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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 337 Documents
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Semarang’s nature tourism: Sustaining growth through digital-based innovation and stakeholder collaboration Perdana, Putra; Riyadi, Bambang; Yuliari, Giyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2779

Abstract

Purpose: This study aims to explore strategies for conserving sustainable nature tourism in Semarang City by emphasizing the roles of stakeholder collaboration and digital-based innovation. As a provincial capital, Semarang holds diverse yet under-optimized tourism potential, especially in its natural attractions. Methodology/approach: The research uses a qualitative case study approach focusing on Tinjomoyo Forest and Jatibarang Reservoir. Data were gathered through in-depth interviews with stakeholders, participant observation, and document analysis. Thematic analysis was applied to identify patterns related to collaboration and digital transformation in tourism management. Results/findings: Findings show that collaboration among local governments, MSMEs, and communities has supported improvements in tourism services and promotion. However, the adoption of digital technologies for governance and marketing remains limited. Infrastructure deficits and lack of digital capacity are key barriers Conclusion: Strengthening stakeholder collaboration, enhancing digital literacy, and developing inclusive infrastructure are critical to advancing sustainable tourism in Semarang. A practical development model integrating community empowerment and technology is essential for long-term impact.equipment, reducing reliance on conventional UPS systems. Limitations: This study is limited to two tourism sites and relies solely on qualitative methods, reducing its generalizability. Contribution: This research contributes to the discourse on urban sustainable tourism by offering a replicable model centered on collaboration and digital innovation, particularly applicable to developing cities facing rapid urbanization and environmental challenges.
The role of seasonal trends in shaping tourist preferences for luxury resort: Big data approach Pamungkas, Luh Made Gunapria Hindu Rajeswari; Pitanatri, Putu Diah Sastri; Adinda, Clearesta
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2927

Abstract

Purpose: This study aims to examine seasonal patterns in tourist preferences for luxury resort stays in Bali, with a focus on how cultural backgrounds influence accommodation choices. The goal is to help resorts better understand guest behavior and optimize occupancy strategies. Methodology/approach: The research analyzes monthly online review data from Tripadvisor for Bvlgari Resort Bali, a prominent luxury hotel. A time-series analysis using the ARIMA (Autoregressive Integrated Moving Average) model is applied to forecast occupancy trends. Prior to modeling, the data is tested for stationarity. In addition to forecasting, the study explores guest preferences by analyzing cultural characteristics inferred from reviews, categorizing them into collectivist and individualist orientations. Results/findings: Findings reveal that occupancy trends do not strictly align with the hotel’s predefined seasonal categories. Instead, they are shaped by global travel trends and cultural factors. Guests from collectivist cultures tend to prefer facilities that support group interaction and shared experiences, while those from individualist cultures prioritize privacy, exclusivity, and personalized services. The ARIMA model delivers accurate forecasting results, helping to predict future occupancy rates effectively. Conclusion: IoT integration enhances the reliability of hospital-based PV systems. Tourist behavior is not solely dictated by conventional seasons but also by cultural expectations and travel motivations. Leveraging these insights allows hotels to better align operations, marketing, and pricing strategies with actual guest preferences. Limitations: The study is limited to a single resort and uses data from one online review platform, which may not fully capture the diversity of all guests. Contribution: This study contributes to tourism analytics, cross-cultural marketing, and hotel management by offering data-driven strategies to enhance occupancy performance.
Socio-cultural conservation strategies and sustainable tourism development in communal group ranches in Laikipia County, Kenya Nzomo, Cosmas; Bitok, Kipkosgei; Muthengi, Sisinio
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.3147

Abstract

Purpose: This study investigates the effects of socio-cultural conservation strategies on sustainable tourism development in communal group ranches in Laikipia County, Kenya. This study examines how social inclusion, cultural preservation, local entrepreneurship, and product diversification contribute to sustainable tourism outcomes. Methods: An embedded mixed-method design was applied, combining surveys of 392 respondents—including ranch members, leaders, and tourists—with qualitative interviews. Quantitative analysis used SPSS (v.22) for descriptive statistics, regression, and ANOVA, while qualitative data were analyzed thematically. Results: The findings show that socio-cultural strategies collectively have a significant effect on sustainable tourism (R = 0.345, R² = 0.119, F = 8.771, p < 0.001). Social inclusion of minority groups was the only significant predictor (? = 0.239, p = 0.001). Cultural preservation, entrepreneurship, and product diversification have positive but insignificant effects, which are likely constrained by governance, infrastructure, and financial barriers. Qualitative evidence confirmed community pride in cultural events and crafts but also revealed limited benefit distribution and weak inclusion of marginalized groups. Conclusion: Socio-cultural conservation strategies positively influence sustainable tourism, but with modest explanatory power. Effective governance, stronger policy frameworks, and targeted financial support are required to enhance the role of women in agriculture. Limitations: The findings are specific to Laikipia County and may not be generalizable. Self-reported data may also introduce biases. Contribution: This study provides empirical evidence of conservation-tourism linkages in Africa, highlighting the central role of social inclusion. It offers practical insights for policymakers, conservationists, and development actors seeking to align cultural heritage with sustainable tourism and SDGs.
An exploration of service quality in relation to tourist satisfaction at Lebakmuncang Tourism Village Anggani, Mayang Fitri; Maemunah, Ita; Saepudin, Pudin
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.3201

Abstract

Purpose: This study aims to explore the relationship between service quality and tourist satisfaction in Lebakmuncang Tourism Village, located in Bandung Regency. The research emphasizes the importance of service quality in enhancing visitor satisfaction, particularly within the framework of community-based tourism. Research Methodology: A descriptive quantitative approach was used in this study. Data were collected from 95 tourist respondents through a structured questionnaire utilizing the Likert scale. The instrument was adapted from the SERVQUAL model and included additional dimensions such as willingness to serve, openness, reputation, and credibility. Results: The results indicate that tourists provided highly positive evaluations of various service quality dimensions, including physical evidence, reliability, responsiveness, assurance, empathy, and emotional aspects. These assessments correspond with high levels of tourist satisfaction in terms of contentment, enjoyment, favorable impressions, and overall experience. Conclusion: The study confirms a strong correlation between service quality and tourist satisfaction. Quality service not only boosts visitor loyalty and destination appeal but also supports operational efficiency through positive word-of-mouth. Limitations: This study is limited to a single destination and uses self-reported data, which may not capture broader variations or longitudinal changes in perception. Contributions: This research contributes empirical evidence to the tourism service literature and offers strategic insights for stakeholders in community-based tourism to enhance service delivery and destination sustainability.
Adaptation to risks related to ecotourism: development at Boabeng in the Bono East Region, Ghana Yeboah, Thomas; Afram, Charles Senior; Quampah, Bernice; Kulega, Ahmed
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 2 (2019): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i2.168

Abstract

Purpose: The purpose of this study was to evaluate adaptation strategies developed by residents in order to minimize the risks caused by the ecotourism project at Boabeng in the Bono East region of Ghana. Research methodology: Data collection instruments included schedules and interview guides. A sample of 404 heads of households was randomly selected for the administration of schedules, whilst 12 respondents each were purposively selected for focus group discussions and indepth interviews. Household data were analyzed using percentages, frequencies and mean responses. Findings: Findings indicate that households adapted to ecotourism risks by patrolling and farming off the feeding range of the monkeys. Limitations: Household heads and opinion leaders were made to assess the ecotourism project in terms of how they cope with it. These community leaders, some of whom were direct beneficiaries of the projects, may not give the right information and this may affect the results of the study. Respondents were however; assured of confidentiality of their responses so as to enable them give the right information on their adaptation to risks related to the ecotourism project in the community. Contribution: This study recommends the intensification of livelihood diversification schemes in the study area. Keywords: Destination, Limitations, Livelihood diversification, Local community, Local households, Monkey sanctuary, Vulnerable households
Enterprise Resource Planning system and its impact on tourism companies' operational performance Mohamed, Ghada Abdalla; Farahat , Esraa Reda Hassan
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 2 (2019): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i1.172

Abstract

Abstract Purpose: The purpose of this study was to find out the relationship between applying the Enterprise Resource Planning system and operational performance, and to develop proposed framework to achieve the requirements of the ERP system, in addition, to measure its availability within tourism companies. Research methodology: The study design is a qualitative study. Data are presented in descriptive form, with in-depth and adaptable analysis. Sample Collection by intentional sampling, the sample chosen depends on the study objectives without regard to the ability of a generalist. The study was based on the distribution of a survey list on a random sample of employees of tourism companies in Egypt. Results: The structural equation modeling results indicate that all the employed dimensions to gauge the impact of ERP system (represented by the components of the system), have direct influence and an indirect impact on the operational performance and then access to the quality of tourism service provided. These findings help to explain the mixed discoveries in the literature concerning the pattern of the causal relationship between ERPs with operational performance and service quality. Limitation: The field study data were collected from survey forms from May to July 2019. Three hundred thirty questionnaire forms were distributed, 310 usable replies were received with a response rate of 93.9%. Contribution: Enterprise Resource Planning (ERP) system has received considerable attention in the last years. Many organizations seek to integrate their IT infrastructures by implementing the Enterprise Resource Planning system (ERP). So implementing ERP system helps tourism companies in raising performance rates through reducing the time to do more business, reducing cost, increasing productivity, which leads to higher performance rates. Keywords: Enterprise Resource Planning system, ERP business value, ERP benefits, Operational performance
Community-based tourism initiatives and their contribution to sustainable local development Walkowski, Marinês da Conceição; Pires, Paulo dos Santos; Tricárico, Luciano Torres
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 1 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i1.203

Abstract

Purpose: The research question/purpose is to know which CBT initiatives are still active in Brazil, as well as the challenges that exist in the sustainable local development perspective. Research Methodology: We based this exploratory research on extensive bibliographic research on the theme in addition to field observations. As a research strategy, we used the multiple case study involving two Brazilian initiatives: the Rede Tucum, in Ceará, and the Acolhida na Colônia, in Santa Catarina. Results: The main results showed that despite the difficulties associated with the CBT development, both projects have remained due to the strong articulation between the leaders, partnerships with educational institutions and entities, the methodology maintenance provided by the project’s technical team, and the diversification of tourism offer based on sustainability actions. Limitations: The limitation was access to fishing communities. Contribution: The contribution will assist in advancing studies with this theme and in tourism disciplines of local base. Keywords: Community-based tourism, Sustainable local development, Rede Tucum, Acolhida na Colônia
Sustainable tourism and economic growth nexus in Kenya: policy implications for post-Covid-19 Bitok, Kipkosgei
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 2 (2019): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i2.209

Abstract

Purpose: The COVID-19 global pandemic has caused an unprecedented socio-economic impact. It has also raised our awareness of the role sustainability needs to play in our economic activities. This study investigated how sustainable tourism has contributed to economic growth in Kenya. Research Methodology: Eviews 10 software was used to analyze the time-series data. Drawing on data from 1995 to 2020, Johansen co-integration, Granger causality, and regression approaches were used. Results: The study found out that tourism employment and GDP are positively connected to economic growth in Kenya. The causality was unidirectional from economic growth to tourism contribution to GDP and employment, with a long-run linkage of the study determinants. Limitations: Since this research used the secondary sources of data, similar studies in the future may concentrate on the primary data sources to investigate the relationship between tourism employment and economic advancement. Contribution: At the new normal in the post-Covid-19 period, the study suggests that legislators and tourism policymakers should focus on the policies aimed at promoting sustainable tourism. Sustainable tourism should be managed following the three pillars of sustainability. Keywords: Development, Domestic, Moderate, Regional, Scenario
The role of park attributes in visitor satisfaction: evidence from Minneriya National Park in Sri Lanka Ranasinghe, Ruwan; Kumudulali, Udeshika; Ranaweera, Amaya Kaumadi
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 2 (2019): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i2.218

Abstract

Purpose: This study was to explore and recognize visitor satisfaction on Minneriya national park, and this evaluation was to define the gaps for future national park studies in Sri Lanka. Research Methodology: Quantitative research design was used for the study. A self-administered questionnaire was distributed to 180 foreign visitors and 180 local visitors. Purposive sampling tool was used in the study. SmartPLS was used as a tool to run the proposed theoretical model. Results: Destination image impacts of tourist satisfaction show that someone visiting a destination is strongly linked to the image of the tourist destination visited, particularly for those who have visited several times. Overall findings highlighted that all the hypotheses were accepted Limitations: Tourists’ satisfaction on park attributes is not to be the only factor effects on visitor satisfaction. Contribution: The study findings also provide guidelines for practitioners within the service sector to undertake the result and to adapt it to assessing and enhancing performance in national parks in Sri Lanka Keywords: Park attributes, Visitor satisfaction, Travel motivation, Destination image
Sacred groves as potential ecotourism sites at Tolon and Diare in Northern Region, Ghana Tiimub, Benjamin Makimilua; Kuffour, Richard Amankwah; Tiimob, Richard Wonnsibe; Kuuyeni, Cletus Ankrah; Tiimob, Ernestina Laatman; Tiimob, Elisha Nyannube
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 3 (2020): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i3.244

Abstract

Purpose: Relic plant communities commonly referred as “sacred groves” in Ghana and comparatively anywhere are ecologically, genetically important resources indigenously protected as “abodes of gods or ancestral habitats” through traditional or religious beliefs and taboos. This study mainly evaluated the potentials of sacred groves for development as tourist sites at Tolon and Diare in the Northern Region of Ghana. Research methodology: Data was collected using semi structured interview questionnaire aided by vegetation survey, observational field walk through the Jaagbo and Tindangung Sacred Groves to screen natural features of the destinations and determine its potential for ecotourism. Findings: Potential areas for visitor amateurism such as the wonderful baobab tree, crocodile pond, misty stone bird sanctuary, were identified in both groves. About 220 different species of plants were identified in the entire groves. The study further discovered that with effective management measures in place, the ecotourism potentials of these sacred groves will optimize if developed to attract visitors and generate income for sustainable socio-economic development of the adjoining communities in northern Ghana. Limitations: Although the target population was above 200 people, relatively small sample size (? 36%), could be chosen since the opinion leaders considered the groves as sacred and were less prepared to divulge information about them. Islam and Christianity rather counteracted certain beliefs of the traditional people who adopted local measures to enhance sustainability of these sites for ecotourism functions. Contribution: The study advocates the adoption of bylaws to promote sustainable management of the sacred groves for sustainable benefits. Keywords: Jaagbo, Tindangung, Sacred grove, Crocodile pond, Bird sanctuary, Traditional bylaws, Land use plan

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