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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 125 Documents
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Analisis Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi kasus pada Marketplace Shopee) Wulandari, Zanualita; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4062

Abstract

This research is motivated by the growing development of online buying and selling in Indonesia so that companies or online buying and selling website platforms must develop strategies to improve product quality, price, and service quality. To provide customer satisfaction the company must provide good quality products, affordable prices, and fast and responsive service quality.            The purpose of this study was to determine the magnitude of influence between product quality (X1), Price (X2), and service quality (X3) on consumer satisfaction (Y) in the Shopee marketplace. The research methodology used is quantitative research using survey methods. The sampling technique uses simple random sampling with 105 respondents. Data collection techniques using a questionnaire that was processed using SPSS version 16.0. The method of data analysis uses multiple linear regression analysis.            The results showed that product quality had no partial effect on consumer satisfaction in the Shopee marketplace, this was evidenced by a tcount of 1.612 and a significance value of 0.110. Price has a partial effect on customer satisfaction in the Shopee marketplace, this is evidenced by the tcount of 4.030 and the significance value of 0,000. Service Quality has a partial effect on customer satisfaction in the Shopee marketplace, this is evidenced by the tcount of 4.594 and a significance value of 0,000. While based on the results of the simultaneous test statistical calculations, it can be concluded that product quality, price and service quality simultaneously influence consumer satisfaction in the Shopee marketplace, this is evidenced by the Fcount value of 45.452 and a significance value of 0,000 and a coefficient of determination of 0.574 which means that consumer satisfaction can be explained by product quality, price and service quality variables of 57.4%.Keywords: Product quality, Price, Service quality, Consumer satisfaction
PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG WISATA AIR PANAS PACET DI KABUPATEN MOJOKERTO Mariana, Dewi; Novaria, Rachmawati; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2255

Abstract

The research entitled "Effect Of Location And Facilities To Satisfaction Visitor Tourist Pacet Hot Water In Mojokerto Regency". This study aims to determine the effect of Location and Facilities on Visitor Satisfaction and to know the dominant influence between Location and Facilities to Satisfaction of Pacet Hot Water Tour Visitors in Mojokerto Regency.               The population in this research is Pacet hot water tour visitor in Mojokerto regency. Data collection method used is questionnaire with 100 respondents. The type of research used is quantitative research, the method of analysis used is the analysis of description and multiple linear regression analysis.               Based on the result of the research, there are multiple linear equations Y = 5.064 + 0.334X1 + 0.245X2 + e using SPSS 16, F hypothesis shows F count = 88.368 with significant value = 0.000 <0.05 the meaning "that all independent variables (Location and Facilities) significantly influence the dependent variable (Y) " While the partial hypothesis test (t test) obtained t arithmetic from the location variable of 4.388 and the facility variable of 3.527 where the probability is smaller than 0.05 then the hypothesis accepted. From multiple linear regression analysis it can be seen that the most dominant variable is location variable (X1) with beta coefficient value of 0.334 Keywords: Location, Facilities, Visitor Satisfaction
ANALISIS PENGARUH KUALITAS PELAYANAN PRIMA DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN KARTU TELKOMSEL DI SURABAYA BARAT Machmuda, Dita Aulia; Andayani, Sri; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2347

Abstract

Telecommunication operator must know what are the factors that make the customer determine the decision to purchase the prime card. One only for quality services are needed in the company to win the market in the world the competition. In addition to the quality of service prima, companies can improve customer confidence that customers have a relationship with the company. The purpose of this research is to know the influence of the quality of service provision and customer trust to purchase decision Telkomsel card. Samples in this research are 100 respondents taken in Surabaya West. while the analysis methods used, multiple linear regression and hypothesis testing using F and T tests The results of this research showed that the Variable Quality of Service Provision and customer trust partially significant influence on purchasing decisions. This is known from the value of the service quality thitung Prima of 3.283 greater than ttabel (1.292), so that the research hypothesis that reads "there is the influence of the quality of service provision against the decision of the purchase of the card Telkomsel in Surabaya West", can be declared accepted. And the value of 3.011 thitung customer confidence greater than ttabel (1.292). So the research hypothesis that reads "no influence of customer trust to purchase decision Telkomsel Card in Surabaya West", can be declared accepted. Key Words : the Quality of Service Provision, Customer trust, Purchase Decision
PENGARUH MODAL KERJA, PENDIDIKAN DAN TEKNOLOGI TERHADAP PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI SENTRA INDUSTRI TAS DAN KOPER TANGGULANGIN Noviono, Hadi; Pelitawati, Dyah
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3038

Abstract

The purpose of this study is to determine the effect of work modalitis, education and technology on the income of Micro, Small, Medium Enterprises (MSME) in the Tanggulangin bag and luggage industry center. This study used quantitative research by looking at the amount of work modalities, the education level of the MSME owners, and the technology they use, used 73 samples of respondents in the Tanggulangin bag and luggage industry center with a simple random sampling method. The data analysis techniques used is multiple linear regression analysis. On this research, it was found that work modalities and education level had no effect on income partially, while technology had a negative effect on income partially at MSMEs in the Tanggulangin bag and luggage industry center. Simultaneously work modalities, education and technology have a significant influence on MSME income in the Tanggulangin bag and luggage industryKeywords : Work Modalities, Education, Technology, Income
Pengaruh Atribut Toko terhadap Keputusan Pembelian di Toko Ritel Alfamart Cabang Sidoarjo Dinata, endric Sayogo; Maduwinarti, ayun; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2218

Abstract

With so many retail companies that grow around Sidoarjo region, especially in the area of Sidoarjo branch Alfamart, requires customers to choose one as a retail shop. If the views of factors - factors that exist, it is in the shop Alfamart it is still not optimal in increasing consumer purchasing decisions disbandingkan with retail tokko that are nearby. This study aimed to determine whether the location, price and service influence on purchase decisions in Alfamart Branch of Sidoarjo and analyze the most dominant factor in influencing purchasing decisions on purchase decisions Alfamart Branch of Sidoarjo. The population in this study are those who have visited and shopped at the store Alfamart Branch of Sidoarjo. Samples taken as many as 88 respondents using Convenience Sampling techniques (sampling intentionally). Based on the research results, obtained the following regression equation: Y = 4.321 + 0.073 X1 - 0.103 0.091 X2 + X3.There is a positive and significant influence of the independent variables are location and service to the customer's purchase decision dependent variable. And there are no significant negative effects and of the independent variable is the price of the dependent variable purchase decision. Through testing coefficient of determination (R ²) obtained a value of 0.660 means that the independent variable of location, price and service impact by 66, 0% of the dependent variable purchasing decisions of buyers in Alfamart Branch of Sidoarjo, while 34.0% is influenced by other variables.Keywords: Location, Price, Service and Purchase Decision
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SABUN PEMBERSIH WAJAH MERK Wati, Anna Firinda; Tjahjono, Endro; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2325

Abstract

The aim of research to determine the factors that influence purchasing decisions soap brand Pond's facial cleanser along with the dominant factor. The independent variable in this research is Price (X1), Ad (X2), Packaging (X3), and Quality (X4). The dependent variable is the purchase decision (Y)., The research sample was determined at 100 students. Sampling method in this research using accidental sampling method. Techniques using multiple linear regression analysis.From the test results obtained simultaneously variable pricing, advertising, packaging and quality have an influence on purchasing decisions soap cleanser brand Pond's, whereas packaging has no significant influence on purchasing decisions Keywords: Pricing, Advertising, Packaging, Quality and Purchasing Decision
ANALISA STRATEGI DIVERSIFIKASI PRODUK UNTUK MENINGKATKAN KEUNGGULAN BERSAING Rahmandwika, Arfian Rizky; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.2999

Abstract

The development of UKM is growing rapidly and one of them developing in Sidoarjo, especially in the convection business at this time the competition is getting tougher, because there have been many of the same businesses, like shoes, bags, clothes and others. To overcome the increasingly fierce competition, a convection business is needed to have a strategy to achieve a competitive advantage through a product diversification strategy. One of the convection businesses that have diversified their products in Sidoarjo is UKM Putra Delta which is in Punggul Sidoarjo Village. Putra Delta UKM to increase its struggle in competing with other convection UKM, namely through various ways of product diversification which strives to be able to continuously compete with other UKM and open an opportunity to expand the Putra Delta UKM business. The purpose of this research is to explain a type, the process of planning and implementation of diversification strategies in Putra Delta UKM. This type of research is descriptive and this research uses a qualitative approach. Its using method of interviews, documentation and observation as collecting data. The results of this study are the product diversification strategy in Putra Delta UKM including concentric diversification strategy where there is a new product development in Putra Delta UKM. Examples of products from UKM Putra Delta themselves are: official hats, school ties, school belts, school badge, hasduk, veils, school uniforms, school exercise shirts, academic certificate folders, and graduation equipment. this strategy properly planned and immediately implemented properly, this strategies has proven to have a good effect on competitive advantage in the Kampung Topi Industrial Center.Keywords: Product Diversification, Competitive Advantage
PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI BIG COLA DI SURABAYA Ramadhani, Angga; Nasution, Ute Chairuz; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2155

Abstract

Many Companies are trying to seize the market area in various ways in the show innovation in produdcts or services are produced. Companies must be able to determine appropriate market aspects so that the business can survive and the company’s main goal is reached. On the other hand many underlying factors that influence and consumers to buy such a product, the influence of product, price and promotion. Factors mentioned above become one of determining the consumer’s decision to buy a product. This study uses a quantitative method with multiple linear regression analysis. The purpose of this study to determine how much influence the product, price and promotion of consumer decision.Based on the research results, it can be seen that the product, price and promotion and very strong positive influence on consumer decision and variable promotion dominant influence over the decisions of consumer of the other variables. Keywords: Product, Price, Promotion, Consumer Decision.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING PADA OUTLET-OUTLET PRODUK FASHIONdi ROYAL PLAZA SURABAYA Nusaputri, Syariy; Mulyati, Awin; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2289

Abstract

The background of this research with the advent of globalization brought into the rapidly growing modern retail and ultimately make the increasing competition in the modern retail industry in Indonesia. There are interesting of consumer behavior in modern retail, most shoppers in modern retail stores in major cities such as Jakarta, Bandung and Surabaya experienced impulse buying (unplanned purchase) when shopping. This study tried to determine what factors are causing consumers to impulse buying. This study uses three independent variables namely Product Characteristics (X1), Characteristics of Marketing (X2), Characteristics of Consumers (X3), and impulse buying as the dependent variable (Y).After a literature review and hypothesis formulation, data were collected through questionnaires distributed method to 100 shoppers in outlets fashion products at the Royal Plaza Surabaya who had not planned to make a purchase using purposive sampling.Based on the results of the analysis conducted found that, three independent variables significantly influence the dependent. Variable product characteristics positive effect of 0.282 with a significance level of 0.000, variable marketing characteristics positive effect of 0.566 with a significance level of 0.000, the variable characteristics of a positive effect of 0,142 consumers with a significance level of 0.012. The third variable characteristic of Marketing is the most dominant variable among other variables.  Keywords:Product characteristics, Characteristics marketingl,impulse buying,
PENGARUH CITRA MEREK, DESAIN PRODUK, DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE Saputri, Angelina Devi; Mulyati, Awin; Maruto, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2696

Abstract

In this study aims to determine the effect of brand image, product design, and perceived quality in influencing purchasing decisions of Nike brand shoes and which have the most influence on purchasing decisions on Nike brand shoes. This study took 100 respondents to be studied with a Non Probability Sampling technique with a purposive sampling technique. The analysis used in this study is the Analysis of Multiple Linear Regression. The stages before the regression analysis is carried out is to test the validity and reliability test, then do the classic assumption test. After the regression analysis tested the goodness of fit, which is testing the significance of individual parameters (statistical test t), simultaneous significance test (statistical test f ), and test the coefficient of determination (R2). The results of the regression analysis in this study indicate that brand image, product design, and perceived quality have a positive influence on purchasing decisions. The variable that has the greatest influence on purchasing decisions is the product design variable, which is equal to 5.923, followed by the brand image variable of 3.339 and the variable that has the smallest influence is the perception of quality of 3.290. The results of the analysis using the t test show that brand image, product design, and perceived quality have an individual positive effect on purchasing decisions. This equation model has an F value of 34,082 with a significance level of 0,000. The results of the analysis using the coefficient of determination show that 56.1% of purchasing decisions can be explained by brand image, product design, and perceived quality and 43.9% of purchasing decisions explained by other factors.Keywords: purchasing decisions, brand image, product design, perceived quality

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