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Contact Name
Mesran
Contact Email
mesran.skom.mkom@gmail.com
Phone
+6282161108110
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jurnal.jbe@gmail.com
Editorial Address
Jalan Sisingamangaraja No. 338, Medan
Location
Kota medan,
Sumatera utara
INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Articles 321 Documents
Determinants Of Quick Response Code Indonesian Standard As Digital Payment Technology On Behavior Intention Hadmar, A Yaumil Mahsyar; Susanti, Beny
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6878

Abstract

The rapid growth of digital payments in Indonesia is marked by the increasing popularity of the Quick Response Code Indonesian Standard (QRIS). Generation Z, as a demographic group highly familiar with digital technology, plays a significant role in driving the adoption of QRIS. This study aims to identify the factors influencing Generation Z's intention to use QRIS as a digital payment method in Indonesia. Using the UTAUT2 model, this study analyzes the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit on behavior intention. Data was collected through an online questionnaire from 100 Generation Z respondents. Data analysis methods used include instrument testing, classical assumption testing, multiple linear regression, hypothesis testing, and coefficient of determination. The results showed that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit have a partial and simultaneous influence on behavior intention. The findings of this study have important implications for businesses and policymakers in promoting the adoption of QRIS among the younger generation.
Pengaruh Live Streaming, Diskon Tanggal Kembar, Gratis Ongkir, Dan Ulasan Produk Terhadap Minat Beli Ganesha, Galland; Setiawan, Budi; Rosmawaty, Rosmawaty
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7039

Abstract

This research analyzes the influence of live streaming, twin date discounts, free shipping, and product reviews on interest buy for students in Palembang City when shopping on Shopee. With the development of e-commerce, promotional strategies have become crucial in attracting consumers. This research also shows the relevance of e-commerce in supporting the achievement of the United Nations Sustainable Development Goals (UN SDGs), especially in accelerating economic growth (SDG 8). Data was collected through a survey of 96 respondents and analyzed using PLS-SEM. The research results show that live streaming and free shipping have no effect on buying interest. In contrast, twin date discounts and product reviews have a positive and significant influence. These findings provide insight for Shopee to optimize promotional strategies to increase competitiveness. Theoretically, this research contributes to digital marketing literature and supports the implementation of SDGs through more inclusive and sustainable e-commerce promotion innovation.
Analisis Pengaruh CAR, LDR, BOPO, NPL Terhadap Pertumbuhan Laba Pada Sektor Perbankan Annisya, Dhea; Munandar, Aris; Ratu, Mutiara Kemala
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7043

Abstract

This research aims to analyze the influence of CAR, LDR, BOPO, NPL on profit growth in the banking sector. This research aims to evaluate how much each variable influences profit performance, as well as understanding the interactions between these variables. In addition, it is hoped that this research can provide practical recommendations for bank managers in improving efficiency and risk management to achieve better profit growth. This research uses quantitative analysis. The sample used was 43 companies. The data obtained in this research was from banking sub-sector companies listed on the Indonesia Stock Exchange (BEI) during the 2019-2023 period. The data analysis technique uses descriptive statistical analysis, with t test and hypothesis testing using e-views. The research results show that the CAR variable partially has a positive and significant effect on Profit Growth, the LDR and BOPO variables partially have a negative and significant effect on Profit Growth, the NPL variable partially has a positive and insignificant effect on Profit Growth.This research aims to analyze the influence of CAR, LDR, BOPO, NPL on profit growth in the banking sector. This research aims to evaluate how much each variable influences profit performance, as well as understanding the interactions between these variables. In addition, it is hoped that this research can provide practical recommendations for bank managers in improving efficiency and risk management to achieve better profit growth. This research uses quantitative analysis. The sample used was 43 companies. The data obtained in this research was from banking sub-sector companies listed on the Indonesia Stock Exchange (BEI) during the 2019-2023 period. The data analysis technique uses descriptive statistical analysis, with t test and hypothesis testing using e-views. The research results show that the CAR variable partially has a positive and significant effect on Profit Growth, the LDR and BOPO variables partially have a negative and significant effect on Profit Growth, the NPL variable partially has a positive and insignificant effect on Profit Growth.
Pengaruh Struktur Modal Dalam Memoderasi Struktur Aktiva, Ukuran Perusahaan, Risiko Bisnis Terhadap Nilai Perusahaan Ramadhani, Suci; Permata, Lukita Tri; Putri, Andini Utari
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7046

Abstract

This study aims to analyze the effect of asset structure, firm size, and business risk on firm value, with capital structure as a moderating variable. The research focuses on automotive and components subsector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021–2023, using a descriptive quantitative approach. The data utilized consists of annual financial reports analyzed using moderation regression methods. The findings reveal that asset structure and firm size do not have a significant effect on firm value. Conversely, business risk has a significant negative effect on firm value. Capital structure fails to moderate the relationship between firm size and firm value. Collectively, the influence of the independent variables on firm value is entirely significant. This study has important implications for company management in enhancing asset management efficiency, transparency in managing business risks, and optimizing capital structure. For investors, the findings emphasize the importance of evaluating business risks and capital structure in investment decision-making. Future researchers are recommended to incorporate external factors such as macroeconomic conditions or regulations, as well as additional variables like profitability or liquidity, for a more comprehensive analysis
Pengaruh Lingkungan Kerja, Kompensasi, dan Pelatihan Terhadap Kinerja Karyawan Nurrahma, Adynda
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7093

Abstract

Employee performance is one of the main factors that determine the success of an organization, especially in the highly competitive telecommunications industry. At PT X, employee performance is influenced by various factors, including work environment, compensation, and training. Therefore, this study aims to analyze the effect of work environment, compensation, and training on employee performance of PT X. The population in this study were all employees of PT X, with a sample of 100 respondents using random sampling technique. Data was collected through questionnaires distributed directly and online. The data analysis method used is multiple linear regression analysis with SPSS 27. Results The results showed that the work environment partially positive and significant on the performance of employees of PT X. Compensation partially has a positive and significant effect on the employee performance of PT X. Training partially has a positive and significant effect on employee performance of PT X. And the work environment, compensation, and training together have a positive and significant effect on the performance of employees of PT X
The Impact of Organizational Culture, Work Discipline, and Facilities on The Work Productivity Nurdiansyah, Fahrizal; Widodo, Zandra Dwanita; Darsono, Darsono
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6779

Abstract

Productivity is the ability of employees to complete tasks according to standards, costs, completeness, and speed, reflecting the efficiency and effectiveness of human resources. This study aims to analyze the impact of (1) Organizational Culture, (2) Work Discipline, and (3) Facilities on Employee Productivity at the Boyolali District Office, both partially and simultaneously. This research is quantitative in nature and uses primary data. Data quality testing was conducted through validity and reliability tests. The methods used include observation and questionnaire distribution. From a total population of 18 individuals, all were selected as samples using the saturated sampling technique. Data analysis was performed using multiple linear regression. The study's results indicate that Organizational Culture partially impacts Employee Productivity by 24.5%, Work Discipline by 28.9%, and Facilities by 28.3%. Simultaneously, these three variables significantly affect Employee Productivity, with a significance value of 0.000 < 0.05. The coefficient of determination reveals that 73.4% of the variation in Employee Productivity can be explained by Organizational Culture, Work Discipline, and Facilities, while the remaining 26.6% is influenced by other variables not examined in this study.
The Influence Organizational Culture, Motivation, and Work Discipline Employee Performance Cyntia, Ade Ilham; Widodo, Zandra Dwanita; Darsono, Darsono
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6780

Abstract

This study aims to analyze the influence of organizational culture, work motivation, and work discipline on employee performance at CV Roja Tulus Persada. The research method used is quantitative with data collection through questionnaires distributed to 62 employees. The data analysis technique uses multiple linear regression with the help of the SPSS version 25 application. The results of the study indicate that organizational culture, work motivation, and work discipline partially have a significant effect on employee performance. The organizational culture variable has a t- value of 3.251 (Sig. 0.002), work motivation of 3.851 (Sig. 0.000), and work discipline of 4.496 (Sig. 0.000). Simultaneously, this third variable also has a significant effect on employee performance with a calculated F value of 22.215 (Sig. 0.000). The coefficient of determination (Adjusted R²) value of 0.505 indicates that 51% of employee performance variability can be explained by organizational culture, work motivation, and work discipline. This finding indicates the importance of managing a positive organizational culture, providing effective work motivation, and implementing consistent work discipline in improving employee performance at CV Roja Tulus Persada.
Pengaruh Strategi Pemasaran Media Sosial Terhadap Peningkatan Pendapatan UMKM Anggraini, Dwi Pertiwi; Suginam, Suginam; Ningsih, Trans
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.6820

Abstract

Marketing strategies using social media are currently very necessary considering the increasingly developing information technology. The lack of use of social media as promotional media for MSMEs also reduces the existence of these businesses among consumers. The aim of this research is to determine the effect of social media marketing strategies on increasing MSME income. The population in this study were all MSME actors in several villages in Tanjung Morawa District, namely 672 MSMEs with a sample of 20 MSME businesses taken randomly. The data collection technique in this research is by using a questionnaire. And the data analysis technique used is to carry out simple regression analysis. The results of the tests that have been carried out show that the t value for the social media marketing strategy variable is 4.286 > t table 1.734 and the significant value is 0.005 < 0.05, so Ho is rejected and Ha is accepted, thus partially the social media marketing strategy has a positive and significant effect on increasing MSME income. . The R square value is 0.427 or 42.7%. This means that the social media marketing strategy is able to explain its presence in increasing MSME income by 42.7%, while the remaining 57.3% is explained by other variables not examined in this research.
The Role of Knowledge Management Dimension to Improve the Performance of MSMEs in the Digital Era Anugrah, Fadli; Efrianto, Efrianto; Hamdani, Deky; Sari, Ayu Esteka
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.6907

Abstract

This study aims to measure the impact of knowledge management dimensions—knowledge generation, knowledge sharing, and knowledge utilization—on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Knowledge management is increasingly recognized as a critical factor in enhancing business performance, particularly for MSMEs that face challenges in adapting to technological advancements. The research was conducted in Kerinci Regency, with a sample of 100 MSME entrepreneurs selected using a purposive sampling technique. The study employs the Structural Equation Model (SEM) with AMOS to analyze the relationships among variables and test the proposed hypotheses. The findings indicate that the dimensions of knowledge management, including knowledge generation, knowledge sharing, and knowledge utilization, have a significant and positive impact on MSME performance. Specifically, knowledge management contributes significantly to digital transformation, with an effect size of 70.7%, suggesting that MSMEs that effectively manage knowledge are more likely to adopt and integrate digital technologies into their operations. Furthermore, the combined influence of knowledge management and digital transformation on MSME performance is both substantial and statistically significant, with an effect magnitude of 56.6%. These results highlight the essential role of knowledge management in driving digital transformation and improving business outcomes for MSMEs.This study provides valuable insights for policymakers, business practitioners, and researchers by emphasizing the importance of developing knowledge management strategies tailored to MSMEs. Future research should explore other moderating variables, such as organizational culture and technological readiness, to further understand the dynamics of knowledge management in the digital transformation of MSMEs.
Marketing and Financial Management Strategies for Sustainability in Traditional Markets Daulay, M. Safii Murad; Hasanah, Uswatun
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.6945

Abstract

This study explores marketing strategies and financial management in traditional market businesses, focusing on the Sukaramai Market in Medan, Indonesia. The research aims to address the challenges and opportunities faced by local traders in maintaining business sustainability while balancing marketing efforts and financial management. Data were collected through interviews with two shop owners specializing in textiles and clothing, with questions targeting operational practices, customer engagement strategies, revenue generation, and financial resource allocation. The respondents highlighted key marketing approaches, including direct promotions and customer loyalty programs, alongside financial practices such as managing initial capital, monthly turnover, and employee salaries. The study identifies significant challenges, such as competition with online platforms and fluctuating customer demand during seasonal periods. The analysis employs a qualitative approach to evaluate the effectiveness of these strategies and financial practices in achieving business stability. Preliminary findings indicate that while traders employ basic marketing and financial management techniques, limited digital adoption and informal accounting practices hinder their ability to scale operations effectively. The study emphasizes the need for integrating modern financial tools and e-commerce solutions to enhance competitiveness. These insights are relevant for policymakers and stakeholders aiming to support traditional market businesses in adapting to a rapidly changing economic landscape.