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INDONESIA
Jurnal Scientia
Published by SEAN INSTITUTE
ISSN : 23020059     EISSN : 27237486     DOI : -
Core Subject : Education,
Education Mathematics
Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, and students to send the writings. issued two within one year, namely until February and August.
Arjuna Subject : Umum - Umum
Articles 1,534 Documents
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Level of student satisfaction with learning performing arts management courses Mega Cantik Putri Aditya
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i01.2200

Abstract

This research aims to determine student satisfaction in learning Performing Arts Management courses. The sample in this research were active students from the Performing Arts Education Study Program, Faculty of Teacher Training and Education, Tanjungpura University Class of 2022 who took the Performing Arts Management course, totaling 59 students. The analysis method used is statistical analysis of satisfaction levels using a sampling method.In this research, a 5 level scale (Likert) was used consisting of: Very Satisfied, Satisfied, Quite Satisfied, Dissatisfied and Dissatisfied.Based on the research results, it is known that mastery of lecturers' abilities has a quite significant effect on student satisfaction,The material analyzed from lecturers' performance is based on the dimensions of tangible, reliability, responsibility, empathy and assurance.It is hoped that this research can be used to measure the ability of lecturers in their performance and the skills they have towards student satisfaction.
The Efforts to improve initial numeracy skills through the use of snakes and ladders game media in early childhood Hizbul Wathoni; Suparmiati Suparmiati; Rosliana R
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i01.2201

Abstract

One of aspect development children must be developed is aspect cognitive especially on ability counting beginning . This research is uplifting problem-related ability counting beginning child age is still low, especially in children 5-6 years old in group B in the Az Zahra Integrated Islamic Kindergarten School (TK) year 2023–2024 teachings with a total of 8 children. The researcher applied to learn in group B kindergarten Islam Integrated Az Zahra year 2023/2024 teachings with different media, i.e., by using game media like snake stairs for activities counting, beginning with variations of different activities every day. This research includes a type of action research with repair in two cycles (practice, reflection, and improvement). Data collection techniques are carried out through documentation and observation. After the research is carried out, it can be concluded that game media snake stairs can be used to upgradeability count beginning child age, specifically group B This can be seen from the percentage level increase in activity results repair that is, in cycles One reached 50% and in cycle two, it reached 87.5%.
The influence of experiential marketing on repurchasing interest (survey on customers of woven bag products at Biboki art shop Kefamenanu) Fredirikus Timo; Rikhardus Bria Seran
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

This study aims to determine the effect of Experiential Marketing on repurchase intention of woven bag customers at the Biboki Art Shop. The population of this study are customers who buy woven bags at the Biboki Art Shop. The sampling technique uses the Accidental Sampling method. The sample in this study amounted to 60 customers with data collection techniques using a questionnaire. The data analysis technique uses multiple linear regression analysis techniques.The results of this study indicate that the elements of Experiential Marketing which include sense, feel think, act, and relate have a positive effect on repurchase intention. This is strengthened and supported by the sig. smaller than the alpha value, namely 0.000 <0.05, meaning that sense, feel, think, act, and relate have a significant effect on repurchase intention, and then it can be seen from the results of the t-count for the variables sense, feel, think, act, and relate greater than t-table (1.98552), meaning that Ho is rejected and Ha is accepted.
Analysis of the influence of trust, risk perception On online purchase decisions (study on shopee consumers in Durikulon village) Widar Ningsih; Muhamad Rifa'I; Aryo Bimo Setya Permana
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

Along with the development of e-commerce in Indonesia, customers are increasingly favored by shopping online to fulfill their needs. This study aims to understand the effect of trust, perceived risk on online purchasing decisions on shopee consumers in Durikulon village. This type of research is quantitative with random sampling technique. Data collection was obtained from 80 respondents with a questionnaire consisting of questions with a Likert scale. The data analysis method used to determine the effect of trust (X1) and risk perception (X2) on purchasing decisions is multiple linear regression and coefficient of determination, while to find out there is whether or not the influence is partially or individually significant, namely the t test and simultaneously together, namely the F test. The results of multiple linear regression obtained are Y = 0.898 + 0.667X1 + 0.316X2, the most dominant variable is Trust (X1) with a beta of 0.898. The results of the calculation of the partial confidence t test (X1) obtained a tcount value of 6,000 > ttable 1,991. So Ho rejected Ha accepted. Risk perception variable (X2) obtained tcount value of 5.189 > ttable 1.91. So Ho rejected Ha accepted. F test results can be obtained Fcount 60,044 > Ftable 3,12 which indicates that Ho is rejected Ha is accepted. Based on the results of the research above, it can be concluded that overall the independent variables have a significant value in a positive direction. The trust variable has the most dominant value compared to the risk perception variable. The trust and risk perception variables also have a significant influence either partially or simultaneously on the dependent variable. namely the purchase decision.
Integrated marketing communication kopilimana cafe in heightning brand awareness Najuwa Prischa Alen
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

Brand awareness is very important for coffee. Because it can increase the interest of business customers. This is similar to what Kopilimana Cafe is doing, which is currently trying to increase brand awareness by using integrated marketing communications, even though sales are decreasing during the pandemic. The purpose of this research is to determine the type of integrated marketing communications that Kopilimana Cafe uses to increase brand awareness. In this research, integrated marketing communication theory is used. This theory includes advertising, sales promotions, events and experiences, public relations and promotions, direct marketing, interactive marketing, and personal selling. This research is qualitative in nature. The research results show that Kopilimana Cafe uses a combination of different marketing strategies: advertising in general media, sales promotion through incongruent variants, events and experiences by collaborating with outside parties, public relations and promotion by collecting information through social media, direct marketing with conveying information about products, individual sales through positive relationships, and interactive marketing through social media.
Building brand perception through message consistency: a qualitative study in the retail industry Yudith Sitinjak; Nafiah Ariyani
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

This research aims to analyze the effect of message consistency on brand perception in the retail industry. Message consistency in marketing communications is an important factor that can help consumers understand and remember the brand better and form positive perceptions. This research uses qualitative methods through surveys and interviews with consumers in the retail sector. The research results show that message consistency has a significant influence on brand perception. Consumers tend to have positive perceptions of brands whose messages are consistent across all communication channels. However, this research also found that message consistency is not the only factor that influences brand perception. Other factors such as product quality, customer service, and brand reputation also play an important role. Therefore, it is advisable for retail companies to not only focus on message consistency, but also consider other factors in their marketing strategy. This research contributes to the marketing literature by providing further understanding of how message consistency influences brand perception in the context of the retail industry.
Personal branding analysis Jenda Munthe on social media Rizka Satrio Priyambodo; Neni Yulianita
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

Everyone can become a content creator, but not everyone can make content creation a profession. Content creator can be defined as someone who makes money by creating content, whether in the form of writing, images, videos, sounds or a combination of this content to be created on online platforms, can be posted on social media, blogs, websites and other online or digital media (Kurniawan & Gabriella, 2020). The name Jenda Munthe or also known as Jenda McLover is a content creator and also a celebrity who actively uses the Tiktok and Instagram applications. Jenda Munthe uses Tiktok & Instagram apart from sharing information and communicating, but also to form Personal Branding. The purpose of this writing is to find out how Jenda Munthe forms Personal Branding and what Jenda Munthe's Personal Branding looks like in the eyes of followers on Instagram.The paradigm in this research is a constructivist paradigm. This writing uses qualitative research methods, with case study research and qualitative descriptive research. Next, use data analysis techniques, literature study and data validity techniques. The theory used in this research is the theory of The Eight Laws of Personal Branding, namely specialization, leadership, personality, difference, visibility, unity, constancy and good name. From the results of the analysis carried out using the eight personal branding concepts from Montoya & Vendehey (2002), this research proves that Jenda Munthe succeeded in building her personal branding well in fulfilling these eight concepts. Jenda Munthe is seen by followers on Instagram as someone who is friendly, kind, easy to get along with, educational and loves her family. Jenda Munthe's personal branding through her Tiktok & Instagram content finally opened up new career opportunities for Jenda Munthe as a content creator who previously worked as a Criminology Journalist. The phenomenon that occurred at Jenda Munthe provides a reality finding that to become a content creator you need the concept of personal branding through content on a media, one of which is the social media Instagram.
Strategic Integration of ESG Principles: An Analysis of Sustainable Business Practice at NWP Property Adrian Pratama; Jerry Heikal
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i01.2208

Abstract

Currently, environmental, social, and governance (ESG) principles have become guideline for companies in the pursuit of sustainable business practices, taking into consideration their impact on the environment, society, and the implementation of good corporate governance. ESG principles are then integrated into a company's business activities and are no longer merely an option in their implementation. The objective of this research is to analyse the strategies for integrating ESG principles into the business practices of commercial real estate companies. This study was employed a qualitative methodology to understand and comprehend the conditions of a company as the research subject. The research sample consists of the Head of Research and ESG, Supervisor of the Energy and Sustainability team, and Head of Operations across all malls owned by NWP Property. The Grounded Theory approach is utilized in this research to derive research answers from data collected through interviews with the respondents, followed by a transcription stage to identify codes, categories, and themes. Based on the research findings, three themes are identified to address the research question. First, "Global Trends and Markets" as the key drivers for integration of ESG principles within the company. Second, “Company innovation” as the core strategy employed to integrate ESG principles into the company's business activities. Third, 'Sustainable Business' as an opportunity that can be achieved for the company after the integration of ESG principles.
Financial strategy for successful management of minikitchen restaurant using cash flow management H. Umar
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i01.2209

Abstract

Effective cash flow management enables restaurants to guarantee the availability of adequate funds for day-to-day operations and prospective business expansion; therefore, the administration of Minikitchen restaurants utilizing cash flow management requires a financial strategy. This research employs qualitative methodologies to assist Minikitchen Restaurant in the implementation of strategies for revenue management, appropriate pricing, SWOT analysis, and meticulous inventory management. The findings indicated that financial strategies such as preparing a realistic financial budget, effectively managing cash flow, enhancing financial management knowledge and skills, establishing a competitive advantage, and adjusting to changes in the digital age can all contribute to the success of Minikitchen restaurant management.
The role of shoope's live streaming feature as digital marketing for online shop Kalukalu.id Harun Hamnoer; Femi Oktaviani
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i01.2210

Abstract

Digital marketing also makes it easier for business people to monitor and provide all the needs and desires of potential consumers, and on the other hand potential consumers can search for and obtain product information just by browsing cyberspace, thus making the search process easier (Dedi, Rahmi, & Shandy, 2018). Of course, this existence cannot be avoided due to the rapid development of technology, especially in this era. Shopee LIVE is a feature that allows you to create live streaming sessions and promote shops & products directly to buyers. In the context of the research explained previously, the researcher focused his research on the role of the Shopee Live Streaming Feature as Digital Marketing for the Kalukalu.Id Online Shop, the role of the live streaming feature in Shopee E-Commerce as a form of new adaptation of marketing communications during the pandemic for the Kalukalu.id brand) . As a medium for disseminating information and education, distribution media and media that influences audiences by segmenting permanent and potential consumers of Kalukalu.id. The aim of this research is how to process information from kalukalu.id to consumers, the selection of features in live streaming chosen by kalukalu.id, and the role of live features in maintaining the flow of communication on Instagram social media as a medium for buying and selling transactions.

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