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INDONESIA
Jurnal Bali Membangun Bali
Published by Badan Riset dan Inovasi Daerah Provinsi Bali
ISSN : 27222454     EISSN : 27222462     DOI : -
Core Subject : Economy, Humanities, Health, Science, Education, Agriculture, Art, Social, Engineering,
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other
Jurnal Bali Membangun Bali mewacanakan bidang-bidang pembangunan daerah dengan berfokus dan memiliki ruang lingkup pada pembangunan perekonomian, pertanian, dan kepariwisataan serta dinamika sosial-budaya yang menyertainya, dalam upaya meningkatkan dan memajukan kualitas kesejahteraan dan peradaban masyarakat daerah.
Arjuna Subject : Umum - Umum
Articles 213 Documents
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Public Relations dan Community Engagement dalam Mempromosikan Wisata Konservasi Penyu di Serangan, Denpasar Selatan Septiana, Ni Putu Devi; Yanti, Ni Kadek Winda
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.479

Abstract

Purpose: This study aims to analyze the role of public relations (PR) strategies and Community Engagement in promoting turtle conservation tourism at the Turtle Conservation and Education Center (TCEC) in Serangan, South Denpasar. Research methods: The study employed a qualitative descriptive approach using observation, in-depth interviews, and documentation. The research involved TCEC managers, local communities, tourists, and related stakeholders to obtain comprehensive insights into communication practices and community involvement. Findings: The implementation of the Two-Way Symmetrical Communication model by the existing PR practitioner effectively established mutual communication between the conservation institution and the surrounding community. The active participation of local residents in educational programs, digital promotions, and conservation activities significantly increased public environmental awareness and improved TCEC’s image as a sustainable tourism destination. Implication: This study highlights the importance of synergizing communication strategies with community participation to support conservation-based tourism promotion and environmental education.
Effectiveness of Localization and Brand Equity: The Case of Agoda in the Indonesian Domestic Travel Market Suputra, Ida Bagus Putu Kawibhawa; Oka, I Made Darma; Putra, Made Satria Pramanda; Ernawati, Made; Sudarmini, Ni Made
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.480

Abstract

Purpose: This study aims to assess how Agoda's localization strategies enhance brand equity among Indonesian domestic travelers, identifying which localization elements (linguistic, cultural, and technical) most effectively strengthen consumer perception and brand engagement. Research Methods: A mixed-method approach was used combining quantitative analysis from 177 questionnaire respondents with qualitative insights from interviews and FGDs. Findings: Cultural localization had the strongest impact on brand equity, followed by linguistic localization, and technical localization. Respondents perceived localized features as more trustworthy, relevant, and easier to use. Brand equity outcomes such as brand recall, recognition, and association were significantly influenced by these elements. Implication: Multinational OTAs must go beyond translation to achieve brand relevance through cultural sensitivity, linguistic familiarity, and local technology integration.
Komunikasi Pariwisata dalam Mendorong Keberlanjutan Destinasi Wisata: Kajian Literatur Teoretis Astuti, Ni Luh Putu Widya; Bestari, Ni Made Prasiwi
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.481

Abstract

Purpose: This study aims to explain the role of tourism communication in supporting sustainable tourist destination and to identify the principles, strategies, and stakeholders involved in the process. Research methods: This study employs a literature review method, analyzing academic artikels from Google Scholar, Scopus journals 2020-2025, supported by Mendeley software for reference management and source organization. Findings: Effective tourism communication is characterized by a holistic approach, transparency, evidence use, stakeholder involvement, message framing strategies, and the optimization of digital channels to support destination sustainability. Implication: These results indicate the need for more integrated and participatory tourism communication strategies to ensure consistent implementation and broader stakeholder understanding of destination sustainability.

Page 22 of 22 | Total Record : 213

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