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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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REVIEWING THE IMPACT OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION : THE ROLE OF CELEBRITY ENDORSEMENT IN EXISTING LITERATURE Khan, Shanzara; Sookhai, Satesh
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20922

Abstract

This paper explores the effect of country of origin on consumer purchase and repeat purchase intention. The moderating impact of celebrity endorsement will also be explored. This research took on a theoretical approach using over twenty-five (25) articles covering country of origin, purchase intention, and celebrity endorsement. Country-of-origin (COO) effects, namely cognitive, affective, and normative, alongside culture and consumer ethnocentrism, impact a consumer’s purchase intention. Consumers consider the specific effects of a product’s country of origin before purchasing a product, and international marketers must understand these. Research on repeat purchase intention shows no relationship with the country of origin as consumers are historically and sometimes emotionally tied to a product; therefore, they automatically purchase it without giving much thought to its country of origin. This study contributes to the existing literature while adding celebrity endorsement as an external variable. Thus, another important finding is how the theoretical theories of celebrity endorsement, namely, the source credibility model, the source attractiveness model, the match-up hypothesis, and the meaning transfer model, moderate the relationship between the COO effect and purchase and repeat purchase intention. Keywords: Country-of-Origin; Consumer Purchase Intention; Repeat Purchase Intention; Celebrity Endorsement
A RELATIONS BETWEEN GREEN HUMAN RESORCE MANAGEMENT (GHRM) AND ENVIRONMENTALLY FRIENDLY BEHAVIOR : PERCEPTIONS OF STUDENTS AS PROSPECTIVE EMPLOYEES Zamzammi, Muhammad Faiq; Utami, Datien Eriska
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20957

Abstract

This study examines the relationship between Green Human Resource Management (GHRM) practices and environmentally friendly behavior among students of Raden Mas Said State Islamic University Surakarta as prospective employees. The study employed a quantitative cross-sectional method, analyzing data from 160 students using Structural Equation Modeling (SEM) with Partial Least Squares. Results indicate that GHRM positively influences both task-related and voluntary green behaviors. Specifically, Green Recrutment and Selections (GRS), Green Performance Management (GPM), and Green Compensation management (GCM) significantly affect task-related behavior, while GRS, Green Training and Development (GTD), GPM, and Green Employee Involement (GEI) impact voluntary behavior. Green psychological climate mediates this relationship, though its indirect effects were weaker than expected. These findings highlight GHRM's role in promoting green behaviors among prospective employees, offering insights for organizations seeking to attract environmentally conscious talent. The study contributes empirical evidence on GHRM's impact from the perspective of future employees. Keywords : Green Human Resource Management ; Employee Green Behavior ; Green Psychology Climate ; Green Recrutmen and Selection ; Green Training and Development ; Green Performance Management ; Green Compensation management ; Green Employee Involement
THE RELATIONSHIP BETWEEN RETURN ON EQUITY, CURRENT RATIO, AND DEBT TO EQUITY RATIO ON STOCK PRICE WITH PRICE EARNING RATIO AS A MODERATING VARIABLE IN TELECOMMUNICATION SUB-SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2020 – 2023 Rizky, Devano Alfa; Amelia, Dhea; Budianto, Erwin
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.21142

Abstract

While accounting for the price-earnings ratio, this study aims to isolate the effect of debt-to-equity, return-on-equity, and current ratios on stock prices. From 2020 to 2023, nine companies that were listed on the Indonesia Stock Exchange were selected for this study using a sample approach. The data was analyzed quantitatively using a variety of approaches in SPSS 23, including multiple linear regression and moderation regression analysis. Aside from the current ratio, the results show that no other variable significantly affects stock price. Furthermore, the ratio of debt to equity to stock price is moderated by the ratio of stock price to net income. Keywords: Return On Equity; Current Ratio; Debt to Equity Ratio; Price Earning Ratio
DECISION MAKING ANALYSIS OF MAINTENANCE STRATEGY TO RESPOND CHF 6 AND CHF 7 OPERATIONS Wijaya, Gito; Hermawan, Pri
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.21317

Abstract

PT Black Energy has infrastructure on both the mining side includes a total of 5 Coal Handling Facility (CHF) systems, and the unloading terminal side includes the Kertapati dock and the Tarahan port. To increase coal transport volume by 2026, adequate infrastructure development is needed by adding more CHF on the mining side and for the unloading terminal side, which will involve adding more unloading terminals. The maintenance department is tasked with maintaining the CHF system. Meanwhile, to carry out its maintenance activities on the existing CHF system, the maintenance department is currently facing an issue with a shortage of supervisors. The maintenance department must develop new strategy to optimize its performance in maintaining the existing 5 CHF systems while also preparing to accommodate the addition of CHF 6 & CHF 7 in 2026. This research was conducted using secondary data from maintenance department documentation studies and primary data through interviews with Subject Matter Expert. Value-Focused Thinking (VFT) method was used to identifying and describing values and objectives that are used as the foundation to generating alternatives and attributes for decision making process. Decision making to select the best alternative was conducted using Simple Multi Attribute Rating Technique (SMART) which will evaluate and compare alternatives with multiple attributes involved while each attribute represents a different aspect or criteria that matters in the decision. The research result show that CHF system focused maintenance model is the best alternative to respond additional CHF 6 & CHF 7 operations in 2026 where each Assistant Manager for mechanical and electrical maintenance division will be responsible for a specific CHF system. This research supports the maintenance department in solving the issue of manpower shortages that will inevitably occur in 2026. Keywords: Decison Making; Value-Focused Thinking (VFT); Simple Multi Attribute Rating; Technique (SMART)
MARKETING STRATEGY TO DRIVE IMPULSE BUYING AND HEDONIC SHOPPING ON SHOPEE E-COMMERCE: A NEUROMARKETING-BASED APPROACH Fanggidae, Ronald; Sanaji, Sanaji; Sulistyowati, Raya; Sumbawati, Novi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.22398

Abstract

This article explores marketing strategies aimed at increasing impulse buying and hedonic shopping behavior on the e-commerce platform Shopee, using a neuromarketing approach. The article highlights the rapid growth of online shopping in Indonesia, especially among the younger demographic, and uses the Zaltman Metaphor Elicitation Technique (ZMET) to explore consumer perceptions and motivations. Key findings suggest that emotional responses and sensory stimuli significantly influence impulse buying, with factors such as attractive promotions, product variety, and ease of payment playing a significant role. The study offers valuable insights for marketers to develop effective strategies tailored to consumer behavior on Shopee while also acknowledging limitations such as the small sample size and qualitative nature of the study. Keywords: Hedonic Shopping; Impulse Buying; Neuromarketing; Marketing Strategy
EMPOWERMENT OF LIPAS GROUPS FOR OPTIMIZING CLIENT INDEPENDENCE GUIDANCE AT GRIYA ABHIPRAYA CLASS I CORRECTIONAL CENTER SURABAYA Prameswara, Bintang Wisnu
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 - May (2025): JOURNAL OF MANAGEMENT (Special Issue) - Correctional Management
Publisher : Universitas Nusa Cendana

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Abstract

The goal of Community Guidance is to support correctional clients in addressing their challenges during the transition after release and to facilitate their reintegration into society. This guidance aims to help clients adapt, develop positive behaviors, and become productive citizens. One key program offered by Bapas is the Independence Guidance Program, which focuses on equipping clients with new skills or enhancing existing ones to prepare them for reintegration. However, challenges such as limited instructor availability and budget constraints affect the implementation of this guidance. The introduction of the Community-Based Corrections Group (Pokmas Lipas) through Director General of Corrections Decree No. PAS-06.OT.02.02 of 2020 provides an alternative solution to these limitations. This research employs a qualitative approach to analyze the dynamics of independence guidance, revealing significant improvements following the establishment of Pokmas Lipas. Supported by Griya Abhipraya, which serves as a platform for both Pokmas Lipas and correctional clients, this initiative optimizes independence guidance by offering a permanent space, expert personnel, structured programs, and operational funding independent of budget constraints. In conclusion, the presence of Pokmas Lipas at Griya Abhipraya enhances the quality of independence guidance and significantly aids clients in overcoming their challenges. Keywords: Empowerment; Independence Guidance; Pokmas Lipas
CONFLICT MANAGEMENT IN HANDLING SECURITY AND ORDER DISRUPTIONS IN SIBORONG-BORONG CLASS IIB CORRECTIONAL FACILITY Sihaloho, Lambok Immanuel; Yuska, Syahrial
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 - May (2025): JOURNAL OF MANAGEMENT (Special Issue) - Correctional Management
Publisher : Universitas Nusa Cendana

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Abstract

This study is based on the influence of social support on emotional control of prisoners at the Class IIA Pematang Siantar Penitentiary, which in several aspects is found to be concerned about the emergence of security and order disturbances due to the inability to control emotions. Employee work involvement is needed to support this study, while the trigger for negative emotions of prisoners is through the environment and officers around them. This study aims to determine the effect of social support on emotional control of prisoners at the Class IIA Pematang Siantar Penitentiary. The research method used is a quantitative method with a descriptive research type. The researcher used a sampling technique, namely simple random sampling, which then obtained 230 respondents. There are 35 statement items distributed using a questionnaire data collection technique. The data analysis techniques used are the normality test, simple linear regression test, significance test, and determination test, which are then processed using SPSS version 27. The results of the study showed that H0 was rejected and Ha was accepted, or there was an influence between transformational leadership and work involvement. The results of the determination test show that the influence of social support has a positive influence of 37.5% on the emotional control of prisoners at the Class IIA Pematang Siantar Penitentiary. Keywords: Social Support; Emotional Control; Influence; Disturbance Of Public Order
RELIGIOUS DEVELOPMENT OF FOSTERED CHILDREN IN TANGERANG CLASS I CHILDREN’S SPECIAL DEVELOPMENT INSTITUTION Wahid, Hidayat Nur; Jarodi, Odi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 - May (2025): JOURNAL OF MANAGEMENT (Special Issue) - Correctional Management
Publisher : Universitas Nusa Cendana

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Abstract

This research examines religious development in the Tangerang Class I Children's Special Development Institution, which is important given the increase in law violations by children in Indonesia. Although the existing justice system regulates children's rights, challenges in the development of children in conflict with the law, especially in the religious aspect, still need to be addressed. The purpose of this study is to explore the implementation of religious guidance and its impact on the character development of fostered children. The method used is qualitative with a case study approach, where data is collected through interviews, observations, and document analysis involving foster children and correctional officers. The results showed that religious development Tangerang Class I Children's Special Development Institution focused on two religions, Islam and Christianity, and was implemented in a structured manner. The program has succeeded in improving the religious knowledge and positive character of the juveniles, which can be seen from improvements in worship and self-awareness. However, this study also identified various challenges in implementation that need to be addressed to achieve optimal results. Keywords : Religious Guidance; Child Prisoners; Behavioral Development
IMPLEMENTATION OF HEALTHCARE SERVICES FOR VULNERABLE AND HIGH-RISK INMATES AT CLASS IIA CORRECTIONAL FACILITY IN KARAWANG Dayana, Nina; Jarodi, Odi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 - May (2025): JOURNAL OF MANAGEMENT (Special Issue) - Correctional Management
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the implementation of health services in Class IIA Karawang Prison, specifically for vulnerable and high-risk inmates. Health services within the prison include promotive, preventive, curative, and rehabilitative aspects; however, their implementation has not been optimal due to limitations in facilities and medical personnel. The overcapacity situation at Karawang Prison further increases the risk of infectious and chronic diseases among inmates, necessitating greater attention to fulfilling their health rights. This research employs a qualitative descriptive approach, with data collected through interviews, observations, and documentation, involving vulnerable inmates, inmates with high-risk health conditions, and medical staff. The results indicate the need for improved health facilities, an increase in medical personnel, and enhanced quality of health services to ensure that inmates' health rights are met optimally according to applicable regulations. Keywords: Health Services; Service Quality; High Risk
THE INFLUENCE OF WORKLOAD ON EMPLOYEE PERFORMANCE AT CLASS IIA LUBUKLINGGAU PENITENTIARY Febrioylas, Dito; Wibowo, Padmono
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 - May (2025): JOURNAL OF MANAGEMENT (Special Issue) - Correctional Management
Publisher : Universitas Nusa Cendana

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Abstract

Performance is the result of carrying out the tasks assigned to officers as a form of responsibility to the organization. The performance of an officer is the main support in achieving organizational goals. There are many factors that can affect performance, one of which is workload. This study aims to determine the effect of workload on the performance of officers at Class IIA Lubuklinggau Correctional Facility. This study uses quantitative research methods using a causal design. The data is collected through filling out questionnaires given to research respondents, as well as several sources of books, journals, and articles that have the same topic as the research. The sampling technique used is probability sampling with random sampling type, and the calculation to determine the number of samples used the slovin formula so that the number of samples obtained is 69 people. The data from the questionnaire obtained was then analyzed by descriptive analysis test through simple linear regression analysis, determination test, and significance test using the IBM SPSS Statistics 25 application. The result of the analysis is that there is an influence of workload on performance with an influence value of 73.3%. The conclusion of this study is that there is a positive and significant influence between workload and employee performance at the Class IIA Correctional Institution Lubuklinggau. Keywords : Workload; Performance; Correctional

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