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AGUS PURWANTO
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IJOSMAS JOURNAL e-ISSN : 2775-0809 Griya Catania – Citra Raya Tangerang- Indonesia Phone : +628111700111, +628119741010 Email : editor@ijosmas.org , journal.ijosmas@gmail.com
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International Journal of Social and Management Studies (IJOSMAS)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27750809     DOI : https://doi.org/10.5555/ijosmas
Core Subject : Religion, Economy, Humanities, Science, Education, Social, Engineering,
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, which ensures good practice of professional management and its focal point is on research and reflections relevant to academicians and practicing managers/Administrators for sustainable business and social changes. International Journal of Social and Management Studies (IJOSMAS) guides it to map new frontiers in emerging and developing areas in research, industry, and governance as well as to link with centers of excellence worldwide to stimulate young minds for creating knowledge-based community. Our continued success lies in bringing together and establishing channels of communication between leading policy-makers and prominent experts in industry, commerce, and related business as well as renowned academic, education and research-based institutions to provide solutions for addressing the key issues of the contemporary society.We see the need for synergy and collaboration between these fields rather than segmentation and isolation. Hence, our objectives are to build new links, networks, and collaborations between communities of thinkers, scholars, managerial experts, and practitioners in order to stimulate and enhance creative and application-oriented solutions for society.In order to foster and promote innovative thinking in the management studies and social sciences research, itself by introducing its Journal at a global platform in ensuring the high quality and professional research standards.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 389 Documents
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Leading Digital Transformation in MSMEs: A Qualitative Study of Leadership and Innovation in Banten, Indonesia Sutardi, Didi; Johan, Muhammad; Asbari, Masduki; Wiyono, Nuri
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.574

Abstract

Digital transformation has become a critical imperative for micro, small, and medium enterprises (MSMEs) in responding to rapidly changing market dynamics and technological disruptions. While prior studies have largely emphasized technological adoption, limited attention has been given to the leadership processes that shape digital transformation and innovation within MSMEs, particularly in emerging economies. This study aims to explore how leadership drives digital transformation and innovation among MSMEs in Banten Province, Indonesia. Adopting a qualitative and interpretive research design, the study draws on in-depth interviews with 15 MSME owners and senior managers across diverse sectors, complemented by thematic analysis of their lived experiences. The findings reveal that digital transformation in MSMEs is fundamentally a leadership-driven process, rooted in leaders’ mindsets, sense-making, and strategic interpretations of digital technologies. Leaders who perceive digitalization as a long-term strategic opportunity tend to adopt proactive, integrative approaches that foster incremental innovation in marketing, operations, and customer engagement. Conversely, reactive leadership orientations result in fragmented and superficial digital adoption. The study further identifies hands-on leadership, employee empowerment, and resource mobilization as key practices enabling digital adoption and innovation despite significant resource constraints. Contextual factors such as limited digital skills, financial uncertainty, and regulatory complexity shape transformation trajectories; however, leadership agency plays a decisive mediating role in navigating these challenges. This research contributes to the digital transformation and leadership literature by highlighting the centrality of leadership in shaping innovation outcomes within MSMEs and offers practical insights for policymakers and development institutions seeking to strengthen leadership capacity as a foundation for inclusive and sustainable digital transformation.
Integrating ESG Principles in MSME Management: A Qualitative Study of Governance and Accountability in Banten, Indonesia Pramono, Tias; Nugroho, Yunianto Agung; Waruwu, Hatoli; Fauji, Ahmad; Jainuri, Jainuri
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.575

Abstract

The integration of Environmental, Social, and Governance (ESG) principles has increasingly been promoted as a pathway toward sustainable and accountable business practices. However, empirical understanding of how ESG principles are interpreted and implemented within micro, small, and medium enterprises (MSMEs) remains limited, particularly in developing economies. This study aims to explore how ESG principles are understood, operationalized, and embedded in governance and accountability practices among MSMEs in Banten Province, Indonesia. Adopting a qualitative and interpretive research design, the study draws on in-depth interviews, non-participant observations, and document analysis involving 24 participants, consisting of MSME owners, managers, and supporting institutional stakeholders. The findings reveal that ESG integration within MSMEs is largely implicit, fragmented, and highly context-dependent. While most participants lack formal familiarity with ESG as a comprehensive framework, many engage in practices aligned with its social and ethical dimensions, driven primarily by personal values, community norms, and relational trust. Governance practices are predominantly informal and centralized in owner-managers, with ethical leadership serving as the main mechanism shaping accountability rather than formal structures or standardized reporting systems. Financial accountability remains operational in nature, social accountability is relationally grounded, and environmental accountability is largely compliance-oriented. Key drivers of ESG integration include owner values, ethical orientation, and external pressures from markets and regulations, whereas major barriers consist of resource limitations, conceptual complexity of ESG frameworks, and fragmented institutional support. The study highlights that ESG implementation in MSMEs constitutes a socially embedded governance process rather than a formal compliance exercise. By providing qualitative evidence from an underexplored regional context, this research contributes to ESG and MSME governance literature and offers policy-relevant insights for developing adaptive, context-sensitive ESG frameworks suitable for small enterprises in emerging economies.
Analysis of Factors Enhancing Green Purchase Intention Among Consumers of Environmentally Friendly Products in Indonesia Satria, Muhamad Teguh Wafa; Haryanto, Totok; Rachmawati, Erny; Endratno, Hermin
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.576

Abstract

This study aims to analyze the factors influencing green purchase intention among consumers of environmentally friendly fashion products in Indonesia, focusing on environmental attitude, green brand image, green perceived value, and green trust. The research employs a quantitative approach through an online questionnaire distributed using purposive sampling, resulting in 118 respondents who met the specified criteria. Data were analyzed using PLS-SEM to evaluate the relationships among variables in the research model. The findings indicate that environmental attitude, green brand image, and green trust have a significant positive effect on green purchase intention, while green perceived value does not have a significant effect on green purchase intention. These results highlight the importance of sustainability values and the credibility of environmental claims in driving purchasing decisions. The study is limited by the scope of product categories and sample characteristics. Future research is recommended to expand the research objects, such as involving multiple brands or fashion products, consider mediating variables, or apply a cross-industry comparative approach.
The Effect of Organizational Culture and Job Satisfaction on Organizational Commitment and Employee Performance in Regionally-Owned Enterprises Wibowo, Agung; Yusnita, Nancy; Sunaryo, Widodo
International Journal of Social and Management Studies Vol. 7 No. 3 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i3.606

Abstract

This study aims to analyze the influence of organizational culture and job satisfaction on employee performance and organizational commitment in Regionally-Owned Enterprises (BUMD) in Bogor City. The research was conducted at Perumda Pasar Pakuan Jaya and Perumda Air Minum Tirta Pakuan using a mixed-method sequential explanatory approach. A total of 212 permanent employees were selected through proportional stratified random sampling. Quantitative data were analyzed using path analysis with SmartPLS to examine direct and indirect relationships among variables, while qualitative analysis was conducted using the Delphi technique involving human resource experts to formulate strategic recommendations. The findings reveal that organizational culture has a positive and significant effect on job satisfaction, employee performance, and organizational commitment. Job satisfaction also significantly influences employee performance and organizational commitment. Furthermore, job satisfaction partially mediates the relationship between organizational culture and both employee performance and organizational commitment. These results indicate that strengthening organizational culture can enhance employee satisfaction, which subsequently improves organizational commitment and work performance.This study contributes to the development of organizational behavior literature in the public enterprise sector and offers practical implications for management in designing strategies to strengthen employee commitment and improve organizational performance through organizational culture and job satisfaction programs
Analysis Of Digital Transformation In Improving Msme Performance And Public Services In Indonesia Rahmat Al Hidayat; Rahmat Fathoni; Herimanto Herimanto
International Journal of Social and Management Studies Vol. 7 No. 2 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i2.610

Abstract

Digital transformation has become a strategic necessity in driving economic growth and improving the quality of public services in Indonesia. This study aims to analyze the role of digital transformation in enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs) and public service delivery, as well as to identify the challenges and optimization strategies involved. The research employs a qualitative approach using a literature review method, drawing data from relevant scientific journals, government reports, and academic publications. The findings reveal that digital transformation significantly improves MSME performance through increased operational efficiency, expanded market access, enhanced competitiveness, and product innovation. In the public sector, digitalization contributes to more efficient, transparent, and accessible services, thereby improving government accountability and responsiveness. However, the implementation of digital transformation still faces several challenges, including uneven digital infrastructure, low digital literacy among human resources, limited technological access, and increasing cybersecurity risks. These obstacles create a gap between the potential benefits of digital transformation and its actual implementation. Therefore, a comprehensive strategy is required to optimize digital transformation, including improving digital literacy, strengthening digital infrastructure, reforming adaptive policies, and enhancing collaboration among stakeholders such as government, private sector, academia, and society. This study concludes that digital transformation not only serves as a technological innovation but also as a key driver for sustainable economic development and improved governance. The findings are expected to provide insights and recommendations for policymakers in formulating effective strategies to accelerate inclusive and sustainable digital transformation in Indonesia.
Analysis Of The Effectiveness Of Regional Revenue And Expenditure Budget Management (APBD) In Improving Regional Financial Performance In Bengkulu Province Desita Rahayu; Kurnia Cahya Saputri; Dion Berry
International Journal of Social and Management Studies Vol. 7 No. 2 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i2.611

Abstract

This study aims to analyze the effectiveness of Regional Revenue and Expenditure Budget (APBD) management in improving regional financial performance in Bengkulu Province. The approach used is qualitative with descriptive methods through literature study and document analysis, utilizing secondary data from scientific journals, regional financial reports, and literature related to public financial management. The results of the study indicate that the effectiveness of APBD management in Bengkulu Province is still not optimal, especially in terms of policy accuracy, implementation accuracy, and program target accuracy. In addition, the regional expenditure structure, which is still dominated by operational expenditures rather than capital expenditures, is one of the causes of the low quality of development output produced. The high budget realization does not fully reflect substantive success in improving community welfare, thus indicating a gap between administrative achievements and the actual impact of policies. This condition indicates the need for improvements in the regional financial management system. Therefore, increasing the effectiveness of the APBD needs to be done through strengthening performance-based planning, increasing transparency and accountability, and optimizing local revenue sources to support more sustainable and targeted development.
Implementation And Innovation Of Population Administration Services In Central Bengkulu Regency (Study In Durian Demang Village, Karang Tinggi District) Devy Marjoyo; Witi Rusma Yunita; Kopli Ansori
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i1.612

Abstract

Population administration services are a fundamental form of public service in people's lives, as they directly relate to legal identity and access to various social services. This study aims to analyze the implementation of population administration services and public service innovations in Durian Demang Village, Karang Tinggi District, Central Bengkulu Regency. The research method used was a descriptive qualitative approach, with data collection techniques through interviews, observation, and documentation. The results indicate that the implementation of population administration services in Durian Demang Village has been quite successful based on indicators of communication, resources, implementer attitudes, and bureaucratic structure. However, several obstacles remain, such as limited infrastructure, a lack of public understanding of service procedures, and the suboptimal use of information technology. Furthermore, digital-based service innovations in the Bengkulu region, such as the SLAWE application and the Three in One program, show significant potential for improving the quality of public services, although they still face challenges in terms of socialization and human resource capacity. The study's conclusion confirms that improving the quality of public services in Bengkulu requires strengthening the capacity of civil servants, technology-based innovation, and increased public participation.
Service Quality, Price Perception, and Attraction Image as Determinants of Customer Satisfaction: The Moderating Role of Gender Ida Zuniarti; Lia Mazia; Nova Yudha Andriansyah
International Journal of Social and Management Studies Vol. 7 No. 3 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i3.614

Abstract

Customer satisfaction has become an important factor in sustaining coffee shop businesses amid increasingly intense competition. Factors influencing customer satisfaction include Service Quality, Price Perception, and Attraction Image. Previous studies have generally examined these variables separately, while studies integrating these variables with Gender as a moderating variable remain limited. Therefore, this study aims to analyze the effects of Service Quality, Price Perception, and Attraction Image on Customer Satisfaction, with Gender serving as a moderating variable among customers of Kopi Bajawa Bekasi City. A quantitative approach was employed using a survey method through questionnaire distribution to 100 customers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that Service Quality, Price Perception, and Attraction Image have positive and significant effects on Customer Satisfaction. Gender moderates the relationship between Price Perception and Customer Satisfaction but does not moderate the relationships between Service Quality and Customer Satisfaction or between Attraction Image and Customer Satisfaction. These findings highlight the importance of improving service quality, pricing strategies, and attraction image to enhance customer satisfaction in the coffee shop industry.
The Transformation of Knowledge Work in The Age of Generative AI: Evidence from Organizations in Banten, Indonesia Sri Lestari; Agus Santhuso; Etty Susilowati
International Journal of Social and Management Studies Vol. 7 No. 3 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i3.620

Abstract

Background: The rapid adoption of generative artificial intelligence (GenAI) technologies including large language models (LLMs) and AI-enabled knowledge systems presents a fundamental transformation of knowledge work in contemporary organizations. Little research has explored how these technologies reshape the nature of knowledge creation, organizational learning processes, and professional capabilities in emerging economy contexts. Research Objective: To develop an integrated understanding of how Generative AI transforms knowledge work within organizations operating in Banten Province, Indonesia. Research Method: This qualitative descriptive study employed multi-case inquiry involving 20 participants across 5 organizations, utilizing semi-structured interviews, organizational document analysis, and observation protocols. Thematic analysis integrated knowledge-based view, dynamic capability theory, and organizational learning frameworks. Participants: Senior managers, HR professionals, knowledge workers, digital transformation leaders, and AI implementation specialists from diverse sectors. Main Findings: GenAI transforms knowledge work through four primary mechanisms: (1) augmentation of cognitive labor, shifting employees toward higher-order thinking and judgment; (2) reorganization of knowledge creation processes enabling rapid synthesis and pattern recognition; (3) evolution of organizational learning from episodic to continuous adaptive learning; (4) emergence of new workforce competencies centered on human-AI collaboration, critical evaluation, and adaptive expertise. Novelty: This research adopts a knowledge work transformation lens rather than focusing on technological adoption or productivity metrics, grounded in human-AI collaboration theory, and situated within an emerging economy context. Practical Implications: Organizations must strategically redesign work processes, invest in adaptive workforce development, and create governance frameworks balancing efficiency gains with meaningful human contribution.

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