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Ares Albirru Amsal
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AMAR (Andalas Management Review)
Published by Universitas Andalas
ISSN : 24769282     EISSN : 2548155X     DOI : https://doi.org/10.25077/amar
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
AMAR (Andalas Management Review), with registered number ISSN 2548-155X (Online) and ISSN 2476-9282 (Print), is a peer-reviewed journal published twice a year (May and November) by The Management Institute, Faculty of Economics, Universitas Andalas. AMAR is intended to be the journal for publishing articles reporting the results of research on business and management. AMAR invites manuscripts in the various topics include, but not limited to, functional areas of Management and business administration, Marketing and consumer behaviour, Entrepreneurship and small business studies, Tourism and hospitality studies, Human resource management and leadership studies, Strategic management, Change and crisis management, Financial management and Islamic finance, Operation management, and Halal industry. Andalas Management Review (AMAR) aims at becoming a platform to disseminate high-quality research reports in the form of empirical as well as conceptual works particularly in the area of: Management and business administration. Marketing and consumer behavior. Entrepreneurship and small business studies. Tourism and hospitality studies. Human resource management and leadership studies. Strategic management. Change and crisis management. Financial management and Islamic finance. Operation management. Halal industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 2 (2020)" : 6 Documents clear
Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Keputusan Konsumen Corporate dalam Menggunakan TV Berlangganan MNC Vision di Kota Palembang Putra, M Fitriansyah Eka; Wahab, Zakaria; Shihab, Muchsin Saggaff; Widiyanti, Marlina
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.1-15.2020

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas layanan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Populasi dalam penelitian ini adalah seluruh pelanggan corporate aktif MNC Vision di kota Palembang tahun 2020 sebanyak 37 pelanggan. Sampel yang digunakan dalam penelitian ini adalah sebanyak 100 responden dengan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner dan teknik pengolahan data menggunakan analisis regresi linier berganda. Hasil dari analisis menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Kualitas layanan berpengaruh positif dan signifikan terhadap keputusan konsumen corporate dalam menggunakan tv berlangganan MNC Vision di kota Palembang. Kualitas produk pada MNC Vision diharapkan dapat menampilkan channel-channel khusus atau channel yang berbeda dari provider TV berlangganan lain. Kualitas layanan dapat memberikan perhatian apabila terjadi gangguan atau trouble dengan memberikan respon yang cepat dan tanggap.
Pengaruh Celebrity Endorser, Online Advertising dan Word of Mouth terhadap Minat Beli Konsumen pada E-Commerce Tokopedia Algiffary, Muhammad Arief; Wahab, Zakaria; Shihab, Muchsin Saggaff; Widiyanti, Marlina
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.16-31.2020

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser, online advertising dan word of mouth terhadap minat beli konsumen pada e-commerce Tokopedia. Populasi dalam penelitian ini adalah masyarakat Indonesia pengguna media sosial Instagram berusia 15-34 tahun yang merupakan pengguna pasif atau belum menggunakan e-commerce Tokopedia pada tahun 2020. Sampel dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik purposive random sampling. Metode pengumpulan data menggunakan kuesioner yang disebar melalui google form dan teknik pengolahan data menggunakan analisis regresi linier berganda. Hasil dari analisis menunjukkan bahwa celebrity endorser berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Online advertising berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Word of mouth berpengaruh positif dan signifikan terhadap minat beli konsumen pada e-commerce Tokopedia. Hasil penelitian ini dapat digunakan sebagai masukan bagi Tokopedia dalam upaya untuk dapat meningkatkan minat beli konsumen.
Pengaruh Stres Kerja dan Kepuasan Kerja Terhadap Komitmen Organisasi pada PT Semen Baturaja Tbk. Ningsih, Hana Lestari; Perizade, Badia; Hanafi, Agustina; Widiyanti, Marlina
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.32-45.2020

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh stres kerja dan kepuasan kerja terhadap komitmen organisasi karyawan PT Semen Baturaja Tbk. Populasi dalam penelitian ini adalah seluruh karyawan tetap PT Semen Baturaja (Persero) Tbk tahun 2020 sebanyak 894 karyawan. Sampel yang digunakan dalam penelitian ini adalah karyawan pada Division Strategic Planning & Corporate Performance Management, Division Sales, Division Marketing dan Division Logistic yaitu sebanyak 107 karyawan yang didapatkan melalui teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner dan teknik pengolahan data menggunakan analisis regresi linier berganda. Hasil dari analisis regresi linier berganda menunjukkan bahwa stres kerja berpengaruh signifikan terhadap komitmen organisasi karyawan pada PT Semen Baturaja (Persero) Tbk, demikian pula kepuasan kerja berpengaruh signifikan terhadap komitmen organisasi karyawan pada PT Semen Baturaja (Persero) Tbk. Kepuasan kerja merupakan variabel yang dominan dalam mempengaruhi komitmen organisasi. Kepuasan kerja perlu dioptimalkan terutama dalam hal pemberian gaji karyawan dan kesempatan promosi. Dengan sesuaianya harapan karyawan dan realita di organisasi serta stres kerja yang bisa dikelola dengan baik maka dapat mempengaruhi komitmen organisasi karyawan.
The Effect Of Perceived Ease of Use, Investment Knowledge, And Perceived Risk On Intentions to Purchase of Share in Generation Y Setyanta, Budi; Kadi, Dian Citaningtyas Ari
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.60-72.2020

Abstract

Generation Y investor growth is an attractive phenomenon for research. This study aims to examine the effect of perceived ease of use, investment knowledge, and perceived risk on the intention to buy shares in generation Y in Yogyakarta. The research data collection used convenience sampling technique through online questionnaires. Hypothesis test using multiple linear regression. The results of this study indicate that the research model fulfills the goodness of fit requirements. Remote sensing technology and transaction regulations that are simple and easy to understand as well as adequate investment knowledge affect the intention to buy shares in Generation Y. Complete and accurate information and relatively small investment capital results in not significant potential losses faced by Generation Y.
Market Testing dan Positioning Produk Inovasi Albar, Berri Brilliant; Larasati, Mayang; Putra, Sapta Eka
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.73-88.2020

Abstract

The product innovation enters the next stage in the product development process series towards commercialization. As a product during its development period, it is necessary to carry out market research to determine consumer preferences and perceptions, to become the basis for business analysis and improvement. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analyzing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyze positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
Pengaruh Pendapatan Asli Daerah, Dana Alokasi Umum, Rasio Efektivitas dan Rasio Kemandirian Terhadap Indeks Pembangunan Manusia Munfarida, Siti; Priyojadmiko, Eko
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.46-59.2020

Abstract

The aim of this research to analyze the effect of original local government revenue, Dana Alokasi Umum (DAU), effectivity ratio and independence ratio on the Human Development Index (HDI).Quantitative research methode was used in this reasearch. The population are 35 Kabupaten/Kota at Central Java Province in 2015-2017. With purposive sampling technique was taken as many as 24 of the samples that can be analyzed. The data analysis methode using panel data regression analysis. And the data processed using Eviews 10.The result showed that, first original local government revenue have positive signifficant influence on human development index. Second, dana alokasi umum have p positive signifficant influence on human development index. Independence ratio doesn’t have signifficant effected on human development index. Effectivity ratio doesn’t have signifficant effected on HDI.

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