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Jurnal Ekonomi Bisnis Manajemen Prima
Published by Universitas Prima Indonesia
ISSN : 2685984X     EISSN : 2685984X     DOI : https://doi.org/10.34012
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi Bisnis Manajemen Prima merupakan jurnal ilmiah online yang diterbitkan secara berkala oleh Fakultas Ekonomi Universitas Prima Indonesia dan teregistrasi oleh LIPI dengan SK ISSN 0005.2685984X/JI.3.1/SK.ISSN/2019.08 pada Agustus 2019. Jurnal Ekonomi Bisnis Manajemen Prima menerima artikel hasil riset dari para peneliti baik dosen, mahasiswa maupun praktisi dalam bidang ekonomi, manajemen dan bisnis yang belum pernah diterbitkan pada jurnal lain. Artikel dapat berupa hasil kajian teoritis maupun hasil penelitian yang ditulis dalam bahasa Indonesia atau bahasa Inggris. Jurnal Manajemen Bisnis Manajemen Prima terbit pada bulan Februari dan Agustus pada setiap tahunnya dengan publikasi versi online. Description: *Fokus Jurnal : - Ekonomi - Bisnis - Manajemen Keuangan - Manajemen Sumber Daya Manusia - Manajemen Pemasaran - Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 249 Documents
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Difusi Model Live Commerce Tiongkok dalam Ekosistem Shopee Live dan Implikasinya terhadap Kompetensi Bahasa Mandarin Vokasional di Sektor E-Commerce Indonesia Lisa, Mei; Romy, Elly; Wenny; Utama, Kevin
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 7 No. 2 (2026): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v7i2.8007

Abstract

Digital transformation has accelerated the rise of live commerce as a major innovation within the global e-commerce ecosystem, with China emerging as a leading pioneer whose practices have increasingly shaped other markets, including Indonesia. This study investigates the diffusion and adaptation of the Chinese live commerce model through Shopee Live in Indonesia, examines the effects of live commerce stimuli on Generation Z consumers’ purchasing behaviour, and explores the structural implications for vocational Mandarin language competencies in cross-border e-commerce. Adopting a quantitative descriptive–explanatory design, the study employs the Stimulus–Organism–Response framework and the Elaboration Likelihood Model to explain consumer decision-making processes. Data were collected via an online questionnaire administered to 112 Indonesian Generation Z consumers who actively use Shopee Live and were analysed using descriptive and explanatory statistical methods. The findings demonstrate that live commerce stimuli—particularly price promotions, real-time interaction, and host persuasion—significantly influence purchase intention and impulsive buying behaviour, with persuasive effects operating predominantly through the peripheral route. Furthermore, the results reveal a strong interconnection between Shopee Live and cross-border supply chains dominated by Chinese suppliers. This indicates that the diffusion of the live commerce model extends beyond shaping digital consumption patterns to restructuring cross-border business interactions. Consequently, the study underscores the growing strategic importance of vocational Mandarin language competencies that are practical, industry-oriented, and culturally sensitive. It concludes that vocational Mandarin proficiency constitutes a critical component of human resource development in Indonesia’s e-commerce sector amid the intensification of cross-border digital economic integration.
THE INFLUENCE OF WORK BEHAVIOR ON EMPLOYEE PERFORMANCE THROUGH THE WORK ENVIRONMENT AT THE REGIONAL FINANCIAL AND ASSET MANAGEMENT AGENCY OF LABUHAN BATU REGENCY Nugraha, Muhammad Bagus; Faris, Salman; Sahbana, Agung
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 7 No. 2 (2026): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v7i2.8009

Abstract

The decline in the quality of a bureaucracy is often caused by employees who are less than optimal in carrying out their duties. Therefore, this study will examine the influence of work behavior on employee performance through the work environment at the Regional Financial and Asset Management Agency (BPPA) of Labuhanbatu Regency. Data collection in this study used quantitative methods, and analysis utilized Structural Equation Modeling (SEM). The research population was all employees at the Regional Financial and Asset Management Agency of Labuhanbatu Regency and agencies related to the institution. Data collection and collection involved field observation and questionnaires. The study concluded that work behavior positively influences the work environment. Work behavior also positively influences employee performance. Furthermore, the work environment positively influences employee performance. Finally, work behavior positively influences employee performance through the work environment at the Regional Financial and Asset Management Agency (BPPA) of Labuhan batu Regency.
PERAN EDUKASI LITERASI KEUANGAN DAN PERILAKU KEUANGAN DALAM MENINGKATKAN PERTUMBUHAN USAHA BERKELANJUTAN (UMKM YOGYAKARTA ) Sofiati; Linawati
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 7 No. 2 (2026): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v7i2.7744

Abstract

The growth of sustainable MSMEs is still hampered by low levels of financial literacy and financial behavior of business actors in managing their finances. This study aims to analyze the role of financial literacy education and financial behavior in increasing the growth of sustainable MSMEs in Yogyakarta. This study uses a descriptive qualitative approach with interview, observation, and documentation techniques on business actors who have participated in financial literacy and financial behavior education programs in community service activities. The results of the study indicate that financial literacy education plays a role in increasing sustainable business growth. With a variety of educational themes, participants are able to implement them in managing finances, thus impacting the increase in sustainable business growth. The findings of this study are the results of education in the community service program that with different financial literacy education themes and different business characteristics, business actors are able to achieve sustainable business growth. In addition, to improve business actors in financial behavior, it is necessary to find a training model and mentoring in financial management. The results of this study contribute to business actors to always improve their understanding of financial literacy and financial behavior so that business sustainability develops. The results of this study also serve as input for further research. The results of community service activities should be continued as research material so that there is real synergy in developing MSME business growth.
The THE EFFECT OF DISTRIBUTION CHANNEL AND SERVICE QUALITY ON PURCHASING DECISION AT PT. MULTI ARTHA UNIVERSINDO MEDAN Nazmi, Hendra
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 1 No. 1 (2019): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v1i1.408

Abstract

PT. Multi Artha Universindo Medan is a company engaged in the sale of socks of Mundo Brand. In its operation, the selling of socks Mundo brand decreased because customers decided not to buy goods at the company. The problems was caused by the bad distribution channels and the lack of service quality. The theories used in this research are those relating to Marketing Management, which deals with distribution channels, service quality, and purchase decisions. This research used quantitative approach. This is a quantitative descriptive research. The nature of this research is descriptive explanatory. Population and sample in this research were 123 regular customers of PT. Multi Artha Universindo Medan totaling 123 customers. Data collection techniques used were interviews, questionnaires, and documentation study. The data source of this research were primary and secondary data. The coefficient of determination showed that Adjusted R Square is 0.204 which means that 20.4% of customers purchase decision variable variation can be explained by variations in the distribution channels and the variable quality of service and the remaining 80.6% was affected by other factors not examined such as advertising, service quality, etc. The result of the hypothesis revealed that the distribution channel partially has a significant effect on purchase decisions of customers at PT. Multi Artha Universindo Medan. Service quality partially has a significant effect on purchase decisions of customers at PT. Multi Artha Universindo Medan. Distribution channels and quality of service simultaneously have a significant effect on customer decisions at PT. Multi Artha Universindo Medan. The conclusion of this study is that simultaneously and partially, distribution channels and service quality variables have a significant effect on the purchasing decisions of customers at PT. Multi Artha Universindo Medan. Keywords: Distribution Channels, Service Quality, Purchasing Decisions
PENGARUH PENGETAHUAN DAN PERILAKU KEUANGAN TERHADAP PERKEMBANGAN UMKM DI PROVINSI SUMATERA UTARA Manullang, januardin
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 1 No. 1 (2019): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v1i1.410

Abstract

The success of a development is synonymous with the creation of the rate of economic development and the high absorption of labor. One of the real sectors that can reduce unemployment is micro, small and medium enterprises or often abbreviated as MSMEs. In MSME activities, MSME actors must master good financial management to ensure effective financial management. The research consists of independent variables namely financial knowledge (X1) and financial behavior (X2), the dependent variable is the effectiveness of financial management (Y). The purpose of this study is to find out and analyze the influence of knowledge and financial behavior on the development of MSMEs in. The benefits of the research are as input in improving the development of MSMEs, and as one of the requirements in the selection process for admission to the USU Faculty of Economics's Doctor of Management Science Program. This research was conducted in North Sumatra, the approach used in this study was a survey approach, the type of research was quantitative descriptive research, the nature of the research was explanatory research, the population in this study were MSMEs in North Sumatra, namely 2,857,124 MSMEs. the number of research samples is 400 respondents taken randomly by using the Slovin formula, 30 respondents used for valid tests and real tests taken outside the study sample. Data collection techniques were carried out by interviews (interviews), questionnaires, and decomme. This study uses the Statistical Package for the Social Sciences (SPSS) program with a multiple regression equation as follows: Sub Model: Y = a + b1X1 + b2X2 e. F value calculated = 17,015> F table = 3.02 and significance probability 0,000 <0,05, then H1 is accepted, meaning that financial knowledge and behavior simultaneously have a positive and significant effect on the development of MSMEs. The value of t count> t table or 3,633> 0,097, and the significance of 0,000 <0,05, then Ha is accepted, meaning financial knowledge has a positive and significant effect on the development of MSMEs. The value of t count> t table or 4.142> 0.097, and the significance of 0,000 <0.05, Ha is accepted, meaning financial behavior has a positive effect and significance <0.05, Ha is accepted, meaning financial behavior has a positive and significant effect on the development of MSMEs. Keywords: Knowledge, behavior,financial management.
PENGARUH PELATIHAN DAN KOMPETENSI TERHADAP KINERJA KARYAWAN Ginting, Kristi Endah Ndilosa
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 1 No. 1 (2019): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

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Abstract

Abstract: Human resources become­­ spotlight as well as foundation for the organization in order to survive in today’s era of globalization. This has to be supported by good training in order to improve the performance of employees that need to be strengthened by competency. The purpose of this study is to determine how much Training influences Performance while being moderated by Competency at the office of Ministry of Commerce Directorate of Metrology Regional I Medan. The methods used in this research are descriptive method and verification method. Analysis tools used are descriptive statistics, regression analysis, validity test, reliability terst and pure moderator. Research results descriptively show that Training, Competency and Performance of Employees at the Ministry of Trade Metrology Directorate Region I are in good condition. Simultaneously, results show that Training had no significant effect on the Performance of employees while being moderated by Competency of employees.
THE EFFECT OF COMMUNICATION AND WORK STRESS ON EMPLOYEE PERFORMANCE AT PT. SINAR SOSRO TANJUNG MORAWA Yunior, Khomeiny; Reji Pertiwi, Manzilina
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 1 No. 1 (2019): Jurnal Ekonomi Bisnis Manajemen Prima
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Abstract

ABSTRACTTHE EFFECT OF COMMUNICATION AND WORK STRESS ON EMPLOYEE PERFORMANCE AT PT. SINAR SOSRO TANJUNG MORAWAMANZILINA REJI PERTIWI(1)Major: AccoungingFaculty of Economy, University of Prima IndonesiaKHOMEINY YUNIOR(2)icom_yunior@yahoo.co.idOne determinant of a company progress is its human resources. A company or any business entity feels that the absence of qualified resources will lead tounachievable goal in the company. But it is often not realized, the company only makes employees or their resources as a means to achieve its goals rather than as individuals who have a need for recognition and awards. This study was conducted to investigate and examine the effect of communication and work stress on employee performance at PT. Sinar Sosro Morawa. The theory used include definition, the essence, the factors that affect the benefits and objectives, approaches and indicators of communication variables, the stress of work and performance. The research approach is quantitative while this type of research is descriptive quantitative research. The nature of research is descriptive explanatory. The population of the study were 238 employees. By using simple random sampling, 149 samples were obtained. The results showed that simultaneously or partially communications and job stress affect the performance of employees. The results of the test showed 15.8% of determination coefficient of variation of performance ondependent variable can be explained by the independent variable of communication and work stress. The conclusion of this study states that simultaneously and partially communication and work stress significantly affect the performance of employees at PT. Sinar Sosro Morawa.
PENGARUH DISIPLIN KERJA DAN KOMPETENSI KERJA TERHADAP KINERJA KARYAWAN PADA PT BERLIAN TRANSTAR ABADI MEDAN Wijaya, Hendry
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 1 No. 1 (2019): Jurnal Ekonomi Bisnis Manajemen Prima
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Abstract

Objek penelitian ini adalah PT. Berlian Transtar Abadi Medan yangmerupakan perusahaan jasa ekspedisi muatan kapal laut. Penelitian ini dilakukanuntuk menguji dan menganalisis pengaruh disiplin kerja dan kompetensi kerjaterhadap kinerja karyawan baik secara parsial dan secara simultan. Model penelitianmenggunakan analisis regresi linear berganda. Penelitian ini menggunakanpendekatan kuantitatif, jenis penelitian deskriptif kuantitatif dan sifat penelitianexplanatory. Populasi penelitian ini adalah 104 karyawan. Teknik pengambilandengan tingkat signifikansi 0,000 < 0,05). Secara parsial, disiplin kerja (nilai thitungdisiplin kerja sebesar 4,532 > ttabel 1,98373 dengan nilai signifikan sebesar 0,000 <0,05) dan kompetensi kerja (nilai thitung kompetensi kerja sebesar 4,052 > ttabel1,98373 dengan nilai signifikan sebesar 0,000 < 0.05) berpengaruh positif dansignifikan terhadap kinerja karyawan. Hasil uji koefisien determinasi menunjukkan23,9% dari variasi variabel dependen kinerja karyawan yang dapat dijelaskan olehvariabel independen disiplin kerja dan kompetensi kerja sedangkan sisanya sebesar76,1% dijelaskan oleh variabel lain yang tidak digunakan pada penelitian ini sepertimotivasi kerja, kompensasi, dan sebagainya.
THE ANALYSIS ON CANONICAL CORRELATION OF GLOBAL INDEX AND MACRO ECONOMY WITH INDONESIAN CAPITAL MARKET Amir, Afriza; Sadalia, Isfenti; Fachruddin, Khaira Amalia
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 1 No. 2 (2020): Jurnal Ekonomi Bisnis Manajemen Prima
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v1i2.523

Abstract

Capital market is one of the media which gives the opportunity for individual and insttutional investors to invest. The Indonesia Stock Exchange and Indonesian capital market has 11 types of stock priced index which as continously spread through printed and electronic mass media, as one of the guidelines for investor to invest in capital market. The development of indonesian capital market (LQ45 Index and IHSG Index) is closely related to global index and macro economy. The objective of the reseach was to examine the canonical correlation of global index (Dow Jones Index and EIDO Index) and macro economy (Rupiah Exchange Rate and SBI interest rate) with indonesian capital market (LQ45 Index and IHSG Index). The sample were limited to the period of 2011-2013 (36 months).The data were analyzed by using canonical correlation at the significant level of 5%. The result of the research showed that global index (Dow Jones Index and E10) and macro economy (rupiah exchange rate and SBI interest rate) had significant correlation with indonesian capital market (LQ45 and IHSG), with canonical coefficients perfect weight for L045 (1.00) and almost perfect for JCI (0.98). This means that the Dow Jones. EIDO exchange rate, interest rate SBI has a significant positive relationship towards LQ45 Index and IHSG Index are listed on the Indonesia Stock Exchange in the period 2011 to 2013 Individually Dow Jones (0.67), EIDO (0.54) and Exchange Rate (0.37) has a positive relationship with the capital market indices Indonesia (L045 Index and IHSG Index), which means when the Dow Jones. EIDO, and Rupiah Exchange high, then LQ45 and IHSG will be high, or vice versa when the Dow Jones, EIDO, and Exchange Rate is low, then the Index will be lower LQ45 and IHSG. Instead SBI rate (-0.29) had a negative correlation with stock market indices Indonesia (LQ45 Index and IHSG Index), which means if the SBI interest rate is high, then LQ45 and IHSG will be low, or vice versa when the Indonesian interest rate is low, then LQ45 and IHSG will be high
PENGARUH LABA BERSIH, ARUS KAS DAN RETURN ON EQUITY TERHADAP HARGA SAHAM SEKTOR PERBANKAN YANG TERDAFTAR DALAM INDEKS INFOBANK15 TAHUN 2016-2018 P., Jhon Lismart Benget.
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 1 No. 2 (2020): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v1i2.838

Abstract

Penelitian ini bertujuan untuk menguji pengaruh laba bersih, arus kas operasi, arus kas investasi, arus kas pendanaan dan Return On Equity terhadap harga saham sektor perbankan yang terdaftar dalam indeks infobank15 tahun 2016-2018. Populasi dalam penelitian ini adalah saham-saham perbankan indeks infobank15 yang terdaftar di Bursa Efek Indonesia pada tahun 2016-2018. Pengambilan sampel dilakukan dengan teknik purposive sampling. Hasil penelitian ini menunjukkan bahwa secara simultan laba bersih, arus kas operasi, arus kas investasi, arus kas pendanaan dan Return On Equity berpengaruh terhadap harga saham sektor perbankan yang terdaftar dalam indeks infobank15 tahun 2016-2018. Secara parsial hanya laba bersih yang berpengaruh terhadap harga saham sedangkan arus kas operasi, arus kas investasi, arus kas pendanaan dan Return On Equity tidak berpengaruh terhadap harga saham sektor perbankan yang terdaftar dalam indeks infobank15.

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