cover
Contact Name
Hadi Ismanto
Contact Email
jmerunisnu@gmail.com
Phone
+62895378199623
Journal Mail Official
jmer@unisnu.ac.id
Editorial Address
Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
Location
Kab. jepara,
Jawa tengah
INDONESIA
Journal of Management and Entrepreneurship Research
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Articles 106 Documents
Integrating Faith and Green Practices: Religiosity as a Mediator Between Eco-Competence and Sustainability Performance in Indonesia’s Batik SMEs Siti Aminah Chaniago; Susminingsih Susminingsih; Muhammad Nasrullah; Junaeti Junaeti; Ahmad Rosyid
Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.6.07.2-101

Abstract

Objective: The preservation of Indonesia’s batik industry, an esteemed UNESCO cultural heritage, is currently threatened by escalating environmental degradation and criticism over toxic chemical discharge. Grounded in the Resource-Based View (RBV), this research explores how Eco-Competence—encapsulating environmental literacy, ethics, and waste mitigation skills—shapes Sustainability Performance. A central focus is placed on the knowledge-action gap, positioning Religiosity as a vital psychological bridge between technical aptitude and genuine green implementation. Research Design & Methods: This study applied a quantitative method through a survey involving 225 employees from three- to five-star green hotels located in Bandung and Jakarta. The collected data were subsequently analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Findings: The results reveal that green mindfulness positively influences employee green performance both directly and indirectly through the mediating roles of green human capital and green adaptive ability. In addition, green psychological climate strengthens the relationships between green mindfulness and the three related green outcomes. Implications & Recommendations: These findings imply that green mindfulness functions not only at the individual level but also through the influence of the organizational climate. Therefore, hotels should embed green mindfulness into HR practices (e.g., training, performance management) while simultaneously fostering a supportive green psychological climate to maximize employee green performance. Contribution & Value Added: This study contributes to the existing literature by broadening the Green Human Resource Management (GHRM) framework through the incorporation of the Ability–Motivation–Opportunity (AMO) theory. The findings demonstrate the role of green mindfulness as a foundational psychological resource that activates green competencies and adaptive capacity in organizations.
Is Conservative Working Capital Management the Key to Sustainable Business Growth? Naning Margasari; Nindya Nuriswati Laily; Lina Nur Hidayati; Heny Kurnianingsih
Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.6.07.2-102

Abstract

Objective: This study examines the nonlinear relationship between working capital management and sustainable growth among non-financial firms listed in the Indonesian LQ45 Index during 2015 to 2025. Research Design & Methods: Using quadratic panel regression analysis on 385 firm-year observations, this study investigates whether aggressive and conservative working capital strategies influence sustainable growth differently at various working capital levels. Working capital management is measured using Days Inventory Outstanding (DIO), Days Sales Outstanding (DSO), Days Payables Outstanding (DPO), and Working Capital Intensity (WCI), while sustainable growth is measured using Higgins’ Sustainable Growth Rate model. Findings: The results show that DIO, DSO, and DPO have an inverted U-shaped relationship with sustainable growth, suggesting that moderately conservative working capital policies initially improve sustainable growth, but excessively conservative policies eventually reduce efficiency and growth sustainability. The effect of WCI on sustainable growth was found to be insignificant. Implications & Recommendations: These findings support Trade-Off Theory, which emphasizes balancing liquidity protection and operational efficiency. The findings suggest that firms should avoid excessively aggressive or excessively conservative working capital strategies. Instead, firms need to identify optimal working capital levels that balance liquidity protection and operational efficiency to support sustainable long-term growth. Contribution & Value Added: This study contributes to the literature by extending working capital management research toward sustainable growth using a nonlinear framework in an emerging market context.
Influencers, Gold Price Perception, and Behavioral Moderators in Retail Stock Investment Interest Metha Dwi Apriyanti; Hendra Galuh Febrianto; Amalia Indah Fitriana; Andry Priharta; Mikail Kartaloğlu
Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.6.07.2-105

Abstract

Objective: This study investigates how stock market influencers and gold price perception shape retail investors’ investment interest, with digital engagement and risk tolerance as moderators. Research Design & Methods: A survey of 300 Indonesian retail investors was conducted using purposive sampling. Data were analyzed through SEM-PLS, including validity and reliability tests. Findings: Influencers significantly increase investment interest, whereas perceptions of the gold price reduce it. Digital engagement strengthens both the positive effect of influencers and the negative effect of gold perception. Risk tolerance weakens influencer effects but mitigates the adverse impact of gold perception. The influencer interest path shows the strongest coefficient. The model explains 63% of the variance in investment interest and has strong predictive relevance. Implications & Recommendations: Practitioners should leverage digital strategies and influencer collaborations while addressing concerns about the gold price through financial education. Policymakers may design risk-based literacy programs to balance enthusiasm for digital technologies with safe investment behavior. Contribution & Value Added: This study integrates dual moderating roles of digital engagement and risk tolerance, offering a novel framework to understand retail investor behavior in emerging markets amid digitalization and social media influence.
Mobile AR Beauty Filter: The Mediating Role of App/Brand Congruence between Customer Inspiration and Experience Extension in Indonesia Cantika Putri Morellia; Febzi Fiona
Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.6.07.2-103

Abstract

Objective: This study examines the mediating role of app/brand congruence in the relationship between customer inspiration and experience extension in the context of a leading cosmetics brand AR beauty filter usage on TikTok in Indonesia. Research Design & Methods: Adopting the S-O-R Theory and Technology Acceptance Model, this study tests the influence of augmentation quality, AR expertise, and app ease of use on customer inspiration, and its impact on experience extension and purchase intention. A quantitative survey approach was employed, collecting data from 430 active users of the brand’s AR beauty filters via purposive sampling. PLS-SEM analysis was conducted using SmartPLS 4, incorporating education and fashion shopping interest as control variables. Findings: Augmentation quality is the strongest determinant of customer inspiration, followed by AR expertise and app ease of use. Customer inspiration directly drives experience extension and also operates through app/brand congruence as a partial mediating. Customer inspiration is the strongest predictor of purchase intention in the model. Education significantly influences purchase intention, whereas fashion shopping interest does not significantly effect either outcome variable. Implications & Recommendations: Brands should prioritize augmentation quality, ease of use, and brand-filter congruence in AR filter design to maximise consumer inspiration leading to experience extension and purchase intention. Marketing communication strategies should be differentiated based on consumer education levels. Contribution & Value Added: This study extends AR marketing literature by establishing app/brand congruence as a partial mediating in a social media integrated AR context, distinguishing it from prior findings of full mediation in standalone AR applications.
Lost in Information How Cyberchondria and Consumer Confusion Drive Purchase Avoidance in Gen Z Across Indonesia and Malaysia Mohamad Rifqy Roosdhani; Muhammad Khoiruddin; Samsul Arifin; Nurul Komaryatin; Ali Ali; Nurul Huda
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-87

Abstract

Objective: This study examines how information overload (IO) influences purchase avoidance (PA) among Generation Z consumers in Indonesia and Malaysia, focusing on the mediating roles of cyberchondria (CY) and consumer confusion (CC), and exploring gender differences in these effects. Gender-specific responses to IO in Gen Z remain underexplored in developing regions, despite their importance for digital marketing strategies. Research Design & Methods: This study employed a quantitative method using PLS-SEM, with data collected via questionnaires from 426 Gen Z respondents in Indonesia (192) and Malaysia (204) through accidental sampling. Findings: Information overload raises cyberchondria and confusion in both genders but does not directly impact purchase avoidance. Cyberchondria mediates the IO–PA link for all, while confusion mediates it only for females. Research Implications: Findings indicate that information overload affects Gen Z’s purchase avoidance mainly through psychological factors, with cyberchondria mediating for all and confusion influencing only females. Practical Implications: Marketers should simplify information and address health-related anxiety, particularly in female Gen Z, to reduce purchase avoidance. Social Implications: The study highlights psychological challenges, such as confusion and health anxiety that affect Gen Z’s well-being and decision-making in dense online information environments. Contribution & Value Added: This research shows information overload indirectly affects Gen Z’s purchase avoidance, with cyberchondria and confusion as key mediators and gender differences in the confusion pathway.
Entrepreneurial Self-Efficacy and Business Growth: Insights from Women Entrepreneurs in South Africa Mahalia Lerato Molema
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-85

Abstract

Objective: Entrepreneurial self-efficacy (ESE), rooted in Bandura’s Social Cognitive Theory, refers to an individual’s belief in their ability to perform the tasks required to run a successful business. This study reviews and synthesises literature on the influence of ESE on business growth among women entrepreneurs in South Africa, focusing on four dimensions: entrepreneurial motivation, behavioural change, innovation, and performance outcomes. These interconnected elements are examined to understand how they shape ESE and contribute to sustainable business growth. The study also highlights the role of a supportive entrepreneurial ecosystem in fostering motivation, adaptability, innovation, and performance, enabling women to strengthen enterprises and advance inclusive economic development. Research Design & Methods: An integrative literature review was conducted to synthesise diverse study designs and theoretical perspectives. Searches included Scopus, Web of Science, EBSCOhost, JSTOR, and Google Scholar. Of 83 publications identified, 54 met inclusion criteria and were analysed in depth. Findings: High ESE enhances women entrepreneurs’ ability to manage complex tasks, adapt to challenges, pursue innovation, sustain motivation, and exercise behavioural control, supporting business growth. Implications & Recommendations: Entrepreneurial motivation builds confidence and persistence; an internal locus of control drives positive change; innovation enhances strategies; and improved performance boosts sales, reach, and efficiency. These insights guide policymakers, program designers, and ecosystem stakeholders in supporting women’s entrepreneurship. Contribution & Value Added: The study positions ESE as a driver of economic opportunities, job creation, and inclusive growth, providing evidence-based guidance for policymakers, program designers, and ecosystem stakeholders.
Modeling Tacit and Explicit Knowledge Sharing to Enhance Marketing and Financial Performance of MSMEs in Indonesia Andy Wijaya; Sisca Sisca; Setiyawami Setiyawami; Acai Sudirman
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-88

Abstract

Objective: This study investigates the key factors that encourage employees to participate in knowledge-sharing activities to improve the performance of micro, small, and medium enterprises (MSMEs) in Indonesia. Research Design & Methods: The research employed a quantitative explanatory design with a cross-sectional survey approach. Primary data were collected from 374 MSME owners in the food and beverage sector. The proposed research model and hypothesised relationships were analysed using partial least squares structural equation modelling (PLS-SEM). Findings: The results show that tacit and explicit knowledge sharing are influenced by different determinants and lead to different performance outcomes. Trust and employee attitudes strongly promote tacit knowledge sharing, which positively affects marketing performance. Conversely, explicit knowledge sharing is mainly shaped by trust and organisational structure and has a greater impact on financial performance. Overall, the findings illustrate various mechanisms through which knowledge-sharing practices enhance MSME performance. Implications & Recommendations: The study offers useful insights for policymakers in designing policies that support knowledge-sharing initiatives among MSMEs. These policies may help enterprises improve operational efficiency, reduce costs, and increase profitability. In addition, this research contributes to the knowledge management literature by proposing a model specifically suited to the Indonesian MSME context. Contribution & Value Added: By distinguishing between tacit and explicit knowledge sharing, this study extends existing research through an empirical model that demonstrates how different organisational and individual factors shape knowledge-sharing behaviour and generate varied performance outcomes, thereby reinforcing knowledge management theory in small business settings.
Effects of Training Opportunities on Employees’ Career Development: A Mixed-Methods Study of Moshi Municipal Council, Tanzania Prisca Fredrick Ntinda; Hezron Onyancha; Amembah A. Lamu Amos
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-86

Abstract

Objective: This study assessed the effects of training opportunities on employees’ career development in Moshi Municipal Council, Tanzania. Research Design & Methods: A convergent mixed-methods design was employed, combining quantitative and qualitative approaches. The target population comprised 325 employees across nine departments, from which a sample of 179 respondents was determined using Yamane’s (1967) formula. Simple random sampling was applied for employees, while purposive sampling targeted Heads of Departments. Data were collected through structured questionnaires and interview guides. Quantitative data were analyzed using SPSS version 22, employing descriptive statistics, while qualitative data were analyzed thematically and supported by direct quotations. Ethical principles of informed consent, confidentiality, voluntary participation, and academic integrity were strictly observed. Findings: Findings revealed that training opportunities significantly influence employees’ career development by enhancing professional skills, clarifying career goals, and improving competencies needed for advancement. The research contributes to the broader public sector HRM literature by highlighting how structured training can act as a key driver of career progression in local government contexts. Implications & Recommendations: The study recommends that Moshi Municipal Council adopt regular, inclusive, and need-based training programs aligned with both employee aspirations and organizational objectives. Contribution & Value Added: This research enriches scholarly debate by extending Herzberg’s Motivation-Hygiene Theory into a decentralized governance context, demonstrating that training functions as both a motivator and mechanism to address structural barriers in career growth.
Expanded TOE Framework in E-Commerce Adoption Quality: Can SMEs in Indonesia Achieve Business Sustainability? Yoga Religia; Yussi Ramawati; Muafi Muafi
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-89

Abstract

Objective: This study aims to extend the Technology–Organization–Environment (TOE) framework by integrating e-commerce adoption quality as a mediating mechanism influencing SME business sustainability in Indonesia. Research Design & Methods: A quantitative approach was employed using survey data from 186 Indonesian SMEs operating in Yogyakarta, West Java, and Jakarta. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and mediating relationships among TOE dimensions, e-commerce adoption quality, and business sustainability. Findings: The findings indicate that technological, organizational, and environmental contexts significantly and positively influence e-commerce adoption quality. Moreover, e-commerce adoption quality has a direct positive effect on SME business sustainability and fully mediates the relationship between TOE dimensions and sustainability outcomes. Theoretical/Research Implications: This study refines the TOE framework by repositioning it as a strategic model that links adoption determinants with long-term sustainability outcomes. Practical Implications: Policymakers and SME-support institutions should strengthen internal readiness and external environmental support. Social Implications: High-quality e-commerce adoption contributes to income stability and job creation. Contribution and Value Added: This research advances TOE-based adoption literature by incorporating e-commerce adoption quality and business sustainability.
Measuring the Strength of Market Preference and Advocacy to Boost Sales in University-Incubated Startups Ahmad Ikhwan Setiawan; Evan Septhian Batista; Cheryl Marlitta Stefia
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-92

Abstract

Objective: This study examines: (1) the influence of product attractiveness and digital promotion innovation on consumer preference; (2) the effect of consumer preference on digital advocacy leverage; and (3) the impact of consumer preference and digital advocacy leverage on marketing performance (sales growth) among university-incubated culinary startups in Indonesia. Research Design & Methods: A purposive sampling technique was applied, yielding 262 respondents. Data were analyzed using Structural Equation Modeling (SEM) with AMOS software. Findings: The results show that product attractiveness and digital promotion innovation significantly strengthen consumer preference. Consumer preference significantly influences both digital advocacy leverage and sales growth, confirming its central role within the Consumer 5A framework. Digital advocacy leverage also positively affects sales growth. However, digital promotion innovation does not directly influence digital advocacy leverage, indicating that advocacy arises from consumer preference and experience rather than promotional novelty alone. Implications & Recommendations: University-incubated culinary startups should: (i) prioritize sensory validation and consistent product and packaging quality to reinforce the Appeal → Preference pathway; (ii) align short-form, personalized, and influencer-supported digital content with the product’s value proposition; and (iii) implement post-advocacy conversion mechanisms—such as review prompts, referral programs, curated user-generated content, and seamless ordering links—to convert advocacy into measurable sales. Contribution & Value Added: This study demonstrates that consumer preference is the key bridge linking product attractiveness and digital promotion to e-advocacy and sales performance, with digital promotion influencing advocacy only indirectly, offering actionable insights for incubator-based startup development.

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