Cakrawala Repositori Imwi
Jurnal Cakrawala Repositori IMWI focuses on publishing original research articles, reviewing articles from contributors, and current issues relating to Economics, Business and Management. The main purpose of the journal is to provide a platform for scholars, academics, and researchers to share contemporary thinking in the field. The work should not be published or submitted for publication elsewhere. The official language of the manuscript that will be published in Jurnal Cakrawala Repositori IMWI is Indonesian. For information and registration, contact cakrawala@imwi.ac.id. Jurnal Cakrawala Repositori IMWI is a peer-reviewed journal which is published six times a year. This journal is an open-access that publishes research outcomes with significant contributions to the understanding and improvement of management science. The review process in this journal employs a double-blind peer-review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa.
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<![CDATA[Pengaruh Brand Image dan Personal Selling terhadap Purchase Intention (Studi Kasus di Institut Manajemen Wiyata Indonesia) ]]>
<![CDATA[Bambang Somantri]]>;
<![CDATA[Ane Nurranti Awalia]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.61
<![CDATA[The purpose of this study to determine the effect of the dimensions or variables, brand image and personal selling to purchase intention. Design / methodology / approach: The research method used survey method using questionnaires distributed to 118 sample. While quality testing instruments Techniques include test validity and reliability testing. And techniques of data analysis using descriptive analysis and correlation, while to test the hypothesis, partial analysis (T test) and simultaneous (F test) are used. Results: Where as the two independent variables have a significant positive impact on purchase intention which is the brand image and personal selling. Study limitations / implications: The analysis was only performed on one branch and only two dimensions or variables are tested. Expected application of the marketing mix can be formulated and adapted to local environmental conditions and culture in order to be implemented.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan dan Kesejahteraan Terhadap Kinerja Karyawan (Studi Kasus pada Hotel Selabintana) ]]>
<![CDATA[Purwanto Rahardjo]]>;
<![CDATA[Ce Gunawan]]>;
<![CDATA[Isriyani Isriyani]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.62
<![CDATA[This study aims to determine: (1) the influence of leadership style on employee performance, (2) the influence of welfare on employee performance, and (3) the influence of leadership style and welfare on employee performance. The subjects of this research are employees who work at Selabintana Hotel. The number of respondents in this study were 102 employees. The method of collecting data through a survey using a questionnaire. The analysis technique used in this research is multiple linear regression analysis. The results showed that (1) leadership style had a positive and significant effect on employee performance, so Ha1 is accepted; (2) welfare has a positive and significant effect on employee performance, so Ha2 is accepted; (3) simultaneously, leadership style and welfare have a positive and significant effect on employee performance with detemination coefficient of 0,409 so that Ha3 is accepted.]]>
<![CDATA[Pengaruh Motivation dan Work Discipline terhadap Employee Performance (Studi Kasus pada Karyawan Pt. Mnc Sky Vision Sukabumi) ]]>
<![CDATA[Ryan Kurniawan]]>;
<![CDATA[Diky Aulia Akmal]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.63
<![CDATA[The purpose of this study was to determine the effect of dimensions or variables, motivation and work discipline on employee performance. Methodology: The research method uses a survey method using a questionnaire distributed to 51 MNC Sky Vision employees. While the instrument quality testing techniques include validity, reliability and normality tests. And data analysis techniques using quantitative analysis, while for hypothesis testing using multiple linear regression analysis. Results: based on the results of the t test (partial) conducted that the motivation variable does not affect the performance of employees with a significance value above 0.05 (0.074 ≤ 0.05), while for work discipline variables affect the performance of employees with a significance value below 0, 05 (0.00 ≤ 0.05). Based on the F test (simultaneous) motivation and work discipline simultaneously have a positive effect on employee performance with a significance value below 0.05 (0.000 ≤ 0.05). But, in relation to the independent variable on the dependent variable, motivation and work discipline only have an effect of 42.3% on employee performance and 57.7% are influenced by variables not examined in this study. Limitations of the study: An analysis of the influence of motivation and work discipline is only done in one branch and only two dimensions or variables are tested. It is expected that the application of motivation can be formulated and adjusted to the existing working conditions in the company.]]>
<![CDATA[Pengaruh Pembiayaan Jual Beli dan Nonperforming Financing terhadap Profitabilitas Bank Syariah (Studi Kasus Bank Syariah) ]]>
<![CDATA[Ilik Bunadi]]>;
<![CDATA[Septia Putri Amalia]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.64
<![CDATA[This study examines how trade financing as well as non performing financing (NPF) affect the profitability of Islamic banking in Indonesia. The profitability is measured by return on assets. The sample selection method is purposive sampling and obtained seven Islamic banks are being sampled, that is Bank Muamalat Indonesia, Bank Syariah Mandiri, Bank BNI Syariah, Bank Bukopin Syariah, Bank Panin Syariah, Bank BCA Syariah, and BRI Syariah in 5 periods of observation. Multiple regression is used to analyze the data. The result shows that trade financing have no affect while non performing financing has negatively affect on the profitability of Islamic banks.]]>
<![CDATA[Pengaruh Brand Equity dan Country Of Origin terhadap Customer Behavior Dalam Memilih Smartphone pada Sma Negeri 5 Kota Sukabumi ]]>
<![CDATA[Mariati Tirta Wiyata]]>;
<![CDATA[Aida Nuraeni]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.66
<![CDATA[This study aims to determine the effect of brand equity and country of origin on customer behavior. This study uses a survey method, with a correlational approach. The location of the research was carried out in 5 Snenior High School in Sukabumi City with the entire population of class 12. Sampling using purpose sample technique as many as 169 out of 290 population by collecting data using quizonoer. The analysis technique uses descriptive analysis, multiple linear regression analysis, F test and t test. The results stated that the Brand Equity variable had no significant effect on Customer Behavior with a significance value of 0.120 (p> 0.05). Furthermore, based on the results of research conducted for the Country of Origin variable, the above shows the value of Sig. amounting to 0,000 (p <0.05), therefore the hypothesis is accepted, meaning that the Country of Origin variable has a significant effect on Customer Behavio. Then it is known that Brand equity and Country of origin if together will have a significant effect on customer behavior with a value of 396.415 r and Sig. F is 0,000 (p <0,05). So it can be concluded that brand equity and country of origin can influence customer behavior in choosing a brand of handphone.]]>
<![CDATA[Pengaruh Leadership Style dan Organizational Culture terhadap Productivity Of Employee di Koperasi Simpan Pinjam-Sejahtera Bersama (KSP-SB) Cabang Sukabumi ]]>
<![CDATA[Umban Jaya]]>;
<![CDATA[Ai Kartini]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.67
<![CDATA[This research was conducted at the Sukabumi Branch of the Savings and Loans Cooperative and the Prosperous Cooperative (KSP-SB) with a full address on Jl. R.E Martadinata No. 62 B Cikole Village, Cikole District, Sukabumi City- (0266) 211867, This study runs from January 2018 to completion.The purpose of this study was to determine the effect of leadership style (X1) and organizational culture (X2) on productivity of employee (Y). The types and sources of data used in this study consisted of primary data and secondary data with a total sample of 30 people. Sampling is done using population sampling method. Technical quality testing tools include testing validity and reliability, classical assumptions, and data analysis techniques using descriptive and correlation analysis. Whereas to determine the effect of independent variables (X) on the dependent variable (Y), multiple linear regression analysis was used which included the t test and F test with the help of SPSS version 16.0. Based on the results of the partial test (t test), it can be seen that the leadership style variable has a positive but not significant effect on productivity of employee, while the organizational culture variable has a positive and significant influence on productivity of employee. Based on the results of the Simultaneous Test (Test F) it is known that the variables of leadership style and organizational culture together have a significant influence on productivity of employee at the Sukabumi Branch of the Joint Savings and Loan Cooperative (KSP-SB).]]>
<![CDATA[Sistem Analisis Kerusakan Sepeda Motor Karburator dengan Metode Forward Chaining ]]>
<![CDATA[Zainil Abidin]]>;
<![CDATA[Deni Erpian]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.68
<![CDATA[Motorcycles are said to be a means of land transfortation that is very popular with many people in the country but also in various parts of the world. In this era of advanced writers become writers on the rapid technology that is very rapid today, the author increasingly ideas for where in one program what is the application of motorcycle carburetor damage system de ngan forward chaining method or often called the application of expert applications into the quality of motorcycle service activities, especially in the workshop in a workshop. The author tried to modify an application that will be a lot of much loved sep eda motor to be able to easily get users more solutions from all solutions experienced by users. Applications that will design whether there is a carburetor motorcycle damage system by forward chaining and using basic visual tools as well as for modeling using UML (Unified Modeling Language) with microsoft access input database.]]>
<![CDATA[Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying pada Shopee.Co.Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi) ]]>
<![CDATA[Lathiyfah Shanti Purnamasari]]>;
<![CDATA[Bambang Somantri]]>;
<![CDATA[Viska Agustiani]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.69
<![CDATA[This study aims to determine the effect of: (1) Shopping Lifestyle on Impulse Buying, (2) Hedonic Shopping Motivation on Impulse Buying, (3) Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying. The population and sample used in this study are 100 online shopee consumers who always do Impulse Buying. The data collection technique in this research is to use primary data sources from several questionnaires. The prerequisite tests for this study were the normality test, the multicollinearity test, and the hoeteroscedasticity test. The analytical method used is multiple linear regression analysis. The results of this study indicate that shopping lifestyle has a significant effect on impulse buying. Hedonic shopping motivation has not effect on impulse buying. Simultaneously, shopping lifestyle and hedonic shopping motivation have an effect on impulse buying.]]>
<![CDATA[Perspektif Yuridis Standar Pengupahan Tenaga Kerja Era Pandemi Covid-19 ]]>
<![CDATA[Gatot Satrio Utomo]]>;
<![CDATA[Galih Raspati]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.70
<![CDATA[This study is intended to determine the existence of legal protection and certainty for workers or employees related to the issue of wage standards for workers or employees during the Covid-19 pandemic. The Normative Method as a literature review used in this research outlines the contents of Article 88 paragraph (1) of Law no. 11 of 2020 concerning Work Copyright which states: explaining the right to employee benefits that arise automatically if there is a work correlation between workers and employers and at the time of termination of employment. The results of the study argue that insofar as there is security and guarantee of standard work wages for workers or employees in their work environment, employers or companies can delay payment of wages if the employer or company cannot pay compensation indicated by the lowest wage standards permitted by law, with the regulation. minimum wage standards to workers or trade unions identified by suspension. The postponement of the smallest wage installments by the company owner to workers or employees who can automatically decide the commitment or work contract from the entrepreneur/organization to pay the smallest difference in wages during the suspension period. With the Covid-19, the government issued Circular No. M/3/HK.04/III/2020 concerning Manpower Protection and Business Development in the context of preventing Covid-19. With the aim that the issuance of this regulation is necessary to legally protect and guarantee minimum wage standards and create work harmony between workers and employers. .]]>
<![CDATA[Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Sepeda Motor Kawasaki Di Kota Tangerang ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Ira Astira]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.79
<![CDATA[This study aims to determine the effect of product quality and lifestyle on purchasing decisions for Kawasaki motorcycles. The research process is deductive in nature, where to answer the problem formulation, concepts or theories are used so that hypotheses can be formulated. The hypothesis is then tested through field data collection using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as a Kawasaki motorcycle user in Tangerang City. The results of this study indicate that: (1) Product quality has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 6.599 and the regression coefficient having a positive value of 0.288; (2) Lifestyle has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 2.641 and the regression coefficient has a positive value of 0.287; and (3) product quality and lifestyle have a positive and significant effect on purchasing decisions as evidenced by the F count result of 42,902 with a significance of 0.000. (4) The magnitude of the influence of product quality and lifestyle on purchasing decisions is evidenced by the adjusted R square value of 0.611 indicating that the ability of the independent variable to explain the variation of the dependent variable is 61.1% and the remaining 38.9% is explained by other variables outside this research model]]>
