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IAIC Transactions on Sustainable Digital Innovation (ITSDI)
Published by Pandawan Sejahtera Indonesia
ISSN : 26866285     EISSN : 27150461     DOI : https://doi.org/10.34306/itsdi
Core Subject : Science, Engineering,
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology
IAIC Transactions on Sustainable Digital Innovation (ITSDI e-ISSN : 2715-0461 , p-ISSN : 2686-6285 ) managed by Indonesian Association on Informatics and Computing (IAIC) and supported by Alphabet Incubator . ITSDI provides media to publish scientific articles from scholars and experts around the world related to the Computer Science/informatics, Computer engineering/computer systems, Software Engineering, Information Technology, and Information Systems, Circular Digital Economy, Cyber Security, Data Science, and Artificial Intelligence topics. All URL of published articles will have a digital object identifier (DOI).
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 126 Documents
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Analysis Of Virtual Product Marketing Strategies To Increase Customer Satisfaction (Case Study On Bukalapak Partners) Artanti, Jessica; Agustini, Prima M.; Saptono, Arief; Kartika Hanum, Gilang; D.O., Regina
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.516

Abstract

This study aims to analyze the marketing strategy of Mitra Bukalapak in increasing customer satisfaction. In this study, the researcher uses a qualitative approach, which aims to find out what strategies are used by Bukalapak's internal partners to increase Customer Satisfaction. The data used for this research are primary data and secondary data. The results of the research analysis using in-depth interviews with the internal parties of Bukalapak Partners and Bukalapak Partners as triangulators where they transact using the Bukalapak Partner application as a place to transact. The segment of Mitra Bukalapak is for all levels, where the initial target is the klontong shop and the product positioning offered is virtual and wholesale products. From the 7P marketing mix implemented by Bukalapak Partners internally, there are several strategies that still need to be addressed, one of which is the price strategy because the price is still a sensitive issue, especially for buyers who are price-sensitive. However, there are also strategies that have been created and implemented that can accepted by Bukalapak Partners.
Examination Of Customer Interest In The Use Of The Mandiri Syariah Mobile Application At PT. Bank Syariah Mandiri Bekasi Branch Office Fitra, Akira Bintang; Suharko, Arief; Sugina; Manafil Albar, Fauzan; Apriliasari, Dwi
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.517

Abstract

We inspect client premium in the utilization of the Mandiri Syariah Mobile application as a type of improvement in the computerized world at one of the Islamic banks in Indonesia. The reason for this review was to decide the impact of control (age, sex, and experience) on the connection between free factors (execution assumptions, exertion, impact of social beliefs, assistance conditions, decadent inspiration, value esteems ??, and propensities) on the reliant variable (conduct expectations and conduct). utilization conduct) which alludes to the Unified Theory Acceptance and Use of Technology (UTAUT) II model. The technique is a quantitative methodology with an informative examination plan that intends to clarify the factors to be considered and the impact between one variable and another. Social conditions, assistance conditions, indulgent inspiration, value esteems ??, propensities with conduct expectation factors. Given the consequences of the examination, execution assumptions have the most significant relationship, precisely 43.2% on social goals. Subsequently, this review proposes that before expanding the connection between social aims to utilize conduct, PT Bank Syariah Mandiri needs to reinforce the impact of the seven factors on social goals.
The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users) Azmi, Maulida; S. Shihab, Muchsin; Rustiana, Deden; Indra; Lazirkha, Diana Putri
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.527

Abstract

 The background of this research comes from the current trend of online shopping as nowadays online shopping is often used by consumers. One of the top brands in e-commerce is Shopee, although Shopee have many visitors, but it does not reflect the high repurchase intention that can be seen from the value of the Shopee transaction. Therefore, it is important for companies to know the factors that influence the repurchase intention from Shopee. The purpose of this study is to find out the factors that affect repurchase intention in consumers using Shopee applications through advertisements, sales promotions, and brand image. This type of research is quantitative research. The data presented in this study were obtained through a questionnaire given to 110 respondents. Statistical analysis using SPSS 16 is used in the model and hypothesis testing. The results of this study indicate that advertising, sales promotion, and brand image have a positive effect on repurchase intention in Shopee.
An Exhaustive Analysis of Stress on Faculty Members Engaged in Higher Education Bist, Ankur Singh; Rawat, Bhupesh; Rahardja, Untung; Aini, Qurotul; Prawiyogi, Anggy Giri
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.533

Abstract

Higher education is the face of innovation for any country. The quality and dedication of professors help to maintain quality in this process. With time, parameters were raised to check the quality of professor attributes. In this paper, we discuss all possible parameters taken by universities to evaluate faculty performance. Gradually it grew overhead pressure on professors and impacted the teaching-learning process. Our paper focused on stress parameters with possible solutions for the same issue. The process consists of several parameters to evaluate an employee's performance, such as no publications in conferences and journals, no patents filed, additional responsibilities performed, other qualifications achieved, result in the analysis of courses taught, etc. Still, it also puts a lot of pressure on both of them because they have to balance all this extra work and teaching. This paper focuses on different faculty assessment parameters and their impact on the faculty teaching-learning process. We also propose possible solutions on how this stress can be alleviated, and the existing strategy can be simplified.
Study of Kumaon Language for Natural Language Processing in End-to-End Conversation Scenario Rawat, Bhupesh; Bist, Ankur Singh; Mehra, Nidhi; Fazri, Muhammad Faizal; Terah, Yochebed Anggraini
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.534

Abstract

Natural language processing is one of the essential activities of artificial intelligence. There is an excellent need for chatbots that require integration into artificial intelligence applications. The local language makes the process easier. Our research aims to analyze the possibilities and challenges of implementing a chatbot in the Kumaon language. We also provide a detailed survey of the Kumaon language and map it to other languages to make it easier to process it for industrial use. This chatbot can help with various needs and services in the Kumaon language. The method used in this research is a study analysis of the Kumaon language to deal with language extinction. The novelty in this research is a chatbot in the Kumaon language with end-to-end encryption so that the service user has good security.
Research Impact Evaluation Tools: Myths and Reality Rawat, Bhupesh; Bist, Ankur Singh; Maulani, Giandari; Azizah, Nur; Oganda, Fitra Putri
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.539

Abstract

 Research is one of the core activities for enhancing existing human capabilities. Research papers, patents, copyright, trademark etc. are used to represent novel ideas and experimental findings. Our aim is to discuss various tools that are used to measure the research impact of researchers among communities. This paper also discusses several critical issues which have emerged due to the malpractice in the academic and research community.
Implementation Framework for Merdeka Belajar Kampus Merdeka (MBKM) in Higher Education Academic Activities Supriati, Ruli; Royani Dewi, Elisa; Triyono; Supriyanti, Dedeh; Azizah, Nur
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.555

Abstract

Merdeka Belajar Kampus Merdeka (MBKM) is the policy of the Minister of Education, Culture and Independent Culture aims to encourage students to study various sciences that will help them enter the world of work. The implementation of the MBKM program in extracurricular Education courses must have added value for teachers, students, and education staff. Based on the field survey, this survey leads to a discussion on the level of academic participation in the implementation of MBKM. The purpose of this study is to explain the preparation for implementing the MBKM program and the obstacles. Methods This survey was conducted through a descriptive survey using a survey methodology. The subjects in this study were lecturers, students, and education staff in the PLS research program. Research results from the academic community understand MBKM in the research program environment, the MBKM curriculum document is edited, the research program has courses related to the MBKM program, and entrepreneurial activities support MBKM. The obstacles are limited funds, the academic information system is not optimal, lack of talent, lack of information about the MBKM program.
The Impact of Online Gambling Among Indonesian Teens and Technology Budiman, Ramdani; Romadini, Nurul Ayu; Herwandi Aziz, Muhammad Ardhana; Pratama, Agasta Gumelar
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.559

Abstract

This research is motivated by the development of technological advances. With advances in technology there is an increase in the problem of crime using sophisticated modus operandi. This form of crime is Cyber ??Crime. One of the cases of cybercrime that is rife at this time is gambling via the internet. Article 27 paragraph (2) of Law Number 11 of 2008 concerning Information and Electronic Transactions regulates the prohibition of electronic gambling with a maximum imprisonment of 6 (six) years and/or a maximum fine of Rp. 1,000,000,000.00 (one billion rupiah). Online gambling is a game that is carried out using money as a bet with the terms of the game and the amount of the bet determined by online gamblers and using electronic media with internet access as an intermediary. Online gambling is a phenomenon that cannot be denied and is found in society, especially among teenagers. They consciously know that gambling is included in deviant behavior which is considered bad by some people and is prohibited by state law, but this does not cover their interest in participating in it. This study aims to describe the behavior of teenagers who are addicted to online gambling. This research is a type of qualitative research with data analysis techniques using qualitative analysis. The results explained that the behavior of adolescents who were addicted to online gambling showed the following characteristics: spending more time playing online gambling, decreasing physical activity and neglecting health, avoiding important life activities, decreasing socialization processes, finding it difficult to break the desire to play online gambling, ignoring work and personal obligations and mental illness.
The Role Of Information Technology In Improving The Competitiveness Of Small And SME Enterprises Hasanah, Ananda Uswatun; Shino, Yamato; Kosasih, Sandy
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.561

Abstract

Small and Medium Enterprises (SMEs) play an important role in the economic and industrial growth of a country. Almost 90% of all activities in the world are contributed by SMEs. In addition, SMEs contribute to employment. Empirical studies show that SMEs internationally are a source of job creation so that the contribution of SMEs to employment in both developed and developing countries, including Indonesia, plays an important role in overcoming unemployment. Problems in the current era of the global economy, SMEs must make changes to increase their competitiveness. One of the important factors that will determine the competitiveness of SMEs is information technology (IT). Therefore, the purpose of this research is to use Information Technology for novelty that can improve business transformation through the speed, accuracy, and efficiency of exchanging large amounts of information. The European case study also shows that more than 50% of productivity is achieved through investment in information technology. SMEs are said to be globally competitive if they can carry out their business activities in a reliable, balanced and high quality manner.
Design and Build Academic Website with Digital Certificate Storage Using Blockchain Technology A. Faaroek, Safiani; Saulina Panjaitan, Aropria; Fauziah, Zaleha; Septiani, Nanda
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 2 (2022): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i2.562

Abstract

A certificate is a form of award that is obtained by someone after completing a competency test or certain learning. Certificates must be generated and stored in a safe and secure manner to prevent alteration of content or even falsification. Blockchain technology is a technology that allows secure storage processes at low costs. Security is guaranteed because everyone can take part in storing data with a distributed ledger. Based on the results of research and system design, it can be concluded that the process of making blockchain technology as a medium for issuing certificates and their validation can be made using Ethereum's program, namely Geth, and storing data using smart contracts issued on the blockchain network. The results of the reliability testing of the system show that the system has successfully processed 200 transactions in approximately 8 seconds. For scalability testing, it is estimated that 10 million blocks require a storage capacity of 22.6 GB to become a node or miner on this blockchain network.

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