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CENDEKIA NIAGA Pusdiklat Perdagangan Kementerian Perdagangan Jl. Abdul Wahab No. 38 Kedaung Sawangan Depok Jawa Barat Indonesia 16516
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Cendekia Niaga
Published by Pusat Pendidikan dan Pelatihan Perdagangan Kementerian Perdagangan
ISSN : 25483137     EISSN : 25483145     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Cendekia Niaga receives manuscripts with some topics/issues of trade and trade-related issues including Domestic Trade and Consumer Protection, International Trade and Trade Remedies, Trade-related human resources competency development, and Small Medium Enterprises.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 187 Documents
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Nation Branding: The Case Of Indonesia’s Cultural And Tourism Public Diplomacy Luneto, Riska; Khuzaimah
Cendekia Niaga Vol. 9 No. 1 (2025): Jurnal Cendekia Niaga : Trade and Development Studies
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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Abstract

This paper analyzes the implementation of Indonesian tourism nation branding through the wonderful tourism image of Indonesia as a form of state diplomacy. As a soft diplomacy effort by Indonesia, the use of wonderful Indonesia is a manifestation of Indonesia's diversity; culture, tourism, history and other religions. The use of tourism image as public diplomacy is not new in diplomatic studies, departing from traditional diplomacy, modern diplomacy tends to provide benefits for various countries in cooperation efforts. The results found are that the good image of a country can influence the opinion of foreigners towards the country, but the implementation of branding is still a challenge for the country, where the good image has not been able to have a major influence on increasing tourism, where the problem of tourism security tends to be. a big challenge for the country.
Indonesian Exports to ASEAN: A Gravity Model Analysis of Primary and Manufactured Goods Natanael, Yeremia
Cendekia Niaga Vol. 9 No. 1 (2025): Jurnal Cendekia Niaga : Trade and Development Studies
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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This study aims to examine the relationship between Indonesian primary and manufactured exports to ASEAN member states and economic size and geographical distance and to explore the extent to which the standard and augmented gravity models explain these trade flows and whether the relationship differs between the two product categories. Using panel data on Indonesian exports to ASEAN members from 2013 to 2022, the results reveal a positive and significant relationship between the economic size of trade partners and Indonesian exports of primary and manufactured products, while geographical distance exhibits a negative and significant relationship. Landlocked status is negatively associated with exports of both product groups, whereas contiguity yields mixed results: positively related to primary exports but negatively attributed to manufactured goods exports. The findings corroborate the gravity model, confirming that economic size boosts Indonesian exports, while distance and landlocked status hinder trade, with contiguity benefiting primary exports but restricting manufactured goods trade. These results might pose policy implications, such that efforts to reduce transportation and logistic costs might contribute to a further increase in Indonesian exports to ASEAN members, particularly with relatively high income, such as Singapore, Malaysia, and Thailand, which are key markets in ASEAN for Indonesian exports. Moreover, Indonesia might need to improve logistics, enhance customs and trade administration efficiencies to reduce trade barriers, and improve accessibility, particularly for landlocked ASEAN members. Considering the adverse role of contiguity on manufactured product exports, Indonesia might benefit from enhanced industrial competitiveness through technological adoption, diversification into higher-technology products, and strengthening regional supply chain participation to align with ASEAN’s industrial demand structure.
Fear of Missing Out? A study of Indonesia’s Generation Z in Online Beauty Community Valery Gunawan, Mary; Fakoniko , Cynthia Chrisnina
Cendekia Niaga Vol. 9 No. 1 (2025): Jurnal Cendekia Niaga : Trade and Development Studies
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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Abstract

Online Beauty Community provides brands and consumers with necessary apparatus benefit and to develop brandimage. This study investigates the influence of Online Consumer Brand Engagement (OCBE) on purchaseintention within the context of Indonesian Gen Z online beauty communities. It explores factors including Fear ofMissing Out (FOMO), Brand Involvement, and Online Brand Experience contribute to shaping OCBE, which inturn influences consumers' purchase intention of beauty products. Data analysis from 300 Gen Z participants inonline beauty communities reveals that these factors positively impact OCBE, ultimately leading to increasedpurchase intention. The findings confirm that FOMO, brand involvement, positive online experience, and OCBEall contribute to higher purchase intention. These insights can inform marketing strategies to drive consumerengagement and business growth. Furthermore, FOMO especially social aspects showed a stronger relationshipthan other factors that influence Online Consumer Brand Engagement. Therefore, Indonesian beauty industry canadopt pull strategy to make Gen Z consumers have the sense of FOMO in turns to increase their purchase intention.
Elaborating the Singapore’s Sustainable MICE Industry Initiatives through ESG Framework Ufairah
Cendekia Niaga Vol. 9 No. 1 (2025): Jurnal Cendekia Niaga : Trade and Development Studies
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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Abstract

Singapore, a resource-limited city-state, boosts its competitiveness through economic policies to enhance its global competitiveness, especially in tourism and the MICE sector. However, MICE events generate significant waste, energy consumption, and pollution. Therefore, the government has refined its efforts to promote sustainability within the MICE industry. The research type is qualitative and uses evaluation research approach. Using secondary data and employing document analysis, driven by the research question, to evaluate the implementation of Singapore’s sustainable MICE initiatives and uses data from Sands Expo & Convention Centre to assess real-world application. Findings reveal that while sustainable MICE initiatives address key ESG domains to reduce resource exploitation, but challenges and gaps remain. In the environmental domain, issues like the cost of sustainable implementation and carbon emissions reduction persist. In the social domain, government efforts in promoting diversity, equity, and inclusion appear promising but require follow-up actions for long-term success. In the governance domain, Singapore has a clear structure but shows a strong top-down planning pattern that covers all aspects of Singapore’s MICE and tourism policy, limiting stakeholders’ ability to act freely as decisions are directed from the top. Additionally, purpose-built venues like Sands Expo & Convention Centre easily comply with sustainability standards, while other venues must adapt to meet the governments requirements.
Kebijakan Trade Remedies Amerika Serikat untuk Produk Panel Surya: Peluang dan Tantangan Ekspor Indonesia Pradnyawati; Maheralia, Resti
Cendekia Niaga Vol. 9 No. 1 (2025): Jurnal Cendekia Niaga : Trade and Development Studies
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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Abstract

In April 2025, the United States (US) imposed anti-dumping duties (ADD) and countervailing duties (CVD) on solar panel imports originating in Malaysia, Cambodia, Thailand, and Vietnam. The imposition of ADD and CVD for the four ASEAN countries is very high, reaching 271.28% for ADD and 3,403.96% for CVD. This article aims to review the imposition of these dual trade remedies instruments and map Indonesia's opportunities to become the largest solar panel exporter to the US. The descriptive analysis in this study reviews various data and information from several sources, such as reports from the United States Department of Commerce (USDOC) and the United States International Trade Commission (USITC), as well as related journals. This article also discusses efforts that Indonesia can undertake to support solar panel exports to the US. The results of the analysis indicate that Indonesia has the capacity and opportunity to become the largest solar panel exporter to the US after the four ASEAN countries that are Indonesia's main competitors are subject to ADD and CVD. However, Indonesia needs to maximize supporting factors and overcome inhibiting factors to develop the solar panel industry. This study is expected to elaborate on Indonesia's opportunities to become the largest exporter of solar panels to the US. The Indonesian government is also expected to actively monitor so that solar panel manufacturers sell their products at a reasonable price and do not receive countervailable subsidies.
Penerapan Manajemen Penanganan Keluhan Peserta Pelatihan (Studi Kasus Di Pusdiklat Badan Siber dan Sandi Negara ) Setyowati, Anik; Rochman, Muhammad Machbub
Cendekia Niaga Vol. 5 No. 2 (2021)
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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Abstract

Training centers as a place to conduct training receive complaints about the implementation of training and facilities available from training participants as recipients of services and the organizers of the training center as implementers. So far, there has not been a precise complaint handling mechanism so that complaints are often not conveyed to the authorities in charge so that they appear to be handling complaints slowly or not at all. Whereas complaints are one of the inputs needed to improve an organization, BSSN Training Center certainly requires an integrated complaint handling mechanism. So, complaints are input for organizational improvement but also can be resolved appropriately and in relatively short and observable time. This research used a descriptive method with a qualitative approach. This method will describe the complaint handling management process in detail in handling complaints of training participants at the BSSN Training Center. Qualitative analysis techniques used interpretive techniques. Data collection techniques used triangulation techniques that combine several techniques, namely document review, interviews, and discussion results. The method of analyzing data uses the method of analyzing data flow models. The study obtained results in the form of a description of the Complaints Handling Management Process in Handling Complaints of Participants in the BSSN Training Center which utilizes online platforms ranging from delivery to complaint report management. The Complaints Handling Management is more easy to do, faster because it cuts through the bureaucratic path and the measurement process is more measurable
Analisis Daya Saing Produk Ekspor Indonesia Sebagai Strategi Wirausaha Memasuki Pasar Australia Widyantini, Rahayu
Cendekia Niaga Vol. 5 No. 2 (2021)
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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Abstract

The trade cooperation between Indonesia and Australia opens a new chapter with the ratification of the existing comprehensive economic cooperation agreement. This opportunity must be maximally utilized by Indonesian export entrepreneurs by looking at the potential of Indonesian products in the Australian market. The purpose of this study is to analyze the characteristics needed by export entrepreneurs and to analyze the potential of Indonesian products and their requirements in the Australian market which are used as a reference for export entrepreneurs entering the Australian market. The method used in this research is a mix method with descriptive analysis of export entrepreneurial behavior and with quantitative data processing to see the competitiveness of Indonesian products in the Australian market using the value of Revealed Comparative Advantage (RCA). Export entrepreneurs must have mental characteristics and export knowledge skills. Export knowledge about the competitiveness of Indonesian products is obtained from the results of RCA calculations, namely products that have high potential in the Australian market, including Raw materials, Food Products, Minerals, Fuels, Food, Textiles and Clothing, Textiles, Intermediate goods, Consumer goods and Ores and Metals. Apart from seeing the potential of Indonesian products in the Australian market, Indonesian export entrepreneurs need to also look at export and entry requirements in Australia
Pelaksanaan Pengawasan Barang Terkait Keamanan,Keselamatan, Kesehatan, dan Lingkungan Hidup (K3L) Tahun 2020 Kusdarwati, Eny
Cendekia Niaga Vol. 5 No. 2 (2021)
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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The government has tried to prevent the widespread circulation of imported products resulting from free trade. One of the measures taken by the Government is the issuance of a mandatory Indonesian National Standard (SNI) policy. However, not all goods circulating in the territory of Indonesia are subject to mandatory SNI, the government has issued a policy to regulate these goods. Policies governing traded goods that have not been implemented by SNI must be regulated in Constitution Number 7 of 2014 concerning Trade in article 32 paragraph (1) and the sanctions in Constitution Number 11 of 2020 concerning Job Creation, as well as its derivative regulations for registering goods related to Security,.Safety,.Health,.and.the Environment (K3L) to the..Minister. This policy has been in effect since August 14, 2019, not all businessmen who trade goods related to K3L have complied with the policy. The goal of this research was to find out the level of compliance of businessmen with application of licensing for registration of goods related to K3L based on the results of supervision of goods related to K3L conducted by the Directorate of Trade Order in 2020. The research was carried out using index calculations compliance of businessmen with Cooke's method. Based on the results of the study, it is known that the compliance of businessmen with regulations for registration of goods related to K3L is still low because many violations are still found due to the ignorance of businessmen to these regulations. Thus, it is necessary to increase socialization activities to businessmen and consumers, as well as to expand the supervision area in the following year.
Tingkat Kepercayaan Masyarakat Terhadap Hasil Pengukuran Volume Penyerahan Pada Pom Mini (Studi Kasus Pengendara Roda Dua Di Wilayah Bandung Raya) Sri Marliani, Reni
Cendekia Niaga Vol. 5 No. 2 (2021)
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Abstract

High demand for fuel in the community led to the emergence of fuel mini station. This increase is not always accompanied by the availability of official fuel stations. Mini fuel station existence is not only related to the law regulating the distribution of fuel in the community, but also a concern for legal metrology unit in terms of consumer protection. This study aims to measure public trust in the measurement results of mini fuel station and is carried out using descriptive methods with distributing questionnaires and interviews as data collection techniques. There were 121 respondents spread across four areas around Bandung Raya. Out of the 121 respondents, 47% stated that they frequently go to Mini fuel station for 2-3 times a week, however after further investigation, it turns out that 59% of respondents still utilize official fuel stations as their main destination for purchasing fuel. The biggest factor that causes this phenomenon is the respondents' distrust of the measurement results at Mini Fuel Station, 67% of the respondents said they were not confident about the measurement results.
Analisis Nilai dan Volume Transaksi Timah Pada Bursa Timah Indonesia Sebelum dan Setelah Kebijakan Multi Bursa Wicaksena, Bagus
Cendekia Niaga Vol. 5 No. 2 (2021)
Publisher : Pusat Pengembangan Kompetensi Aparatur Perdagangan

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The implementation of mandatory regulations of tin export through commodity multi-exchange has been considered effective in suppressing illegal tin trading practices, building transparency in transaction and export record, and creating added value for tin export. However, the essence of a multi-exchange policy should also promote the increasing in value and volume of tin transactions. This analysis aims to see the difference in the value and volume of tin transactions before and after the multi-exchange policy. By using the Paired Sample t-test, there are shown significant differences in value and volume of tin transactions whereby the value and volume transacted after the multi-exchange policy is relatively lower. The decrease in transaction value will affect the state tin royalty revenue. Interestingly, the decline in transaction value is driven by the high disparity between the value and volume of transactions between the two exchanges. Therefore, trade policies that support the consolidation of the tin market are urgently needed to optimize state royalty revenues.

Page 15 of 19 | Total Record : 187

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