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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 4 No 3 (2023): September" : 7 Documents clear
Commodification of Women with Disabilities in Pond's Ads Your Face Edition Your Strength Anggraini, Ria; Iswardani, Denik
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.795

Abstract

The purpose of this study is to interpret the commercialization practices of women with disabilities referred to in advertising, using John Fiske's semiotic approach, namely, the meaning of representation, the meaning of reality and the meaning of ideology in advertising. The commercialization of women in this advertisement can show that femvertising (feminist advertising) does not mean that women are not objectified. Instead of empowering women, the practice of femvertising further marginalizes women in media texts. The author argues that the femvertising strategy is a strategy that is not intended as a women's empowerment by building constructive messages, but only cloaks from capitalism by packaging advertisements using certain appeals to use the product. Thus, the perception of the product leads to purchasing decisions, which ultimately benefit the product.
The Value of Friendship in Animated Films Masha and The Bear: Semiotic Review Srimayanti, Kiki; Widyastuti, Thera
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.803

Abstract

Animated is one of the film genre that is used as a tool of education for children. One of the animated series that is popular in Indonesia is Masha and the Bear. The friendship that exists between Masha and the bear is closely related to each other. This research focuses on examining the story of Masha and the bear's friendship in the episode entitled "Hopefully Get Well Soon" and the episode "/Sweet Life". This study used descriptive qualitative method. The theory used is semiotics and friendship. The results of the research findings reveal the value of friendship between Masha and the bear in four components of friendship, namely familiarity in interaction, trust between each other, acceptance in attitude and social, and support provided by both parties in a friendly relationship.
The Construction of Moderate Islamic Discourse and the Filmmaker’s Political Bias in Ayat- ayat Cinta 2 Herza, Herza; Murtada, Muhammad Muflih; Saputra, Putra Pratama
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.814

Abstract

This paper aims to analyze how Islamic discourse is constructed in the film Ayat-ayat Cinta (AAC) 2, analyze the political position of the filmmaker in the Palestinian-Israeli conflict, and analyze the hyperreality dimension in the film AAC 2 according to Jean Baudrillard's thoughts. Norman Fairclough's critical discourse analysis was used as a theoretical perspective as well as a method in this paper. This research approach was qualitative with data sources from film text as primary data, as well as journal articles, books, media articles, and film-related social media posts, as secondary data. The results of the analysis revealed that through the roles played by the characters Fahri, Hulya, Sabhina (Aisha), the filmmaker has constructed a moderate Islamic discourse that is so dominant throughout the film. Through several film scenes, the filmmaker also explicitly showed his political alignments with the Palestinian state and builds an image of anti-human values towards the Israeli army. The representation of the religious life of Islamic figures, as well as scenes about Palestinian women (supporters) and Israeli soldiers in this film were included in Jean Baudrillard's hyperreality
Local Wisdom in Primary School Students' Directive Speech Acts Halil, Nur Ihsan; Nasir, Agus; Yawan, Hendri; Sarmadan, Sarmadan
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.828

Abstract

This research aims to investigate the directive speech acts in students’ communication of elementary schools as a form of local wisdom in the educational setting of Kolaka Regency. The interractive model proposed by Miles and Huberman was employed to analyse the data which consists of data reduction, data presentation, and a conclusion. The findings show that there are two types of directive speech atc performed by elementary school students which are 1) the speech act of commanding, and 2) the speech act of begging.  Both forms of directive speech acts are affected by the cultural context which can be found in the form of clitics. The clitics are related to the local wisdom of the elementary students’ communication in Kolaka Regency in the forms, such as -ko, –mi  and -na,  as uttered in the form of lihatko, ayomi, pindahko, biarmi, siniko, jemputna
Women's Representation in Pond's Age Miracle Advertisement “Perawatan Esktra untuk Kamu yang Luar Biasa” version on Youtube Rahmawati, Fani Sania; An Nur, Fitrinanda; Deslia, Iva Fikrani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.829

Abstract

This research aims to esxplanation about women representation in Youtube channel. This research is a qualitative research, using qualitative analysis methods. Data collection techniques in this study using observations in the form of observations made at every place contained in advertisements, documentation, and literature studies, where the results of data collection will then be processed by researchers to obtain accurate and appropriate results. Age Miracle The version of "Perawatan ekstra untukmu yang luar biasa", women are represented as extraordinary figures, women are shown as active, independent, able to carry out activities outside the home, can work in the public sphere, can develop various skills and potentials. . but broadly speaking, this ad directs women to return to the domestic sector, as well as women's beauty
Self Presentation of Idol K-Pop Roleplay Account in Twitter Prasetyo, Farizqi Feryadhi; Aisyah, Vinisa Nurul
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.831

Abstract

This study aims to find out how self-presentations are made by users of K-Pop Idol roleplay accounts on Twitter. Roleplay is the activity of someone who assumes himself as another person or in a certain role. This research was conducted concerning the dramaturgical theory of Erving Goffman. This research is a type of descriptive qualitative research. In this study, data were obtained through observation and interviews which were then analyzed using interactive data analysis techniques. The results obtained in this study indicate that the resource person's roleplay account is the front stage which contains settings, appearance, and manner. Meanwhile, the back stage of the informant is the original life of the resource person which then becomes a place of preparation to form self-concept or impressions in the world of roleplay. Self-presentation can be seen from the appearance of the speakers on the front stage. While the preparation in the back stage includes the concept of identity, reference and motivation. Apart from that, in the back stage, the informant tends to hide the fact that he is a roleplayer
The Meaning of Childfree for Unmarried Women Reviewed from The Perspective of Symbolic Interaction Theory Fauzia, Irma; Mony, Husen
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.835

Abstract

The study has been done to know the meaning, background, and self-concept of millennials women's who not married. This kind of study is qualitative by interview, observation, and be completed by references. The theory which the study used is symbolic interaksionism by Herbert Blume who delevop from George Herbert Mead's. Symbolic interactionism focuses on the relationships among individuals within a society which create a meaning become a symbol, s the symbols will have a meaning. The result of study shows the meaning of childfree based on the individual relationships on society, which is their parent, especially a mother. This thing built by the individual communications with them, which created their self-concept then make a meaning of childfree

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