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INDONESIA
JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM
Published by Universitas Ngurah Rai
ISSN : 24433934     EISSN : 27231704     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Dan Bisnis Equilibrium (MBE) adalah jurnal ilmiah elektronik yang menerbitkan hasil studi manajemen dan bisnis. MBE diterbitkan secara berkala setiap 6 bulan sekali dengan format online. Editor MBE menerima hasil studi tertulis di bidang ekonomi, manajemen, bisnis dan kewirausahaan, baik studi empiris dan teoritis yang dianalisis secara kualitatif dan kuantitatif dan belum pernah dan tidak akan dipublikasikan di media lain. Naskah yang masuk akan dievaluasi dan diedit untuk keseragaman format, istilah, dan prosedur lainnya sesuai dengan gaya lingkungan yang berlaku untuk Jurnal Manajemen dan Bisnis Equilibrium (MBE) Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai Denpasar. Selanjutnya naskah akan di lakukan review dan analisis kelayakan oleh Dewan Mitra Bestari yang terdiri dari 6 Perguruan Tinggi Negeri dan Swasta, dan terdiri dari 1 orang Professor dan 9 orang Dosen bergelar Doktor dan telah memiliki Scopus ID. Jurnal Manajemen dan Bisnis Equilibrium (MBE) diterbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai Denpasar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 313 Documents
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DECODING EXCEPTIONAL FRONTLINE SERVICE PERFORMANCE: THE ROLES OF EMPLOYEE MOTIVATION AND NON-PHYSICAL WORK ENVIRONMENT AT BALI’S PREMIERJEWELLERY STORE Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Yani, Ni Kadek Merta
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1368

Abstract

This study examines the influence of employee motivation and the non-physical work environment on frontline service performance at UC Silver Gold, a renowned jewellery store in Bali, highlighting their role in delivering superior customer experiences and maintaining competitive advantage. Using a census approach, all 60 employees were surveyed through structured questionnaires. The analyses included validity and reliability tests, classical assumption tests, multiple linear regression, determination analysis, and t-tests and F-tests to assess the significance of individual and combined variables, respectively. The findings reveal that employee motivation positively and significantly impacts frontline service performance; the non-physical work environment also has a positive and significant effect on frontline service performance; and both variables together create a robust influence on the quality of services delivered. These results underscore the need for organizations to prioritize communication, managerial support, and a supportive organizational climate to enhance service delivery and exceed customer expectations. This research contributes to the field of marketing by providing empirical evidence on the interplay between internal workplace dynamics and frontline service performance. By integrating employee motivation and environmental factors into service quality frameworks, the study highlights strategic pathways for improving customer satisfaction and strengthening competitive positioning in both local and global markets.
THE EFFECT OF GREEN MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR COCONUT SHELL CRAFTS AT YANDE BATOK UMKM IN KLUNGKUNG REGENCY Anggreni, I Dewa Ayu Wulan
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1441

Abstract

In the modern business world, environmentally conscious marketing is becoming increasingly popular. There are various ways to implement environmentally focused marketing strategies, such as using recycled materials as raw materials for production and using eco-friendly packaging. Additionally, companies can engage in social activities or donations that aim to preserve the environment. This study aims to determine the partial and simultaneous effects of green marketing and product quality on the purchasing decisions of coconut shell craft products in the Yande Batok MSMEs (Micro, Small, and Medium Enterprises) in Klungkung Regency. Data were collected through the distribution of questionnaires to respondents aged 17 years and above who have purchased Yande Batok products, totaling 160 respondents. The data were processed and analyzed using multiple linear regression. The results of the study indicate that both Green Marketing and Product Quality, simultaneously, have a significant positive influence on the Purchasing Decisions of Yande Batok MSMEs in Klungkung Regency. Green Marketing, partially, has a positive and significant impact on the Purchasing Decisions of Yande Batok MSMEs in Klungkung Regency. Product Quality, partially, also has a positive and significant impact on the Purchasing Decisions of Yande Batok MSMEs in Klungkung Regency
THE INFLUENCE OF LOCATION, BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS AT PT. SATYALOKA TIRTA AMERTA IN BANGLI DISTRICT Dewi, Gusti Ayu Utami Sri
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1442

Abstract

Gaining insights into consumer behavior remains an essential endeavor for companies aiming to cater effectively to their target market, particularly concerning the realm of consumer purchase choices. The objective of this study revolves around exploring the individual and collective impact of geographical location, brand perception, and product excellence on consumer purchase decisions pertaining to the Sangsang brand of bottled mineral water, offered by PT. Satyaloka Tirta Amerta. The scope of the study encompasses all consumers who have engaged in the purchase of Sangsang bottled water within the Bangli Regency, an entity with a population size yet to be determined. To attain a representative sample, the study employs a purposive random sampling method, yielding a sample size of 96 participants as derived from the formula advocated by Rao Purba. The methodology adopted encompasses various analytical techniques, including assessments of classical assumptions, multiple linear regression analyses, determination analyses, F-tests, and t-tests. The culmination of these analyses underscores the pronounced influence of geographical location, brand image, and product quality on consumers' purchasing inclinations. Individually, each factor displays a positive and noteworthy impact, signifying that a suitable location, favorable brand perception, and superior product quality significantly contribute to consumer decisions. When appraised collectively, these three variables sustain their significance, emphasizing their joint effect on consumers' decisions to purchase Sangsang branded bottled water from PT. Satyaloka Tirta Amerta within the Bangli Regency.
THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASING DECISIONS AT PT ARINT PREMIUM FITTING GATSU TIMUR DENPASAR Paramartha, I Nyoman Satya
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1443

Abstract

In making purchasing decisions there are influencing variables such as product quality and brand image. There are concerns and problems encountered related to product quality and brand image in an effort to create purchasing decisions, so it is very appropriate in this study to examine further the influence of product quality and brand image on purchasing decisions at PT. Arint Premium Fitting Gatsu Timur Denpasar. The number of samples was determined by purpusive sampling method as many as 94 consumers of PT. Arint Premium Fitting. Data were analyzed using the classical assumption test, multiple linear regression analysis, multiple correlation analysis, determinant analysis, simultaneous significance test (F-test), and partial significance test (t-test). The results showed that there was a positive and significant effect simultaneously on product quality and brand image on purchasing decisions at PT. Arint Premium Fitting. While partially product quality has a positive and significant effect on purchasing decisions at PT. Arint Premium Fitting. Partially, brand image has a positive and significant effect on purchasing decisions at PT. Arint Premium Fitting
THE EFFECT OF SAVINGS GROWTH, DEPOSIT GROWTH AND CREDIT GROWTH ON PROFITABILITY Tahu, Gregorius Paulus
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1450

Abstract

Village Credit Institution (LPD) is a business entity that collects funds from villagers in the form of savings and deposits and then redistributes the funds in the form of credit, where basically LPD itself has the aim of gaining profit. The purpose of this study is to determine the effect of savings growth, deposit growth and credit growth on LPD profitability in Tabanan District. The types of data sources used in this study are qualitative and quantitative data types and use secondary data sources. The population in this study is LPD in Tabanan District which has 12 LPD units. The sampling method in this study is using a saturated sampling technique, where a sample of 12 LPDs was taken as samples with five years of observation so that the number of observations was 60. This study uses a data collection method in the form of a non-participant observation method. The data analysis technique used is multiple linear regression analysis. Based on the results of the analysis that has been carried out, it is obtained that savings growth has a positive effect on profitability. While the growth of deposits and credit does not have a significant effect on the profitability of LPD Tabanan District. The limitation of this study is that it only examines Regional Credit Institutions (LPD) in Tabanan sub-district, so the results of this study cannot necessarily be generalized to LPDs in other areas. This study contributes in providing ideas and input on financial management and improving operational systems in managing financial institutions. This study contributes by exploring the influence of savings, deposits and credit growth on profitability in LPDs in Tabanan sub-district, which has not been widely studied in previous studies.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER PURCHASING DECISIONS ON RICE PRODUCTS AT KUD ARTHA MULIA JAYA PEJENG GIANYAR DISTRICT WIJAYANTHI, NI PUTU PUTRI AYU
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1480

Abstract

Consumer behavior is closely related to the sales level of a company because purchasing decisions play a crucial role in this process. One of the cooperatives currently facing purchasing decision issues in Gianyar Regency is KUD Artha Mulia Jaya, Pejeng. The purpose of this study is to demonstrate the partial and simultaneous effects of service quality and product quality on consumers' purchasing decisions regarding rice products at KUD Artha Mulia Jaya, Pejeng, Gianyar Regency. The population for this study consists of all consumers at KUD Artha Mulia Jaya, Pejeng, which is an uncountable number. The sample size for this research was determined using the Lemeshow formula for an unknown population, resulting in 96 participants. The data analysis technique employed in this study includes multipledlinear regressiondanalysis, determinationdanalysis, F-test, and t-test. The data analysis results show that both productdquality and servicedquality have a positivedand significant simultaneous influence on consumers' purchasing decisions regarding rice products at KUD Artha Mulia Jaya. Additionally, product quality and service quality have a positivedand significant partial influence on consumers' purchasingddecisions regarding rice products at KUD Artha Mulia Jaya, Gianyar Regency.
COMPANY SIZE MODERATES SALES GROWTH AND PROFITABILITY ON EARNINGS MANAGEMENT Kosasih, Kosasih; Chairunisa, Mariyam; Riawati, Neneng
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1487

Abstract

This study aims to analyze the effect of sales growth, profitability, and company size on earnings management empirical study of manufacturing companies in the goods & consumer industry sector listed on the Indonesia Stock Exchange for the period 2023 - 2023. The researcher used a quantitative method with secondary data sources. The method used is purposive sampling. The population in this study was 119 companies and 34 companies were selected as research samples with the amount of data to be used for 4 years being 136 data. This study uses descriptive analysis techniques, classical assumption tests, model feasibility tests, and multiple linear analysis tests with the help of SPSS data processing applications. The results of the study show that sales growth has an effect on earnings management, but profitability has no effect on earnings management. Company size weakens the relationship between sales growth and profitability on earnings management.
THE INFLUENCE OF COMPENSATION, JOB SATISFACTION, AND WORK ENVIRONMENT ON TURNOVER INTENTION AT DHARMA KERTI TABANAN HOSPITAL Putri, Cokorda Istri Agung Vera Nindia; Kurniawan, I Putu Handy; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Perdana, I Gede Putra
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 1 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i1.1528

Abstract

The purpose of this study is to determine the effect of compensation, job satisfaction, and work environment on turnover intention. The population consisted of employees at Dharma Kerti Tabanan Hospital, with a sample of 117 respondents. The data analysis techniques used in this research are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, Coefficient of Determination, T Test, and F Test. Based on the research results, it can be seen that compensation has a negative and significant effect on turnover intention, job satisfaction has a negative effect and is significant to turnover intention, and the work environment has a negative and significant effect on turnover intention. Suggestions that can be given to this researcher are that Dharma Kerti Tabanan Hospital is expected to provide fair and transparent promotions to employees, always provide appropriate compensation, and always try to make employees feel satisfied and comfortable in a constructive work environment.
SENTIMENT ANALYSIS OF CUSTOMER SATISFACTION TOWARDS STEAK HUT MANYAR KERTOARJO RESTAURANT SERVICES USING THE TF-IDF METHOD Abimanyu, Rama Chikal; Almanfaluti, Istian Kriya
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1463

Abstract

On online shopping sites or often referred to as marketplaces, there is a column of comments and reviews of transactions that have been made by buyers for products that have been purchased. With this product assessment feature, buyers can consider decisions about the products they will buy. But at this time there is a problem with the review feature because many buyers give negative comments but give a five-star rating. This results in the feature of giving values from consumers being bad. For this reason, a sentiment analysis study was conducted on the review feature at the Steakhut Manyar restaurant using the naive Bayes method and the Tf-Idf algorithm. Based on the review of reviews at the Steakhut restaurant, 1000 review data have been collected which are divided into two, namely 700 training data and 300 test data. After that, the text preprocessing data stage is carried out, where the text preprocessing stage is collecting product and service review data on the web page (Cleaning data), changing uppercase letters to lowercase letters (Casefolding), separating sentences into single sentences (tokenizing), removing conjunctions that are not used for sentiment analysis (stopwords), changing words to basic words (stemming) and continuing to give weight to each word using the Tf-idf algorithm
THE EFFECT OF CUSTOMER TRUST AND SATISFACTION ON CUSTOMER LOYALTY AT BPR SANTI PALA IN BADUNG Dewi, Anak Agung Istri Paramita; Amrita, Nyoman Dwika Ayu; Herlambang, Putu Gede Denny
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1479

Abstract

A banking institution is greatly influenced by customer loyalty, where loyal customers will always be loyal to the products provided by the bank, therefore, to maintain customer loyalty, the bank must build customer trust and maintain customer satisfaction by providing services or providing products needed by customers. The purpose of this study was to determine the effect of customer trust and satisfaction on customer loyalty at BPR Santi Pala in Badung. The population in the study was 2,471 customers, which were then calculated using the Slovin formula so that the number of samples became 96 respondents. The questionnaire was used as a research instrument to collect data. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, determination analysis, simultaneous significance tests (F-test), and partial significance tests (t-test). The results of the study showed that simultaneously customer trust and satisfaction influenced customer loyalty. Partially, customer trust and satisfaction had a positive and significant effect on customer loyalty

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