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INDONESIA
Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
Published by Politeknik Negeri Media Kreatif
ISSN : 23385049     EISSN : 27236323     DOI : https://doi.org/10.46961/jip.v8i1
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Arjuna Subject : Umum - Umum
Articles 165 Documents
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Communication Strategies of Advertising Students in Overcoming English Speaking Anxiety Eka Desy Asgawanti; Widi Sriyanto
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2119

Abstract

This study aims to analyze communication strategies used by Advertising students to overcome English speaking anxiety in an academic context. The issue is important because vocational students in Advertising are expected to present creative ideas, explain campaign concepts, and use English technical terms in academic and professional communication. This research employed a descriptive qualitative approach within an interpretive paradigm. Five students from the Advertising Study Program at Politeknik Negeri Media Kreatif PSDKU Makassar were selected purposively. Data were collected through in-depth interviews, classroom observations, and documentation of academic speaking tasks. The data were analyzed using Miles, Huberman, and Saldana's model, consisting of data condensation, data display, and conclusion drawing. The findings indicate that students experienced anxiety in spontaneous speaking, pronunciation, grammar accuracy, direct correction, and peer evaluation. The anxiety was shaped by linguistic, psychological, and social factors. Students managed the anxiety through material preparation, independent practice, code-switching, positive self-talk, peer support, and communication style adjustment. The study contributes to understanding English speaking anxiety as an academic communication phenomenon, not merely a language learning problem. Keyword: Communication anxiety; English speaking; communication strategies; code-switching; vocational students
DIGITAL COMMUNICATION STRATEGY OF SAMPUL BELAKANG GORONTALO FOR LITERACY AND CULTURAL CONTENT DISTRIBUTION ON INSTAGRAM Fitrah Yusharyani Puluhulawa; Citra Fransisca Indah Lestari Dano Putri; Muhammad Akram Mursalim
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2122

Abstract

Digital communication has become central to how grassroots literacy communities build visibility, organize participation, and distribute cultural meanings. This study aims to analyze the digital communication strategy of Sampul Belakang Gorontalo in distributing literacy and cultural content through Instagram. Using qualitative content analysis, the study examined 63 Instagram feed posts uploaded from January to May 2026 as multimodal communication units consisting of visuals, captions, hashtags, collaborator tags, calls to action, and visible audience responses. The findings show that the account constructs Instagram as a community-based infrastructure rather than a mere announcement channel. Poetry and radio broadcasting through Selamat Malam Puisi emerged as the dominant category, indicating the centrality of affective literacy and emotional audience relations. However, posts on critical discussion, organizational regeneration, and community participation generated stronger visible responses, showing that engagement is shaped by issue relevance, member identity, and participatory orientation. The visual strategy relies mainly on poster-based announcements and carousel documentation, while the message strategy combines affective-poetic, critical-argumentative, informative-organizational, documentary-appreciative, and participatory communication. This study contributes to digital communication and literacy studies by introducing community-based literacy-cultural distribution as a framework for understanding how local communities produce public knowledge, cultural memory, and collective identity through Instagram. Keyword: Digital communication strategy; Instagram; literacy community; cultural content distribution; Sampul Belakang Gorontalo
CONCEPTUAL AND CHARACTERISTIC DIFFERENCES BETWEEN FEATURE SHOWS AND DOCUMENTARY FILMS IN DIGITAL MEDIA CONTENT PRODUCTION Rusman Latief; Yusiatie; Dicki Bagus Candra; Joko Utomo Hadibroto; Soleman Hutasuhut
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2136

Abstract

The development of digital media has given rise to a variety of audiovisual content, including feature shows and documentaries, which are often considered similar because they both present reality and information. Theoretically, both have different characteristics in terms of purpose, narrative structure, and communication orientation. This study aims to analyze the differences between the two formats using a qualitative literature study method. The results show that feature shows contain light, communicative, and entertaining information with a flexible structure. In contrast, documentaries are oriented towards in-depth representation of reality, exploration of social issues, and reflective and investigative plots. In the digital era, both have adapted while maintaining their respective identities. This study contributes to a conceptual understanding of broadcast content production.
PENGELOLAAN KONTEN PADA MEDIA SOSIAL INSTAGRAM @starpro_id DALAM MENINGKATKAN ENGAGEMENT Annisa Nur Fadillah; Willy Bachtiar
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2145

Abstract

Perkembangan media sosial telah mengubah strategi komunikasi dan penyebaran informasi pada industri media digital. Instagram menjadi salah satu platform yang banyak dimanfaatkan untuk membangun keterlibatan audiens melalui berbagai format konten. Penelitian ini bertujuan untuk menganalisis karakteristik konten yang diunggah pada akun Instagram @starpro_id, mengukur tingkat engagement audiens melalui indikator views, likes, comments, shares, dan saves, serta mengidentifikasi jenis konten yang paling efektif dalam meningkatkan keterlibatan audiens. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, partisipasi aktif, dan dokumentasi. Objek penelitian adalah seluruh konten yang diunggah pada akun Instagram @starpro_id selama periode 1–31 Maret 2026 sebanyak 230 konten. Hasil penelitian menunjukkan bahwa akun tersebut memperoleh total 3,4 juta views, menjangkau 952,1 ribu akun, dan menghasilkan 32,4 ribu interaksi konten. Karakteristik konten yang dominan berupa feeds carousel dan reels. Konten feeds carousel terbukti menjadi format yang paling efektif dalam meningkatkan engagement karena mampu menarik perhatian audiens melalui penyajian informasi secara bertahap, judul yang menarik, dan visual yang menonjol. Temuan ini menunjukkan bahwa Instagram merupakan media yang efektif bagi @starpro_id dalam membangun keterlibatan audiens dan memperluas penyebaran informasi infotainment.
TRANSFORMING LANGUAGE LEARNING INTO PUBLIC VALUE, DIGITAL ENTREPRENEURSHIP, AND CREATIVE ECONOMY ECOSYSTEMS IN INDONESIA Zalzulifa Zalzulifa; Muhamad Ridwan; Rabenir; Adrian Rodgers
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2193

Abstract

This study introduces a novelty of pedagogical theory that extends conventional Project-Based LanguageLearning by integrating public exposure, entrepreneurial transformation, and creative economy ecosystemformation into language education. While existing language learning models largely treat project outputs asterminal academic products, PBLL reconceptualizes student learning outputs as potentially transformativepublic assets capable of generating social, cultural, and economic value. Using evidence drawn from One Day Digipreneur Expo 2026 involving 121 multidisciplinary students atUniversitas Pramita Indonesia, this study develops and empirically illustrates PBLL through a theory-buildingapproach supported by mixed-method case analysis. Findings suggest PBLL operates through fiveinterconnected dimensions: linguistic production, public validation, digital entrepreneurship activation,identity-based creative capitalization, and ecosystem transformation.The study proposes PBLL as a new theoretical contribution to language education, higher education innovation,and entrepreneurial pedagogy, while introducing the PBLL Transformative Cycle Model and Expo-BasedAcademic Commercialization (EBAC) as derivative conceptual contributions.This article contributes a new pedagogical theory for transforming language learning from classroom-boundpractice into socio-economic innovation ecosystems.
DIGITAL ERA ENTREPRENEURSHIP AND THE DEVELOPMENT OF NEW ENERGY VEHICLES IN EMERGING MARKET Liza Amalia Putri; Qing Sun
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2194

Abstract

The rapid development of digital technologies has significantly transformed entrepreneurial ecosystems worldwide, fostering innovation across industries, including transportation. One of the most notable advancements is the emergence of New Energy Vehicles (NEVs), which integrate environmental sustainability with digital innovation. This study examines the role of digital entrepreneurship in driving the development of NEVs in emerging markets, with a particular focus on Indonesia. Using a qualitative descriptive approach based on secondary data, this research identifies key opportunities such as digital platform integration, government incentives, and increased environmental awareness. At the same time, it highlights persistent challenges, including high capital requirements, limited infrastructure, and technological complexity. The findings emphasize the importance of collaboration among entrepreneurs, policymakers, and educational institutions in developing a sustainable NEV ecosystem. This study contributes to the field of digital entrepreneurship within the creative and applied industry focus of Polimedia.
RANCANG BANGUN SISTEM PENERIMAAN PASIEN RAWAT JALAN PADA KLINIK DOKTER STEFAND BERBASIS JAVA DAN MYSQL Ivan Siregar
Jurnal Ilmiah Publipreneur Vol. 10 No. 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.597

Abstract

Tujuan menurut penelitian merupakan bentuk sistem penerimaan pasien rawat jalan yang terstruktur dan terarah, menggunakan adanya penerimaan pasien rawat jalan yang telah terkomputerisasi bisa bermanfaat dan lebih efisien pada Klinik Dokter Steafand. Metode Research and Development (R&D) yaitu suatu metode penelitian yang dipakai buat menyebarkan atau memvalidasi produk sebagai sesuatu yang lebih baik. Adapun pemilihan acara pelaksanaan yang dibuat memakai bahasa pemograman Java NetBeans & MySQL menjadi pengelolaan database, menggunakan interface yang gampang dipahami user. Berdasarkan output penelitian, penulis menyimpulkan bahwa menggunakan sistem pengelolaan data yang terkomputerisasi bisa mengakibatkan pekerjaan lebih efektif dan efisien, berita lebih cepat, sempurna dan seksama dibanding sistem manual, dan data proses penerimaan pasien rawat jalan tersimpan pada sebuah database.
DECISION SUPPORT SYSTEM PERFORMANCE ASSESSMENT SECURITY USING SAW METHOD Nanang Ingsap Putra
Jurnal Ilmiah Publipreneur Vol. 10 No. 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.601

Abstract

Permasalahan yang terdapat pada PT. XYZ adalah belum ada nya suatu sistem informasi yang dapat membantu dalam proses penilaian kinerja security secara cepat dan tepat, kemudian dalam pembuatan laporan sering sekali terlambat diberikan kepada pimpinan perusahaan dikarenakan penyimpanan nya masih manual. Tujuan dirancangnya suatu sistem pendukung keputusan agar memudahkan bagian administrasi dalam proses penginputan data penilaian kinerja securiy serta mempermudah dalam pembuatan laporan kepada pimpinan. Metode yang digunakan dalam penelitian ini adalah Simple Additive Weighting (SAW) dalam penyelesaian permasalahan yang sudah diteliti. Hasil yang didapat dalam penelitian ini yaitu menghasilkan laporan data penilaian kinerja security dan memberikan ranking karyawan terbaik pada PT. XYZ yang akurat sehingga dapat membantu dalam membuat strategi di masa yang akan datang.  Sistem aplikasi yang dirancang sudah layak digunakan untuk proses penilaian kinerja security pada PT. XYZ karena sudah sesuai dengan kebutuhan, sehingga dapat mempermudah admin dalam proses penginputan data serta pembuatan laporan.
IMAGE RESTORATION TECHNIQUES USING MAXWELL BOLTZMANN DISTRIBUTION Yulianto Agung Rezeki
Jurnal Ilmiah Publipreneur Vol. 10 No. 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.603

Abstract

Image restoration technology has many functions and roles in various fields. With the image restoration technology, it is easy for human to describe something through the displayed pictures. However, in practice there are many shortcomings, one of which is the amount of noise and the resulting image is not clear. Therefore, the image restoration method is a solution that can be used to solve this problem. With image restoration, the image that have been previously produced can be modified so that the results are clearer. Maxwell Boltzmann distribution plays a very important role in supporting this image restoration method. The applications in Maxwell Boltzmann we will discuss in here are image restoration filters with Simulated Annealing in magnitude image restoration, modelling in adaptive spatial image restoration, and endoscopic image restoration. In conclusion, image technology can be found in various fields and with different technologies. 
THE IMPACT OF ONLINE ADVERTISING USING THE FACEBOOK PLATFORM ON ONLINE PRODUCT PURCHASE DECISIONS IN STIE RAHMANIYAH SEKAYU STUDENTS Hendry Wijaya; Dadang Syaputra; Heni Ulpa
Jurnal Ilmiah Publipreneur Vol. 10 No. 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.619

Abstract

The aim of this study is to explain how online advertising via Facebook influences the decision to buy online products for STIE Rahmaniyah Sekayu students. The sample uses the Slovin formula. The data collection method used a questionnaire to the STIE Rahmaniyah Students of the Management Study Program and the Accounting Study Program. Data were analyzed using the Quantitative Method using SPSS 20.0 for windows software. The results of the study show that in data analysis it can be seen that the advertising regression coefficient (X) is 0.289 indicating that every time there is an addition to an online purchase decision of 1 unit, while the other variables are constant, this will affect the online purchase decision by 0.289. The coefficient is positive, meaning that there is a positive relationship between advertising (X) and online purchase decisions (Y) (Case Study in Management Students at STIE Rahmaniyah Sekayu). The correlation coefficient of 0.226 indicates that there is a positive but not too strong or not too influential relationship between advertising variables via Facebook social media and online purchase decisions. Besides that, the determinant correlation coefficient of 0.051 shows that the advertising variable through Facebook social media in this study is able to explain 5.1% of online purchasing decisions, while the rest is explained by other variables outside this study. Based on the results of hypothesis testing (t test), it is known that the value of tcount is 2.109 while ttable is 1.9882, because the value of tcount > ttable is (2.109 > 1.9882), then HO is rejected and Ha is accepted. This means that there is an influence of advertising through Facebook social media on online product purchasing decisions. Keywords: Work Culture, Work Environment, Work Motivation, Path Analysis

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