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Agung Suharyanto
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Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)
Published by Universitas Medan Area
ISSN : -     EISSN : 27221148     DOI : 10.31289
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), is the Governmental, Political, Public Administration, Communication and Social Sciences. Published twice a year (April and October) and first published for printed edition since Volume 1 No. 1 April 2019.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 174 Documents
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Digital Communication Studies : A System Literature Review Nurfaisah, Anggie; Salahudin, Salahudin; Firdaus, Muhammad
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 6, No 2 (2024): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v6i2.3937

Abstract

The purpose of this writing is to review the literature systematically to show trends related to the study of digital communication. The issue focused on using podcast content for strategic communication. The research uses the literature review method with data sources from the Scopus period 2019-2023 (a total of 195 articles) as well as using VOSviewer to manage the data. The results show the number of Authors on Digital Communication Studies was taken from the last five years of 2019-2023. Then, the largest number of documents on Digital Communication Studies produced by Caplow as many as 2 articles, while the others produced 1 article. By country, the US ranks top with 89 political communications articles in the digital age. Furthermore, research subjects from several journals were used as dominant references discussed (social sciences) 48% but they were interrelated with other topics. Also, the Digital Communication Studies topics cluster is divided into seven clusters that show correlations between the topics that have been studied by researchers. In the last picture showing a visualization of the study density of Digital Communication Studies, the brightest colors indicate topics that are frequently being studied. The limitations of this research come only from Scopus, so further research should use scientific articles taken from well-known international databases such as the Web of Science and Dimensiond Scholar. 
Pola Penyebaran Konten Homoseksual Melalui Media Sosial Twitter Gumelar, Rangga Galura; Kamila, Tasya
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 6, No 2 (2024): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v6i2.4007

Abstract

The emergence of new media contributes to the existence of people who are considered marginalized, social media, especially Twitter, provides space for gay groups to have fans or what is known as fujoshi. Fujoshi itself is a term for female fans who like Yaoi/Boy's Love manga.  Fujoshi in Indonesia consume and disseminate the content they find on social media and Twitter. The method used in this research is qualitative research that aims to explore information in depth and is open to various responses. In this method, researchers analyze opinions contained in various contents, such as text and images. Data collection techniques were interview, observation, literature study, and linguistic criticism. Research validation uses triangulation techniques and data analysis so that a conclusion can be made. The results of the study found that there is a pattern of spreading homosexual content on Twitter where the symbols expressed are not vulgar but fall into a unique category because there are text and image symbols about homosexuals. These symbols and terms are used to distinguish accounts that produce homosexual or gay content.
Pembelajaran Daring: Analisis Komunikasi Melalui Media Komputer pada Mahasiswa Ilmu Komunikasi Universitas Hermawan Lubis, Suci Amalia; Sahputra, Dedi; Dwiana, Ressi
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 6, No 2 (2024): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v6i2.5221

Abstract

This research is motivated by the Covid-19 pandemic that affected Indonesia, leading the Ministry of Education and Culture to mandate universities to conduct remote learning activities. The study aims to understand how online learning is conducted by Communication Studies students at Medan Area University. An analysis of Computer Mediated Communication (CMC) is employed to discern the supportive and inhibiting factors for students engaged in online learning. The research methodology is qualitative, utilizing data collection techniques such as observation, interviews, and documentation, followed by data reduction, presentation, and conclusion drawing. The findings indicate that (1) there are various learning media aiding online learning. (2) Accessibility to learning media is a crucial supportive factor in online education. (3) The network frequently becomes a barrier for students undertaking online learning. (4) The dimensions of Computer Mediated Communication (CMC) align with the implementation of online learning, particularly in disseminating information through CMC, reaching a wide audience.
Pengembangan Model Komunikasi Pariwisata Berbasis Kearifan Lokal di Kawasan Kampung Ulos Hutaraja siahaan, uliasi patricia; Harris, Abdul
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5888

Abstract

Ulos Hutaraja Village has great potential as a tourist destination based on the local wisdom of the Batak people. However, its management faces communication challenges that cause tourists to lack understanding of the cultural values conveyed. This study aims to analyze the development of a tourism communication model based on local wisdom in the Ulos Hutaraja Village Area. This study uses a qualitative exploratory method with in-depth interview techniques, participatory observation, and documentation studies. The analysis was carried out with a thematic approach and data triangulation to increase the validity of the findings. The results of the study show that tourism communication in Ulos Hutaraja Village is carried out through interpersonal communication, group communication, and digital communication. Interpersonal communication allows for direct interaction between tourists and ulos artisans, while group communication becomes a means of stakeholder coordination. Digital communication is used for promotion and education, but it still faces technological gaps and limited access for local communities. Other obstacles include limitations in the delivery of cultural narratives and differences in interests between parties. Therefore, a more effective communication model is needed to increase community involvement and maintain the preservation of Batak culture in tourism.
Representasi Video Iklan Layanan Masyarakat: "Stop Judi Online" Kejaksaan RI dalam Perspektif Psikologi Komunikasi Sinaga, Roynanda; Pranata, Deddy; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5783

Abstract

This study analyzes the representation of the public service advertisement video "Stop Online Gambling" by the Attorney General's Office of Indonesia from the perspective of communication psychology. The focus is on communication elements such as symbolism, narrative, color usage, and emotional expression used to deliver educational messages about the dangers of online gambling. Theoretical frameworks include fear appeal, social support, and linear narrative. Data were collected through observation and documentation and analyzed qualitatively using content analysis methods. The findings reveal that the video effectively conveys moral messages through a combination of strong symbolism, emotional approaches, and systematic narratives. Fear appeal creates a significant emotional impact, while social support is emphasized as a preventive measure against online gambling addiction. This study contributes to the development of more effective public communication strategies to address social issues in Indonesia.
Budaya Patriarki Dalam Gadis Kretek: Analisis Semiotika Roland Barthes Irmawati, Irmawati; Ayuni, Risa Dwi; Puspita, Amelia
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5849

Abstract

The purpose of this study is to examine how patriarchy culture is represented in the film Gadis Kretek. The research approach used by the researcher is descriptive qualitative with content analysis, utilizing both primary and secondary data sources. The data sources are analyzed using Roland Barthes's semiotic analysis, aiming to uncover the meanings contained in the film through three stages: denotation, connotation, and myth. The results of the research show that patriarchy culture in Gadis Kretek can be represented through 15 scenes, divided into four points: the limited gender roles, restrictions in self-expression, control over the lives of women and children, as well as oppression and discrimination against women. It is also concluded that denotative, connotative, and mythic meanings work together in the film to create a strong narrative that can be easily understood.
Strategi Komunikasi Pemasaran Sasada Kopi dalam Membangun Daya Saing di Industri Coffeeshop Lubis, Bintang Faturrahman; Barus, Rehia Karenina Isabella
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5929

Abstract

Competition in the coffee shop industry is getting tighter, encouraging business actors to implement effective marketing communication strategies to maintain their existence. This study analyzes Sasada Kopi's marketing communication strategy with the 7P Marketing Mix approach, which includes products, prices, distribution, promotions, people, processes, and physical facilities. Using a qualitative descriptive method, this study collected data through in-depth interviews with Sasada Kopi management, direct observation in the store, and analysis of social media content and customer reviews. The results of the study show that Sasada Kopi has succeeded in maintaining competitiveness through a combination of digital marketing strategies, product quality, and service innovation. However, several challenges were identified, such as a lack of digital content innovation, changes in social media algorithms, and price competition with competitors. Therefore, Sasada Kopi needs to continue to innovate in digital marketing and promotion strategies to remain relevant in this industry.
Transformasi “Nongkrong” di Era Digital: Studi Kasus di Warkop Bandar Kupi Kota Medan Prabhaswara, Muhammad Prakoso; Gustan, Gustan; Ginting, Rahmanita
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5784

Abstract

This study aims to understand how the digital era has transformed the way people "Ngongkrong" at Warkop Bandar Kupi Kota Medan. In today's digital landscape, coffee shops, which were once social hubs for gathering and socializing, have evolved into more individualistic spaces where the use of gadgets and internet access dominates interactions. This research employs a survey method involving 50 respondents to analyze their visiting frequency, gadget usage, and communication preferences. The findings reveal that most visitors use their gadgets intensively while at the coffee shop, with 50% of respondents preferring digital activities over direct social interaction. However, face-to-face communication remains significant for 60% of respondents. Wi-Fi has become the main attraction for 70% of visitors, although 55% believe that gadget usage has reduced the essence of togetherness. In conclusion, while digital technology provides convenience and easy access to information, it also poses challenges to social interactions in coffee shops. To maintain a balance, coffee shop management can implement strategies such as organizing offline events or creating gadget-free zones to enhance meaningful social interactions.
Peran Media Sosial Instagram Dalam Mempengaruhi Pilihan Politik Pemilih Muda Pada Pemilu Gubernur Sumatera Utara 2024 Aqsal, M
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5853

Abstract

Young voters in North Sumatra have a strategic role in determining the results of the 2024 Governor Election. Along with the increasing use of social media, Instagram has become one of the main platforms in disseminating political information and shaping the preferences of young voters. This study aims to analyze the role of Instagram in influencing the political choices of young voters as well as identify the impact of political content spread on the platform. Using a qualitative approach with a case study method, data was collected through in-depth interviews, content observations, and documentation of political interactions on Instagram. The results of the study show that Instagram plays an important role in increasing young voter engagement through engaging visual content, interactive features, and faster access to political information. However, challenges such as political polarization, echo chambers, and the spread of disinformation are obstacles in its use. To optimize Instagram's role in political campaigns, more effective communication strategies, increased digital literacy, and efforts to create healthier discussion spaces are needed. With the right approach, Instagram can be an effective tool in increasing the political participation of young voters and strengthening digital democracy in the modern era.
Strategi Komunikasi Kesehatan Paramedis dalam Mengurangi Stunting pada Anak di Desa Unteboang Tapanuli Tengah Tarihoran, Yuli Kartika; Ritonga, Syafruddin; Khairullah, Khairullah
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5930

Abstract

Based on this study, the health communication strategy by paramedics in Unteboang Village in an effort to reduce stunting rates has been carried out through health counseling and posyandu activities. However, its effectiveness is still constrained by low community participation, parental resistance to stunting diagnosis, and limited access to comprehensive information. A qualitative approach with a descriptive method is used in this study to analyze the communication strategies applied, with data collection techniques in the form of interviews, observations, and documentation studies. The results of the study show that the wider use of communication media, such as digital and print media, as well as a more adaptive interpersonal approach, is needed to increase public awareness of the importance of stunting prevention. Therefore, there is a need for innovation in health communication strategies, including increasing the role of health cadres, the use of digital technology, and cooperation with community leaders. With a more inclusive approach and periodic evaluation, it is hoped that the effectiveness of health communication can be improved to create more positive behavior change in stunting prevention and management.

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