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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 5 No. 7 (2024): (Issue-July)" : 7 Documents clear
Exploring Patient Satisfaction with Hospital Services Using SERVQUAL: A Case Study in Bandarlampung Municipality, Indonesia Safitri, Dina; Siti Ambarwati, Dwi Asri
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.992

Abstract

Research Aims: The research of hospital quality service in Indonesia by using SERVQUAL is limited in the literature. This research aims to analyze the dimensions necessary for hospitals to enhance service quality to meet the standards expected by stakeholders, hospital management, government, the academic community, and patients. Design/methodology/approach: The research employs a survey method, distributing questionnaires to hospital patients as research tool. The study population comprises hospital users in Bandarlampung Municipality, with purposive sampling utilized for selection. Respondents were given the option to complete a questionnaire before leaving the hospital or online via email or WhatsApp for those discharged. Research Findings: The findings reveal that dimensions of hospital service quality, including infrastructure, administrative procedures, overall patient experience, and hospital social responsibility, significantly influence patient’s satisfaction in hospitals in Bandar Lampung. However, the quality of human resources and security procedures do not exhibit a significant impact on patient’s satisfaction. Theoretical Contribution/Originality: This research expands the application of the SERVQUAL model beyond its traditional domains by analyzing hospital service quality within the Indonesian context. The study identifies critical dimensions such as infrastructure, administrative procedures, overall patient experience, and hospital social responsibility as significant predictors of patient satisfaction. By understanding these challenges, context-specific strategies for enhancing service delivery can be developed. Keywords : hospital services, patient satisfaction, human resources
Building Customer Satisfaction and Loyalty By Increasing Service Innovation and Service Quality On Iot Control Center Customers Prasetyo, Iwan; Wahyuningtyas, Ratri
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.993

Abstract

Research Aims: This study aims to examine the influence of service innovation and service quality on customer satisfaction at Telkomsel IOT Control Center and its impact on customer loyalty. Design/methodology/approach: This study is a quantitative research conducted using a sample of 200 accounts from the IOT control center. Data collection was carried out through questionnaire distribution. Data analysis was performed using the Structural Equation Modeling (SEM) technique, specifically Partial Least Squares (PLS). Research Findings: Findings of this research is that customer loyalty of Telkomsel IOT control center can be built through increasing customer satisfaction, which is formed by good service innovation and satisfying service quality. Therefore, in efforts to enhance customer loyalty, Telkomsel should create many service innovations and focus on service quality that can satisfy customers. Theoretical Contribution/Originality: In the effort to build customer loyalty, the development of service innovation and improvement of service quality need to be focused on customer satisfaction Keywords: customer loyalty, customer satisfaction, service innovation, service quality, IOT control center
Increase in Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness Mediates Supriyadi, Ari; Rahmat Syah, Tantri Yanuar
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1000

Abstract

Research Aims:  The purpose of this study was built to determine the positive effect of increasing Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness being the mediation Design/methodology/approach:  The purposive sampling method was designed in this study with 389 online customers from several well-known skincare brands in Indonesia. The data was analyzed using the Structural Equation Model (SEM) with SmartPLS 3.0 Research Findings:  The findings of this study being Source Credibility has a positive effect on Recommendation Credibility. Then Recommendation Credibility has a positive effect on Psychological State and Brand Awareness. Furthermore, Recommendation Credibility, Psychological State, and Brand Awareness have a positive effect on Purchase Intention. Brand Awareness manages to be a mediating effect between Recommendation Credibility and Purchase Intention. Managerial implications in this study for researchers and practitioners should not underestimate the importance of social media, establish a cooperative relationship between companies and celebrities for continuity, and know the importance of pre-purchase psychological states Theoretical Contribution/Originality: The study contributes to the existing literature by providing insights into the complex interplay of factors influencing Purchase Intention. It highlights the importance of social media and the role of celebrities in marketing strategies, as well as the significance of pre-purchase psychological states and the mediating effect of Brand Awareness. Keywords:  Source Credibility, Recommendation Credibility, Psychological State, Brand Awareness, Purchase Intention
Sharpening Social Values For The Branding Strategy Of A Social Business Startup (Case Study of Ailiv) Ramadhenisa, Selvi; Famiola, Melia
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1004

Abstract

Research Aims: Ailiv, a preventive health startup guided by the vision of "Quality of Life for All," aspires to extend its mission beyond its current customer base to impact a broader community positively. Therefore, this research seeks to expand Ailiv's social values and establish brand communication that aligns with its founding mission. Design/methodology/approach: This study uses a qualitative approach with data collected through interviews and focus group discussions (FGD). The interview was conducted with potential customers and beneficiaries. The focus group discussion was performed within Ailiv’s internal team. The data collected from this study was then analyzed using content analysis for interviews and thematic analysis for FGD.  Research Findings:  The study identified diabetes as the most critical and urgent health concern to potential customers. To determine Ailiv's enhanced value, the needs and wants of potential customers and people with diabetes were analyzed. The analysis identified opportunities for Ailiv to expand its social impact by offering financial support to diabetic patients. In alignment, Ailiv's brand identity highlighted inclusivity in health empowerment. Ailiv's new communication model aims to foster deeper connections with its audience by utilizing online and offline channels to optimize the brand purchase funnel.  Theoretical Contribution/Originality: This study combines framework from social development study (theory of change) and business frameworks (value proposition canvas, brand identity prism, AIDA funnel) Keywords: Social Enterprise, Elements of Value, Theory of Change, Value Proposition, Brand Communication
The Influence Of Organizational Fairness, Organizational Culture and Job Satisfaction On Organizational Commitment Tegar Hidayat, Tegar Hidayat; Subiyanto, Didik; Septyarini, Epsilandri
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1023

Abstract

Research Aims: This study aims to analyze the effect of organizational justice, organizational culture, and job satisfaction on organizational commitment among community members of Kampung Batik Giriloyo, Wukirsari, Bantul, DIY. Design/methodology/approach: This study is a quantitative research, by examining the cause-and-effect relationship of the variables Organizational Justice, Organizational Culture, Job Satisfaction, and Organizational Commitment, with 42 respondents.  Data was collected using a questionnaire using a Likert scale of 1 to 5, where 1 indicated "strongly disagree" and 5 indicated "strongly agree".  The collected data is processed with the SPSS program. Research Findings: 1) there is a positive and significant influence between organizational fairness and organizational commitment. (2) There is a positive and significant influence between organizational culture on organizational commitment. (3) There is a positive and significant influence between job satisfaction and organizational commitment. (4) There is a simultaneous positive and significant influence between organizational fairness, organizational culture, and job satisfaction on organizational commitment. Theoretical Contribution/Originality:  This integrated strategy includes a holistic approach that aims to simultaneously improve fairness, culture, and job satisfaction, which in turn will increase organizational commitment. By adopting this strategy, Paguyuban Kampung Batik Giriloyo can ensure long-term sustainability and success through the creation of an environment that supports and empowers each of its members. Keywords: Organizational Justice; organizational culture; job satisfaction; Organizational Commitment
Cultivating Integrity: Exploring the Impact and Implementation of Ethical Leadership across Industries Astiwardhani, Winny; Santoso, Budi; Sobandi, A.
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1028

Abstract

Research Aims: The aim of this research is to explore the impact of ethical leadership across various industries, identify key principles and best practices, and provide strategies for fostering ethical behavior within organizations. Design/methodology/approach: This research employs a Systematic Literature Review (SLR) method to analyze and synthesize ethical leadership studies from 2014 to 2024, ensuring a comprehensive and objective overview. Research Findings: The research findings highlight that ethical leadership, characterized by principles such as honesty, integrity, and effective communication, positively impacts organizational outcomes across various industries. Theoretical Contribution/Originality: The originality of this research lies in its comprehensive synthesis of ethical leadership practices across diverse industries and cultural contexts, offering a nuanced understanding of how ethical principles can be effectively tailored and applied to various organizational settings for improved outcomes. Keywords: Ethical Leadership; Industry-Specific Leadership; Leadership Practices; Integrity in Leadership; Leadership Development
Halal Branding Construct and It’s Influence on Purchase Intention and WoM in Indonesia Kusmayadi, Hery; Albari
Journal of Business and Management Review Vol. 5 No. 7 (2024): (Issue-July)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i7.1068

Abstract

Research Aims: The purpose of this study is to explain the positive influence of Halal branding constructs, namely Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust, on Purchase Intention and Word of Mouth. Design/methodology/approach: The research adopts an empirical approach, using convenience sampling with 313 respondents from Indonesian citizens across major islands. Data processing employs Structural Equation Modelling (SEM) with AMOS 24 software. Research Findings: The findings indicate that Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust have a positive and significant impact on Purchase Intention and Word of Mouth. Halal Brand Perceived Quality positively and significantly affects Halal Brand Image and Halal Brand Trust. While Halal Brand Image has a positive and significant influence on Halal Brand Trust, the latter does not affect Word of Mouth. Purchase intention also has a positive and significant impact on Word of Mouth. Theoretical Contribution/Originality: These findings expected to develop a theoretical framework derived from traditional brand constructs and test it on Halal brands with a focus on implementation in Indonesia. It can provide insights for marketers to enhance and improve Halal Brand Perceived Quality, Halal Brand Image, and Halal Brand Trust, ultimately boosting product sales and promote positive Word of Mouth. Marketers can implement Halal certification programs, enhance food safety systems, update brand propositions, and engage in targeted communication with consumers to strengthen positive perceptions, brand image, and consumer trust in Halal brands. Keywords: Halal brand image, Halal brand perceived quality, Halal brand trust, Purchase intention, Word of Mouth. 

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