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INNOVATION RESEARCH JOURNAL
Published by Universitas Muhammadiyah Gresik
ISSN : 27216683     EISSN : 27216675     DOI : http://dx.doi.org/10.30587/innovation.v1i2.1916
Core Subject : Religion, Economy, Humanities, Education, Engineering,
Religion Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media
Innovation Research Journal (jurnal riset berinovasi) diterbitkan oleh lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gresik, dua kali setahun pada bulan Maret dan September, Tujuan dari Jurnal ini adalah untuk memfasilitasi para ilmuwan, peneliti dan praktisi bisnis untuk menerbitkan artikel penelitian atau ulasan artikel yang asli yang mengedepankan kebaruan. Artikel dasarnya berisi tentang ilmu sosial dan manusia, dengan penekanan pada antropologi, bisnis dan manajemen, masalah sosial, ilmu komunikasi dan informasi, ilmu pendidikan, filsafat, linguistik dan semiotika, masalah pembangunan, Studi Agama, Studi Perpustakaan dan Informasi, seni dan humaniora, sains dan teknologi. Psikologi, ilmu-ilmu bidang kesehatan.
Arjuna Subject : Umum - Umum
Articles 136 Documents
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The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik Ahmad, Nur Khalidah; Surianto, Moh Agung
INNOVATION RESEARCH JOURNAL Vol 6 No 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9475

Abstract

Rapid economic and technological developments in Indonesia have changed consumer behavior, especially in purchasing patterns that have shifted from physical stores to e-commerce. One industry that is experiencing significant growth is beauty care products, which are a primary need for many women. Competition in the cosmetics industry is increasing along with the development of beauty trends and product innovation. Data from the Ministry of Industry shows that the cosmetics industry increased by 9% in 2019. Many factors influence purchasing decisions, including viral marketing, buyer reviews and customer trust. Direct experience in trying the product. Even though online shopping is growing in popularity, many consumers still consider purchasing beauty products in person. One local brand that is experiencing rapid growth is Scarlett Whitening, which ranks second in sales of local skincare products with total sales of IDR 17.7 billion in the short period of 2022. This product has received BPOM permission and continues to grow as one of the most popular skincare brands in Indonesia. This research aims to determine the influence of Viral marketing, Online customer reviews, and Customer trust on Purchase decisions for Scarlett whitening products at E-Commerce Shope among Management students at Muhammadiyah University Gresik. The research method uses quantitative methods with a sample of 100 respondents. The data obtained was analyzed using multiple linear regression analysis techniques using the SPSS 20 program. The results of the research showed that Viral Marketing had a positive and significant influence on Purchase Decisions, Online Customer Reviews had a positive and significant influence on Purchase Decisions, while Customer Trust had a positive but not significant influence on Purchase Decisions.
The Influence of Service Quality, Product Quality and Price Perception on Purchasing Decisions Through Customer Satisfaction At The Local Part of PT Sumber Mas Indah Plywood saftri, eka rizky; alkusani, Alkusani; Basyari, Alif Sulthon
INNOVATION RESEARCH JOURNAL Vol 6 No 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9115

Abstract

The purpose of this research is to determine the influence of product quality and price perception on purchasing decisions through customer satisfaction at PT. Local Source of Mas Indah Plywood. This research is quantitative descriptive research. The research was conducted at PT. Sumber Mas Indah Plywood Plywood Solution division. The sample in this study amounted to 190 respondents. Sampling used purposive sampling technique and the analytical tool used was Path Analysis, which was previously carried out by classical assumption tests. The data collection technique was carried out using the questionnaire method. Data analysis using SPSS 25. The results of hypothesis testing using the t test partially show that service quality, product quality and price perception influence customer satisfaction and purchasing decisions. In the analysis of the coefficient of determination, an Adjusted R Square value of 0.920 was obtained, indicating that 92% of customer satisfaction can be explained by the two independent variables in the regression equation, while the remaining 8% is explained by variables outside the research model. and the Adjusted R Square value is 0.979, which shows that 97,9% of purchasing decisions can be explained by the two independent variables in the regression equation. Meanwhile, the remaining 2,1% is explained by variables outside the research model.
The Correlation Between Quality of Digital Services in Mobile JKN Application And BPJS Patient Satisfaction at Kebomas Health Center Indicates A Significant Correlation Saputra, Rizma Dwi Ady; Suminar, Ervi
INNOVATION RESEARCH JOURNAL Vol 6 No 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9370

Abstract

BPJS Kesehatan July 2024 participants are 31,770 people, while Mobile JKN users are 184 people. Based on a preliminary study on August 5, 2024 with 10 respondents, 6 were not satisfied with the use of Mobile JKN because there was no KIA poly, registration was not readable in the Puskesmas system. But 4 was satisfied because it was easy and received medical services, without carrying a physical BPJS card. The research uses a quantitative approach. The design of this study is a cross-sectional study. The population in this study is 184. This study uses the purposive sampling method ̧ sampling with certain criteria for a total of 128 samples. The instrument uses a questionnaire. Data analysis uses a spearman rank correlation test. The result most (68.0%) stated that the quality of the digital services of the Mobile JKN application was good as many as 87 patients. Almost all (73.4%) expressed satisfaction with 97 patients. The results of the spearman rank p value test analysis were 0.00 < α value 0.05. There is a relationship between the quality of digital services of the Mobile JKN application and BPJS patient satisfaction at the 2024 Kebomas Gresik Health Center. It is hoped that the quality of digital services can be improved so that the use and assessment of patients is even higher. Keywords: Digital services, patient satisfaction, Mobile JKN.
The Effect of Stress Due to Fatigue, Flight Duration, and Situation Awareness on Pilot Flight Performance Aziz, Achmad Maulana Rafi’uzzaky; Kalbuana, Nawang; Prasetya, Catur Sidiq
INNOVATION RESEARCH JOURNAL Vol 6 No 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9501

Abstract

This study aims to examine several factors that influence stress caused by fatigue, flight duration, and situational awareness that affect pilot flight performance. This study uses a literature research method by collecting and analyzing literature found in various journals, scientific articles, and related literature sources. This study will identify that fatigue, situational awareness, and long flight duration are factors that cause increased stress levels, which significantly disrupt cognitive abilities, decision making, and concentration in pilots during flights. When pilots have a high level of situational awareness, it can have an impact as a mitigation factor that can reduce the negative impact of stress on pilot flight performance. The findings of this research and literature review are expected to provide a basis for developing strategies for stress management and for improving situational awareness that has an impact on flight safety and security because it affects pilot performance for decision making in emergency situations. Keywords: Flight performance, fatigue, flight duration, and situational awareness
The Relationship Between Knowledge and Economy With Client Interest In Performing Root Canal Treatment At One Icon Dental Clinic Gresik Rizky, Wildatus Sholikhah Novita; Zuhroh, Diah Fauzia; ‎, Widiharti
INNOVATION RESEARCH JOURNAL Vol 6 No 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9372

Abstract

Dental and oral health will be disturbed if hygiene is not maintained and will cause dental caries. If caries is left untreated, the bacteria will spread to the point of touching the nerves. The management is by performing root canal treatment. To Analyze the relationship between the client's knowledge and the client's economic status with the client's interest in performing root canal treatment at One Icon Dental Clinic Gresik. This type of research is an analytical survey using a survey research method with a cross sectional research design. The data collected are the level of client knowledge and the client's economic status as well as the client's interest in root canal treatment at OIDC Gresik in November 2024. The sample in this study is 108 respondents and uses a non- probability sampling data collection technique by means of purposive sampling with a data analysis technique using Spearman Rank. Most clients (58.3%) have a moderate level of knowledge. Most of the clients (74.1%) are high-income. Almost half of clients (47%) fall into the interest category. The relationship between the level of knowledge and the client's interest is that it has a significant relationship with p 0.000 (≤0.05) and has a moderate relationship and the direction of the correlation is positive (unidirectional). The relationship between economic status and client interest is that it has a significant relationship with p 0.000 (≤0.05) and has a very strong relationship and the correlation direction is positive (unidirectional). There is a relationship between the level of knowledge and economic status of the client and the client's interest in root canal treatment at One Icon Dental Clinic Gresik.
The Relationship between the Roles of Parents and Peers with Smoking Behavior among Adolescents in Sembungan Kidul Village Ahiq, Ahmad; Widiharti, Widiharti; Sari, Diah Jerita Eka
INNOVATION RESEARCH JOURNAL Vol 6 No 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9437

Abstract

Pada pendataan mengkonsumsi rokok dari masyarakat tingkat elit sampai ke titik bawah. Prevalensi perokok berdasarkan tingkat pendidikan, yakni Sekolah Dasar (SD) hingga Sekolah Menengah Atas (SMA), rata-rata sebesar 26,6 persen. Dengan tujuan Menganalisis hubungan pengaruh orang tua dan pengaruh teman sebaya dengan perilaku merokok pada remaja di Desa Sembungan Kidul. Penelitian ini menggunakan metode kuantitatif dengan menggunakan metode cross sectional Populasi penelitian ini sebanyak 50 remaja dan sampel yang digunakan 45 remaja dengan menggunakan teknik non-probability sampling dengan teknik purposive sampling. Uji statistik menggunakan uji chi-square. Peran orang tua remaja hampir seluruhnya orang tua berperan terhadap perilaku merokok remaja dengan jumlah 39 remaja (86,7%). peran teman sebaya hampir seluruhnya teman sebaya berperan terhadap perilaku merokok dengan jumlah 41 remaja (91,1%). perilaku merokok remaja hampir seluruhnya remaja di Desa Sembungan Kidul merokok dengan jumlah 35 remaja (77,8%). Setelah dilakukan penelitian didapatkan bahwa terdapat hubungan Peran orang tua dengan perilaku merokok pada remaja di Desa Sembungan Kidul Dukun Gresik dengan p value 0,003. Terdapat hubungan Peran orang tua dengan perilaku merokok pada remaja di Desa Sembungan Kidul Dukun Gresik. Dan tidak terdapat hubungan dari Peran teman sebaya dengan perilaku merokok pada remaja di Desa Sembungan Kidul Dukun Gresik. Kata Kunci : Peran Orang Tua, Peran Teman Sebaya, Perilaku Merokok.
The Influence of Service Quality and Product Quality Towards Customer Satisfaction Beautiful Photo Studio Tuban Suwardana, Hendra; Yusuf, Muhammad
INNOVATION RESEARCH JOURNAL Vol. 6 No. 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9787

Abstract

This study highlights the growing awareness among customers regarding the significance of service and product quality in shaping their satisfaction. As a result, businesses, including Indah Photo Studio Tuban, strive to enhance both aspects to meet customer expectations. The study aims to analyze: (1) the partial effect of service quality on customer satisfaction, (2) the partial effect of product quality on customer satisfaction, and (3) the combined effect of both factors on customer satisfaction. Using an incidental sampling technique, 58 respondents participated in the study. Findings reveal a positive and significant impact of service quality on customer satisfaction, supported by a t-value of 3.963 (greater than 2.004) and a probability value of 0.000 (<0.05). The contribution of service quality to customer satisfaction is 38.2%. Similarly, product quality significantly affects customer satisfaction, with a t-value of 5.595 (greater than 2.004) and a probability of 0.000 (<0.05). The contribution of product quality to satisfaction is 53.9%. When analyzed simultaneously, service and product quality have a strong combined impact on customer satisfaction, with an F-value of 64.817 (greater than 3.156) and a probability of 0.000 (<0.05). Their combined contribution to satisfaction is 70.2%.
The Determinant Factors of Employee Job Satisfaction: Work-Life Balance, Engagement, and Commitment Noviarani, Khurin In; Suyono, Joko; Irmawati, Irmawati; Elisabeth, Damarsari Ratnasahara; Sukaris, Sukaris
INNOVATION RESEARCH JOURNAL Vol. 6 No. 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9788

Abstract

The purpose of this study is to analyze the influence of work-life balance, employee engagement, and organizational commitment on job satisfaction among employees of Badan Perencanaan Pembangunan, Penelitian Dan Pengembangan Daerah Kabupaten Gresik. The sample in this study consists of all 44 employees of Badan Perencanaan Pembangunan, Penelitian Dan Pengembangan Daerah Kabupaten Gresik. The data collection technique used was a questionnaire, while the data analysis technique employed multiple linear regression. The results of the study prove that work-life balance, employee engagement, and organizational commitment have both partial and simultaneous effects on job satisfaction among employees of Badan Perencanaan Pembangunan, Penelitian Dan Pengembangan Daerah Kabupaten Gresik. Among these three variables, employee engagement is found to have the dominant influence on job satisfaction among employees of Badan Perencanaan Pembangunan, Penelitian Dan Pengembangan Daerah Kabupaten Gresik.
The Existence of Semilir Beach Tourism on The Feasibility of Small Traders' Income in Socorejo Village, Jenu District, Tuban Regency Yusuf, Muhammad; Munir, Miftachul
INNOVATION RESEARCH JOURNAL Vol. 6 No. 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9789

Abstract

The tourism sector in Indonesia is an inseparable part of national development. The development of tourism in an area will bring many benefits to the community, namely economically, socially and culturally. The purpose of this study was to find out how much tourist attractions contribute to providing a place for small traders (kiosks) on Semilir Beach, Socorejo Village and the income generated by small traders whether it is above the UMK or below the UMK. The data analysis method used by the researcher is Miles and Huberman's qualitative data analysis. In the implementation of field research, primary data is a source of data obtained directly from the original, namely data from observations, questionnaires, interviews and those obtained directly from the observation site. The research was carried out by researchers on May 21, 2024. Semilir Beach tourism provides benefits and also contributes to the people of Socorejo Village/provides opportunities to trade/make kiosks. The income that has been obtained from traders is IDR. 38,400,000,- for 1 year and if calculated per month is income for 1 year/12 months equal to RP. 38,400,000,- / 12 which is RP. 3,200,000,- then reduced by rental fee of RP. 125,000,- per month. Equal to RP. 3,075,000,- while UMK of Tuban Regency is RP. 2,739,224.88. From the calculation above, it can be interpreted that the income of traders in Semilir Beach tourism in Socorejo is above UMK, income is often above UMK sometimes also more during holidays or big days and national holidays.
The Mediating Factor of Work Discipline: Emotional Intelligence and Employee Performance Irmawati, Irmawati; Suyono, Joko; Noviarani, Khurin In; Ratnasahara Elisabeth, Damarsari
INNOVATION RESEARCH JOURNAL Vol. 6 No. 2 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i2.10144

Abstract

This study aims to analyse the influence of emotional intelligence and spiritual intelligence on employee performance with work discipline as an intervening variable at the Sekretariat Daerah Kabupaten Gresik. This study was conducted using a quantitative descriptive approach. The population used in this study was 129 employees. The data in this study were obtained using a questionnaire collection technique. Data analysis was carried out using statistical methods with structural equation modelling (SEM) and partial least squares (PLS) modelling. The results of the study showed that emotional intelligence did not have a significant effect on performance but had an effect on work discipline and performance with work discipline as an intervening variable. Spiritual intelligence had a significant effect on performance, work discipline, and employee performance, with discipline as an intervening variable. And work discipline has an effect on employee performance. The suggestion given by the author is that the Sekretariat Daerah Kabupaten Gresik can improve emotional intelligence through training, strengthening spiritual intelligence in HR development programs, and continuous evaluation and monitoring.

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