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INDONESIA
JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM
Published by Universitas Ngurah Rai
ISSN : 24433934     EISSN : 27231704     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Dan Bisnis Equilibrium (MBE) adalah jurnal ilmiah elektronik yang menerbitkan hasil studi manajemen dan bisnis. MBE diterbitkan secara berkala setiap 6 bulan sekali dengan format online. Editor MBE menerima hasil studi tertulis di bidang ekonomi, manajemen, bisnis dan kewirausahaan, baik studi empiris dan teoritis yang dianalisis secara kualitatif dan kuantitatif dan belum pernah dan tidak akan dipublikasikan di media lain. Naskah yang masuk akan dievaluasi dan diedit untuk keseragaman format, istilah, dan prosedur lainnya sesuai dengan gaya lingkungan yang berlaku untuk Jurnal Manajemen dan Bisnis Equilibrium (MBE) Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai Denpasar. Selanjutnya naskah akan di lakukan review dan analisis kelayakan oleh Dewan Mitra Bestari yang terdiri dari 6 Perguruan Tinggi Negeri dan Swasta, dan terdiri dari 1 orang Professor dan 9 orang Dosen bergelar Doktor dan telah memiliki Scopus ID. Jurnal Manajemen dan Bisnis Equilibrium (MBE) diterbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai Denpasar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 313 Documents
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PENGARUH FOMO, VIRAL MARKETING, DAN HALAL CERTIFICATION TERHADAP PURCHASE DECISION MELALUI PURCHASE INTENTION KONSUMEN MIE GACOAN JEPARA Triswati, Yoshi Dwi; Huda, Nurul
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1606

Abstract

Studi berikut diarahkan untuk menelaah bagaimana Fear of Missing Out (FoMO), viral marketing, serta sertifikasi halal memengaruhi keputusan pembelian konsumen Mie Gacoan Jepara dengan minat beli sebagai variabel mediasi. Pendekatan kuantitatif dipakai melalui metode deskriptif. Sejumlah 156 responden dipilih sebagai sampel dengan teknik purposive sampling, yakni konsumen yang tinggal di Kota Jepara serta sudah melaksanakan pembelian Mie Gacoan. Instrumen penelitian berupa kuesioner daring, sementara analisis data dilaksanakan dengan metode Partial Least Square–Structural Equation Modeling (PLS-SEM). Temuan yang didapat memperlihatkan bahwasanya FoMO serta viral marketing memberi dampak positif serta signifikan atas purchase intention, yang pada akhirnya meningkatkan keputusan pembelian. Walaupun demikian, FoMO tidak ditemukan berdampak langsung atas keputusan pembelian. Sebaliknya, sertifikasi halal terbukti memberi dampak secara langsung tanpa harus dimediasi oleh minat beli. Secara keseluruhan, temuan berikut menekankan perlunya strategi pemasaran digital yang mampu menumbuhkan rasa FoMO, memperkuat viralitas konten, serta meningkatkan kepercayaan melalui sertifikasi halal guna mendorong konsumen mengambil keputusan pembelian.
LEADERSHIP AS A MODERATOR: THE INFLUENCE OF SELF-EFFICACY AND BEHAVIORAL INTEGRITY ON INDIVIDUAL CREATIVITY Juliasa, Made; Wardana, I Made Aditya; Adiandari, Ade Maharini; Aristana, I Nengah
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1610

Abstract

This study aims to analyze the influence self-efficacy, behavioral integrity, and leadership towards individual creativity on Small and Medium Enterprises (SMEs) in Bali. A quantitative approach was used through a survey of 474 respondents consisting of managers and employees, with analysis using Partial Least Square – Structural Equation Modeling (PLS-SEM). The results of the study show that self-efficacy, behavioral integrity, and leadership have a positive and significant influence on individual creativity. These findings confirm that employee self-confidence, consistent behavioral integrity, and good leadership practices can encourage increased creativity. However, the analysis also indicates that leadership does not act as a moderating variable in the relationship between self-efficacy and behavioral integrity with individual creativity, but rather has a direct influence on creativity. Theoretically, this research strengthens the perspective socio cognitive theory which explains creativity as the result of the interaction between personal and environmental factors. Practically, the implications of this research encourage SME leaders to strengthen leadership capacity, foster employee self-confidence, and uphold behavioral integrity as strategies to increase competitiveness through individual creativity.
PENGARUH BUDAYA ORGANISASI DAN KOMUNIKASI ORGANISASI TERHADAP TEAMWORK KARYAWAN MELALUI KNOWLEDGE SHARING SEBAGAI VARIABEL INTERVENING PT BINTANG TEKNIK NYATA Firmansyah, Muhammad Elny; Abadiyah, Rifdah; Andriani, Dewi
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 11 No 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1614

Abstract

This study aims to analyze the influence of organizational culture and organizational communication on employee teamwork with knowledge sharing as an intervening variable at PT Bintang Teknik Nyata. This study was motivated by a significant decline in the number of company projects over the past three years, which is suspected to be caused by internal problems related to organizational culture, communication, and team collaboration. This study uses a descriptive quantitative approach with data collection through questionnaires to 130 employees using probability sampling techniques. The data analysis method used is Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of SmartPLS 4.1.1.4 software. The results show that organizational culture and organizational communication have a positive and significant effect on knowledge sharing, while organizational culture has no direct effect on teamwork. Conversely, organizational communication and knowledge sharing are proven to have a positive and significant effect on teamwork. In addition, knowledge sharing fully mediates the relationship between organizational culture and teamwork and partially mediates the relationship between organizational communication and teamwork. These findings confirm that effective knowledge sharing practices are key to strengthening team collaboration, improving employee performance, and supporting the success of project-based organizations such as PT Bintang Teknik Nyata.

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