonomi Bisnis Manajemen Prima menerima artikel hasil riset dari para peneliti baik dosen, mahasiswa maupun praktisi dalam bidang ekonomi, manajemen dan bisnis yang belum pernah diterbitkan pada jurnal lain. Artikel dapat berupa hasil kajian teoritis maupun hasil penelitian yang ditulis dalam bahasa Indonesia atau bahasa Inggris. Jurnal Manajemen Bisnis Manajemen Prima terbit pada bulan Februari dan Agustus pada setiap tahunnya dengan publikasi versi online. Description: *Fokus Jurnal : - Ekonomi - Bisnis - Manajemen Keuangan - Manajemen Sumber Daya Manusia - Manajemen Pemasaran - Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 193 Documents
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Difusi Model Live Commerce Tiongkok dalam Ekosistem Shopee Live dan Implikasinya terhadap Kompetensi Bahasa Mandarin Vokasional di Sektor E-Commerce Indonesia Lisa, Mei; Romy, Elly; Wenny; Utama, Kevin
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 7 No. 2 (2026): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v7i2.8007

Abstract

Digital transformation has accelerated the rise of live commerce as a major innovation within the global e-commerce ecosystem, with China emerging as a leading pioneer whose practices have increasingly shaped other markets, including Indonesia. This study investigates the diffusion and adaptation of the Chinese live commerce model through Shopee Live in Indonesia, examines the effects of live commerce stimuli on Generation Z consumers’ purchasing behaviour, and explores the structural implications for vocational Mandarin language competencies in cross-border e-commerce. Adopting a quantitative descriptive–explanatory design, the study employs the Stimulus–Organism–Response framework and the Elaboration Likelihood Model to explain consumer decision-making processes. Data were collected via an online questionnaire administered to 112 Indonesian Generation Z consumers who actively use Shopee Live and were analysed using descriptive and explanatory statistical methods. The findings demonstrate that live commerce stimuli—particularly price promotions, real-time interaction, and host persuasion—significantly influence purchase intention and impulsive buying behaviour, with persuasive effects operating predominantly through the peripheral route. Furthermore, the results reveal a strong interconnection between Shopee Live and cross-border supply chains dominated by Chinese suppliers. This indicates that the diffusion of the live commerce model extends beyond shaping digital consumption patterns to restructuring cross-border business interactions. Consequently, the study underscores the growing strategic importance of vocational Mandarin language competencies that are practical, industry-oriented, and culturally sensitive. It concludes that vocational Mandarin proficiency constitutes a critical component of human resource development in Indonesia’s e-commerce sector amid the intensification of cross-border digital economic integration.
THE INFLUENCE OF WORK BEHAVIOR ON EMPLOYEE PERFORMANCE THROUGH THE WORK ENVIRONMENT AT THE REGIONAL FINANCIAL AND ASSET MANAGEMENT AGENCY OF LABUHAN BATU REGENCY Nugraha, Muhammad Bagus; Faris, Salman; Sahbana, Agung
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 7 No. 2 (2026): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v7i2.8009

Abstract

The decline in the quality of a bureaucracy is often caused by employees who are less than optimal in carrying out their duties. Therefore, this study will examine the influence of work behavior on employee performance through the work environment at the Regional Financial and Asset Management Agency (BPPA) of Labuhanbatu Regency. Data collection in this study used quantitative methods, and analysis utilized Structural Equation Modeling (SEM). The research population was all employees at the Regional Financial and Asset Management Agency of Labuhanbatu Regency and agencies related to the institution. Data collection and collection involved field observation and questionnaires. The study concluded that work behavior positively influences the work environment. Work behavior also positively influences employee performance. Furthermore, the work environment positively influences employee performance. Finally, work behavior positively influences employee performance through the work environment at the Regional Financial and Asset Management Agency (BPPA) of Labuhan batu Regency.
PERAN EDUKASI LITERASI KEUANGAN DAN PERILAKU KEUANGAN DALAM MENINGKATKAN PERTUMBUHAN USAHA BERKELANJUTAN (UMKM YOGYAKARTA ) Sofiati; Linawati
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 7 No. 2 (2026): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v7i2.7744

Abstract

The growth of sustainable MSMEs is still hampered by low levels of financial literacy and financial behavior of business actors in managing their finances. This study aims to analyze the role of financial literacy education and financial behavior in increasing the growth of sustainable MSMEs in Yogyakarta. This study uses a descriptive qualitative approach with interview, observation, and documentation techniques on business actors who have participated in financial literacy and financial behavior education programs in community service activities. The results of the study indicate that financial literacy education plays a role in increasing sustainable business growth. With a variety of educational themes, participants are able to implement them in managing finances, thus impacting the increase in sustainable business growth. The findings of this study are the results of education in the community service program that with different financial literacy education themes and different business characteristics, business actors are able to achieve sustainable business growth. In addition, to improve business actors in financial behavior, it is necessary to find a training model and mentoring in financial management. The results of this study contribute to business actors to always improve their understanding of financial literacy and financial behavior so that business sustainability develops. The results of this study also serve as input for further research. The results of community service activities should be continued as research material so that there is real synergy in developing MSME business growth.

Page 20 of 20 | Total Record : 193

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