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Gedung Pusat STIEPAR API Jl. Glendongan TB XV No. 15B Catur Tunggal Depok, Sleman, Yogyakarta, Indonesia
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Journal of Tourism and Economic
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata API
ISSN : 26224631     EISSN : 2622495X     DOI : https://doi.org/10.36594/jtec.v4i2.120
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
Journal Of Tourism and Economic (e-ISSN: 2622-495X, p-ISSN:2622-4631) is published by the STIE Pariwisata API Yogyakarta. Journal Of Tourism and Economic SINTA 5 Accredited by Kemenristekdikti no: 36/E/KPT/2019 13 Dec 2019 since the first edition (e-ISSN: 2622-495X, p-ISSN: 2622-4631) encourages and enhances the development of research in the economic field and all related to tourism. Papers can be written in Bahasa or English. This journal serves as a forum for the international community to discuss and present the research as well as facilitate discussion of new methodologies or research techniques in the fields of economics and tourism. The Journal of Tourism and Economics continues to develop various sub-themes related to economics (including accounting and management) and tourism (including culture). Journal scope is international and includes research on aspects of economic studies and tourism issues. This journal also provides opportunities for researchers and scholars from various disciplines of science who have new views and ideas to share with other academics, especially in matters that focus on tourism, culture and economic studies. All papers will be followed up and reviewed by the research community before publication.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 200 Documents
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Menggali Potensi Kampung Wisata Di Kota Yogyakarta Sebagai Daya Tarik Wisatawan Wisnu Hadi
Journal of Tourism and Economic Vol. 2 No. 2 (2019): Edisi 4 Des 2019
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/08yq9670

Abstract

Yogyakarta as a city of culture and education city has a wide variety of tourism potentials that can attract domestic and foreign tourists. One of the potentials is tourist villages scattered in the sub-districts in the city of Yogyakarta. The characteristics of each tourist village can attract to be sold to tourists visiting the city of Yogyakarta. On the basis of this it is considered interesting to be a study material for research with a qualitative descriptive method where the understanding of explanations and findings will be described in the form of description of sentences so that the results of interpretation Critically argumentative based on data obtained from research results. The results of this study stated that the potential of tourist villages in the city of Yogyakarta has a variety of arts, culture, heritage, education, culinary and economics, each of which is a mainstay to always be offered to tourists. The tourist village areas that have art, culture and historical buildings are always become a priority for the development of tourism based on local wisdom by its management. Community empowerment in the tourist village is more emphasized on the economic results that are owned by the tourist village such as culinary and handicraft so that distinctiveness is always sought after by tourists. The participation of the community and the government in the development of tourism in the tourism villages in the city of Yogyakarta has been running synergistically.
Strategi Pengelolaan Wisata Susur Sungai Mahakam Berbasis Ekowisata Di Samarinda Dwiyono Rudi Susanto; Amin Kiswantoro
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/306mxh88

Abstract

This research aims to determine the right strategy in managing the Mahakam River tourist destinations in an ecotourism. This is because the Mahakam River has the potential to be managed ecotourically, because in addition to nature tourism on the Mahakam River there are also dolphins, which are endemic animals of the Mahakam River which are currently small in number and included in the category of endangered animals. This research is a qualitative research with non probability sampling technique, then the data obtained are analyzed using SWOT analysis. The results of this study obtained several strategies that can be applied in the Mahakam River tourist destination to be managed ecotourism. These strategies include (1) conducting training on ecotourism for HR managing the Mahakam River, (2) minimizing the use of ships that produce a lot of air pollution, (3) organizing HR training for waste management, particularly in tourist sites and surroundings, (4) making the Mahakam River a conservation place for dolphins, (5) educating all parties, both managers and tourists, to care for the environment.
Implementasi Mingle Di Lafayette Boutique Hotel Yogyakarta Ajie Wicaksono; Okta Nafisa Mardiani
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/2ncqz371

Abstract

This study aims: (1) to determine the role of staf salesin the implementation of the mingle at Lafayette Boutique Hotel Yogyakarta, and (2) to determine the description of the implementation of the mingle at Lafayette Boutique Hotel Yogyakarta. This research uses descriptive qualitative method, by collecting data through observation, interviews, documentation. Data retrieval of data was carried out in December 2018-February 2019. Data analysis used Miles and Huberman which included data reduction, data presentation and drawing conclusions / verification. The results showed that the mingle activity can be used as a direct evaluation of guests as a measure of the level of guest satisfaction related to the income that the hotel will receive as income. In mingle activities, staf saleshave a role in communicating with guests to build relationships, inform Direct Booking guests of Online Travel Agents, report to All Departments, and Maintain operations. Lafayette Boutique Hotel Yogyakarta has implemented a scheduled and structured mingle by adjusting the number of staff that has been approved by the Director of Sales, which is every day at the restaurant at breakfast time, starting at 09.00 - 10:00 am includes 3 activities namely recording the guest database as a marketing system, offering Experience Of French, and retarget guests.
Promo Cashback Gopay Terhadap Minat Beli Bubble Drink (Studi Kasus : Yu Cha Indonesia, Pluit) Dewi Ayu Kusumaningrum; Suci Sandi Wachyuni
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/smpy4e58

Abstract

The most popular technological and communication development innovations today are electronic payments without cash. GOPAY from PT Karya Anak Bangsa (GO-JEK) is the most widely used electronic payment in Indonesia. Yu Cha Indonesia is working with GOPAY to advance its business. There is currently a 20% GOPAY cashback promotion to attract more consumers. This study aims to look at the effect of the promotion of GOPAY (cashback) on the interest in buying bubble drinks at Yu Cha Indonesia. This research uses quantitative methods by distributing questionnaires to 99 respondents. Statistical analysis such as validation test, reliability test, normality test, and hypothesis test have been used. Data validation shows that all data is valid. Reliability tests are also reliable because the coefficient scores exceed Cronbach 'Alpha. The results of the r-score analysis are 0.707 which means that the two variables have a strong relationship. The r-square result is 0.499 and it can be concluded that the GOPAY cashback promotion affects product quality by 49.9% and the rest is influenced by other factors not discussed in this study. The results of this study show the positive and significant effect of the GOPAY (cashback) promotion program on consumer buying interest. Based on research results, the GOPAY promotion program (cashback) has a 49.9% effect on consumer buying interest.
Pengembangan Ekowisata Hutan Mangrove Pantai Baros Desa Titihargo Kecamatan Kretek Kabupaten Bantul Hesti Purwaningrum
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/ax2m5m38

Abstract

A research about "the Development of Ecotourism Baros Mangrove Forest, Titihargo, Kretek, Bantul”, has been carried in 2019. Baros Mangrove Forest Ecotourism Area, a tourist destination which was pioneered since 2003 by an NGO and local community. At present the management is carried out by local people from the elements of several Working Groups in Tirtohargo who joined KP2B (Baros Youth Group). This research uses a qualitative method whose technical implementation is carried out by literature review, interview and observation. The type of data obtained are primary data and secondary data. The observed variables are biogeophysical, socioeconomic and human resources. The results of the study show the Baros Manggrove Forest Area as a tourist destination has not maximized its management with the principle of ecotourism. Baros Mangrove Forest Ecotourism Development has a positive impact on the surrounding community. KP2B as the manager develops the Baros Mangrove Forest Area as an ecotourism with four activities namely conservation, education, social and economy.
Analisis Permainan Tradisional Untuk Pengembangan Keterampilan Proses Sains Anak Di Desa Ekowisata Pampang Gunungkidul Wahyuni Fajar Arum; Kartika Fajar Nieamah
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/gsh2jx75

Abstract

This study aims to determine (1) the influence of traditional game media on the science process skills of children tourist in Pampang Gunungkidul Yogyakarta ecotourism village and (2) the influence of traditional game media on the social skills of children tourist in the Pampang Gunungkidul Yogyakarta ecotourism village. Research type used in this study is Research and Development. The data collection methods in this study used test, observation, documentation and also interviews. The test methods used in this study pre-test and post test in the form of multiple choice. The conclusions of this study are 1) learning media in the form of traditional games have an influence on science process skills. This is based on the t test carried out on the pre-test and post test data which shows that the velue of t table is 2.04841 while t arichmetic is -14.748. These result indicate that the value of t table > t arithmetic thus, it can be concluded that there is an influence on social skills. This can be seen from the results of the social skills observation which show that tourist who have high social skills have a frequency of 16 people while tourists children who have low social skills have a frequency of 14 people.
Upaya Masyarakat Di Desa Wisata Penglipuran Dalam Menjalankan Sapta Pesona Lutfi Hendriyati
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/r0bwk490

Abstract

The village is a legal community unit that has territorial boundaries that are authorized to regulate and manage the interests of the local community based on local origins and customs that are recognized and respected in the system of Government of the Unitary State of the Republic of Indonesia (Undang undang Nomor 32 Tahun 2004). The purpose of this study is to explain and describe the Community Efforts in Penglipuran Tourism Village in implementing Sapta Pesona. The synergy between the community, government and other parties makes this Penglipuran village make this village the title of the cleanest village in the world. This predicate was given by TripAdvisor in 2016. This proves that the people in Penglipuran Tourism Village run Sapta Pesona well.
Analisis Daya Tarik Wisata Pendukung Kawasan Gunung Api Purba Nglanggeran, Yogyakarta Nuviah Herawati; Susilo Budi Winarno
Journal of Tourism and Economic Vol. 3 No. 1 (2020): Edisi 5 Apr 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/8v56t245

Abstract

This study aims to find out supporting activities that arise with the use of the ancient Nglanggeran volcano landscape in the Nglanggeran Village. Nglanggeran tourism village in Yogyakarta has a variety of supporting tourism potential attractions that arises due to the construction of an artificial pond / reservoir. This reservoir is the main capital for the local community to create supporting attractions which are a major complement to the ancient volcanic landscape of Nglanggeran. The emergence of these supporting attractions subsequently becomes a source of profit for the community and especially tourism activities in the region.
Analisis Pengaruh Marketing Mix Terhadap Keputusan Pembelian (Studi Kasus Pada PT. Tunas Indonesia Tours And Travel Cabang Yogyakarta) Yunita Prihastuti; Endang Widayati
Journal of Tourism and Economic Vol. 2 No. 1 (2019): Edisi 3 Mei 2019
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/7w22h795

Abstract

This study aims to determine the effect of marketing mix on purchasing decisions at PT. Tunas Indonesia Tours & Travel Yogyakarta branch. Marketing mix variables consist of 4 sub variables namely: Price (X1), Product (X2), Promotion (X3), and Place (X4). The population in this study is consumers who make purchases at PT. Tunas Tours & Travel Yogyakarta in 2016. Using non-random sampling method with purposive sampling technique with a sample of 100 respondents. In this study using is descriptive and quantitative using multiple linear regression method. The results showed that price and location / distribution variables have a positive and significant influence on purchasing decisions. This is shown from the results of multiple linear regression test where both variables have P value <of 5% and t arithmetic> t table. While the product and promotion variables have an insignificant effect on purchasing decisions. This is shown from the results of multiple linear regression test of these variables have a value of P value> of 5% significant. The test results simultaneously, show the marketing mix has a significant influence in purchasing decisions where the test results proved P value <of 0.05 or 5%.
Determining Priority Needs Of Culinary Micro-Enterprise Customers In Indonesia Through A Quality Perspective Tutur Wicaksono; Rika Fatimah P.L
Journal of Tourism and Economic Vol. 3 No. 2 (2020): Edisi 6 Des 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/h0ty6e06

Abstract

Determining the priority of customer needs is one of the right steps for business people to take to determine the direction of allocating their resources. In this study, affinity diagrams and tree charts are used to classify and translate the opinions of loyal customers about customer needs. The customer opinion (voice of the customer) obtained through semi-structured interviews is then translated into a technical language (voice of quality) that has a relationship and correlation to existing theories. Data in the form of items of customer need, which are the result of affinity diagram analysis and tree diagrams, are then presented using a matrix that takes the left and right chamber of the House of Quality (HOQ) matrix from the Quality Function Deployment (QFD) method. Matrix that adopts the left and right chamber of HOQ matrix will display the items of customer needs and their priority level. The purpose of this study is to identify the item of customer needs and determine the priority level of customer needs for micro culinary fried rice enterprise in Indonesia. The variable Service Quality in the dimension of Responsiveness with the indicator item Fast Service ranks third. Variable Perceived Benefit in the dimension A Statement of Value with items including Low Prices and Discount occupy the second position. The variable of product quality in the Performance dimension with items including Delicacy, High Quality Ingredients, Varied Menu and Large Portion is the variable of customer needs with the highest priority.

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