cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Ridwan
Contact Email
bukharyahmedal@gmail.com
Phone
+6281375313465
Journal Mail Official
bukharyahmedal@gmail.com
Editorial Address
Komplek Jasari Muslim Jl. Perjuangan, Bandar Klippa, Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara 20371, Indonesia
Location
Unknown,
Unknown
INDONESIA
Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Published by Budapest International Research and Critics University Journal
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Core Subject : Religion, Economy, Humanities, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5,360 Documents
 257   258   259   260   261 
The Influence of Brand Image, Price and Quality of Service on Consumer Loyalty of the Rantauprapat Shoe Stand Gusti Pertiwi; Yuniman Zebua; Pitriyani Pitriyani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4434

Abstract

This research article aims to find out the effect of brand image, price, and service quality on consumer loyalty in the rantauprapat shoe stall. The sample of this research is 80 respondents, the data obtained through the distribution of questionnaires through social media. The resulting data was tested through SPSS with regression results of brand image (0.057), price (0.071), service quality (0.115), all variables have positive influence. Significant value of brand image (0.555), price (0.701), quality of service (0.001), only service quality has a significant effect on consumer loyalty in Rantauprapat shoe stalls. With a coefficient of determination of 0.649 or 64.9% which describes the influence of variables on consumer loyalty in the rantauprapat shoe store.
Transformational Leadership Model in Islamic Education Ismail Anshari; Tihalimah Tihalimah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 1 (2019): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i1.150

Abstract

The transformational leadership leads its human resource into its elightment sensitivity, organisational development, collective vision, leadership delegation, and developing organisational culture which is a must in organisational restructure scheme. This leadership model would be able to accelerate the awareness of its followers by promoting productive ideas, a synergical relationship, responsibility, educational concern and collective expcetations. The transformational leadership leaders are those visionary and able to identify changes and transformation into organisations. In addition, they will be able to promote organisational changes  and motivate creative and innovative individual employees. Furthermore, they also build strong team work, promote the positive working culture and maintain responsibility.
Dayah Ruhul Falah Samahani Education System Aceh Besar District Yusran Yusran; Kasuwi Saiban2; Zainur Rozikin
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 1 (2020): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i1.790

Abstract

To achieve this goal, it is necessary to have an integrated education system implemented by several Acehnese Islamic boarding schools so that students have various life skills, are creative, independent, and become noble citizens. From this description, the traditional education system in Aceh has experienced very drastic changes, and these changes are still continuing because the shape and education system are still felt to have not met the expectations of the public. Dayah Ruhul Falah Samahani's education system has also undergone changes by integrating the curriculum in accordance with the general education system with the aim of giving birth to a generation that can master Imtaq and Science and Technology, so that Dayah Ruhul Falah Samahani becomes an alternative for the community to make a place to educate their children. The research method used in this study is a qualitative method. Through qualitative methods researchers want to gain an understanding and deep thought about social reality and facts that are relevant to changes in the Dayah education system. In line with the above purpose, Creswell (2010) suggests that qualitative research is "methods for exploring and understanding the meaning that some individuals or groups of people ascribe to social or humanitarian problems". Data collection is done through observation, interviews and document review. As for the internal obstacle in the change in Dayah education system, it is caused by the first factor of the family of Dayah leaders who are still less supportive and also some of the Dayah teachers who are still difficult to accept changes. Furthermore external constraints relate to the perception of other Dayah leaders who are negative and there is no longer any contribution either from the staff or the budget from the community.
THE USE OF BRAND IMAGE CELEBRITY ENDORSER OF LUWAK WHITE COFFEE TO INCREASE THE PROFIT Putra Chairy; Adriansyah Adriansyah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 2 (2018): Budapest International Research and Critics Institute June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i2.23

Abstract

This study aims to analyze the influence of celebrity endorser, and brand image of purchase decisions on Luwak White Coffee customers. Purchasing decision is an important thing to do a company to find out how much consumer buying interest in Luwak White Coffee products with the added celebrity endorser. One way to gain competitive advantage in improving purchasing decisions is to form a good brand image in the eyes of consumers and easy to remember always. Data used in this study obtained from a questionnaire conducted in primary and some observation and direct interview with loyal customers Luwak White Coffee in Coffee shop Aceh Medan 2018. The analysis technique used is multiple regression using hypothesis test, that is F test and t test. This research can be concluded based on statistic test that variable celebrity endorser , and brand image together have a positive influence on the purchase decision variable. Based on the t test, celebrity endorser, and brand image positively and significantly affects the purchasing decision. From this research obtained Adila R square (R2) value of 0,75,8 (75,5%) which means that the combination of celebrity endorser and brand image can explain the impact on the purchase decision which increase and the rest is influenced by other variable equal to 24,5 %.
Influence of Leadership, Organizational Culture, Work Motivation, and Job Satisfaction of Performance Principles of Senior High School in Medan City Syamsul Arif; Zainudin Zainudin; Abdul Hamid
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 4 (2019): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i4.619

Abstract

This study aims to determine and examine the influence of Leadership (X1), Organizational Culture (X2), Work Motivation (X3), and Job Satisfaction (X4), on the Performance of High School Heads (X5) in Medan. This study also aims to determine the theoretical model of performance (fixed model) that can describe the structure of the causal relationship between the exogonus variable and the endogonus variable. This research was conducted in Medan City High School in 2017, with a total sample of 135 people. The research variable data selection uses a valid and reliable questionnaire based on the results of rational analysis (Expert Judgment) and instrument trials of 32 people from the study population. The data analysis technique used consisted of descriptive analysis, test requirements analysis, and path analysis with a significance level of α of 0.05. The results of the analysis revealed Ho was rejected, Ha was accepted. So, there is a positive and significant direct influence of Leadership, Organizational Culture, Work Motivation, and Job Satisfaction on the Performance of High School Heads in Medan City. 
Effect of Work Competency and Work Environment on Work Motivation and Organizational Commitment of Employees University of Jabal Ghafur Sigli Fakhrurrazi, Fakhrurrazi; Boihaki, Boihaki
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4472

Abstract

This research was conducted with the aim of testingthe influence of competence and work environment on work motivation, and organizational commitment of employees of the University of Jabal Ghafur Sigli. This research was conducted at the University of Jabal Ghafur Sigli Pidie District, The object of this research is all employees Jabal Ghafur University. The sample in this study was 161 respondents.The data used in this study is primary data sourced from 161 respondents. The data analysis method used was Structural Equation Modeling (SEM) with AMOS 22. The results showed that the variables of work competence and work environment had a positive effect on work motivation. The results of the mediation variable test show that work motivation partially mediates the relationship between work competence and organizational commitment.Work motivation fully mediates the relationship between the environment and organizational commitmentJabal Ghafur Sigli University employee.
Motivation Role in Improving Work Effectiveness Yeti Kuswati
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 4 (2019): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i4.636

Abstract

In an effort to realize the vision of the Regional Technical Implementation Unit (UPTD) of Irrigation Network at Talaga, Majalengka, which is "providing optimal and maximum service in the field of irrigation to the public", it is needed a motivation from the Head of the UPTD so that employees can actively and enthusiastically carry out management, utilization, and services of irrigation. Based on observations, it turned out that the effectiveness of employee's work in irrigation management is still not optimal (still low). The problem was because the implementation of motivation by Head of the UPTD is not based on the principles of motivation maximally. This research was conducted at the UPTD of Irrigation Network at Talaga, Majalengka, using a theoretical basis on motivation with the parameters of principles of motivation proposed by Malayu S.P. Hasibuan and for the measurement of work effectiveness using indicators according to Gibson which are production, quality, efficiency, flexibility, and satisfaction. The analytical method used was a quantitative analysis method using quantitative descriptive analysis techniques, scoring, and crosstab. In this study, the sample used was random sampling.
Council Court’s Judgement in the Decision of Sued for Divorce Husband at the Tapaktuan Syar'iyah Court Nazlianto, Riza
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 2, No 1 (2019): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v2i1.202

Abstract

Shari'ah gives the wife the right to complain to the judge gives thalaq to him, even the Shari'ah also requires the judge to grant his wish if found causes that push to gives thalaq to in accordance with what is desired by the wife, while the husband does not want to divorce his wife good road. The aim of this research is to know the divorce case in society Tapaktuan. In compiling this thesis of researchers use qualitative research methods.
Future-Anxious Commitment and Its Influence on Potential Human Capitals and Social Problems Anticipation With Personal Fides Awareness as Mediating Variabel Muzalfitri Ridwan, Eka
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 3 (2018): Budapest International Research and Critics Institute October
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i3.56

Abstract

South Sumatera is one of biggest city in Indonesia that has been developing in many kinds of infrastructures, not only in physical aspect but also in human resource aspect.  One of trendsetter problems in that city are work status that are accustomed to having at professions like lecturers and teachers in South Sumatera generally and Palembang city specially.  Many lecturers and teachers not only in state universities and state schools (like: elementary school, junior high school, and senior high school) but also in private universities and private schools have been having uncertain status that we can also say outsourcing lecturers and teachers since Indonesia Government decided a moratorium planning in recruiting candidates of public servants in Indonesia.  It means, it will be big problems for lecturers and teachers in Indonesia (especially in South Sumatera), they will influence on public services (like: college students and students) even decrease potential human capital and other social problems because of lecturers’ and teachers’ uncertain status.  Meanwhile in other countries (USA, England, Japan, New Zealand, Singapore, Germany, Korea, Philippine), outsourcing workers are a custom in those but it can not be implemented in South Sumatera because outsourcing workers in this city are not ready yet in their competencies, soft and hard skills, experiences, creative thoughts, internal motivations, independencies, and loyalty to the job.   Besides that, there is custom in South Sumatera (Indonesia generally) that being an employee is a pride for themselves and their families even though the salaries are too low.   This research had found two postulates to become novelties support motivation and commitment theoriesThe result of this research are there are strong influence of personal FIDES awareness on future-anxious commitment grades 0,98 (98%), strong influence of personal FIDES awareness on potential human capital grades 0,79 (79%), and strong influence of personal FIDES awareness on social problems anticipation grades 0,53 (53%).  Personal FIDES awareness (PAFIDES) rises because of uncertain job status and job scarcity, and PAFIDES can not strongly and directly influence on social problems anticipation (SOCPRA) but it will be strongly if it indirectly influences on SOCPRA by using mediating variable called future-anxious commitment.
Effects of Sales Promotion on Consummer Buying Behavior of Food Seasoning Among Nigerian House Holds: A Case Study Of Nestle Maggi Naijapot’ Orji, Marcus Garvey; Oyenuga, Michael; Ahungwa, Agnes Iember
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 1 (2020): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i1.724

Abstract

The major  concern to Nigerian companies has been how do promote made in Nigeria food products like food seasoning that has been produced in line with our local taste and culture. It is in this context that this study seeks to examine the effects of sales promotion on the consumer buying behavior of food seasoning among Nigerian households using Nestle Nigeria Plc Maggi NAIJA POT brand as a case study. The study employed cross sectional research design and the population consists of consumers of Nestle product (Maggi seasoning) in Bwari Area Council, Abuja. The sample size is 246 determined using Topman’s formula. Primary data was used through administration of questionnaire and regression analysis was used to test the relationship between the study variables. The findings revealed that most of the consumers enjoy the rebates which influence their decision before, during and after the purchase; there is a positive effect of free trial and free gift on consumer buying behavior of Maggi NAIJAPOT  in Bwari Area Council, Abuja. The study concluded that that sales promotion through rebates, free trial and free gifts is one significant tool marketing companies  should give attention to in order to influence their consumers’ buying behavior, and recommended among others that providing free samples for food seasoning is a good technique to use in introducing new products to the Nigerian marketplace, also  free gift should be included in the outer part of the product packaging to serve as a visual attraction to Nigerian consumers. It may also take the form of the commonly used terminology BOGOF’ (Buy one get one free)

Page 259 of 536 | Total Record : 5360

 257   258   259   260   261 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol 9, No 2 (2026): Budapest International Research and Critics Institute May Vol 9, No 1 (2026): Budapest International Research and Critics Institute February Vol 8, No 4 (2025): Budapest International Research and Critics Institute November Vol 8, No 3 (2025): Budapest International Research and Critics Institute August Vol 8, No 2 (2025): Budapest International Research and Critics Institute May Vol 8, No 1 (2025): Budapest International Research and Critics Institute February Vol 7, No 4 (2024): Budapest International Research and Critics Institute November Vol 7, No 3 (2024): Budapest International Research and Critics Institute August Vol 7, No 2 (2024): Budapest International Research and Critics Institute May Vol 7, No 1 (2024): Budapest International Research and Critics Institute February Vol 6, No 4 (2023): Budapest International Research and Critics Institute November Vol 6, No 4 (2023): Budapest International Research and Critics Institute November, In Progress Vol 6, No 3 (2023): Budapest International Research and Critics Institute August Vol 6, No 2 (2023): Budapest International Research and Critics Institute May Vol 6, No 1 (2023): Budapest International Research and Critics Institute February Vol 6, No 1 (2023): Budapest International Research and Critics Institute February: In Progress Vol 5, No 4 (2022): Budapest International Research and Critics Institute November Vol 5, No 3 (2022): Budapest International Research and Critics Institute August: In Progress Vol 5, No 3 (2022): Budapest International Research and Critics Institute August Vol 5, No 2 (2022): Budapest International Research and Critics Institute May Vol 5, No 1 (2022): Budapest International Research and Critics Institute February Vol 4, No 4 (2021): Budapest International Research and Critics Institute November Vol 4, No 3 (2021): Budapest International Research and Critics Institute August Vol 4, No 2 (2021): Budapest International Research and Critics Institute May Vol 4, No 1 (2021): Budapest International Research and Critics Institute February Vol 3, No 4 (2020): Budapest International Research and Critics Institute November Vol 3, No 3 (2020): Budapest International Research and Critics Institute August Vol 3, No 2 (2020): Budapest International Research and Critics Institute May Vol 3, No 1 (2020): Budapest International Research and Critics Institute February Vol 2, No 4 (2019): Budapest International Research and Critics Institute November Vol 2, No 3 (2019): Budapest International Research and Critics Institute August Vol 2, No 2 (2019): Budapest International Research and Critics Institute May Vol 2, No 1 (2019): Budapest International Research and Critics Institute February Vol 1, No 4 (2018): Budapest International Research and Critics Institute December Vol 1, No 3 (2018): Budapest International Research and Critics Institute October Vol 1, No 2 (2018): Budapest International Research and Critics Institute June Vol 1, No 1 (2018): Budapest International Research and Critics Institute February More Issue