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INDONESIA
JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM
Published by Universitas Ngurah Rai
ISSN : 24433934     EISSN : 27231704     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Dan Bisnis Equilibrium (MBE) adalah jurnal ilmiah elektronik yang menerbitkan hasil studi manajemen dan bisnis. MBE diterbitkan secara berkala setiap 6 bulan sekali dengan format online. Editor MBE menerima hasil studi tertulis di bidang ekonomi, manajemen, bisnis dan kewirausahaan, baik studi empiris dan teoritis yang dianalisis secara kualitatif dan kuantitatif dan belum pernah dan tidak akan dipublikasikan di media lain. Naskah yang masuk akan dievaluasi dan diedit untuk keseragaman format, istilah, dan prosedur lainnya sesuai dengan gaya lingkungan yang berlaku untuk Jurnal Manajemen dan Bisnis Equilibrium (MBE) Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai Denpasar. Selanjutnya naskah akan di lakukan review dan analisis kelayakan oleh Dewan Mitra Bestari yang terdiri dari 6 Perguruan Tinggi Negeri dan Swasta, dan terdiri dari 1 orang Professor dan 9 orang Dosen bergelar Doktor dan telah memiliki Scopus ID. Jurnal Manajemen dan Bisnis Equilibrium (MBE) diterbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai Denpasar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 313 Documents
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Tri Hita Karana As An Ethical And Strategic Foundation In Local Fruit Farming Enterprises In Bali Dartawan, I Made Agus; Amrita, Nyoman Dwika Ayu; Mandiyasa, I Kadek Sara
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1488

Abstract

This research explores the significance of Tri Hita Karana—a traditional Balinese philosophy that highlights harmony among the divine, humans, and nature—as an ethical and strategic framework in local fruit farming businesses in Bali. Using a qualitative literature study approach, this research analyzes scholarly articles to understand how the principles of parhyangan (harmony with God), pawongan (harmony with people), and palemahan (harmony with the environment) shape farmers’ ethical behaviors and strategic decision-making. The findings reveal that the incorporation of Tri Hita Karana values significantly fosters environmentally friendly ethics and socially responsible practices. Furthermore, these values guide farmers in developing adaptive, culturally rooted strategies that enhance resilience and sustainability. This study contributes to sustainability theory by demonstrating how indigenous wisdom can be integrated into modern agricultural business models. It also offers practical insights for policymakers and farmers aiming to achieve economic viability while preserving cultural and environmental integrity in Bali’s agricultural sector.
ENVIRONMENTAL AND NON ENVIRONMENTAL ASPECTS INFLUENCE ON CARBON EMISSION DISCLOSURE IN COMPANIES LISTED ON IDX CARBON Prameswari, Dolly Adolina; Sari, Martdian Ratna
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1500

Abstract

This study aims to analyze the relationship between environmental aspects (environmental performance and sustainability committee) and non-environmental aspects (company age, profitability, and media exposure) with carbon emission disclosure in companies listed on the Indonesian Carbon Exchange (IDXCarbon). This research is a quantitative study and the data used in this study are secondary data from financial reports, annual reports, and sustainability reports over five years (2018-2022) listed on the Indonesian Carbon Exchange (IDXCarbon). The results of this study indicate that both environmental and non-environmental aspects have an influence on the spread of carbon emissions, with the greatest impact coming from the existence of a committee that is willing in the company and the existence of media exposure that encourages companies to carry out dissemination to have an impact on the company's reputation. The practical implications of the results of this study are that it is important for companies that have not yet made disclosures to disclose carbon emissions in their company performance information immediately. In addition, in disclosing carbon emissions, it is necessary to consider forming a sustainability committee within the company so that the company's strategy related to environmental issues can have a positive impact on the company. Research related to the closure of carbon emissions is still interesting to do, especially focusing on environmental aspects and non-environmental aspects that will affect the closure, moreover, this study will use companies listed on the Indonesian carbon exchange to be able to provide a comprehensive picture of companies that have made disclosures. This research is expected to provide practical contributions related to environmental and non-environmental aspects that can be considered and become a major concern for companies that have not disclosed carbon emissions.
THE MEDIATING ROLE OF ONLINE PAYMENT IN THE RELATIONSHIP BETWEEN TIKTOK PRODUCT REVIEWS AND PURCHASE DECISIONS ON E-COMMERCE PLATFORMS Duhita, Amanda Ridha Pradya
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1548

Abstract

This study aims to examine the effect of product reviews on TikTok on consumer purchase decisions on the Tokopedia e-commerce platform, with online payment as a mediating variable. A quantitative approach was used by distributing a structured questionnaire to 100 purposively selected respondents in Surabaya who actively use TikTok and Tokopedia. Data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results show that product reviews have a positive influence on purchase decisions, both directly and through online payment. Online payment serves as a key factor that links consumer interest with actual purchasing behavior. The credibility of reviews and the ease of digital payment systems significantly strengthen purchasing decisions. These findings imply that e-commerce businesses and MSMEs should integrate social media content strategies with secure and convenient payment systems to increase conversions and enhance consumer experience.
DIGITAL LITERACY AS A MODERATOR OF THE INFLUENCE OF INFLUENCER AND DIGITAL MARKETING ON CONSUMER PURCHASE DECISIONS IN THE HIJABQA FASHION BUSINESS Wijayanti, Renata
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1550

Abstract

The purpose of this study is to investigate how customer purchasing decisions are impacted by digital and influencer marketing, as well as how digital literacy functions as a moderating factor in the HijabQA fashion industry. The research used a quantitative approach with purposive sampling involving 50 Shopee customers who met specific purchase criteria. The Structural Equation Modeling–Partial Least Square (SEM–PLS) method was used to evaluate the Likert-scale questionnaire that was disseminated online. The findings indicate that purchasing decisions are significantly impacted by influencer marketing, while digital marketing has no significant effect. Furthermore, the association between the two marketing methods and purchase decisions is not moderated by digital literacy. These findings indicate that consumer trust in influencers plays a stronger role in influencing buying behavior than traditional digital promotions. The implication is that fashion businesses like HijabQA should focus more on building strategic collaborations with relevant influencers as a more effective marketing approach.
THE NEXUS OF INTERNATIONAL MARKETING MANAGEMENT AND SUSTAINABLE TOURISM IN THE DIGITAL ERA: A BIBLIOMETRIC REVIEW SURYAWAN, TJOKORDA GDE AGUNG WIJAYA KESUMA
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1567

Abstract

In an era defined by rapid technological advancements and growing sustainability concerns, understanding the intersection of international marketing and tourism is crucial. This bibliometric analysis comprehensively explores the evolving nexus of international marketing management, sustainable tourism, and digital technologies. Utilising a meticulously curated dataset of 398 peer-reviewed articles, this study maps the field's intellectual structure, identifies key thematic clusters, and illuminates emerging research frontiers. The review synthesises how digital tools, including immersive technologies and social media, strategically promote sustainable tourism and enhance visitor experiences, whilst addressing challenges like overtourism and cultural preservation. Findings reveal significant publication growth since 2012, reflecting robust multidisciplinary engagement. Four distinct clusters emerged: Digital Marketing Strategies for Sustainable Tourism; Immersive Technologies and Visitor Experience Enhancement; Sustainable Tourism Development and Management; and Museums as Hubs for Cultural Sustainability and Engagement. The analysis underscores the field’s interdisciplinary character, the centrality of value co-creation, and the growing emphasis on resilience and digital transformation. This study offers a structured, data-driven foundation for future scholarly inquiry and provides valuable insights to inform strategic decision-making within the dynamic global tourism industry.
OPTIMALISASI STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS BRI INSURANCE Koentoro, Anton Topo; Amrita, Nyowan Dwika Ayu
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1571

Abstract

Digital marketing strategy plays a crucial role in enhancing brand awareness, especially in the insurance industry, which faces unique challenges in building emotional relationships with consumers. As one of the leading insurance companies in Indonesia, BRI Insurance needs to optimize its digital marketing strategy to compete effectively in the digital landscape. This study aims to evaluate and analyze the most optimal digital marketing strategies for improving BRI Insurance's brand awareness. The research method used is a literature study based on 21 relevant scholarly articles published in the last five years. The results show that an integrated digital approach involving social media, content marketing, SEO, and influencer collaboration significantly increases brand awareness.
KEPUTUSAN PEMBELIAN PRODUK NIKE OLEH GENERASI Z DITINJAU DARI PENGARUH INFLUENCER DAN CONTENT MARKETING Putra Agung, Marcello Dicaprio; Almanfaluti, Istian Kriya; Yulianto, Mochamad Rizal
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1576

Abstract

Riset ini bertujuan untuk menilai bagaimana Generasi Z Sidoarjo melakukan pembelian produk Nike sebagai respon terhadap influencer dan content marketing. Pengambilan sampel menggunakan teknik nonprobability sampling, salah satu tekniknya adalah purposive sampling, digunakan dalam metodologi kuantitatif penelitian ini. Sampel penelitian ini terdiri dari 96 responden Generasi Z. Data dikumpulkan melalui survei daring. Untuk keperluan analisis data, digunakan metode regresi linier berganda yang diproses menggunakan SPSS. Temuan penelitian ini mengungkap bahwa baik strategi pemasaran konten maupun peran influencer memberikan dampak positif dan signifikan terhadap keputusan pembelian yang diambil oleh konsumen. Hal ini menyiratkan bahwa Generasi Z lebih mungkin membeli produk Nike jika influencer tersebut memiliki lebih banyak pengikut dan jika pendekatan content marketing dijalankan dengan baik. Konsekuensi dari temuan penelitian ini menyoroti betapa pentingnya bagi bisnis untuk meningkatkan kemitraan dengan influencer terkait dan meningkatkan kualitas content marketing mereka guna menumbuhkan loyalitas pelanggan dan menarik minat konsumen Generasi Z untuk melakukan pembelian.
PENGARUH PEMASARAN YANG MENIPU DAN BRAND HATE TERHADAP WORD OF MOUTH PADA USAHA LAUNDRY KILAT DI KOTA DENPASAR Dharma, Agus Purusa
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1584

Abstract

Penelitian ini mencari dampak dari pemasaran yang menipu pada industri jasa laundry pakaian kilat di Kota Denpasar. Penelitian terdahulu menyatakan adanya dampak ke Brand Hate dan WOM dalam pemasaran yang menipu ini. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan menyebar kuesioner melalui Google Form kepada penduduk Kota Denpasar. Setelah data primer diolah melalui PLS-SEM maka menghasilkan bahwa H1 dan H2 diterima secara signifikan dengan nilai p value 0,000 pada H1 serta 0,016 pada H2. Sedangkan, H3 ditolak dengan nilai p value 0,060. Hal ini menandakan ada dampak dari pemasaran yang menipu terhadap Brand Hate dan Brand Hate terhadap WOM, namun tidak adanya dampak dari pemasaran yang menipu terhadap WOM. Untuk penelitian selanjutnya diperlukan waktu yang lebih lama serta ukuran sampel dengan area yang lebih besar
FOSTERING SUSTAINABLE PRODUCT DEVELOPMENT: THE INTERPLAY OF GREEN INNOVATION, DYNAMIC CAPABILITIES, AND TECHNOLOGY IN SURABAYA FNB INDUSTRY Utomo, Septian Sony
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1589

Abstract

This study investigates the direct effects of Green Product Innovation (GPI) and Green Dynamic Capabilities (GDC) on Green Product Development (GPD), and critically, examines the mediating role of Green Technology (GT) in these relationships within the Food and Beverage (FNB) industry in Surabaya, Indonesia. A quantitative research design was employed, with data collected from 362 FNB owners in Surabaya, Indonesia and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0. The methodology involved rigorous measurement and structural model evaluations, including comprehensive robustness tests, to ensure the stability and generalizability of the findings. The empirical findings consistently supported all seven hypothesized relationships across the original sample and robustness tests, underscoring its pivotal role in fostering sustainable product development. This research addresses a notable gap in the existing literature by empirically elucidating the precise mechanisms through which Green Product Innovation and Green Dynamic Capabilities translate into tangible Green Product Development, particularly by highlighting the crucial mechanistic role of Green Technology in an emerging economy context like Indonesia's FNB industry. This approach moves beyond mere direct correlations to explain the underlying pathways, thereby enriching the theoretical understanding of green innovation, dynamic capabilities, and sustainable product development.
PENGARUH GREEN BRAND POSITIONING TERHADAP GREEN PURCHASE INTENTION DENGAN ATTITUDE TOWARD GREEN SEBAGAI MEDIASI Citalada, Muhammad Bhirawa Dwi Atma
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1592

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green brand positioning terhadap green purchase intention dengan attitude toward green sebagai variabel mediasi pada produk Love Beauty & Planet. Penelitian ini dilatar belakangi oleh semakin meningkatnya kesadaran konsumen terhadap isu lingkungan yang membuat pemasar untuk mengembangkan strategi green marketing guna memperkuat citra merek dan meningkatkan niat pembelian produk ramah lingkungan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui penyebaran kuesioner kepada 100 responden dengan metode random sampling. Data yang sudah didapatkan kemudian dianalisis menggunakan teknik Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) melalui aplikasi SmartPLS 3.0. Hasil penelitian menemukan bahwa green brand positioning berpengaruh signifikan terhadap attitude toward green dan green purchase intention. Attitude toward green juga berpengaruh terhadap green purchase intention, dimana variabel ini bersifat mediasi sebagian. Hal ini membuktikan bahwa green brand positioning berhasil meningkatkan green purchase intention dengan lebih positif dengan dimediasi oleh attitude toward green.

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