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Manggala Wiriya Tantra
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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 21 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa" : 21 Documents clear
MEDIA SOSIAL DAN GLOBALISASI INFORMASI: STUDI KASUS PERINGATAN DARURAT GARUDA BIRU OLEH NAJWA SHIHAB Riyadi; Aziz, Syamsuddin; Marsuki
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1704

Abstract

This study analyzes the impact of Najwa Shihab's "Peringatan Darurat Garuda Biru" post on public opinion, political discourse, and government policies in Indonesia following the 2024 elections. Focusing on criticisms of political dynasties and the dominance of mainstream media narratives, the study demonstrates how social media can serve as a critical tool in promoting transparency, accountability, and active citizen participation in democracy. Using a qualitative literature review approach, the study finds that the post effectively mobilized large-scale public opinion, creating significant pressure on the government to act with greater transparency and accountability. Furthermore, the post successfully broadened critical discussions within society. However, its long-term effectiveness is hindered by opinion polarization and the influence of digital media algorithms. These findings offer practical benefits by highlighting the importance of combining digital mobilization with tangible actions to enhance democratic quality. The study also raises awareness about challenges in digital public spaces, enabling citizens to approach digital information more critically and thoughtfully.
MARKETING COMMUNICATION STRATEGY IN HEALTH BUSINESS OF NUTRITION CLUBS Astria, Kadek Kiki; Damastuti, Riski; Aprilia, Monika Pretty; Erlistyarini, Yulinda
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1716

Abstract

Health products circulating in society are subject to many regulations, one of which is the marketing communication activities. Herbalife is one of the health products that has been available in Indonesia for quite some time and has many customers. This product has a marketing communication strategy that differs from other health products. Nutrition Club is a nutrition house that sells products from Herbalife, using eight elements in the marketing communication mix. These elements include advertising, sales promotion, event and experience, PR and publicity, direct marketing, interactive marketing, sales promotion, and personal selling. This research employs in-depth interviews with 10 Nutritional Clubs spread across Jakarta, Denpasar, and Yogyakarta. Research shows that all interviewed Nutrition Clubs use the eight elements of the marketing communication mix, but their focus varies based on consumer backgrounds and human resource capabilities. Limitations in these resources hinder effective segmentation and targeting, especially for millennials. However, educational communication and lifestyle strategies help boost consumer interest in some nutrition clubs.
COMMUNICATION STRATEGY CONTENT PLANNER ON RBTV YOGYAKARTA SOCIAL MEDIA TEAM Erlistyarini, Yulinda; Kiki Astria, Kadek
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1717

Abstract

The purpose of this study was to analyze the communication strategy of the content planner on the RBTV Yogyakarta social media team. This study uses a constructivism paradigm with an analytical qualitative method approach. Data analysis uses the results of interviews, observations and supporting documents. Using the theory of communication strategy from Wayne Pace which states that communication strategy has three objectives including to secure understanding, to establish acceptance, and to motivate action. The results of the study are that the communication strategy carried out by the RBTV social media team has clear stages to achieve content success, the RBTV social media team uses stages such as setting content goals, mapping target markets, content idea planning strategies, and evaluation.
COLLABORATIVE JOURNALISM IN ALTERNATIVE MEDIA TO REPORT THE MARGINALIZED ISSUE: Case Study Collaborative Journalism in Project Multatuli of Alternative Media in Indonesia Pamungkas, Andreas Tri; Pramesti, Olivia Lewi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1724

Abstract

Marginalized issue in the media doesn’t get portion in the mainstream media. Marginalized issue is the unprofitable for mainstream media because it brings the minimal profit. Moreover, the phenomenon of online media users in Indonesia is dominated by generation milineal dan generation Z. They are prefer reading the unqualified content than the qualified. As a result, the margininalized issue doesn’t get the interest for them. This research aims to see how the alternative media practice practice the collabolarative journalism to report the marginalized issue. Meanwhile, the alternative media places a portion of the news coverage on marginalized issue in the form of of indepth reporting. The alternative media in Indonesia is funded by funding such as NGOs, or research institutions to conduct the news production. Funding supports the alternative media because they lack of human resources and the media operating cost. This research used qualitative research with a case study approach. Researcher used the indept interview technique to gather the data. Researcher interviewed with the editorial team of Multatuli Project. The results of the study stated that the marginilized is a routine issue that published by the alternative media. Project Multatuli has chosen the marginalized issue because it encourage the society to aware for the this issue, particularly in Generation Milineal and generation Z. Project Multatuli wanted to develop the critical thinking from society in this issue. Furthermore, Project Multatuli has improved the collaboration between citizen and alternative media to find the solution about the marginalized issue in Indonesia. The data also showed that project Multatuli hasn’t used the rating approach to measure the traffic their news. Furthermore, the collaborative journalism has practiced by some parties, namely professional, individuals, NGOs, or other organizations that are interested with the marginalized issue. The party involved has done the reporting news collectively. On the process of making the indept news, they have shared the idea, interview with the source, and written the news. The whole of process of collaboration reporting has funded by donor that are also interested in the issue. Meanwhile, the parties who involved the collaboration reporting was responsible to disseminate the report of news to society through media channels and non media channels such us public discussions. This research has proved that alternative media still carries principle of the media as a watchdog, and facilitates society to discuss the marginalized issue. This research also stated that in the digitalization era, alternative media can still survive without using a rating approach.
MAKNA KESETIAAN DALAM VIDEO KLIP 'GALA BUNGA MATAHARI' KARYA SAL PRIADI Putri Gifa, Alkausara
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1734

Abstract

This article examines the representation of loyalty in the music video "Gala Bunga Matahari" by Sal Priadi through the lens of Roland Barthes' semiotic theory. The video was selected due to its strong visual and symbolic elements that portray themes of love and loss, particularly through the central use of the sunflower. The analysis focuses on visual components such as colour, lighting, gestures, and scene composition to interpret the denotative, connotative, and mythological meanings embedded in the visual signs. The findings reveal that loyalty is not always manifested through physical presence, but often lives on through symbols, memories, and emotional gestures. The sunflower functions not merely as a decorative element but emerges as a profound symbol of enduring loyalty, love beyond death, and a bridge between two existential realms. Thus, this music video serves as an emotional narrative and a reflective space that invites viewers to reinterpret experiences of loss and emotional connection. This study highlights how popular visual media can effectively communicate emotional and spiritual values in contemporary culture.
STRATEGI KOMUNIKASI @MERAPI_UNCOVER DALAM MENINGKATKAN PERAN CITIZEN JOURNALISM DI MEDIA SOSIAL Marshinta Indah Sari; Sa’idah, Zahrotus
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1738

Abstract

This study examines the communication strategies employed by the social media account@merapi_uncover in enhancing the role of citizen journalism on platforms such as Instagram, TikTok,and X (Twitter). In the digital era, characterized by rapid advancements in information technology, socialmedia has become a primary source of information for the public. @merapi_uncover is known for itsfocus on local news, including traffic accidents, crime, disasters, and social issues in Yogyakarta and itssurroundings. This study adopts a qualitative descriptive approach to explore the underlying meanings ofthis phenomenon and provide an in-depth understanding of the communication strategies applied. Thekey strategies identified include unique content creation, the use of local language to build emotionalconnections, community empowerment through active participation, as well as speed and accuracy indelivering information. A strict verification process before publication ensures the validity of theinformation, reducing the risk of misinformation. Informal interactions with followers, the use of simplelanguage, and quick responses help foster a strong relationship with the community. This study alsohighlights challenges such as filtering relevant information and technical constraints like signaldisruptions. Through a commitment to accuracy and transparency, this account has built a reputation asa reliable information source. Additionally, @merapi_uncover maintains user privacy by not disclosingsensitive personal information, thereby increasing public trust. It also presents visually engaging contentthat is easily understood by younger audiences. The findings suggest that @merapi_uncover'scommunication strategies are effective in enhancing public engagement and creating a citizen journalismthat serves as a bridge between the community and authorities.Keywords: Citizen Journalism, Social Media, Digital Communication.
STRATEGI KOMUNIKASI DIGITAL FRAKSI PARTAI DEMOKRAT DALAM OPTIMALISASI PENYEBARAN INFORMASI PUBLIK: Peran Fraksi Partai Demokrat dalam Diseminasi Informasi Publik Adinda, Hanania; Santoso , Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1740

Abstract

The role of public relations in government institutions is crucial as a facilitator of communication between the agency and the public, both internal and external. In the digital era and the context of public information openness, public relations are required to convey information transparently, accountably, and in a manner that is easily accessible to the public. This study highlights the importance of digital communication strategies in supporting public information openness through the utilization of social media, particularly Instagram and official websites, as demonstrated by the Democratic Party Faction (@fpd_dpr). These platforms were chosen due to their high usage rates in Indonesia and their ability to disseminate information quickly and broadly. However, the effectiveness of this communication still faces several challenges, including limitations in access and digital literacy among the public, a lack of meaningful two-way interaction, difficulties in maintaining transparency, and information overload without appropriate delivery strategies. A comprehensive digital communication strategy plan and implementation are needed for public relations to perform its functions optimally, build public trust, and support government transparency.
IMPLEMENTASI DIGITALISASI LAYANAN BIDANG PELAYANAN ANGKUTAN MELALUI APLIKASI SIMAE DI DINAS PERHUBUNGAN KOTA BOGOR Hasibuan, Ilal Hamdi; Santoso, Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1747

Abstract

This study examines the implementation of the SIMAe application (Electronic Transportation Management Information System) as a form of digital public service transformation at the Department of Transportation of Bogor City, particularly in the transportation services division. The primary aim is to understand the benefits, challenges, and impacts of using SIMAe on service efficiency. A qualitative approach was employed, using observation, interviews, and document analysis conducted during the author’s internship at the research location. The findings show that SIMAe significantly improves licensing efficiency, reducing service processing time from several days to just minutes, and enhances transparency through real-time tracking of licensing status. Additionally, the system significantly reduces the use of physical documents, lowers operational costs, and supports sustainability principles. However, major challenges include inadequate digital infrastructure and low digital literacy among staff and the public. The continued reliance on manual systems also hinders the full optimization of SIMAe. Nevertheless, with continuous improvement and proper training, SIMAe has great potential to become a successful model for digital public service delivery that is efficient, transparent, and environmentally friendly in Indonesia
PEMANFAATAN MEDIA INTERNAL ENERGIA WEEKLY DALAM MEMBANGUN KOMUNIKASI EFEKTIF OLEH HUMAS PT. PERTAMINA (PERSERO) R. Agni Najwa Madenda; Santoso, Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1748

Abstract

This study aims to analyze the utilization of the internal media Energia Weekly by the Public Relations Division of PT Pertamina (Persero) in building effective internal communication within the company. Using a descriptive qualitative approach, data were collected through interviews, observations, literature studies, and internal document analysis. The findings indicate that Energia Weekly plays a crucial role as a two-way communication medium that supports the dissemination of corporate policies while serving as a participatory platform for employees. The media successfully enhances employee engagement, loyalty, and the delivery of corporate values through its interactive sections. A SWOT analysis reveals the strengths of Energia Weekly in fostering engagement and strengthening corporate culture, although challenges such as limited distribution and outdated content remain. Opportunities lie in digital transformation and increased employee involvement, while the main threats include shifting information consumption preferences and the risk of internal data leaks. Thus, Energia Weekly is considered a strategic tool that supports effective internal communication and enhances the company’s overall corporate image.
EFEKTIVITAS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PUBLIK DI PT PERTAMINA (PERSERO) Sabriena; Supama Wijaya, Abung
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1749

Abstract

The rapid advancement of the digital era compels companies to leverage social media as an effective public communication channel. This study evaluates the effectiveness of PT Pertamina’s Instagram in disseminating information, fostering engagement, and strengthening corporate image. A descriptive qualitative approach was employed, including observation of the official Instagram account, interviews with the social media management team, and relevant literature review. Data were thematically analyzed to identify content planning, production, and interaction patterns. Results demonstrate that Instagram offers extensive reach and two-way interaction through visual features such as Reels and IG Story, and fosters emotional resonance through authentic storytelling and stakeholder voices. A structured workflow—comprising planning, listing and collecting data, content creation, approval, and posting—ensures message consistency. However, corporate-centric content, high interaction volumes, and algorithm changes pose significant challenges. SWOT analysis revealed strengths in mass reach and responsive transparency, weaknesses in human interest elements, opportunities for external collaboration, and threats from hoaxes and content competition. Recommendations include diversifying content, strengthening moderation SOPs, and optimizing interactive features to enhance public participation and maintain relevance.

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