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Hadi Ismanto
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Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
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Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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Making Credibility Visible: How AI Influencer Credibility Builds Engagement, Loyalty, and Purchase Intention Budi Setyanta; Mohamad Najmudin; Rakotoarisoa Maminirina Fenitra; Didik Setyawan; Luk Luk Atul Hidayati
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-95

Abstract

Objective: This study examines how credibility attributed to AI-fronted influencers relates to consumer engagement, brand loyalty, and purchase intention in Indonesia's social-commerce setting. The goal is to analyse whether credibility moves intention directly or works mainly through relationship states. Research Design & Methods: A cross-sectional survey of Indonesian social-media users who recently encountered AI-influencer content was analyzed with PLS-SEM. Measurement quality met recommended thresholds, and predictive checks indicated practical, varied, out-of-sample relevance. Findings: Credibility strongly relates to consumer engagement. The direct credibility–intention link is not supported. Intention is explained indirectly—first via engagement and then via loyalty. Engagement positively associates with intention and loyalty; loyalty stands close to intention as the next step in choice. Implications & Recommendations: These findings extend Source Credibility Theory to AI influencers and streams by showing credibility drives purchase intention through engagement and loyalty. Brands should demonstrate expertise, keep a consistent tone, disclose AI or paid endorsement clearly, and show social proof early to spark interaction and return visits. Transparent disclosure supports informed choice and trust. Future research should test fit based moderated mediation with experiments or longitudinal data and AI human comparisons. Contribution & Value Added: The study integrates credibility, engagement, loyalty, and intention in one explanatory chain for an emerging market. It distinguishes a weak direct route from meaningful indirect routes and offers a practical blueprint for moving from attention to durable outcomes in AI-fronted campaigns.
Rural Women’s Entrepreneurship Process: The Role of the Community Empowerment Trust Fund of Bandungan Subdistrict, Semarang Regency Komala Inggarwati Efendy; Wiwik Suryani
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-91

Abstract

Objective: This study examines the entrepreneurial process of rural productive women and the role of microfinance institutions, particularly community empowerment trust fund (DAPM), in supporting that process. Research Design & Methods: A qualitative approach was used through in-depth interviews with 24 women loan recipients from DAPM in Bandungan Sub-district, Semarang Regency, and focus group discussions with 10 women group leaders. Findings: Thematic analysis revealed three phases of women’s entrepreneurship—intention, action, and sustainability. Economic needs, family support, and access to microcredit emerged as key drivers, while limited capital and market access remained main challenges. DAPM played a significant role not only in providing collateral-free loans but also in fostering confidence, resilience, and social empowerment. Participation in DAPM programs led to improved household income and social interaction among rural women. Implications & Recommendations: Integrating financial and non-financial support such as training, mentoring, and marketing assistance is essential to enhance women’s business sustainability. Policymakers should promote inclusive microfinance models that strengthen both economic and social empowerment. Contribution & Value Added: This study contributes to understanding rural women’s entrepreneurship by presenting an empirically grounded model of the entrepreneurial process and demonstrating how microfinance can function as both an economic catalyst and a social empowerment tool in rural communities.
Contract Enforcement in Platform-Based Hospitality Channels: A Transaction Cost Economics Perspective Aprillia Elly Kusumastuti; Setyo Pantawis
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-90

Abstract

Objective: This study examines the role of contract enforcement in shaping marketing channel performance in B2B hospitality partnerships. It investigates the effects of contract enforcement on opportunistic behavior and cooperative channel performance, as well as the moderating role of cohesive collectivism in the relationship between contract enforcement and opportunism. Research Design & Methods: The quantitative research design used a questionnaire to 103 owners and managers of online accommodation providers in Central Java. Data were analyzed using PLS-SEM. Findings: From a TCE perspective, the findings affirm the dominance of formal governance mechanisms in controlling exchange hazards. Contract specificity enhances contract enforcement and cooperative channel performance by reducing opportunism. The absence of a moderating effect of Cohesive collectivism constitutes an important theoretical contribution, indicating that in standardized, platform-based B2B partnerships, opportunism is more effectively governed through legal and contractual mechanisms than through social cohesion. This clarifies the limited role of relational mechanisms and reinforces the relevance of TCE in explaining governance efficiency in market-oriented exchanges. Implications & Recommendations: The results support TCE by demonstrating that effective contract enforcement reduces transaction costs, enhances institutional efficiency, and strengthens coordination in digital hospitality channels. Formal contractual mechanisms play a critical role in ensuring legal certainty, controlling opportunism, building trust, and sustaining long-term cooperation among platform-based partners. Contribution & Value Added: This study contributes to the B2B marketing and channel management literature by emphasizing the dominance of formal governance mechanisms over social dynamics in mitigating opportunistic behavior in platform-mediated hospitality networks.
The Use of Digital Financial Services by MSMEs: The Role of Financial Literacy through Trust Mediation Christina Heti Tri Rahmawati; Harjum Muharam
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-94

Abstract

Objective: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development, but many challenges are faced, so the psychological factor, namely trust, is needed to increase the confidence of MSME actors, which can ultimately increase the use of digital financial services and realize sustainable management strategies. This study seeks to investigate the impact of financial literacy on MSMEs' use of digital financial services in Bantul Regency, Special Region of Yogyakarta, with trust as a mediating factor. Research Design & Methods: The study included 100 MSME participants chosen through accidental sampling. Partial Least Squares Structural Equation Modeling was used to examine the data. Findings: According to the findings, financial literacy has a substantial influence on the usage of digital financial services. Furthermore, trust mediates the link between financial literacy and the use of digital financial services among MSMEs in Bantul Regency.. Implications & Recommendations: The results of this study emphasize the importance of utilizing digital financial services as a business management tool, not just a means of transaction. This strong trust will encourage MSMEs to use digital financial services more consistently for financial planning and strategic decision-making, ultimately supporting business sustainability. Future research should include a wider sample size and locations to achieve better results. Contribution & Value Added: The research contributes to MSME development projects by emphasizing that increased financial literacy and confidence in digital financial services can help people gain easier access to finance and improve competitiveness, allowing them to achieve sustainable management goals.
Examining the Impact of Mediating Innovation Capability and Competitive Advantage on SME Performance M. Trihudiyatmanto; Bahtiar Efendi; Abiodun Babatunde Onamusi
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-93

Abstract

Objective: This study examines how Innovation in Human Resource Practices (InHR) and Transformational Leadership (TL) shape Innovation Capability (IC) and Competitive Advantage (CA), and how these, in turn, affect SMEs performance. Research Design & Methods: The study population consisted of 250 small and medium enterprises (SMEs). Using survey data from SMEs in Kedu Regency/City, Central Java (valid respondents = 200), the authors employed SEM (AMOS). Findings: Empirical results show that human resource practices have a significant positive effect on innovation capability, transformational leadership also shows a significant positive impact on competitive advantage, innovation capability shows a significant positive influence on competitive advantage, innovation capability has a significant positive influence on SMEs performance and transformational leadership has a significant positive effect on competitive advantage, with the model explaining approximately 63.2% of the variance in SMEs performance. Implications & Recommendations: This study provides implications for governments and entrepreneurs in finding appropriate ways to build transformational leadership and innovation in HR practices through the application of innovation capability and competitive advantage. Contribution & Value Added: This research model contributes to deepening understanding in the fields of InHR, TL, IC, and CA on SME performance. This research model combines InHR, TL, IC, and CA, with a focus on SMEs in Kedu Regency, Central Java Province. From the research results, this study confirms that the significant positive influence of these four variables on SME performance arises through better integration between InHR, TL, IC, CA, and SME performance.
Enhancing Salesforce Performance through Knowledge Sharing and Customer Orientation: The Mediating Role of Self-Efficacy Muhammad Sirojuddin Amin; Alfian Budi Primanto
Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.6.07.2-107

Abstract

Objective: This study examines the influence of knowledge sharing and customer orientation on salesforce performance through the mediating role of self-efficacy among restaurant salespeople in Indonesian MSME settings, addressing the psychological mechanisms linking these antecedents to performance and the potential for overconfidence bias. Research Design & Methods: A quantitative approach used questionnaires distributed to 380 restaurant salespeople (frontliners, waiters/waitresses, and cashiers) in Malang Raya, selected through purposive and convenience sampling; data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings: Customer orientation has a positive and significant direct effect on salesforce performance, while knowledge sharing has no significant direct effect. Both knowledge sharing and customer orientation positively influence self-efficacy; however, self-efficacy negatively and significantly affects salesforce performance and negatively mediates the effects of knowledge sharing and customer orientation on performance, indicating overconfidence bias. Implications & Recommendations: Restaurant MSME management should prioritize customer orientation while carefully managing knowledge sharing programs, and must monitor and calibrate employee self-efficacy to prevent overconfidence. Training should incorporate objective feedback, realistic goal setting, and adaptive selling development so self-efficacy remains motivating rather than complacency-inducing. Contribution & Value Added: This study challenges the conventional positive assumption of Social Cognitive Theory on self-efficacy, showing empirically that self-efficacy can negatively influence performance through overconfidence bias, extending the theory into Indonesia's food and beverage MSME context and offering original empirical evidence and managerial insight.

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