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Community Empowerment
Published by Universitas Muhammadiyah Magelang
ISSN : 26144964     EISSN : 26214024     DOI : https://doi.org/10.31603/ce
Core Subject : Humanities, Health, Education, Art, Social,
Arts Humanities Education Public Health Social Sciences
Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related issues.
Arjuna Subject : Umum - Umum
Articles 23 Documents
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Search results for , issue "Vol 9 No 11 (2024)" : 23 Documents clear
Digital marketing optimization for MSMEs in Tonjong Village, Serang Regency Ivan Issa Fathony; Ombi Romli
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12496

Abstract

Digital transformation in Indonesia has encouraged Micro, Small and Medium Enterprises (MSMEs) to adapt to changing times. This community service aims to improve the knowledge and skills of MSMEs in Tonjong Village, Kramatwatu District, Serang Regency regarding digital marketing to promote products. The implementation method consists of the stages of preparation, training, mentoring, and evaluation. The training results show an increase in participants' ability to use social media and marketplace platforms to reach a wider market. The implementation of a digital marketing strategy has proven effective in increasing the visibility and sales of MSMEs. In addition, this activity also contributes to the economic independence of the community, especially for housewives who own businesses.
Optimizing the traditional cake business of Adee Kak Na: Enhancing product shelf life and digital-based business management Agustina Nurul Fajriah; Mayang Murni; Muhammad Khalil
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12530

Abstract

This community service program aims to address the key challenges faced by the Adee Kak Na MSME, including the short shelf life of Adee cake, as well as suboptimal financial management and marketing strategies. The activities focus on improving product shelf life, production efficiency, better financial management, and expanding market reach. The methods applied include innovative food processing techniques to transform Adee cake ingredients into ready-to-use flour to extend product shelf life, basic financial management training to separate business and household finances, and digital marketing training that encompasses branding, packaging, and promotion through social media. The results show that the implementation of food processing techniques successfully doubled the product's shelf life and accelerated the production process. Financial management training helped the partner structure their cash flow records and improve financial oversight. Additionally, digital marketing training enhanced product appeal, expanded market reach, and introduced Adee cake to consumers via social media platforms. Overall, this program significantly increased the competitiveness of Adee Kak Na MSME while supporting the preservation of traditional Acehnese culinary heritage in the digital era.
Improving marketing skills for salak processed products through training and mentoring for Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency Lita Nasution; Ahmad Afandi; Makhrani Sari Ginting; Muhammad Said Siregar; Muhammad Fitra Zambak; Rikson Asman Fertiles Siburian; Isthifa Kemal; Muhammad Thamrin; Fitria Fitria
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12537

Abstract

The Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency, faces challenges in improving the market competitiveness of their salak processed products due to limited knowledge and marketing skills. This community service program aimed to enhance the group's marketing capabilities through intensive training and mentoring. The program was conducted over two days at the Village Hall and involved 20 group members. Training activities covered the preparation of marketing materials, the use of information technology, and the development of social media content. Mentoring focused on integrating digital marketing strategies into the group’s business activities. Program evaluation showed significant improvements in the ability to use social media for marketing (from 30% to 85%) and in understanding marketing strategies (from 40% to 90%). This initiative successfully increased the market potential of salak processed products, expanded customer reach, and improved the welfare of group members.

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