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Ilomata International Journal of Management

ijjm
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Published by Yayasan Sinergi Kawula Muda

ISSN : 27148971 EISSN : 27148963 DOI : -

Core Subject : Social,

Social Sciences

The analysis of this study aims to determine whether recruitment positive and significant effect on the performance of employees in the Manufacturing Company. To know able to moderate recruitment monitoring the performance of employees in the Manufacturing Company. Data analysis technique used is quantitative method with SPSS version 16.0. This study uses regression analysis moderating. The population in this study were all employees Manufacturing Company, and a sample of 44 respondents

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia

Articles 416 Documents

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Digital Branding Strategy in Food Trends to Grow Entrepreneur's Interest in Opening a Business (Study on Takoyaki & Okonomiyaki Kireidesu SME, East Jakarta) Rd. D Lokita Pramesti Dewi; Jamalullail Jamalullail
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Culinary, with various types of food and various menus, is now rife in the midst of society, especially during the current pandemic. It is added with the implementation of The Community Activities Restrictions Enforcement (CARE) by the government to limit the physical interaction between people and groups in an effort to reduce the transmission of COVID-19. With this implementation, the activities of people going out of the house are decreasing. This is what fosters public interest in buying food online. Companies that run online applications currently provide many attractive promos to attract the attention of consumers using their services. Marketing strategies and brands that exist in food trends businesses are diverse, in the current pandemic, there are many creative ideas for entrepreneurs to work with online culinary application service companies whose aim is to make it easier for consumers to buy food online. People who use this marketing and branding strategy also find it helpful because they don't need to leave the house to buy food, by using an application on their gadget the food will be delivered by an online motorcycle taxi driver (Ojol). Still because of the pandemic, many workers got laid off so many of them switch to opening a business, and most of the business they do is to open a contemporary culinary business. From the many culinary businesses that have sprung up, it also indirectly fosters the interest of entrepreneurs to open culinary businesses. The research method in this study used a qualitative descriptive with reference to the theory of Hierarchy Effect Models using the AIDA model as a stage of assistance in marketing targets to consumers. The source of the research data above was taken by using primary data (interviews and documentation). While the purpose of this study was to analyze the effect of the "Digital Branding" Strategy on food trends businesses in order to foster creativity and interest of Entrepreneurs in opening a culinary business or business opportunity, especially during the pandemic.

The Development of New Media in the Economic Growth of the Indonesian Music Industry Isra Ruddin; Jamalullail Jamalullail
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

This study will discuss how new media in the music industry affect the music industry. This has had a major impact on businesses in the music industry and consumers who enjoy music. Streaming services have become something that has a big impact in the digital era that we know as Industry 4.0. The music industry can no longer rely on physical products and consumers are increasingly choosing to enjoy music. The method used in this research is a good method that is tested through research with unusual research ideas about; Describe behavior, thoughts, motivations, actions, etc. in the aggregate and in the form of words and messages. The findings of this study are that consumers find music easier and industry players support new media in the music industry because it makes it easier for them to market music and helps protect their intellectual property thereby reducing piracy. Market participants can also use the appropriate marketing mix. Luggage; Good recording, good songwriting should be distributed and rewarded; Because in the digital era, there are many streaming applications that must be used properly, such as uploading works to social media and streaming applications, so that uploaded works can be supported by Monetization.

The Factors That Influence The Purchasing Decisions Local Cosmetic Products Anisah Anisah; Nurul Khotimah; Maria Y Aryati
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

The purpose of this study was to analyze the effects of celebrity endorsers, brand image, brand trust, and lifestyle on purchasing decisions of local cosmetic products. The method used in this study uses primary data with a sample of 178 respondents, both users and those who have used local cosmetic products. Data collection techniques use non-probability sampling. The data used in this study uses validity tests, reliability tests, classical assumption tests, T tests, F tests, multiple linear analysis, and coefficient of determination. The findings revealed that celebrity endorsement, brand trust, and lifestyle influence the purchase of local cosmetic products, whereas brand image has no effect. Celebrity endorsers, brand image, brand trust, lifestyle and price simultaneously influence the decisions of local cosmetic product buyers.

The Interaction of the Kemambang Village Community in Developing a Tourist Village Puri Kusuma Dwi Putri; Zahrotul Umami; Devi Purnamasari
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Kemambang Village is located in Banyubiru district, Semarang Regency, Ambarawa, with natural potential (natural scenery, dispensary plantations, coffee plantations, and so on); culinary potential (Kumambang mas coffee, Jamu, Gula Ant, and so on); and cultural potential (Rodat dance, Keprajurita dance, Merti Desa, and so on). Kemambang shows that the potential of villages is very diverse, but villages have not been able to optimize the potential of existing resources due to lack of knowledge of Human Resources (HR) and infrastructure. This study aims to determine the interaction of the kemambang village community in developing tourist villages. The theory used in this study is ecological communication popularized by Luhman (1989). Luhman uses the concept of "resonance" in describing the interaction between the system and the social environment. A context that experiences the complexity of ecological problems can create communication problems, on the contrary, these problems can be overcome with solutions offered simultaneously. The results showed that cooperation between various parties that form the ecology of tourism development in Kemambang village is important to carry out. Karang Taruna still needs cooperation with the village government as the person in charge of the existing programs by conducting two-way communication. The dialogue between the two parties aims to advance tourist village destinations.

MSME Agglomeration and Image Branding Destinations in Tourism Village Development as an Economic Improvement for Rural Communities (Case Study at Sendang Senjoyo Tourism Object, Salatiga City) Noviandari Sari Utami; Endang Susanti; Muhammad Sholeh
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Sendang Senjoyo is a pond that has its own spring and has a beautiful view. Located in Tegalwaton Village, Tingkir District, Salatiga Regency, Central Java, making it a tourist location that promises to be natural beauty with a cool atmosphere with the freshness of cold and clear water making it a suitable tourist spot to unwind and relax with family. With the existence of this tourist attraction, it helps the economy of the surrounding community through MSMEs that stand at the tourist attraction. This research method uses a qualitative descriptive approach, the purpose of this research is to find out how the agglomeration of SMEs and Image Branding Destinations in Tourism Village Development as an Economic Improvement of Village Community with the focus of research on SMEs in the tourist attraction of Sendang Senjoyo, Salatiga. The resource persons taken in this study amounted to 4 people consisting of the Head of Tegalwaton Village, Semarang Regency, the tourism object manager (BUMDES) Sendang Senjoyo, MSME actors in Sendang Senjoyo and the surrounding community or tourists. The results of this study indicate the management of the Senjoyo tourist attraction is carried out by the Tegalwaton Village government in collaboration with the Village-Owned Enterprises (BUMDES) and local communities. Image Branding Destination Sendang Senjoyo tourist attraction was built with the concept of spiritual, nature, entertainment, tree museum and springs. The lack of facilities and infrastructure at the Senjang Senjoyo tourist attraction which is still not optimal and not functioning properly, as well as the absence of natural resource development for MSME actors to be given training in improving the ability to manage business. The arrangement of selling places at the Sendang Senjoyo tourist attraction is also still not neatly arranged and the development of merchant places is not evenly distributed because many permanent buildings still use wood and tarpaulin.

Quantitative Analysis of Working at Home During The Covid-19 Pandemic Yohanes Susanto; Irwan Pancasila; R.A. Zubaidah Zubaidah; Fitria Marisya
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Although many studies have shown that Working from home (WFH) has a positive impact on the organization, the consequent covid-19 outbreak shows an important disadvantage associated with increasing levels of WFH. This research intends to look into the possibilities for improving employee performance from working at home, we examine how increasing WFH affects the work environment, workload, organizational culture. Our study is based on data from an online survey of 68 employees at the Land Agency of Musirawas Regency, South Sumatra, Indonesia. The results show that the predominant level of WFH during civid-19 isolation causes more workload, and less organizational culture. In addition, The study's findings demonstrate the strong interconnectedness of tasks between the work environment, workload and organizational culture to realize good employee performance. In such a way that Our research adds to the literature on the potential detrimental organizational impacts brought on by the rising requirement for WFH. Organizations should design remedies to better incorporate WFH personnel into daily operations to lessen their sense of social isolation and increase organizational identification.

Analysis of Passenger Satisfaction on Green Airport Blimbingsari International Service Untung Lestari Nur Wibowo Wibowo; Quirina Ariantji Patrisia Mintje; Sabam Dany Sulung; Ikhwanul Qiram
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Since 2019, Blimbingsari Airport has been designated as an International Airport with a green airport concept. This airport has received the most prestigious award in The 2022 Aga Khan Award for Architecture. Several energy efficiencies and conservation program initiatives certainly have an impact on the service facilities provided. However, this program implies an increase in the number of passengers. This increase certainly requires attention to be studied further because it is related to the airport's ability to serve the needs of service users. This study was conducted to determine the service quality of Blimbingsari International Airport based on passenger perceptions. 100 respondent were randomly selected to be the research sample. This study uses 5 (five) service quality dimensions which include 7 service variables to measure airport service quality. Data collection was carried out in mid-June 2022 by distributing a Likert scale 5 questionnaire. Data analysis used the IPA and Servqual gap methods. Based on the results of data analysis, it can be seen that there are 7 (four) service variables that are important to determine the quality of airport terminal services, namely (1) the ease of passengers in obtaining information, (2) the reliability of airport facilities and equipment, (3) the coolness and comfort of the airport terminal. , and (4) a clean airport terminal room. The servqual gap shows that 5 (five) dimensions of service quality are positive. Based on these results, it can be concluded that the service quality of Blimbingsari International Airport is very satisfying for passengers.

The Importance of the Entrepreneur’s Soul in the State Civil Apparatus M. Widaningsih; Novianita Rulandari
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

The task of the State Civil Apparatus as mandated in the Act is to provide good service to the community, therefore it is very important if the State Civil Apparatus has an entrepreneurial spirit in providing services to the community, so that the services provided have the characteristics of fast and timely service. But in reality, the public services that we meet in the community still have a very long bureaucratic span, because one of them is related to the characteristics of human resources than the ASN who still do not have an understanding of the competencies they have. The method used in this paper is by taking data based on literature reviews from various sources relating to what is studied in this paper and describing some findings that describe the slowness of public services in one area in West Java. The san that becomes an obstacle for ASN still has an entrepreneurial spirit because it collides with some old rules that have been entrenched, so that it has an impact on the weak characteristics of the ability of the State Civil Apparatus in providing public services to the community.

Implementation of Human Resources Scorecard-Based Human Resources Work System Design at PT. Suryasukses Abadi Prima Aulia Nurwinda Septiani; Pompong B. Setiadi
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

PT. Surya Sukses Group is one of the largest plastic manufacturers in Indonesia. This company has been established since 1989 whose products have been used by many industries. This study aims to determine the stages of implementing the Human Resource Scorecard and measuring human resource performance based on the Human Resource Scorecard at PT. Surya Success Group. The Human Resource Scorecard is a way to measure and show the performance of a company's human resources in a comprehensive manner that is directly aligned with the company's vision, mission and goals. This study uses a four-perspective approach, namely the Financial Perspective; Customer Perspective; Internal Business Process Perspective; Learning and Growth Perspective. Data collection was obtained from research related to four perspectives from PT. Surya Success Group. So the total score of PT. Surya Sukses Abadi Prima in 2019 was 2,506 which was classified as a bad company performance and in 2020 it was 3,139 which was classified as a medium company performance.

Analysis of Bonjor Sugar Business Feasibility Study in Karyamukti Village (Case Study on Mr. Lukman’s MSMEs) Bella Lutfiyya; Armaini Akhirson
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Bonjor Sugar is one of the typical preparations from the Gunung Padang Cultural Heritage Site in Karyamukti Village, one of the managers of the Bonjor Sugar Business is Mr. Lukman. As a business that has been running for a long time, Mr. Lukman's business did not test the feasibility of the business he was running. There are several problems related to accessibility, technology, and limited knowledge of human resources. The purpose of this analysis is to test the feasibility of Mr. Lukman's Bonjor Sugar Business. This research uses a mixed or combination research method where data is obtained based on the results of interviews and observations. The results obtained are that there are several aspects that have not been fulfilled. Of the 7 aspects analyzed, only financial, economic and social aspects, as well as environmental aspects are considered feasible.

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Novianita Rulandari

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Novianita Rulandari

Contact Email novianitarulandari@gmail.com

Phone +6281289935858

Journal Mail Official novianitarulandari@gmail.com

Editorial Address l. Cikini Raya No.9, RT.16/RW.1, Cikini Kec. Menteng, Kota Jakarta Pusat Daerah Khusus Ibukota Jakarta 10330

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Abstract

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Contact Name
Novianita Rulandari

Contact Email
novianitarulandari@gmail.com

Phone
+6281289935858

Journal Mail Official
novianitarulandari@gmail.com

Editorial Address
l. Cikini Raya No.9, RT.16/RW.1, Cikini Kec. Menteng, Kota Jakarta Pusat Daerah Khusus Ibukota Jakarta 10330

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