Narada : Jurnal Desain dan Seni
Narada: Jurnal Desain dan Seni diterbitkan oleh Fakultas Desain dan Seni Kreatif, Universitas Mercu Buana. Jurnal ini merupakan sarana untuk mempublikasikan tulisan ilmiah berupa hasil penelitian, hasil pemikiran (gagasan konseptual), serta hasil perancangan karya desain dan seni terapan (Applied Art) dalam ruang lingkup bidang desain dan seni rupa yang mencakup desain interior, desain produk, desain fashion, desain multimedia, desain komunikasi visual, fotografi, HAKI Desain, Hak Cipta Desain serta bidang perluasan yang ditujukan untuk mengembangkan bidang ilmu tersebut. Narada: Jurnal Desain dan Seni terbit sebanyak tiga kali dalam setahun, yakni pada bulan April, September, dan Desember. NARADA Jurnal Desain dan Seni menerima artikel yang ditulis menggunakan Bahasa Indonesia.
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<![CDATA[PERANCANGAN HOTEL BUTIK THE HOUSE TOUR BANDUNG DENGAN PENDEKATAN GAYA DESAIN INTERIOR POP ART ]]>
<![CDATA[Stela Amabel]]>;
<![CDATA[Jamaludin Jamaludin]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.008
<![CDATA[This paper explores the fusion of Pop Art and the hospitality business in the context of designing a boutique hotel with a vibrant and energetic atmosphere. Pop Art, a revolutionary artistic movement of the 20th century, with its bold colors, dynamic patterns and iconic imagery, has made a strong impact on various domains, including interior design. The aim of this paper is to design a boutique hotel by integrating Pop Art principles to provide a new experience to hotel guests. This article explores key elements of Pop Art, such as vibrant color palettes, graphic patterns, and iconic references, and illustrates how these elements can be blended in balance into a boutique hotel interior space. This design model paper discusses the importance of creating a cohesive visual narrative that pays homage to the Pop Art movement while maintaining a sophisticated and contemporary feel. The method used is design exploration and experimentation, namely trying to integrate Pop Art into hotel spaces and the potential challenges and considerations when implementing Pop Art designs in a hospitality environment, including balance, functionality, and comfort. Through exploring the case study of The House Tour Bandung, this paper hopes to provide inspiration and guidance for designers, hoteliers, and art enthusiasts interested in creating a truly unique and immersive Pop Art-inspired boutique hotel.]]>
<![CDATA[DISTORSI SEJARAH DAN PERSEPSI VISUAL: STUDI KASUS ANIMASI POCAHONTAS ]]>
<![CDATA[Virginia Suryani Setiadi]]>;
<![CDATA[Ekananda Haryadi]]>;
<![CDATA[Anisha Melanie Yuniar S]]>;
<![CDATA[Wegig Murwonugroho]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.004
<![CDATA[As a form of children's literature, animated films are reflective illustrations of real life whose consumers are segmented as children. However, children's literary production is often ambivalent. The reason is that children's literature must arouse the imagination (in order to fulfill the elements of literature) while depicting real life that represents facts (in order to fulfill the requirements for reflection and representation of life). If animation is used to retell past history, then the major premise narrated by the animation must be representative of actual events (valid in terms of the information source). This research seeks to achieve two things, namely: discussing the extent of historical distortion in the Pocahontas animation as literature, and revealing the audience's meaning of the message content in the Pocahontas animation. This research was carried out qualitatively using the structuralism semiotic analysis method introduced by Ferdinand de Saussure. The results of this research reveal that the historical reconstruction in the Pocahontas animation is indeed distorted. However, this deviation is still at a normal stage as children's literature. The Pocahontas animation does not qualify as a historical reconstruction. It only qualifies as children's literature intended for entertainment purposes. Moreover, there is the addition of the wrong romantic element. According to a semiotic analysis of audience perception, this distortion is not a serious problem for viewers in Indonesia (who incidentally do not know the historical events behind the character Pocahontas). Meanwhile, for Americans, especially native Americans, this distortion is an ethical problem that literary producers and critics need to pay attention to.]]>
<![CDATA[OPTIMALISASI LIMBAH PARAS PUTIH MELALUI DIVERSIFIKASI PRODUK INTERIOR ]]>
<![CDATA[Kadek Risna Puspita Giri]]>;
<![CDATA[I Gusti Ayu Canny Utami]]>;
<![CDATA[Freddy Hendrawan]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.009
<![CDATA[Saka Bali Arts, as one of the home-based woodcarving industries in Singapadu Village, Gianyar Regency, Bali, has a potential to process white sandstone residue into artworks. Using sandstone as the main base material, Saka Bali Arts produces 1.4 cubic to 2 tons monthly of sandstone residue. Normally, this is disposed of or used as landfill material for building construction or sent to other vendors to produce artworks like small sculptures and reliefs with simpler shapes, depending on the customer's demand. However, producing processed white sandstone residue received little attention from producers and consumers. This situation resulted in the lack of diversified artwork products displayed on the storefront. The main reasons are the lack of local artisans' skills to produce different kinds of products from sandstone residue and the lack of a marketing development strategy, so the market reach of processed sandstone residue is unexploited. Hence, efforts are needed to develop more specific interior products and a product diversification strategy through product recycling to increase long-term sales. Another way to support this is by optimizing branding and marketing to expand marketing. This study uses the methodology of Murdjito (2022) in the form of stages carried out in the implementation of community service activities. In the long term, we expect Saka Bali Arts to become a model for similar home-based industries in optimizing white parasite stone material residues through increased product innovation, sales, and profitability.]]>
<![CDATA[UPCYCLING LIMBAH PLASTIK DENGAN TEKNIK MERENDA (CROCHET) UNTUK PEMBUATAN UPHOLSTERY PADA PRODUK POUF ]]>
<![CDATA[Lutfiatun Anisa]]>;
<![CDATA[Apika Nurani Sulistyati]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.005
<![CDATA[The daily use of plastic bags on a large scale has an impact on the increasing amount of plastic bag waste generated. Responding to these problems, the author initiated the utilization of plastic bag waste in the interior field, namely by upcycling plastic bag waste using crochet techniques for making upholstery on pouf products. That way in this design can be formulated a problem of how to process plastic bag waste with crochet techniques into upholstery on pouf products. The purpose of designing this work is to provide alternatives and variations in the processing of plastic bag waste using crochet techniques. This design uses the method of creation proposed by Palgunadi (2007), which includes three processes of planning and making products, namely the exploration process, extraction process, and termination point. The results obtained from this design are that plastic bag waste, especially HDPE types, can be made into plastic fibers because this plastic waste has a medium thickness, but is still strong and very much available. Furthermore, to process plastic waste into plastic fibers, steps are needed such as sorting, cleaning and then cutting plastic bag waste to produce plastic fibers that are ready to be crocheted to produce upholstery poufs that are in accordance with taste.]]>
<![CDATA[EKSPLORASI MOTIF BATIK CUPAT MANGGU PADA PERNCANGAN INTERIOR RESTORAN HOTEL SWISS-BELRESORT DAGO HERITAGE BANDUNG ]]>
<![CDATA[Adinda Zhafira Hanun]]>;
<![CDATA[Detty Fitriany]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.010
<![CDATA[The implementation of interior concept that contain elements of local culture based on the area where a hotel is located is a form of respect for the culture itself that can be carried out by an interior designer in designing the hotel. Swiss-Belresort Dago Heritage Bandung is one of the four-star resort hotels that applies this concept, as a tribute to the local culture of West Java, according to the context and location where the hotel was built. One of the local elements representing the culture of the West Java region that can be raised is the decorative elements on batik, especially particular batik of the West Java region because Swiss-Belresort Dago Heritage Bandung is located in West Java. Cupat Manggu is a typical West Javanese batik motif that describes the philosophy of an agrarian concept in West Java with a flora theme. The Cupat Manggu (mangosteen fruit) motif is a typical Tasikmalaya motif inspired by fruit (mangosteen) motif which can be explored further as an aesthetic element in the interior design. This research explains the exploration of the Cupat Manggu batik motif in the interior of the Swiss-Belresort Dago Heritage Bandung hotel restaurant. The design method is divided into five stages, namely the identification & empatize, define, ideate, prototype, and design result stages. The result of this design is the visualization of the new Swiss-Belresort Dago Heritage Bandung hotel restaurant space with the implementation of the Cupat Manggu batik motif which is made with stylized shapes and more modern interior finishing materials.]]>
<![CDATA[PERANCANGAN BUKU BERBENTUK BULLET JOURNAL TENTANG KULINER KHAS AMBON ]]>
<![CDATA[Brandon William Sipasulta]]>;
<![CDATA[Yana Erlyana]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.001
<![CDATA[The design of this final task served to introduce the large masses the unique food of the town of Ambon in order to preserve the traditional culinary areas. Because many still do not know that much of the food from Ambon is unique and worth tasting and still lack of media information about the culinary region. Research methods are conducted using qualitative descriptive research with data collection of interviews, questionnaires, library studies and observations. As a result of the questionnaires being distributed online, the authors found that 153 respondents feel that Indonesia has an interesting tourist attraction, one of which is the culinary tour of Ambon, in which ambon's culinary tour is still poorly known and the media information is inadequate. Respondents agree that books can be one of the good information media, so Ambon's typical culinary book is prepared by adapting the Bullet journal form and other supporting media to be more attractive and interactive. It is hoped that this design will enable the cuisine of the region especially of the city of Ambon to be better known and preserved.]]>
<![CDATA[ANALISIS KESADARAN BIOPHILIA PADA SIVITAS AKADEMIKA FAKULTAS DESAIN UNIVERSITAS KOMPUTER INDONESIA ]]>
<![CDATA[Dina Fatimah]]>;
<![CDATA[Lia Warlina]]>;
<![CDATA[Salsabila Zahra Multifah]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.006
<![CDATA[By incorporating nature, both physically and in its natural forms, into the design, biophilic design gives people the chance to live and work in a healthy environment and lead prosperous lives. This study uses the Faculty of Design at the Indonesian Computer University as a case study. The goal of this study is to examine user awareness tools for the Biophilia idea and seek for chances to apply it more precisely. The user's understanding of the idea of biophilia is gauged using the quantitative descriptive technique. This study's findings indicate that the UNIKOM Faculty of Design's academic community has a strong awareness of biophilia. If anything goes above and beyond expectations, it might be a future assessment of how educational facilities are used to improve teaching and learning that is tied to the physical and psychological needs of its users.]]>
<![CDATA[KAJIAN SEMIOTIKA ROLAND BARTHES PADA FEED INSTRAGAM TRI PASCA MERGER DENGAN INDOSAT ]]>
<![CDATA[Bobby Halim]]>;
<![CDATA[Mukhsin Patriansah]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.002
<![CDATA[The author is interested in researching the Tri account's Instagram feed after the merger with Indosat because each operator has a social media account, especially Instagram. After the two operators merged, of course the two operators thought about and displayed advertisements and information with a new concept. The research method used is Roland Barthes' semiotic analysis because it is a tool to explore the sign system behind the visual content of Tri's Instagram account. This research is also qualitative in nature so that it can produce research that is thorough, argumentative and can be a reference for further research. The results obtained based on this research are Tri Caring for Young People's Achievements, Educating on the Importance of Investment, Supporting the Progress of Indonesian Women and Supporting Content Creators.]]>
<![CDATA[ADAPTIVE REUSE PADA BANGUNAN RESTORAN ROEMAH NENEK ]]>
<![CDATA[Febry Maharlika]]>;
<![CDATA[Achmad Rifai]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.007
<![CDATA[This research aims to explain the application of the adaptive reuse concept to one of the heritage buildings in Bandung, namely Roemah Nenek Restaurant. The concept of adaptive reuse is used for sustainability in ecological, economic and social aspects. But of course, it must be able to fulfill the existing conservation ethics. Therefore, this research aims to explain the application of adaptive reuse through five criteria of conservation ethics, namely sustainability, viability, integrity, continuity and authenticity in the Roemah Nenek Restaurant building. The research method used is descriptive-analytic method. Data collection was carried out through field surveys by conducting direct observations located on Jl. Taman Cibeunying Selatan No.47, Cihapit, Kec. Bandung Wetan, Bandung City, West Java. The result of this research is the application of adaptive reuse in the Roemah Nenek Restaurant building fulfills conservation ethics by maintaining the original structure of the building and maintaining historical or social memory even though in a different way.]]>
<![CDATA[KELAYAKAN INFOGRAFIS PETA SHELTER UNP SEBAGAI MITIGASI BENCANA GEMPA DAN TSUNAMI ]]>
<![CDATA[Dwi Mutia Sari]]>;
<![CDATA[Haris Satria]]>;
<![CDATA[Eko Purnomo]]>;
<![CDATA[Siti Aisyah]]>
<![CDATA[ Narada : Jurnal Desain dan Seni Vol 10, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/narada.2023.v10.i2.003
<![CDATA[The purpose of this study was to analyze the development process, feasibility and academic community response to the Universitas Negeri Padang (UNP) shelter map infographic as one of the media in earthquake and tsunami disaster mitigation. The method in this study uses the development research method or Research and Development (R&D), in order to produce certain products based on the stages so as to produce a feasible product. The validation test was carried out by design and media experts using validation sheets, then field trials on 20 students. The results showed that: 1) the feasibility of UNP shelter map infographics as one of the media in earthquake and tsunami disaster mitigation with the results of design and media expert validation with a very feasible category of 94.23%, 2) student responses to understanding UNP shelter map infographics as one of the media in earthquake and tsunami disaster mitigation obtained results of 91.66% which can be categorized as easy to understand as one of earthquake and tsunami disaster mitigation.]]>
