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Journal of Food System and Agribusiness (JoFSA)
Published by Politeknik Negeri Lampung
ISSN : 26545853     EISSN : 25979426     DOI : 10.25181/jofsa.v1i2
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
JoFSA focus publishes articles on Food Systems and Agribusiness. The food system includes all the availability, access, and distribution in feeding a population involve farming, distribution, supply, marketing, and retail sales.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 118 Documents
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Analisis Risiko Produksi Cabai Merah Di Kampung Binjai Agung Kecamatan Bekri Kabupaten Lampung Tengah Sutarni , Sutarni
Journal of Food System & Agribusiness Volume 7 Nomor 2 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the risks faced in red chili farming is a decrease in production. To minimize this loss, a risk management strategy for red chili farming production is needed. This study aims to measure and calculate the risk level of red chili farming production, and analyze the causes of red chili farming production risk in Kampung Binjau Agung, Bekri District. Measurement of red chili farming risk was analyzed using opportunity measurement, expected return, analysis of variance, standard deviation, and coefficient of variation and identification of types and sources of risk were analyzed descriptively qualitatively. The results showed that the coefficient of variation (CV) was 0.5716 in 2018 and the coefficient of variation (CV) in 2019 was 0.931. The coefficient of variation (CV) is more than 0.5, which is close to 1, meaning that the risk of red chili production faced by farmers in Kampung Binjai Agung, Bekri District, is very high. Factors that cause a high risk of red chili production are pests and diseases, use of fertilizers and soil fertility, use of seeds, and climate and weather. Pests that often attack red chili plants in Binjai Agung Village are triphs and caterpillars, while diseases that often attack red chili plants in Binjai Agung Village are fusarium wilt and anthracnose (kerepek). To minimize the risk of red chili production, it is necessary to carry out integrated pest and disease control, optimal use of organic, biological and inorganic fertilizers, so that red chili production can increase.
Content Creative Marketing Strategy in Increasing Rural Agribusiness Competitiveness: Case study of Kopi Saung Desa in Kalirejo sub-district, Central Lampung Regency Pradika, Daffa Alsa; Fitriani, Fitriani; Wandira, Vidia Ayu
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3538

Abstract

The development of agribusiness is an important trigger in improving the regional economy, especially in the rural agricultural sector.  The trend of coffee consumption in Indonesia is growing along with lifestyle developments. This is a very promising business opportunity for coffee business people, especially in coffee production centers in Indonesia. This research aims to analyze the effectiveness of creative content marketing strategies in increasing the competitiveness of rural agribusiness businesses with a case study of the Saung Kopi Village UKM in Central Lampung Regency. The research uses a case study approach with in-depth interview methods and qualitative and quantitative data analysis through questionnaire instruments. The research results show that agribusiness actors in Central Lampung face challenges in conventional and digital marketing. Effective marketing strategies via social media, such as Instagram, have been proven to increase engagement rates and reach a wider audience. A creative content marketing approach can increase brand awareness, expand market reach, and support the sustainability of rural agribusiness businesses.
Analisis Keuntungan Dan Nilai Tambah Agroindustri Pengolahan Ikan Asin Labuhan Maringgai Maulana Nafiul Anwar, Angga; Abidin, Zainal; Murniati, Ktut
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.2734

Abstract

As an area with the highest total production catch in Lampung with a total value of 42,000 tons per year, East Lampung is a potential area for development activities in the marine product processing sector, one of which is salted fish agroindustry. The existence of salted fish agro-industry can serve as a source of income and also create jobs for people on the coast of East Lampung. The study aimed to analyze profit of salted fish agroindustry and to analyze the added value of salted fish agroindustry in Labuhan Maringgai District. The respondents of this study were 4 (four) owners of micro-scale salted fish agro-industry. Qualitative descriptive analysis was used a the method of the analysis in this study by using a case study approach to micro-scale salted fish agro-industry. The results in this study showed that salted fish agroindustry can have a profit of Rp. 1,476,189. Meanwhile, the average added value was Rp. 9,043.98 for japu fish, Rp. 3,589.00 for beaver fish, and Rp. 5,883.01 for anchovies. These results indicated that salted fish agroindustry is profitable and feasible to be developed.
Faktor Faktor yang Mempengaruhi Pendapatan UMKM Pengguna Layanan Online Food Delivery di Kota Bandar Lampung Triyono, Triyono; Marga Saty, Fadila; Budi Trisnanto, Teguh; Berliana, Dayang
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3975

Abstract

During the post-pandemic period, many MSMEs in Bandar Lampung still use online food delivery services, because these services are a way for sellers to increase revenue. Consumer behavior has also begun to take its shape since the Covid-19 pandemic, namely shopping habits through online media. Therefore, further research is needed related to the analysis of factors affecting the income of culinary MSMEs using online food delivery services in Bandar Lampung City, to see how it would develop in the post-pandemic period. This research was conducted at 58 culinary MSME outlets, namely meatballs and geprek chicken in Bandar Lampung, which employ online food delivery services (GoFood) with a minimum criteria of 4.3 star rating. The data analysis methods used in this study are descriptive analysis method, income analysis, and multiple linear regression analysis. The results showed that the factors that have the most influence on the income of culinary MSMEs using online food delivery services are price and number of orders.
Keputusan Konsumen dalam Pembelian Sayuran Hidroponik di Kota Bandar Lampung City Berliana MS, Juwita; Apriyani, Marlinda; Desfaryani, Rini; Budi Trisnanto, Teguh
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.3976

Abstract

The increasing rate of population growth can cause the need for food to increase for survival. In society, a healthy lifestyle is a standard measure of quality. A healthy lifestyle can be started by consuming healthy foods such as hydroponic vegetables which are free from pesticides and other chemicals. This research aimed to analyze the factors that influence purchasing decisions. This decision making process uses Accidental Sampling using the virtucio formula if the population is difficult to know, using descriptive analysis tools, and logistic regression with a total of 100 respondents. Based on the first consumer decision making process, namely Search,  Evaluation of alternatives, Purchase decision, Post-purchase. Based on the results  of the analysis, there are factors that influence purchasing decisions; there are 2 factors that have a partially significant effect and have a positive influence on purchasing decisions about pandan fragrant rice, namely the taste, quality and quality variables, while the price and packaging variables do not have a significant effect on the decision of the purchase.
Kepuasan Konsumen Terhadap Atribut Produk Olahan Pisang (Studi Kasus Cake Banana Foster di Bandar Lampung) Amanda Hardianti, Dwi; Desfaryani, Rini; Sutarni, Sutarni; Apriyani, Marlinda
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.4073

Abstract

This research aimed to analyze consumer characteristics as well as find out the level of importance of attributes and the level of consumer satisfaction with the performance of the processed product attributes of Banana Foster banana cake. This research used 5 attributes, namely price, taste, texture, packaging, and service. The data analysis methods used were Descriptive, Importance Analysis Performance (IPA) and Customer Satisfaction Index (CSI). The result of the consumer characteristics of Banana Foster Lampung cake showed that the customers were dominated by females and were 19-29 years of age, had the last education of SMA/SMK, had a monthly income of Rp 3,000,000 - Rp 4,500,000 and had private sector jobs. The level of consumer interest in quadrant 1 (main priority) was relatively affordable price, good taste, and fast service. Therefore, these attributes were considered important by consumers while the performance level of the attribute was still low. Attributes that must maintain their superiority or attributes located in quadrant II were price, aroma, and texture. The consumer satisfaction index was at 84.1% satisfaction index and belonged to very satisfied criteria.
Analisis Efisiensi Penggunaan Faktor Produksi Usaha Tani Ubi Kayu Di Desa Kotabumi Udik Kabupaten Lampung Utara Rani Lestari, Astria; Fitriani, Fitriani; Humaidi, Edy; Noer, Irmayani
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.4084

Abstract

Cassava (Manihot esculenta Crantz) is a source of carbohydrates that has a strategic position as a raw material for food, animal feed, and various food and non-food industries. Land area, production and productivity of cassava in Lampung Province has decreased year by year. North Lampung is the largest cassava producing district in Lampung by producing cassava of 959,279 tons with an average cassava productivity yield of more than 25 tons per hectare every year. So this research was conducted to analyze the effect of using cassava production factors simultaneously and partially and analyze the allocation efficiency level of the use of cassava production factors in Kotabumi Udik Village, North Lampung Regency. The analysis technique used in this research was Coub-Douglass to determine the dominant and efficient factors of production. The results showed that the factors of production of cassava farming, comprising land area, seeds, fertilizers, pesticides, and labor, simultaneously had a significant effect on cassava production. The use of production factors for cassava farming in Kotabumi Udik Village, Kotabumi District, North Lampung Regency was not yet efficient.
Daya Saing Buah Tropis Indonesia Di Pasar Asia Tenggara Zainudin, Ahmad; Permatasari, Adinda
Journal of Food System & Agribusiness Volume 8 Nomor 1 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i1.4090

Abstract

Tropical fruit is a potential commodity, contributing 54.7% to the national horticulture GDP, included in the main component of the Pola Pangan Harapan, and a part of Southeast Asia's national horticulture development goals. Fruits with the highest export value are mangoes, mangosteens, guavas, oranges, and watermelons. This study aims to determine the export competitiveness of Indonesian tropical fruit commodities in the Southeast Asian market. The research methods used Revealed Comparative Advantages (RCA), Export Product Dynamics (EPD), Intra Industry Trade (IIT). The results showed that based on RCA analysis, the fruits with strong competitiveness were mango, mangosteen and guava, pineapple, and watermelon in Malaysia and Timor Leste. The EPD analysis results show that most Indonesian tropical fruit in Malaysia is in the Rising Star position, Timor Leste Lost Opportunity, and Singapore Retreat and Falling Star. IIT analysis shows that trade integration between Indonesia and Malaysia is in moderate indicators, and Singapore and Timor Leste is still weak.

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