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Contact Name
AGUS PURWANTO
Contact Email
aguspurwanto.prof@gmail.com
Phone
+628111700111
Journal Mail Official
aguspurwanto.prof@gmail.com
Editorial Address
IJOSMAS JOURNAL e-ISSN : 2775-0809 Griya Catania – Citra Raya Tangerang- Indonesia Phone : +628111700111, +628119741010 Email : editor@ijosmas.org , journal.ijosmas@gmail.com
Location
Kota tangerang,
Banten
INDONESIA
International Journal of Social and Management Studies (IJOSMAS)
ISSN : -     EISSN : 27750809     DOI : https://doi.org/10.5555/ijosmas
International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, which ensures good practice of professional management and its focal point is on research and reflections relevant to academicians and practicing managers/Administrators for sustainable business and social changes. International Journal of Social and Management Studies (IJOSMAS) guides it to map new frontiers in emerging and developing areas in research, industry, and governance as well as to link with centers of excellence worldwide to stimulate young minds for creating knowledge-based community. Our continued success lies in bringing together and establishing channels of communication between leading policy-makers and prominent experts in industry, commerce, and related business as well as renowned academic, education and research-based institutions to provide solutions for addressing the key issues of the contemporary society.We see the need for synergy and collaboration between these fields rather than segmentation and isolation. Hence, our objectives are to build new links, networks, and collaborations between communities of thinkers, scholars, managerial experts, and practitioners in order to stimulate and enhance creative and application-oriented solutions for society.In order to foster and promote innovative thinking in the management studies and social sciences research, itself by introducing its Journal at a global platform in ensuring the high quality and professional research standards.
Articles 383 Documents
Leading Digital Transformation in MSMEs: A Qualitative Study of Leadership and Innovation in Banten, Indonesia Sutardi, Didi; Johan, Muhammad; Asbari, Masduki; Wiyono, Nuri
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.574

Abstract

Digital transformation has become a critical imperative for micro, small, and medium enterprises (MSMEs) in responding to rapidly changing market dynamics and technological disruptions. While prior studies have largely emphasized technological adoption, limited attention has been given to the leadership processes that shape digital transformation and innovation within MSMEs, particularly in emerging economies. This study aims to explore how leadership drives digital transformation and innovation among MSMEs in Banten Province, Indonesia. Adopting a qualitative and interpretive research design, the study draws on in-depth interviews with 15 MSME owners and senior managers across diverse sectors, complemented by thematic analysis of their lived experiences. The findings reveal that digital transformation in MSMEs is fundamentally a leadership-driven process, rooted in leaders’ mindsets, sense-making, and strategic interpretations of digital technologies. Leaders who perceive digitalization as a long-term strategic opportunity tend to adopt proactive, integrative approaches that foster incremental innovation in marketing, operations, and customer engagement. Conversely, reactive leadership orientations result in fragmented and superficial digital adoption. The study further identifies hands-on leadership, employee empowerment, and resource mobilization as key practices enabling digital adoption and innovation despite significant resource constraints. Contextual factors such as limited digital skills, financial uncertainty, and regulatory complexity shape transformation trajectories; however, leadership agency plays a decisive mediating role in navigating these challenges. This research contributes to the digital transformation and leadership literature by highlighting the centrality of leadership in shaping innovation outcomes within MSMEs and offers practical insights for policymakers and development institutions seeking to strengthen leadership capacity as a foundation for inclusive and sustainable digital transformation.
Integrating ESG Principles in MSME Management: A Qualitative Study of Governance and Accountability in Banten, Indonesia Pramono, Tias; Nugroho, Yunianto Agung; Waruwu, Hatoli; Fauji, Ahmad; Jainuri, Jainuri
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.575

Abstract

The integration of Environmental, Social, and Governance (ESG) principles has increasingly been promoted as a pathway toward sustainable and accountable business practices. However, empirical understanding of how ESG principles are interpreted and implemented within micro, small, and medium enterprises (MSMEs) remains limited, particularly in developing economies. This study aims to explore how ESG principles are understood, operationalized, and embedded in governance and accountability practices among MSMEs in Banten Province, Indonesia. Adopting a qualitative and interpretive research design, the study draws on in-depth interviews, non-participant observations, and document analysis involving 24 participants, consisting of MSME owners, managers, and supporting institutional stakeholders. The findings reveal that ESG integration within MSMEs is largely implicit, fragmented, and highly context-dependent. While most participants lack formal familiarity with ESG as a comprehensive framework, many engage in practices aligned with its social and ethical dimensions, driven primarily by personal values, community norms, and relational trust. Governance practices are predominantly informal and centralized in owner-managers, with ethical leadership serving as the main mechanism shaping accountability rather than formal structures or standardized reporting systems. Financial accountability remains operational in nature, social accountability is relationally grounded, and environmental accountability is largely compliance-oriented. Key drivers of ESG integration include owner values, ethical orientation, and external pressures from markets and regulations, whereas major barriers consist of resource limitations, conceptual complexity of ESG frameworks, and fragmented institutional support. The study highlights that ESG implementation in MSMEs constitutes a socially embedded governance process rather than a formal compliance exercise. By providing qualitative evidence from an underexplored regional context, this research contributes to ESG and MSME governance literature and offers policy-relevant insights for developing adaptive, context-sensitive ESG frameworks suitable for small enterprises in emerging economies.
Analysis of Factors Enhancing Green Purchase Intention Among Consumers of Environmentally Friendly Products in Indonesia Satria, Muhamad Teguh Wafa; Haryanto, Totok; Rachmawati, Erny; Endratno, Hermin
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.576

Abstract

This study aims to analyze the factors influencing green purchase intention among consumers of environmentally friendly fashion products in Indonesia, focusing on environmental attitude, green brand image, green perceived value, and green trust. The research employs a quantitative approach through an online questionnaire distributed using purposive sampling, resulting in 118 respondents who met the specified criteria. Data were analyzed using PLS-SEM to evaluate the relationships among variables in the research model. The findings indicate that environmental attitude, green brand image, and green trust have a significant positive effect on green purchase intention, while green perceived value does not have a significant effect on green purchase intention. These results highlight the importance of sustainability values and the credibility of environmental claims in driving purchasing decisions. The study is limited by the scope of product categories and sample characteristics. Future research is recommended to expand the research objects, such as involving multiple brands or fashion products, consider mediating variables, or apply a cross-industry comparative approach.

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