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Muhd Ar. Imam Riauan
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Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Published by Universitas Islam Riau
ISSN : 23030194     EISSN : 26151308     DOI : https://doi.org/10.25299/medium.2020.vol8(1).4820
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal medium menerima artikel naskah di bidang ilmu komunikasi yang sesuai dengan tradisi penelitian ilmu komunikasi (Semiotika, Sibernetika, Fenomenologi, Sosiopsikologis, Sosiokultural, Kritis, Retorika). Secara umum objek penelitian ilmu komunikasi yang diterbitkan dalam jurnal Medium adalah komunikator, pesan, media, khalayak, dan efek.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 176 Documents
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Peran Etika Komunikasi Publik Dalam Mencegah Pernyataan Kontroversial Pejabat Publik Zulafa, Izzuddin Rahmat; Putro, Adi Nugroho Susanto; Asih, Situ
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 14 No 1 (2026): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v14i1.27773

Abstract

This study aims to analyze the role of public communication ethics in preventing controversial statements (blunder statements) made by public officials. The research is motivated by the increasing number of officials’ statements that trigger public controversy and reduce public trust. This study applies communication ethics theory using a qualitative phenomenological approach. The research subjects are public officials in Wonogiri Regency, selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and analyzed using Interpretative Phenomenological Analysis (IPA). The findings reveal that communication ethics is understood as a reflective practice involving data verification, consideration of social impact, and the use of clear and empathetic language. Blunders are not solely caused by message errors but also by differences in interpretation between communicators and audiences. Additionally, the speed and accuracy of responses in providing clarification play a crucial role in managing communication crises. Therefore, communication ethics functions as both a preventive and strategic mechanism to maintain public trust and social stability.
Analisis Peran Influencer Medis dan Non-Medis dalam Pembentukan Persepsi Keamanan Produk Skincare di TikTok Oktarina Widyayana; Mardiana, Lisa
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 14 No 1 (2026): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v14i1.28003

Abstract

Studi ini meneliti peran influencer medis dalam membentuk persepsi tentang keamanan produk perawatan kulit melalui platform media sosial TikTok. TikTok, sebagai platform yang sangat berpengaruh, memungkinkan influencer medis untuk memberikan edukasi dan ulasan tentang produk perawatan kulit. Studi ini menggunakan Teori Pengaruh Sosial untuk menganalisis bagaimana otoritas, konsistensi, dan simpati dalam komunikasi influencer mempengaruhi persepsi audiens tentang keamanan produk. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan analisis tematik. Temuan menunjukkan bahwa otoritas influencer medis yang kredibel, konsistensi informasi yang diberikan, dan simpati yang dibangun antara influencer dan audiens mereka memainkan peran penting dalam memperkuat persepsi positif tentang keamanan produk perawatan kulit. Studi ini juga menekankan pentingnya transparansi dan akurasi informasi dalam membangun kepercayaan konsumen di media sosial.    
Implementasi Strategi KOL Marketing pada Kampanye Digital Elsheskin Ramdani, Ratu Chiandita Meidinah; Bachtiar, Willy
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 14 No 1 (2026): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v14i1.28036

Abstract

This study examines the implementation and effectiveness of Key Opinion Leader (KOL) Marketing in increasing awareness of Elsheskin’s digital campaign. This topic was selected because KOL-driven strategies have become increasingly influential in shaping consumer decisions, particularly within the highly competitive beauty industry driven by social-media trends. A descriptive qualitative method was employed, with data collected through observation, interviews, participation, and document analysis during a six-month internship. The findings show that KOL Marketing was carried out through structured planning and implementation stages, including KOL selection, trend-based brief development, product distribution, and performance monitoring. The application of Integrated Marketing Communication (IMC) principles such as consistency, complementarity, customer-centricity, cross-functional planning, and measurement supported message alignment across digital channels. The campaign resulted in 492 TikTok uploads reaching 383,201 users and 487 Instagram Reels reaching 325,365 users, supported by efficient CPV values (IDR 57.18 and IDR 67.34). These findings demonstrate that KOL Marketing plays a significant role in enhancing Elsheskin’s brand awareness and serves as a relevant strategic approach for optimizing digital campaign performance. Keywords: Integrated Marketing Communication, KOL Marketing, KOL Specialist
The Narasi Visual dan Konstruksi Makna Rumah pada Short Movie dari lagu Kita Usahakan Rumah itu Karya Sal Priadi RESTIA, NOVI; Hubbah, Zahratul; Reyzakhalis, Mohd
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 14 No 1 (2026): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v14i1.28042

Abstract

This study aims to analyze visual narratives and the construction of “home” meaning in the short movie “Kita Usahakan Rumah Itu” by Sal Priadi. This research is motivated by the growing production of music-based audiovisual works that convey complex emotional and symbolic messages representing home as both psychological and social space. This study employs a qualitative approach using Roland Barthes’ semiotic analysis to explore denotative, connotative, and mythological meanings within visual narratives. The research object is a short movie released on YouTube in 2024, with data collected through visual observation and scene documentation. The analysis identifies visual signs and interprets them within contemporary cultural contexts. The findings reveal that home is constructed not merely as a physical space but as a symbol of relationships, emotional struggles, hope, and identity negotiation. The visual narrative constructs the myth of home as something collectively built rather than owned. This study contributes to visual communication and media semiotics within contemporary digital culture.
Thrifting sebagai Ruang Publik Modern di Kalangan Remaja Indonesia: Sebuah Tinjauan Literatur Sistematis Zahratul Hubbah; Shasrini, Tessa; Restia, Novi Dini
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 14 No 1 (2026): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v14i1.28053

Abstract

This study aims to analyze the phenomenon of thrifting as a modern public sphere among Indonesian adolescents by examining its relationship with social media, consumer behavior, and sustainable consumption. The method used is a Systematic Literature Review (SLR) by analyzing relevant studies published within the last ten years. The findings indicate that thrifting has transformed from an alternative consumption activity into a modern lifestyle influenced by digital technological developments. Social media plays a significant role in shaping adolescents’ perceptions of second-hand clothing, shifting its image from being associated with poverty to becoming a trendy and sustainable lifestyle choice. Furthermore, thrifting functions as a digital public sphere that enables social interaction, information exchange, and identity formation among adolescents. However, the study also identifies the presence of an attitude–behaviour gap, referring to the discrepancy between environmental awareness and actual consumption behavior, where Generation Z still tends to engage in impulsive buying due to the influence of visual culture and social media. In this context, thrifting can be understood as a form of negotiation between sustainability values and modern consumption practices. This study concludes that thrifting is a multidimensional phenomenon reflecting the dynamics of consumption, communication, and sustainability in the digital era, and it holds potential as an alternative approach to promoting a more environmentally sustainable lifestyle.
Persepsi Pengguna mengenai Mitigasi Krisis Pelecehan Seksual di KRL Jabodetabek: - Dachlan, Mohammad Zulfikar; Sudarto, Sudarto; Pratiwi, Aprilianti; Halim, Bonny Perkasa
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 14 No 1 (2026): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v14i1.28230

Abstract

Sexual harassment and sexual violence within the Jabodetabek KRL Commuter Line services have evolved into a serious organizational crisis for KAI Commuter. This study aims to analyze passengers’ perceptions of the effectiveness of the crisis mitigation system developed by KAI Commuter, particularly from the perspective of gender-sensitive crisis communication. Employing a descriptive qualitative approach, the research utilized in-depth interviews with three active KRL users to collect primary data, which were subsequently analyzed using the Situational Crisis Communication Theory (SCCT). The findings indicate that users generally appreciate KAI Commuter’s mitigation measures, including the provision of women-only carriages, the implementation of AI-based analytical CCTV systems, blacklisting policies for perpetrators, and multi-platform reporting channels. However, the study also identifies several critical gaps: (1) limited public literacy regarding official complaint channels, particularly the 021-121 call center; (2) uneven and inconsistent dissemination of mitigation efforts; (3) organizational responses that remain highly dependent on the virality of cases; and (4) the need to strengthen the empathy and responsiveness of frontline officers. These findings confirm that the effectiveness of the rebuild and diminish strategies within SCCT largely depends on the organization’s ability to directly reach and build trust with users, rather than relying solely on institutional communication. This study contributes to the development of a user experience-based crisis communication model within the context of public transportation in Indonesia.

Page 18 of 18 | Total Record : 176

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