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Ansari Saleh Ahmar
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Mattawang: Jurnal Pengabdian Masyarakat
Published by Yayasan Ahmar Cendekia Indonesia
ISSN : -     EISSN : 27465233     DOI : https://doi.org/10.35877/454RI.mattawangv2i2
Core Subject : Humanities, Health, Science, Education, Social,
Humanities Computer Science & IT Education Public Health Social Sciences
The mission of Mattawang: Jurnal Pengabdian Masyarakat is to serve as the premier peer-reviewed, interdisciplinary journal to advance theory and practice related to all forms of outreach and engagement. This includes highlighting innovative endeavors; critically examining emerging issues, trends, challenges, and opportunities; and reporting on studies of impact in the areas of public service, outreach, engagement, extension, engaged research, community-based research, community-based participatory research, action research, public scholarship, service-learning, and community service. As our commitment to the advancement of science and technology, the Mattawang follows the open access policy that allows the published articles freely available online without any subscription.
Arjuna Subject : Umum - Umum
Articles 322 Documents
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Health Education on Hand, Foot, and Mouth Disease (HFMD) and Training on Proper Handwashing with Soap (CTPS) for Parents of Toddlers at South Denpasar I Primary Health Center Brata Wiguna I Komang; Maha Dananjaya Nyoman; Surya Andreastika I Putu; Ni Wayan Widhidewi
Mattawang: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4732

Abstract

The UPTD South Denpasar I Primary Health Center is facing a high incidence of Hand, Foot, and Mouth Disease (HFMD) among toddlers, accompanied by a low level of adherence to the six-step handwashing with soap (CTPS). Limited knowledge regarding HFMD transmission and insufficient skills in performing proper handwashing increase the risk of disease spread. Maintaining hand hygiene is one of the most effective measures to prevent contact-based infectious diseases; however, its implementation in the community remains suboptimal. This community service program (PKM) proposes a solution through integrated education and training for 17 parents of toddlers, implemented through two main activities: educational sessions on HFMD and hands-on training in the six-step WHO handwashing technique. Program evaluation was conducted using pre-test and post-test assessments. The activities were carried out collaboratively with health workers from the primary health center to ensure program sustainability. The results of the community service showed an average increase in participant`s knowledge of 78.75%. This program is expected to reduce the transmission of HFMD among toddlers and contribute to the achievement of the Sustainable Development Goals (SDGs), particularly Goal 3.
Strengthening Digital Marketing of Ajakkang Local Products through the LESTARI System to Support Community Empowerment: Penguatan Pemasaran Digital Produk Lokal Ajakkang Berbasis Sistem LESTARI untuk Mendukung Pemberdayaan Masyarakat Nurwati Djam'an; Suradi Tahmir; Andi Ihsan; Heri Tahir; Fitriwati Djam'an
Mattawang: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang4839

Abstract

This community service program aims to strengthen the digital marketing of local products through the implementation of the LESTARI System as a community-based digital marketing platform. The program was conducted during the odd semester of the 2025/2026 Academic Year through a collaborative initiative involving lecturers and students from Universitas Negeri Makassar and Universitas Hasanuddin. The program was implemented in Ajakkang Village, Soppeng Riaja District, Barru Regency, involving the Fish Processing Group (POKLAHSAR) Berkah, local MSME actors, and the village government. The implementation method employed a Participatory Action Research (PAR) approach through stages of problem identification, needs analysis, system development, community training and mentoring, system implementation, and program evaluation. The results demonstrated an improvement in community capacity in digital marketing, business management, product branding, and the utilization of social media and marketplaces as promotional media. The implementation of the LESTARI System also encouraged increased community participation, the emergence of local leaders, and greater public awareness regarding the importance of digital transformation and mangrove environmental conservation as part of sustainable economic development. Therefore, the LESTARI System has proven effective as a medium for strengthening the digital marketing of local products while supporting technology-based empowerment of coastal communities. Abstrak Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat pemasaran digital produk lokal melalui implementasi Sistem LESTARI sebagai platform pemasaran digital berbasis komunitas. Kegiatan ini dilaksanakan pada semester ganjil Tahun Akademik 2025/2026 dengan melibatkan kolaborasi dosen dan mahasiswa dari Universitas Negeri Makassar dan Universitas Hasanuddin. Program dilaksanakan di Desa Ajakkang, Kecamatan Soppeng Riaja, Kabupaten Barru, dengan melibatkan Kelompok Pengolah Hasil Perikanan (POKLAHSAR) Berkah, pelaku UMKM lokal, dan pemerintah desa. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) melalui tahapan identifikasi masalah, analisis kebutuhan, pengembangan sistem, pelatihan dan pendampingan masyarakat, implementasi sistem, serta evaluasi program. Hasil kegiatan menunjukkan adanya peningkatan kapasitas masyarakat dalam pemasaran digital, pengelolaan usaha, branding produk, serta pemanfaatan media sosial dan marketplace sebagai sarana promosi. Implementasi Sistem LESTARI juga mendorong peningkatan partisipasi masyarakat, tumbuhnya penggerak lokal (local leader), serta meningkatnya kesadaran masyarakat terhadap pentingnya transformasi digital dan pelestarian lingkungan mangrove sebagai bagian dari pembangunan ekonomi berkelanjutan. Dengan demikian, Sistem LESTARI terbukti efektif sebagai media penguatan pemasaran digital produk lokal sekaligus mendukung pemberdayaan masyarakat pesisir berbasis teknologi.

Page 33 of 33 | Total Record : 322

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