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Nusantara Science and Technology Proceedings
Published by Future Science
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Articles 1,542 Documents
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Application Development of Building Maintenance Periodization on Surabaya City Government Property I Nyoman Dita Pahang Putra; Erma Suryani; Mudjahidin; Bambang Trigunarsyah; I Gede Susrama Mas Diyasa
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4136

Abstract

Building maintenance is a very important activity and requires regular or scheduled implementation so that financial budgeting can be prepared and scheduled better. The building maintenance application is managed at the Regional Apparatus Work Unit through the Building Maintenance Section which inputs coding, building name, Final Hand Over (FHO) time, maintenance period, components and types of work, amount, unit cost, and construction cost. Observation data was collected on one hundred schools and government buildings for 5 years. Identify the components and types of work that require maintenance through interviews with the infrastructure division of each building that is surveyed. Observations and interviews are needed as a basis for determining the components and types of work that often occur in damage to each building after FHO. After the data is inputted, to prove the actual damage conditions to the buildings being reviewed, verification is required by the infrastructure division in each building. Verification consists of: building name, FHO time, maintenance period, components and types of work, quantity. The infrastructure division cannot see and change unit costs and development costs. Decision making on the implementation of building maintenance from the existing output is carried out by the Head of the Regional Apparatus Work Unit. Decisions taken by the Head of the Regional Apparatus Work Unit are expected to represent the priority scale of building maintenance that must be carried out by the Regional Apparatus Work Unit. In this building maintenance application, the total maintenance costs for each building and each month can be generated every year, and the total maintenance costs for the entire building and every month for each year, and the level of damage can be generated for each maintenance carried out on each building, and can the components and types of work to be carried out each month are known.
How Strategy Orientation Dimensions Affect Travel Agency Performance Muhadjir Anwar; Ayundha Evanthi; Eko Purwanto
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4138

Abstract

The current study intends to look at how organizational performance is influenced by the strategy orientation aspects of learning (LO), market orientation (MO), and entrepreneurial orientation (EO) in Indonesian travel agency companies. This study is a descriptive study in terms of the data collection methodology, an applied research study in terms of the intended audience, and a correlation study in terms of the data analysis. All 75 companies that operated in Indonesia's travel industry were included in the research statistical population. Data collection was done using a questionnaire. To test the hypotheses, the partial least square approach was employed. Analysis results indicated that MO mediates the relationship between performance and EO, EO also has a large direct impact on organizational performance, and EO mediates the implication of LO on performance.
Development of Brand Awareness Through Social Media Marketing of UMKM Fried Chicken in Medokan Ayu Surabaya Kartika Maulida Hindrayani; Tresna Maulana F; Imelda Widya Ningrum; Aisyah Kirana Putri Isyanto
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4139

Abstract

The development of information technology has many benefits for partner actors to make processes automatic in increasing productivity and marketing. Marketing management in today's technological world requires a strategy for disseminating information and expanding marketing targets. Skills in using social media as a digital marketing tool can increase consumers or customers' ability to recognize and remember a product being promoted. This will also increase brand awareness. The method used is a development method with observation steps in the field, identifying partner’s problems and weaknesses, offering solutions to partners, designing training materials, implementing training material designs and integrating materials. The results of the development of brand awareness using social media, we use Instagram Platform and Google Review. Hopefully this will raise awareness of the UMKM Fried Chicken with its franchise located in Medokan Ayu. Good relations, complete explanations and clear communication with partners will support marketing development through brand awareness through social media.
Bibliometric Analysis and Literature Review of Big Data Research Fields using Publish or Perish and VOSviewer Tresna Maulana Fahrudin
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4140

Abstract

The evolution of data develops from homogeneous data to heterogeneous data, resulting in the emergence of structured, semi-structured, and unstructured data. The current trend in research methods is not only based on qualitative methods but is shifting towards quantitative with the spread of social media data which can be analyzed using Big Data technology. Explore Big Data ideas and research requires supporting software to collect bibliography data and literature review. Therefore, the research implements bibliometric analysis and literature review in Big Data fields using Publish or Perish to collect bibliography data and using VOSviewer to visualize bibliometric networks. The results of research using keywords containing the term Big Data and Hadoop software produced around 200 titles of scientific articles from the Scopus Journal to produce bibliography data visualizations based on network visualization, overlay visualization, and density visualization. Network visualization displays Big Data research clusters in the fields of data mining, health, education, data security, sentiment analysis, spatial temporal, machine learning, and blockchain. Literature reviews are carried out by identifying problem objects, data samples, methods, and tools, as well as evaluating of the scientific articles collected. In future research, further bibliometric analysis is needed using data from scientific article authors and looking at the author's connection to their research field.
Creative Economy-Based Cultural Tourism Through Sustainable Tourism in Kampung Batik Okra Surabaya Ratih Mukti Azhar; Daisy Marthina Rosyanti; Ayundha Evanthi; Ilham Hardi; Shabrina Aulia A.
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4141

Abstract

The emerging tourist spot of Kampung Batik Okra Surabaya requires assistance for its development. Specifically, the community seeks support in enhancing the village's image as a tourist destination and leveraging social media for promotional purposes. Our team aims to facilitate this development by providing expertise on e-branding strategies to bolster the village's presence and appeal to a broader tourist audience. Additionally, we aim to enhance their social media proficiency and create product catalogs to better understand production capabilities and market demands. Through these efforts, aim to establish Kampung Batik Okra as a compelling tourist destination, emphasizing its uniqueness, beauty, authenticity, and sustainability. Our objectives include improving the village's branding through catalog and pamphlet creation, thus increasing its visibility and attractiveness to visitors. The objectives of this initiative are as follows: (1) Enhancing the visibility of Batik Okra Surabaya village through the creation of catalogs and pamphlets, as well as providing training in photography and videography for promotional purposes. Additionally, strengthening the village's presence through e-branding strategies utilizing social media platforms. (2) Facilitating knowledge transfer regarding the effective use of social media for promoting tourism in Kampung Batik Okra Surabaya. The anticipated outputs of these efforts include: (1) Improved branding through an e-branding approach capable of reaching a wider audience of tourists. (2) Enhanced proficiency in utilizing social media platforms for tourism promotion.
Segunung Goes Digital: Application of Virtual Tour to Kampung Adat Segunung A. Muammar Alawi; Arin Setiyowati; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4142

Abstract

Kampung Adat Segunung, is one of the fostered areas and the partners of the Faculty of Social and Political Sciences UPN "Veteran" Jawa Timur since 2022. The condition of Kampung Adat Segunung which has become a popular tourism destination in Jombang regency requires that village tourism must also be managed properly. Therefore, it is necessary to prepare adequate tourism infrastructure and superstructure. In this article the author has formulated two main problems, namely 1) the threat of urbanization by Segunung youths, and 1) the existence of a technological gap from the village government and the people of Kampung Adat Segunung with the development of information technology. As one of the community service activities, the author uses two methods, they are a) asset-based community development (ABCD) as a method of social approach to the community and b) virtual tour production with a soft skills approach. The community service activities in the Kampung Adat Segunung produce virtual tour technology that can be used as a medium for disseminating tourism information on the Kampung Adat Segunung to the wider community.
Strengthening Eco-Literacy at the Darul Musthofa Islamic Boarding School, Karanganyar, Central Java Asif Faroqi; Brahmantyo Luqman Sayoko; Galuh Tsani Sanjaya Habib
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4143

Abstract

The Islamic Boarding School Innovation Real Work Lecture (KKN) is a program where students participating in real work lectures carry out community service at Islamic boarding schools. The situation analysis formulated two main problems at the Darul Musthofa Islamic boarding school related to increasing eco-literacy. Eco-literacy covers various fields, including eco-education, eco-healthy, eco-collaboration, and so on. This boarding school innovation real work lecture program is carried out using several methods, namely: collecting and analyzing potential data as well as problems, ICT and Hydroponics training, as well as socialization on sorting organic and non-organic waste and how to process it. This real work lecture activity produced outputs including community service modules, video works and documentation, mass media publications, and publication of community service journals.
Empowering Putra Mangun Jaya F. C. with Data Analysis from Mangunjaya Watch Tri Lathif Mardi Suryanto; Nur Cahyo Wibowo; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4144

Abstract

Football is one of the most popular sports in Indonesia. The love of Indonesians for football can be seen from the many soccer clubs throughout Indonesia, ranging from clubs at the national level to clubs at the local level in every city and village, one of which is the Putra Mangun Jaya Football Club. Putra Mangun Jaya Football Club is a football team located in Kediri Regency, East Java, led by Mr. Suharyoko as the Main Director. This article summarizes the authors' activities in conducting market research on data needs for the Putra Mangun Jaya amateur football club and describes how Putra Mangun Jaya collaborated with the authors to become one of the regional amateur clubs that has data analysis as a basis for player development and policy making. The author has developed the Mangunjaya Watch digital application, which is a watch technology that can be used by football players at Putra Mangun Jaya to detect the players' physical endurance or what is called a performance record player. This technology also has the potential to make Putra Mangun Jaya branded as the only regional amateur club with digital data-based analysis. It is hoped that this will provide encouragement to Putra Mangun Jaya to develop further.
Application of Experiential Marketing as Brand Insight Development Virginia Mandasari; Nanik Hariyana; Ilham Naufal
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
The Pentahelix Strategy for Addressing Radicalism and Terrorism Issue in Surabaya Prihandono Wibowo; Renitha Dwi Hapsari; Muchammad Chasif Ascha
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4146

Abstract

Over the past few decades, Surabaya has maintained a reputation as a city with a high level of safety. The capital of East Java Province is devoid of any socio-political upheaval. During the 2000s, some major cities, including Jakarta and Bali, saw a wave of terrorism. However, it is noteworthy that the city under consideration, often called the "city of heroes," did not see comparable tragedies during this period. In the year 2018, Surabaya encountered a terrorist occurrence. The phenomena of radicalism and terrorism are intricate and multifaceted, necessitating the involvement of multiple stakeholders for their resolution. The Surabaya municipal government emphasizes fostering collaboration among various stakeholders to ensure stability. Nevertheless, the provincial capital of Jawa Timur continues to experience many occurrences, such as the recent surge in terrorist apprehensions in Surabaya and the prevailing existence of extremist factions. Evidence suggests the presence of radical movements within the city of Surabaya. The primary objective of this study is to examine the implementation of cross-sectoral collaboration in addressing issues related to radicalism and terrorism within the urban context of Surabaya. This research aims to provide valuable insights for the Surabaya city government and relevant stakeholders regarding the issue of radicalism and terrorism in Surabaya to inform policy decisions. Within the framework of radicalism and terrorism, it is vital to explore how cross-sector collaboration in the urban setting of Surabaya addresses this phenomenon. This study uses the Penthaelix cooperation framework to analyze the dynamics of collaboration among various stakeholders in Surabaya City in their efforts to combat radicalism and terrorism. The researchers successfully identified eight key informants representing each stakeholder cluster. Through conducting research and engaging in interviews, valuable insights were gathered regarding the patterns of cooperation that emerged and the problems encountered.

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