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247 Documents
Subconscious Buzzer in Strengthening Audience’s Subject Reality Construction Through Social Media Platform Facebook
Ja'far Auzan Muzakki
Jurnal Ilmu Komunikasi Acta Diurna Vol 16 No 2 (2020)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2020.12.2.2730
A very tangible proof of the large impact of social media as the development of communication technology is the buzzer, which is able to influence the subjective reality of users, one of the biggest social media, Facebook. The development of social media interactivity itself also affects how buzzers are created, that is, unconsciously (subconsciously) through social media metaphors. So that the subjective reality of the audience as an output that is influenced by the buzzer becomes stronger. Sampling from the population is done by convenience sampling and data analysis techniques using multilinear regression analysis. Data shows that Facebook's interactivity and social media metaphors influence a 38.9% of the subjective reality of Facebook users on the COVID-19 pandemic issue in Indonesia. Meanwhile, the dimensions of the near and far subjective reality which is a measurement of the construction of subjective reality also become stronger and in line with the interactivity and social metaphors received and done by Facebook social media users.
Ketika Perempuan Tidak Cantik: Analisis Atas Representasi Perempuan dalam Webtoon The Secret of Angel
Mite Setiansah
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 1 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2020.16.2.3010
Beautiful or not is a socio-cultural construction that is very relative and can be different in every place, time and culture. However, there are beauty standards that are often used as ideal indicators for women to be considered beautiful. When women are deemed not meeting these criteria, then they will be vulnerable to various discriminatory treatment from their environment. As a result, women must always strive to meet these beautiful standards in various ways including using make-up. This condition was revealed in the analysis of the digital comic The Secret of Angel. The analysis was carried out using mix methods approach to 89 comic episodes. The results of the analysis show that quantitatively (66%) of the utterances addressed to women, especially the main character, are positive, but qualitatively when attached to the context, the positive representation does not necessarily have a positive connotation and frees women from discriminatory treatment.
KONSTRUKSI WACANA CITRA KEPEMIMPINAN JOKO WIDODO DALAM PENANGANAN COVID-19 PADA INFOGRAFIS CNBC INDONESIA
DEDE SUPRAYITNO
Jurnal Ilmu Komunikasi Acta Diurna Vol 16 No 2 (2020)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2020.12.2.3265
AbstraK Sosok kepemimpinan Presiden Joko Widodo kian diuji selama menangani pandemi corona virus disease 2019 (Covid-19). Jelas saja, virus corona telah menyebabkan krisis multidimensi. Bukan hanya menghantam sektor kesehatan, krisis ini juga menekan ekonomi dan sosial. Oleh karena itu, diperlukan kepemimpinan yang kuat untuk memobilisasi kekuatan bertahan di masa sulit. Langkah yang dilakukan Presiden Joko Widodo menentukan nasib 270 juta penduduk Indonesia. Tak heran bila setiap langkah yang diambil terekam baik di media cetak maupun elektronik. Salah satunya, konstruksi citra presiden yang terekam melalui informasi grafis (infografis). Melalui platfrom infografis, data menjadi lebih mudah dicerna. Dengan perpaduan teks tertulis maupun gambar, informasi menjadi lebih menarik. Infografis juga mampu memberikan makna melalui serangkaian tanda yang dibentuk dalam desain. Penelitian ini bertujuan, menggali konstruksi citra kepemimpinan Presiden Joko Widodo menangani pandemi Covid-19, yang terbingkai dalam infografis. Penelitian ini menggunakan pendekatan kualitatif dan metode penelitian analisis wacana kritis Norman Fairclough bersifat deskriptif. Yakni dengan mengambil contoh kasus praktik produksi infografis di media CNBC Indonesia. Data infografis diambil pada periode Maret hingga Juni 2020. Hasil penelitian ini mendeksripsikan bentuk konstruksi wacana citra Presiden Joko Widodo dalam teks infografis CNBC Indonesia. Presiden digambarkan sebagai sosok yang tanggap dalam penanganan pandemi Covid-19. Kata Kunci: Kepemimpinan, Joko Widodo, Covid-19, Infografis, CNBC Indonesia
Membincang Pembelajaran Daring dari Sudut pandang Filsafat Teknologi dan Keterasingan Manusia
Nana Sutikna
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2021.17.2.4896
The Covid-19 pandemic, which has rapidly moved the offline mode of learning to online in the last two years, has brought many changes in the learning culture. To be able to continue to carry out learning activities, lecturers and students must inevitably become more closely related to technology. On the other hand, learning technology which was originally only a tool for lecturers during online learning actually takes on a role on the main stage and makes lecturers alienated in their own world. Through literature searches, this research seeks to uncover various forms of human relations with online learning technology while exploring the forms and causes of alienation experienced by the humans involved in it. Based on the findings of this study, it is known that humans build relationships with learning technology in four forms, namely embodiment relations, hermeneutics relations, alterity relations and background relations. Lecturers experience alienation in online learning because they are no longer able to make themselves fully embodied in their work; lecturers also lose their feudal authority which makes themselves no more than servants to learning machines as the main instrument. Therefore, a middle ground is needed that can still bridge the direct meeting of lecturers and students, which provides opportunities and space for students to not only transfer knowledge but also gain phenomenological and critical experiences in online learning that takes place, and hybrid learning methods are one of the alternatives.
DAMPAK FRAMING PEMBERITAAN KEBIJAKAN PELARANGAN MUDIK DI TIRTO.ID TERHADAP KEPERCAYAAN MASYARAKAT KEPADA PEMERINTAH
kalya nabila zuhdi
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2021.17.2.4268
This study aims to see the impact of the framing of the homecoming prohibition policy on public trust in the government considering that this topic is in accordance with the current situation (according to the context of the era). This study uses the Robert N. Entman model by paying attention to the Define Problems scheme, Diagnose Causes, Make Moral Judgment, and Treatment Recommendations. The results of this study indicate that the presentation of information through infographic media can provide a more interesting experience as well as can understand information easily because this infographic media contains the essence of the information itself. This shows that tirto.id has been able to provide objective information based on a number of factual things such as policies, field situations, and statements from experts. The impact is that the government is not consistent in implementing a policy, making people's trust in the government decrease, due to facts on the ground which show that there are still differences in treatment of someone in implementing a policy. This is shown in several warganet comments on the tirto.id Instagram account.
Konstruksi Media Massa Dalam Pembentukan Stigma Masyarakat Mengenai Covid-19
Rohmatin Alfianistiawati
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2021.17.2.4279
Jenis virus corona baru yaitu SARS-CoV-2, kependekan dari Severe Acute Respiratory Syndrome Coronavirus 2. Yang biasa disebut COVID-19 menyebar ke seluruh dunia dengan sangat cepat dan memakan banyak korban. Ditengah pandemic yang terjadi, media ramai memberitakan dampak dari virus covid 19 tersebut yang muncul di layar kaca selama berminggu-minggu. Munculnya banyak pemberitaan dari media massa tersebut membentuk stigma yang berbeda beda oleh setiap masyarakat. Penelitian ini menggukan metode kualitatif dengan pendekatan deskriptif guna mengunggap konstruksi media massa di masa pandemi. Adapun hasil yang diperoleh adalah peran media massa dalam menciptakan sebuah konstruksi realitas dikalangan masyarkat sehingga membentuk stigma tersendiri mengenai pandemi. Dalam menyampaikan informasi dan edukasi media massa mampu menjadi sebuah rujukan terpercaya bagi masyarakat. Hal inilah yang menyebabkan media massa mampu mengkonstruksi realitas yang ada di masyarakat.
Citra Merk Lembaga Pendidikan Tinggi pada Siswa Sekolah Menengah Keatas
Chandra, Christopher;
Putri Hartiana, Theresia Intan
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2021.17.2.3984
Merk adalah elemen yang penting dalam setiap organisasi, salah satu dari setiap organisasi adalah pendidikan. Hal tersebut penting karena merk adalah cerminan identitas dari tiap tiap institusi. Dalam sektor perguruan tinggi, hal tersebut dapat memberikan dampak dalam usaha memperkenalkan insitusi tersebut kepada calon calon mahasiswa dan mempertahankan rupa dari dari institusi itu sendiri. Merk dalam sebuah institusi Pendidikan tinggi tentu saja perlu dikenali dan dikelola agar dapat muncul secara jelas, terutama dimata para calon calon mahasiswa yang sudah menjadi target dari Pendidikan Tinggi tersebut. Mengukur sebagaimana penting pengaruh dari Citra Merk dari sebuah Universitas menjadi hal yang penting untuk mengetahui seberapa besar pengaruh dari citra merk tersebut pada keputusan pemilihan Universitas.
Mengetahui Tanggapan Publik Terhadap Inisiatif Sosial Perusahaan
Khairunnisa Nurul Azizah
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2021.17.2.4331
The Corporate Social Initiatives (CSI) is an essential component in increasing public acceptance of the company. Previous research has shown that corporate social marketing is the most effective type of corporate social initiative in influencing the company's image in the public's eyes. Social media is one of the new communication channel options to socialize the company's social initiatives to the public due to the high number of social media users in Indonesia. This study explores how corporate social initiatives and message content affect public responses to posts on social media specifically for corporate social responsibility from Pertamina, namely the Pertamina Foundation.
city branding, media sosial City Branding Pariwisata dalam Media Sosial
Tikka Muslimah
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2021.17.2.4087
Semakin meningkatnya teknologi informasi dan komunikasi dapat dimanfaatkan oleh sebuah kota atau wilayah untuk melakukan aktivitas city branding. Salah satunya yaitu pemanfaatan media sosial yang dapat menjadi peluang sebagai media penyebaran pesan city branding. Pesan city branding yang disampaikan dapat membentuk identitas sebuah kota serta menciptakan citra yang ingin disampaikan kepada publik. Upaya city branding yang dilakukan terutama untuk kepentingan pariwisata yaitu menarik pengunjung atau wisatawan sehingga berdampak positif terhadap perekonomian daerah. Tujuan dari penelitian ini adalah untuk mengetahui pemanfaatan media sosial dalam city branding untuk meningkatkan pariwisata. Pendekatan dalam penelitian ini yaitu kualitatif dengan metode literature review. Hasil penelitian menunjukan media sosial yang paling banyak digunakan dalam aktivitas city branding pariwisata adalah instagram. Media sosial menjadi pilihan media dalam aktivitas city branding pariwisata karena dianggap praktis, memiliki biaya yang terjangkau serta mampu menjangkau khalayak banyak. Media sosial dianggap cukup efektif dalam meningkatkan pariwisata di beberapa kota atau wilayah. Media sosial juga mampu memperkenalkan identitas sebuah kota seperti tagline yang khusus diciptakan untuk menggambarkan sebuah kota atau wilayah. Namun juga terdapat kegagalan karena kurangnya pengelolaan media digital yang digunakan. Sehingga diharapkan perlu pengelolaan yang lebih serius dan dukungan dari berbagai pihak dalam memanfaatkan media sosial dalam city branding untuk meningkatkan pariwisata. Kata Kunci: city branding; media sosial; pariwisata; identitas, digital
MEDIA BARU DALAM PEMBANGUNAN PERTANIAN SERTA PROSPEKNYA BAGI GENERASI MILENIAL DI ERA PANDEMI COVID 19
shinta prastyanti
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman
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DOI: 10.20884/1.actadiurna.2021.17.2.4406
Millennials are synonymous with technology. On the other hand, the prolonged Covid 19 pandemic has many impacts on various sectors including agriculture. Solving that problem requires an alternative solution to make the agricultural sector is still able become a mainstay sector in the midst of this pandemic. The relationship between those aspects is very interesting and important to study. This research using a literature study that is expected to answer the research objectives of how new media can create opportunities and challenges for the agricultural sector to providing new hope for the welfare of farmers, and ability of the millennial generation to seize these opportunities. The study found several interesting points including making agricultural products more economically valuable by utilizing various services offered through new media by packaging and reproducing agricultural products to make them more attractive for potential consumers and utilizing online networks to expand market share. Another result is the millennial generation has adequate capabilities related to this as evidenced by the emergence of young entrepreneurs in the agricultural sector.