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Community Empowerment
Published by Universitas Muhammadiyah Magelang
ISSN : 26144964     EISSN : 26214024     DOI : https://doi.org/10.31603/ce
Core Subject : Humanities, Health, Education, Art, Social,
Arts Humanities Education Public Health Social Sciences
Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related issues.
Arjuna Subject : Umum - Umum
Articles 1,475 Documents
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Developing packaging quality and marketing strategy for the product of Kopi Arabika Ran-Aini Shakila Panita; Wulan Dewi; Zikril Hakim; Randi Syafutra
Community Empowerment Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10821

Abstract

The aim of the Community Service (PkM) is to develop packaging quality and marketing strategies for Ran-Aini Arabica Coffee products. This PkM was carried out using two methods in stages, namely: unstructured interviews and mentoring. The results of the interviews show that Ran-Aini Arabica Coffee products are not developing well due to two obstacles, namely unattractive product packaging and limited product marketing. This is the basis for the PkM Team to immediately carry out assistance. The assistance provided by the PkM Team is in the form of assistance in making product packaging and assistance in marketing products via digital platforms. In the end, through this PkM, Ran-Aini Arabica Coffee products have attractive packaging, and sales accounts on WhatsApp and Instagram digital platforms are more effective marketing media.
Assistance in obtaining the marketing authorization for the home food industry of Omah Kripik Mbote Muhammad Luthfi; Dwi Ratna Indri Hapsari
Community Empowerment Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10844

Abstract

Omah Kripik Mbote, one of the household food industry (IRTP), encounters challenges in acquiring distribution permits, a crucial step in initiating an IRTP business. One major hurdle is the lack of comprehension and knowledge regarding the permit processing procedures. To address this issue, assistance was provided to facilitate the acquisition of an IRTP marketing authorization for Omah Kripik Mbote. This assistance aims to offer a comprehensive understanding of the procedures involved in obtaining an IRTP marketing authorization and processing a Home Industry Food Production Certificate (SPP-IRT) for Omah Kripik Mbote. The approach utilized in this assistance includes both classical and individualized methods, focusing on: a) disseminating information about the procedures for obtaining IRTP marketing authorization; b) aiding in identifying the requirements for acquiring IRTP marketing authorization; and c) guiding through the process of obtaining IRTP marketing authorization. As a result of this assistance, Omah Kripik Mbote has gained a better grasp of the procedures for obtaining IRTP marketing authorization, along with the issuance of SPP-IRT with PIRT numbers.
Development of market opportunities and increasing economic value of Sambal Uleg Petis Pantura in Samarinda Khoirul Amin; Devy Indah Paramitha; Gilang Mukti Rukmana
Community Empowerment Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10846

Abstract

Sambal, a culinary product, epitomizes the national identity of the Indonesian people. Virtually every region in Indonesia boasts its own chili sauce, reflecting its unique social and cultural identity. One such example is sambal uleg from Lamongan Regency, renowned for its distinctive flavor derived from petis, a key ingredient exclusively found in the north coast areas of Lamongan and Tuban. This unique taste renders sambal petis pantura a potential culinary gem, particularly in Samarinda, where the populace savors spicy and savory dishes. However, several challenges hinder the development of typical Pantura sambal uleg products. This service aims to capitalize on market opportunities and enhance the economic value of processed Pantura chili products in Samarinda City. The method employed is mentoring, comprising three stages: preparation, implementation, and evaluation. The outcomes of this service initiative include expanded market outreach, increased economic value of the developed products, issuance of partner business permits, and halal certification.
Empowering MSMEs clay and doll products: Navigating digital marketing challenges in the digitization era Leny Indahsari; Heni Noviarita; Muhammad Iqbal Fasa
Community Empowerment Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10857

Abstract

The digitization era is compelling UMKM clay and doll products in the Waru sub-district, Sidoarjo Regency, to transition from traditional to digital marketing strategies. However, they encounter challenges in digital marketing due to a lack of e-commerce knowledge. To tackle this issue, community engagement activities are conducted to enhance product marketing, expand market share, and increase income. The approach used involves training and assistance in digital marketing creation, which includes several stages such as surveys, data collection through interviews, solution formulation, and program evaluation. With the implementation of these assistance activities, UMKM clay and doll products in the Waru sub-district, Sidoarjo, can execute marketing strategies through digital platforms like Google Maps and the Shopee marketplace. This not only facilitates consumers in accessing information about UMKM products but also enriches their understanding of digital marketing.
Adapting to change: Empowering MSMEs in Tasik Said Naum Market through digital marketing strategies Rahma Nur Praptiwi; M. Jamal Al Bakrie; Iftita Rahmi; Innas Rovino Katuruni; Anita Rahmawati
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10887

Abstract

Another effect of the pandemic is a shift in people's shopping habits over time. Nowadays, people prefer to shop online due to its practicality and often lower prices. This trend has led to complaints from Micro, Small, and Medium Enterprises (MSMEs) players at Tasik Tanah Abang Market, citing continuous declines in sales. Increasing sales and income requires knowledge and understanding that align with the needs and challenges faced by traders at Tasik Said Na'um Market. The goal is to equip traders to compete in the digital market post-pandemic. The implementation of these community service activities includes Focus Group Discussions (FGD) and education on basic marketing concepts. The results of the activities undertaken include an improved understanding of problems and potential solutions for traders, along with increased knowledge about digital marketing. The required digital marketing skills include sales assistance through live selling, providing traders with a better understanding of how to utilize live selling platforms effectively to market their products.
Applied of BULEYUR technology to empower the economy of communities affected by Covid-19 in Nyatnyono, Semarang Diana Chilmawati; Ristiawan Agung Nugroho
Community Empowerment Vol 9 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10888

Abstract

Pokdakan Partners Mardi Mulyo and Siwarak Mina Sejahtera in Nyatnyono Village, Semarang Regency, face a number of challenges in cultivating catfish, such as lack of technical knowledge and working capital, low understanding of production processing technology, marketing difficulties during the pandemic, and lack of knowledge about the use of social media and the internet to promote catfish and vegetable cultivation products. The aim of this service activity is to provide knowledge, skills, and business capital through the application of BULEYUR technology (catfish and vegetable cultivation) as an effort to empower partners. The methods applied include dissemination of BULEYUR knowledge and technology, processing of harvests, marketing systems, providing grant assistance for production facilities and infrastructure, as well as intensive partner assistance. The results achieved from the activities show that partners know, understand, and apply BULEYUR technology in increasing business production, processing harvests to increase product selling value, and pioneering online marketing technology applications. The total harvest of 30 BULEYUR buckets was quite good, producing 364 kg of catfish and 360 kg of water spinach; fish survival rate reached 84%; and the absolute growth value reached ±90g/head during 16 weeks of maintenance; and the net profit of the business reached Rp. 3,120,000.00. Other activity achievements include increasing harvest yields through the application of catfish processing technology, as well as pioneering an online-based marketing platform to increase business capacity and income for partners.
Teaching clean and healthy living habits (PHBS) during the Covid-19 epidemic at Plosogede 1 Elementary School Nurfina Dian Kartikawati; Risty Wisma Oktaberliani; Arbinendra Fajar Sidiq; Alfansuri Mualana Rusli; Pamungkas Budi Handoyo; Rafliyanto Rafliyanto; Fitriana Yuliastuti
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10923

Abstract

Program Hidup Bersih dan Sehat (PHBS) is an initiative designed to improve the health and well-being of the community. Primary schools serve as the foundation for children's development, and the school environment plays a crucial role in shaping clean and healthy living habits from an early age. The purpose of this community service activity is to enhance the knowledge and understanding of students at State Elementary School 1 Plosogede about Clean and Healthy Living Behaviors (PHBS). This activity is carried out by providing PHBS socialization in the era of the Covid-19 endemic using methods such as lectures, discussions, Q&A sessions, and demonstrations. The results of the activity show an increase in students' knowledge, attitudes, and skills, with the expectation that they can improve their behavior in terms of PHBS. The evaluation results indicate that approximately 26 (74.28%) students received a score of 100, while 9 (25.71%) students received a score of 80.
Enhancing pedagogical competence of teachers through merdeka curriculum teaching module preparation in Candimulyo, Magelang Febru Puji Astuti; Reza Edwin Sulistyaningtyas; Khusnul Laely; Indiati Indiati
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10941

Abstract

Implementing the Merdeka curriculum at all education levels requires teachers to adapt to all its components, including the application of teaching modules in planning. Teaching modules are crucial for a well-prepared learning process, aiming to optimize children's development. This service activity aims to enhance teachers' understanding of preparing teaching modules to improve their pedagogical competence. The participatory rural appraisal (PRA) method is used to address partner problems. The results indicate an increase in knowledge about teaching module preparation based on the evaluation outcomes.
Optimizing feed banks as an alternative to animal feed supply in the dry season in Surodadi Village, Magelang Barkah Susanto; Betari Maharani; Nur Hidayah; Ericka Darmawan; Khalimah Dwi Kurniawati; Nina Ndaru Arlintang; Salsa Hanifatul Fathima; Sukma Auranisha Shifania
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11049

Abstract

Tepus Wetan Hamlet, Surodadi Village is in close proximity to a 17-hectare pine forest owned by Perhutani, managed by the local community, the majority of whom are engaged in farming and livestock breeding. The dry season poses challenges for farmers in providing feed for their livestock. The objective of this initiative is to enhance feed-making skills, particularly to address dry season challenges. The approach involves raising awareness about the concept and benefits of a Feed Bank, establishing and managing one, and implementing techniques for feed management and storage. Following the awareness campaign, practical training sessions were conducted on Feed Bank setup, management, and utilization. As a result, participants have gained a better understanding of feed banks and acquired new knowledge on sustainable and effective animal feed alternatives during the dry season. This initiative has positively impacted resource efficiency, livestock productivity, and agricultural income.
Speed Reading: Tips for understanding reading in an easy way Athia Fidian
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11059

Abstract

Reading is the process by which readers construct meaning by combining information from a text with their prior knowledge. It is a valuable ability that is closely tied to others such as speaking, listening, and writing. Reading is a critical component of language skills since it is the most practical skill in everyday life. In the English context, most readers struggle because they lack and are unfamiliar with efficient tools for understanding the meaning of the text. In addition, many EFL students continue to struggle with reading comprehension due to ineffective reading practices. As a result, this article offers suggestions for simple approaches to comprehend reading material.

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