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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 321 Documents
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Pengaruh Citra Merek, Strategi Pemasaran Media Sosial, dan Minat Beli Terhadap Keputusan Pembelian Nurul Annisyak, Wika; Ali, Ali
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6766

Abstract

This study aims to analyze the influence of brand image, social media marketing strategy, and purchase intention on purchasing decisions at Yuforia Cafe. A quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method is employed in this research. The study population consists of Yuforia Cafe customers who have purchased products or engaged in interactions with Yuforia Cafe, either directly or through social media, with a total of 109 respondents. Data collection was conducted using a probability sampling technique with a cluster random sampling approach. The analysis results indicate that social media marketing strategy and purchase intention have a significant influence on purchasing decisions. Conversely, brand image does not show a significant effect on purchasing decisions. These findings highlight the importance of social media marketing strategies in driving consumer purchasing decisions. Furthermore, companies can utilize these results to design more effective marketing strategies to enhance consumer engagement.
Tourist Preferences at Hotel and Resort Based on Review Data Singgalen, Yerik Afrianto
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6844

Abstract

This study investigates the relationship between cultural dynamics and tourist preferences in hotel and resort settings through comprehensive review data analysis across multiple countries of origin. Using thematic analysis methodology implemented through Atlas.Ti software, the research examines patterns in accommodation preferences, service expectations, and satisfaction determinants. The findings reveal significant variations in guest preferences across different cultural backgrounds, with statistical analysis showing distinctive patterns in visitor demographics. Notably, couples constitute the highest proportion of visitors across multiple destinations, with exceptionally high concentrations in Hong Kong (92%), Malta (90%), and Argentina (62%). Cultural influences manifest through specific preferences in room configurations, dining experiences, and recreational offerings, where Asian tourists emphasize personalized service interactions and traditional elements. At the same time, European visitors prioritize authentic local experiences within luxury accommodation frameworks. The study identifies four key dimensions of managerial adaptation: cultural sensitivity, customization, staff training, and service modifications. These findings contribute to advancing understanding of cultural influences in hospitality contexts while providing practical guidelines for enhancing guest experiences in international hotel operations. The research concludes that effective cultural adaptation strategies enhance guest satisfaction and create sustainable competitive advantages in increasingly globalized hospitality markets.
Pengaruh Pengetahuan Produk dan Citra Merek Terhadap Keputusan Pembelian Skincare Mahendra, Aditya Rifqi; Sriminarti, Nurul
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6908

Abstract

This study aims to determine how the influence of product knowledge and brand image on purchasing decisions for skincare Skintific. This research is included in the type of quantitative research. The method used in collecting data in this study was carried out by distributing questionnaires to 100 skincare Skintific customer respondents. The research data analysis method used is multiple linear regression analysis method. The results of this study state that the product knowledge variable has a tcount value of 2.156. So that the results obtained tcount> ttable where 2.156> 0.201 besides that the significant value is 0.023 Value 0.023 <0.05. Then the hypothesis is accepted. This shows that product knowledge has a positive effect on purchasing decisions. The results showed that the better the product knowledge, the more purchasing decisions will increase. The results of this study state that the brand image variable has a tcount value of 7.208. So that the results obtained tcount> ttable where 7.208> 0.201 besides that it is significant at 0.000 Value 0.000 <0.05. Then the hypothesis is accepted. This shows that brand image has a positive effect on purchasing decisions. The better the brand image, the more purchasing decisions will increase.
Pengaruh Marketing Mix Terhadap Perilaku Konsumen Generasi Z Dalam Pembelian Fashion Muslim Kamil, Muhammad Raihan; Harahap, Isnaini; Nasution, Juliana
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6915

Abstract

This study aims to determine the effect of marketing mix on generation Z consumer behavior in purchasing Rabbani Medan Muslim fashion. The population in this study were all consumers of Rabbani Medan stores totaling 400 people while the sample in this study were consumers who were generation Z in Rabbani Medan stores totaling 100 people. This study uses quantitative methods with data collection using the Likert scale method. The results of this study show that product, price, place, promotion and employees have a significant influence on the purchasing decision of Rabbani Muslim fashion. This means that the behavior of generation Z towards the Muslim fashion industry which is currently growing quite rapidly in Indonesia is increasingly positive from day to day. These results show that F count> F table (8.002> 2.20) with a significance level of 0.028 <0.05. So it can be concluded that the behavior of generation Z consumers has an influence on fashion purchasing decisions at Rabbani Medan.
Analisis Pola Perilaku Konsumsi Generasi Z Terhadap Produk Fashion Uniqlo Tinjauan Ekonomi Islam Harahap, Rafi Husin; Imsar, Imsar; Harahap, M Ikhsan
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6917

Abstract

The purpose of this study is to analyze Generation Z's Consumption Behavior Patterns towards fashion products, especially the Uniqlo brand, as well as to understand the factors that influence their purchasing decisions in the context of modern lifestyles. The Consumption Pattern of Generation Z towards Uniqlo Fashion Products can be analyzed through the perspective of Islamic economics, which emphasizes ethics, justice, and sustainability. Therefore, Uniqlo needs to ensure fair and transparent production practices, and promote sustainability in their products to build consumer trust. By integrating Islamic economic values, Uniqlo can develop more effective and ethical marketing strategies, and better reach young consumers.The method used in this research is descriptive exploratory.Data was collected through surveys and in-depth interviews of 30 respondents, as well as content analysis of social media used by Generation Z.The results of the research Uniqlo Product Consumption Patterns are influenced by various interrelated factors, including cultural values, psychological motivations, personal, and social factors. A total of 73.33% of respondents acknowledged that cultural values influence their purchasing decisions, while 56.67% stated that daily needs and the desire to look good are the main motivations. Lifestyle and income also contribute greatly, with 70% of respondents agreeing that their lifestyle influences product choices. Discussions with friends or family before buying a product were influential for 46.67% of respondents. Product quality and brand love increase the confidence of younger consumers. Age and gender are also significant; the majority of Uniqlo shoppers are 20-23 years old (68%), with 56% of female respondents who tend to be more active in shopping and pay attention to product quality and design suggesting that Generation Z Consumption Behavior is heavily influenced by social media and the latest fashion trends. The implications of this research emphasize the importance for brands like Uniqlo to understand these consumer behavior dynamics in order to create more effective marketing strategies. By enhancing the brand experience and tailoring products to Gen Z preferences, companies can not only increase sales but also build long-term customer loyalty.
Evaluating the Mediating Role of Job Satisfaction on Employee Performance Improvement Haryadi, Didit; Qorin, Ihya Ashabul; Diantoro, Eman; Karliena, Yayuk; Yulia, Lika; Fahmi, Irma
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6931

Abstract

Growing public involvement in government decision-making processes requires employees to have strong interpersonal and communication skills. This study aims to examine the relationship between workplace culture, employee commitment, job satisfaction, and employee performance in the operational context of the Cilegon City Office of the Ministry of Religious Affairs. This study used quantitative methodology. The study population consisted of 536 employees, consisting of 396 State Civil Apparatus employees and 140 non-State Civil Apparatus employees. The researchers used proportional stratified random sampling, basing the sample size on the number of variable indicators: 20 indicators multiplied by 8, resulting in 160 respondents. The findings of this study reveal that organizational culture has an impact on employee performance with a t-statistic value of 5.530 > 1.96 and a p-value of 0.000 < 0.05, while organizational commitment does not with a t-statistic value of 1.632 < 1.96 with a p-value of .103 > 0.05. In addition, organizational culture on job satisfaction has a t-statistic value of 3.435 > 1.96 t-table significance 0.000 < 0.05 and organizational commitment affects employee job satisfaction with a t-statistic value of 4.173 > 1.96 t-table significance value 0.000 < 0.05. The third hypothesis confirms that job satisfaction affects employee performance with a t-statistic value of 4.704 > 1.96 t-table with a significance value of 0.000 < 0.05. Finally, job satisfaction functions as a mediating variable, increasing the influence of organizational culture and organizational commitment on employee performance with partial mediation. By using a quantitative approach and rigorous data analysis, this study aims to provide a comprehensive insight into the factors that shape employee performance and provide practical implications for organizational management to improve work effectiveness and efficiency.
Examining Multi-Factor Marketing Dynamics on Consumer Purchase Intention: A TikTok Shop Analysis Rolando, Benediktus
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6952

Abstract

This study investigates the impact of five pivotal marketing strategies on consumer purchase intention within TikTok Shop, focusing on the dynamic social commerce landscape in Indonesia. By examining content quality, special holiday promotions, influencer marketing, viral marketing, and livestreaming, the research provides comprehensive insights into integrated marketing approaches in short-form video commerce. Utilizing SPSS version 26, data were collected from 100 Indonesian Generation Z consumers actively engaged with TikTok Shop through a structured questionnaire employing a 5-point Likert scale. Rigorous statistical analyses were conducted, including validity testing (r > 0.195), reliability testing (Cronbach's Alpha > 0.70), and comprehensive classical assumption tests. Multiple regression analysis revealed significant positive influences of all marketing elements on purchase intention. Content quality emerged as the most influential factor (t = 97.854, p < 0.001), followed closely by influencer marketing (t = 95.438, p < 0.001), special holiday promotions (t = 93.672, p < 0.001), viral marketing (t = 91.756, p < 0.001), and livestreaming (t = 89.923, p < 0.001). The F-test results (F = 7.845 > F-table 2.31) definitively confirmed the collective significance of these marketing strategies. The research offers critical theoretical contributions to social commerce literature by addressing the multifaceted nature of marketing strategies in digital platforms. By focusing on Generation Z consumers in Indonesia—a market experiencing rapid digital transformation—the study provides unique insights into the effectiveness of social commerce marketing strategies in emerging digital economies. The findings not only illuminate the intricate relationships between various marketing elements and purchase intention but also establish a robust foundation for future investigations in the rapidly evolving landscape of short-form video commerce
Integrating Payment Systems with Social Features: Post-Voucher War Strategies for E-Commerce Sustainability Rolando, Benediktus
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6962

Abstract

The Indonesian e-commerce landscape has experienced unprecedented growth, reaching USD 62 billion in gross merchandise value in 2023, yet platforms struggle with sustainability, as evidenced by Bukalapak's exit from the marketplace segment in early 2025 despite substantial technological investments. This research investigates how social commerce features, personalization, and payment convenience influence purchase decisions in e-commerce platforms, with vouchers serving as a mediating variable. The study addresses a critical gap in understanding how platform features, and promotional tools interact to drive purchase decisions in emerging markets, particularly in Indonesia's highly competitive e-commerce sector where platforms engage in intense "voucher wars" for market share. Using path analysis with data collected from 100 active e-commerce users in Indonesia, the research reveals that payment convenience emerges as the strongest predictor of both voucher utilization (t = 7.235, p < 0.001) and purchase decisions (t = 3.356, p < 0.001). Notably, while social commerce features show significant effects through voucher mediation (Sobel Z = 2.4832, p = 0.0130), personalization demonstrates unexpectedly limited impact, challenging assumptions about its universal effectiveness. The study's findings suggest that successful e-commerce platforms in Indonesia must prioritize payment convenience and effectively integrate voucher systems with social commerce features, while potentially reconsidering investments in personalization. These insights contribute to both theoretical understanding of e-commerce dynamics in emerging markets and practical platform development strategies, particularly relevant as Indonesia's e-commerce sector continues its rapid evolution.
Pengaruh Work-Life Balance, Lingkungan Kerja, Kepuasan Kerja, dan Stres Kerja Terhadap Produktivitas Karyawan Gunarti, Indah; Lestari, Setyani Dwi
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7041

Abstract

This study aims to analyze the effect of work-life balance, work environment, job satisfaction, and job stress on employee productivity at Bank XYZ. This research uses descriptive quantitative research. The population in this study were all employees of Bank XYZ, with a sample of 172 respondents. Data was collected through questionnaires distributed directly and online. The data analysis method used is multiple linear regression analysis with SPSS 27. The results showed that there is a positive and significant influence between work-life balance on employee productivity. From the results of this analysis, it can be concluded that a good work-life balance contributes positively to increasing employee productivity at XYZ Bank. The work environment has a positive and significant influence on employee productivity. From the results of this analysis, it can be concluded that a good and supportive work environment contributes positively to increasing employee productivity at XYZ Bank. Job satisfaction has a positive and significant effect on employee productivity. From the results of this analysis, it can be concluded that high job satisfaction contributes positively to increasing employee productivity at XYZ Bank. Job stress has no effect on employee productivity. From the results of this analysis, it can be concluded that job stress does not significantly contribute to employee productivity at Bank XYZ.
Analysis SWOT Quantitative Strategic Planning Matrix (QSPM) Integration Analytic Hierarchy Process Berampu, Lailan Tawila; Taufiqurrahman, Taufiqurrahman; Agassi, Luthfiyah
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7066

Abstract

This research aims to analyze and determine the best marketing strategy for Expressive Coffee in Pekanbaru using an integrated approach of SWOT (Strengths, Weaknesses, Opportunities, Threats), Analytical Hierarchy Process (AHP), and Quantitative Strategic Planning Matrix (QSPM). The study employs a mixed quantitative and qualitative methodology through a case-study approach involving 15 respondents, including the owner, coffee experts, and regular customers of Expressive Coffee. Results indicate that Expressive Coffee possesses significant strengths such as specialty-grade coffee beans, open bar service, comprehensive facilities, and strategic location. However, weaknesses include relatively high product pricing, limited promotional activities, and restricted parking space. Major opportunities identified involve the rising healthy lifestyle trend, increasing premium coffee consumption, strategic partnerships with local farmers, and positive customer reviews. Primary threats are intense competition from emerging coffee shops and shifting consumer preferences toward convenient coffee products. Based on the QSPM analysis, the recommended strategy is the SO (Strength-Opportunities) strategy, scoring the highest Total Attractiveness Score (TAS) of 14.40, which emphasizes leveraging internal strengths to optimally exploit market opportunities.

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