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INDONESIA
Jurnal Fokus Manajemen Bisnis
Published by Universitas Ahmad Dahlan
ISSN : 20884079     EISSN : 27160521     DOI : 10.12928
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FOKUS Jurnal Manajemen Bisnis mencakup penelitian yang berkaitan dengan: 1. Manajemen Pemasaran 2. Manajemen Keuangan dan Perbankan 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasi 5. Manajemen Strategik 6. Manajemen Pengetahuan 7. Bisnis, Inovasi, Ekonomi. 8. Kewirausahaan 9. Manajemen Syariah
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 451 Documents
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PENGARUH KOMPENSASI, KEPUASAN KERJA, DAN STRES KERJA TERHADAP TURNOVER INTENTION Erika Putri; Friztina Anisa
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6665

Abstract

The success of an organization can be portrayed by the employee turnover intention rate each month. Employee turnover intention can be influenced by compensation, job satisfaction, and work stress. The purpose of this study is to test and analyze the relationship among compensation factors, job satisfaction, and work stress on employees at PT. Tanjung Kreasi Parquet Industri (TKPI). This study was conducted in a Quantitative research method with multiple regression analysis. The population of this study was all production employees. The sampling technique used was purposive sampling with a total of 201 employees. The results of the study prove that compensation and job satisfaction have a negative effect on turnover intention, while work stress has a positive effect on turnover intention.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Rukmayanti Rukmayanti; Fitriana Fitriana
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6671

Abstract

The purpose of this study is to determine the effect of product quality, price, and promotion on purchasing decisions for MS Glow product. This study used primary data with a number of samples of 100 respondents. Data analysis methods used include validity tests, reliability tests, multiple linear regression analyses, and hypothesis testing. The results of the data analysis indicate that product quality  have a positive effect on purchasing decisions, promotion have a positive effect on purchasing decisions, and price have a negative but no significant effect on purchasing decisions.
PENGARUH SIKAP INDIVIDU, NORMA SUBJEKTIF, DAN PERSEPSI KONTROL PERILAKU TERHADAP NIAT BEPERGIAN Ricky Husada Saputra; Olivia Barcelona Nasution
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6810

Abstract

This study aims to determine the effect of individual attitude, subjective norm, and perception of behavioral control on travel intentions during the Covid-19 pandemic. Respondents in this study were students in the Special Region of Yogyakarta who wanted to travel during the Covid-19 pandemic. Data collection techniques were carried out using questionnaires distributed through google forms and 205 respondents were obtained. The results of the study prove that individual attitude have a positive but no significant effect on travel intentions during the Covid-19 pandemic. Then, the subjective norm have a positive effect on travel intentions during the Covid-19 pandemic. Last, perception of behavioral control have a positive effect on travel intentions during the Covid-19 pandemicThis study aims to determine the effect of individual attitude, subjective norm, and perception of behavioral control on travel intentions during the Covid-19 pandemic. Respondents in this study were students in the Special Region of Yogyakarta who wanted to travel during the Covid-19 pandemic. Data collection techniques were carried out using questionnaires distributed through google forms and 205 respondents were obtained. The results of the study prove that individual attitude have a positive but no significant effect on travel intentions during the Covid-19 pandemic. Then, the subjective norm have a positive effect on travel intentions during the Covid-19 pandemic. Last, perception of behavioral control have a positive effect on travel intentions during the Covid-19 pandemic.
DIVERSIFIKASI SEBAGAI STRATEGI KEBERLANJUTAN PROGRAM KEWIRAUSAHAAN BERBASIS DIGITAL Rahmad Solling Hamid; Suhardi M. Anwar; Imran Ukkas; Goso Goso
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7303

Abstract

Diversification is a way to support the sustainability of digital-based strategies. The purpose of this research is to formulate a digital-based entrepreneurship development strategy. This study uses a qualitative approach through an interpretive paradigm. The population in this study was all young entrepreneurs between the ages of 25 and 40 years, and the sampling technique was non-probability sampling with a sample size of 280 respondents. A validity and reliability test was carried out for the data quality test with the result that all data was valid dan reliable. The analytical method used to formulate a digital-based marketing strategy was SWOT analysis (Strength, Weakness, Opportunity, Threat) by identifying the External Factor Analysis Strategy (EFAS) and the Internal Factor Analysis Strategy (IFAS). The result of this study shows that strategy formulation that should be obtained is using the opportunity to minimize weakness. Thus the rationalization strategy is the recommended strategy.
PERAN INFLUENCER MEDIA SOSIAL DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN Bunga Adelia Putri; Putu Nina Madiawati
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7398

Abstract

A successful digital marketing strategy can lead to a company's success. Social media influencers and brand awareness are two commonly used digital marketing strategies recently. This study aims to determine how brand awareness and social media influencers influence customers' purchase decisions for the Erigo Brand. The study used Purposive sampling as the sampling technique to obtain the primary data of 100 Erigo customers. The collected data were analyzed in the SPSS program using the linear regression method. Results of the study show that social media influencers and brand awareness positively affect customers' purchase decisions for Erigo Brand.
PERAN BUDAYA ORGANISASI DAN MOTIVASI INDIVIDU PADA PRAKTIK BERBAGI PENGETAHUAN Anwar Mansyur; Suhana Suhana
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7669

Abstract

Batik is a traditional cloth of Indonesia made by writing or waxing it on the cloth. Information related to batik products will be very crucial because this product has been acknowledged as World cultural heritage by UNESCO. This study aims to examine the influence of culture and motivation on the practice of sharing knowledge about batik. The object of this research was Batik artisans and entrepreneurs in Yogyakarta. The number of samples used was 237 respondents with a purposive sampling technique. The data were analyzed by statistical testing using the SEM test with the AMOS program. The results showed that organizational culture positively influences the practice of sharing knowledge. Furthermore, organizational culture has a positive role in motivating batik artisans and entrepreneurs. The following finding is that intrinsic motivation influences someone to share knowledge, while extrinsic motivation does not influence batik artisans and entrepreneurs to carry out knowledge-sharing activities.
Developing marketing strategies to increase customer satisfaction Putri, Agnes Adiniyah; Iriani, Iriani
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8402

Abstract

Designing a marketing strategy is creating a business plan for a company to reach potential consumers and convert them into customers of the company's products or services. The main objective of the marketing strategy itself is to achieve and communicate a sustainable competitive advantage over competing companies by understanding the needs and wants of customers and increasing service quality. This study aims to conduct an analysis and develop marketing strategies. Qualitative analysis were used in this study using servqual and strength, weakness, opportunity, treats analysis. The servqual analysis is used to measure the level of customer satisfaction, and the strength, weakness, opportunity, treats analysis is used to formulate a marketing strategy. The study's results obtained through the servqual analysis showed seven differences in negative gap values. However, two positive gap values were found in perceived importance and expectation. The strength, weakness, opportunity, treats analysis results carried out the strength-threats strategy, which includes plans to improve the characteristics of tourist objects, innovate new rides, etc.
The mediating role of employee engagement on factors affecting employee performance Jacelyn, Jacelyn; Nelson, Alden
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8405

Abstract

Employee performance is an essential aspect in determining the success of a company. Therefore, it is crucial to understand the factors influencing employee performance in the retail industry. This study aims to analyze the effect of talent management, knowledge management, and job satisfaction on employee performance, which is mediated by employee engagement. This research targets the population of employees working in the Kota Batam retail industry, which involves 270 respondents. Data for this study were collected using distributing questionnaires and processed using Partial Least Squares. This study found that employee engagement positively affects talent management, knowledge management, and job satisfaction. The other direct effect is that talent management and job satisfaction positively affect employee performance, but knowledge management has no effect. Talent management and job satisfaction mediated by employee engagement positively affect employee performance.
Analysis of cashback promotion in the fintech industry among user interaction Nurjanah, Firda Awalul; Ambarwati, Rita; Sari, Herlinda Maya Kumala
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8515

Abstract

The development of technology and the ease of use of online-based services have given rise to various forms of breakthroughs in the field of new technology in society. This study aims to determine whether cashback promotions can shape customer engagement in the social customer relationship management network on Gopay, OVO, and LinkAja on Twitter. The data used in this study is secondary data, which is tweets containing interactions between Twitter users regarding three fintechs in Indonesia, namely Gopay, OVO, and LinkAja. The total tweet data in all e-wallets is 3,603 from 2018-2022. Data analysis used by researchers uses the social network analysis method by calculating and comparing the network properties of cashback promotional content for the three research objects from 2018-2020 and 2020-2022. The results show that cashback promotional content on the Gopay e-wallet in 2020-2022 has better network property performance to form more optimal customer engagement.
Mediating brand trust, brand attitude, and brand psychological ownership on celebrity endorsers to behavioural intention Safira, Elsi; Fatmawati, Indah; Nuryakin, Nuryakin
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8591

Abstract

The marketing type that is found on social media today is celebrity endorsement. To encourage consumer behavioural intention, luxury brand companies take several strategies, including using celebrity endorsers to introduce their brand and to build brand trust, brand attitude, and brand psychological ownership. This study aims to examine the influence of celebrity endorsers on behavioural intention through the mediation of brand trust, attitude, and psychological ownership. A total of 250 samples were determined by purposive sampling. This research used a quantitative approach and structural equation modelling (SEM) AMOS as a data analysis technique. The result showed a mediating effect of brand trust, attitude, and psychological ownership on the relationship between celebrity endorsers and behavioural intention.

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