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Tuturlogi: Journal of Southeast Asian Communication
Published by Universitas Brawijaya
ISSN : 27211495     EISSN : 27210162     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Tuturlogi is a bilingual (English and Bahasa), peer-reviewed journal, and specializes in Indonesian communication studies in particular and Southeast Asian communication studies in general. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary communication issues through the publication of articles, research reports, community service project and any comments from contemporary communication issues. This journal warmly welcomes contributions from scholars of related disciplines.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 93 Documents
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Analisis Sentimen Publik Terhadap Transparansi Laporan Keuangan Lembaga Zakat di Media Sosial: Studi Kasus Menggunakan Brand24 Karimah, Nilna Arzaq
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 3 (2025): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.03.5

Abstract

This study investigates public sentiment toward the transparency of financial reporting by zakat management institutions in Indonesia, with a focus on how these perceptions manifest on social media platforms. Despite the high potential of zakat in Indonesia, public trust in its management remains fragile, often due to a lack of transparency. Using a netnographic qualitative approach, this research employs Brand24 a social media monitoring tool to collect and analyze digital convertations related to the financial transparency of organizations such as BAZNAS and Rumah Zakat between April 19 and May 19, 2025. The fidings reveal a significant fluctuation in both positive and negative sentiments over the observation period, indicating public secsitivity to issues of transparency. The fifth week of monitoring recorded the highest level of positive sentiment, while the fourth week saw a spike in criticism. Mentions and reach analyses show that social media, particularly Twitter, Tik Tok, and online news, play a pivotal role in shaping public discourse. This research concludes that media sentiment is a critical indicator of public trust and highlights the need for zakat institutions to improve transparency through proactive digital communications strategies. The study contributes to understanding the intersection of digital communications, Islamic philanthropy, and public accountability in the digital era.
Sustainable Tourism Communication Strategy In Pampang Cultural Village, Samarinda, East Kalimantan Paramita, Sinta; Kahumako, Agustina; Irawan, Agustinus Purna
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 3 (2025): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.03.3

Abstract

Sustainable tourism communication strategies are a crucial approach to developing tourist destinations, addressing not only economic aspects but also social and environmental aspects. Appropriate tourism communication strategies, such as effective information dissemination, strengthening the destination's image, community participation, interactive communication with tourists, and ongoing education for local communities, are integral to sustainable tourism development. Pampang Cultural Village, located in Balikpapan, East Kalimantan, is rich in local traditions and culture and serves as an ideal example for implementing sustainable tourism communication. This study aims to analyze the communication strategies used by village managers to promote sustainable tourism and their impact on the local community and the environment. A case study method and a qualitative approach, including in-depth interviews and participant observation, will be used in this study. This study analyzes sustainable tourism communication strategies at Pampang Cultural Village and finds that a holistic, integrated approach is key to sustainability. The four main components of the education and empowerment community program development (CBT), stakeholder engagement, and the use of digital technology work synergistically. Education builds awareness, CBT empowers local communities, stakeholder synergy creates a harmonious ecosystem, and digital technology expands the reach of promotions. Integrating these four elements into a cohesive narrative is crucial. As a result, Pampang Cultural Village has the potential to become a sustainable destination that preserves culture and has a positive impact on the community and the environment
Storytelling sebagai Teknik Persuasif: Studi pada Gaya Komunikasi Kreator TikTok dalam Iklan Digital Ayuningtyas, Fitria; Surbakti, Grace Christine
Tuturlogi: Journal of Southeast Asian Communication Vol 6, No 3 (2025): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2025.006.03.4

Abstract

Storytelling marketing is currently growing on the social media platform TikTok. To craft compelling and engaging storytelling, an appropriate communication style is essential. This study aims to identify and understand the Communication Style of Content Creators in Delivering Storytelling in TikTok Advertisement Content, specifically analyzing the communication style of Sena Farid, using Norton's communication style theory as a conceptual framework. This research uses a qualitative method, with subjects selected through purposive sampling. The study employs virtual ethnography analysis, which includes four levels of analysis: Media Space, Media Archive, Media Object, and Experiential Stories. To ensure the validity of the data, source triangulation was used. The study's results revealed several key findings regarding the communication style of content creators in delivering storytelling on TikTok ads, particularly on Sena Farid's account. The research found that Sena Farid's communication styles tend to fall under the categories of Impression-Leaving, Animated Expressive, Dramatic, and Friendly. Furthermore, the study identified Sena Farid's descriptions of communication style in storytelling, which include comforting visuals, warm narration, and a clear purpose, serving as references for other content creators to develop their communication styles. 

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