Articles
72 Documents
Search results for
, issue
"Vol 8, No 1: JUNI 2025"
:
72 Documents
clear
<![CDATA[Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan PT Permodalan Nasional Madani Cabang Pematang Siantar ]]>
<![CDATA[Turnip, Karona Junita]]>;
<![CDATA[Oktari, Vivi]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.5618
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui (1) Gaya kepemimpinan berpengaruh secara parsial terhadap kinerja karyawan PT Permodalan Nasional Madani Cabang Pematang Siantar ; (2) Motivasi kerja berpengaruh secara parsial terhadap kinerja karyawan PT Permodalan Nasional Madani Cabang Pematang Siantar ; (3) Gaya kepemimpinan dan motivasi kerja berpengaruh secara simultan terhadap kinerja karyawan PT Permodalan Nasional Madani Cabang Pematang Siantar. Salah satu jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Pengumpulan data dilakukan dengan kuesioner skala likert terhadap 61 responden yang bekerja di PT Permodalan Nasional Madani Cabang Pematang Siantar. Penelitian ini menggunakan metode analisis regresi linier berganda dengan software SPSS 21. Hasil penelitian menunjukkan bahwa (1) Gaya kepemimpinan secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan PT Permodalan Nasional Madani Cabang Pematang Siantar (2) Motivasi kerja secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan PT Permodalan Nasional Madani Cabang Pematang Siantar (3) Gaya kepemimpinan dan motivasi kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan PT Permodalan Nasional Madani Cabang Pematang Siantar.]]>
<![CDATA[Pengaruh Fasilitas Dan Digital Marketing Terhadap Peningkatan Jumlah Konsumen Pada Hotel Four Point By Sheraton Medan ]]>
<![CDATA[Hasibuan, Anisa Falihah]]>;
<![CDATA[Sahputra, Ngatno]]>;
<![CDATA[Firah, Al]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.6274
<![CDATA[The purpose of this study was to determine the effect of facilities and digital marketing on increasing the number of consumers at the Four Points by Sheraton Medan Hotel. Data collection techniques used questionnaires, observations and literature with quantitative research methods and a sample size of 76 who were hotel consumers. The results of the study showed the effect of facilities on increasing the number of consumers, obtained a value of variable X1 of t count 3.293 ˃ t table 1.66571 meaning H1 is accepted and Ho is rejected. The digital marketing hypothesis test on increasing the number of consumers, obtained a value of variable X2 of t count 2.888 ˃ from t table 1.66023 meaning H2 is accepted and Ho is rejected. The significant value shows that it is smaller than alpha (0.004 ≤0.05) this means that it is significant so H3 is accepted and Ho is rejected. The Fcount value> Ftable (13.127≥3.12) then accepts H3 and rejects H0. This shows that together the independent variables have a significant effect on the dependent variable. The result of the determination coefficient analysis is 0.514. This result means that the magnitude of the independent variable affects the dependent variable by 51.4% while the remaining 48.6% is influenced by other factors outside the study.]]>
<![CDATA[DIGITAL ECONOMY: AN ENTREPRENEURSHIP APPROACH ]]>
<![CDATA[Rauf, Rusdiaman]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.6357
<![CDATA[This article aims to explore the role of the digital economy in the field of entrepreneurship. The approach of this research is qualitative with the Systematic Literature Review (SLR) method. The conclusion of this article, (i) the digital economy has driven innovation in the field of entrepreneurship, such as addressing global challenges and creating new markets. (ii) Digital Economy creates digital entrepreneurship which plays an important role in improving the welfare of business actors. (iii) The digital economy creates social inclusion in the Society]]>
<![CDATA[Analisis Dampak Layanan PayLater terhadap Perilaku Konsumsi Mahasiswa di Kota Makassar (Studi Kasus Mahasiswa UNM) ]]>
<![CDATA[Harfian, Harfian]]>;
<![CDATA[Bado, Basri]]>;
<![CDATA[Astuty, Sri]]>;
<![CDATA[Astuti, Diah Retno Dwi]]>;
<![CDATA[Rajab, Abdul]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.6082
<![CDATA[Penelitian ini menganalisis dampak layanan PayLater terhadap perilaku konsumsi mahasiswa di Universitas Negeri Makassar (UNM). Fenomena penggunaan PayLater di kalangan mahasiswa UNM semakin meningkat, dengan banyak yang memanfaatkannya untuk kebutuhan akademik maupun non-akademik. Sebagai inovasi dalam teknologi keuangan (Fintech), PayLater memudahkan pembayaran dengan sistem cicilan tanpa kartu kredit, namun berisiko mendorong perilaku konsumtif. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan data yang dikumpulkan melalui kuesioner di lima fakultas terbesar di UNM dan dianalisis menggunakan uji validitas, reliabilitas, serta korelasi Rank Spearman. Instrumen penelitian terbukti valid dan reliabel, sementara uji hipotesis menunjukkan adanya korelasi positif (0,389) antara penggunaan PayLater dan perilaku konsumtif mahasiswa. Meskipun korelasinya tergolong rendah, hasil ini mengindikasikan bahwa masih ada faktor lain yang turut memengaruhi perilaku konsumsi mahasiswa. Oleh karena itu, peningkatan literasi keuangan tetap diperlukan untuk mencegah risiko keuangan akibat penggunaan PayLater yang tidak terkendali.]]>
<![CDATA[EFISIENSI SEKTOR PUBLIK SULAWESI SELATAN DENGAN TEKNIK PENDEKATAN DATA ENVELOPMENT ANALYSIS ]]>
<![CDATA[Adhilla, Miftaqhul]]>;
<![CDATA[Alam, Syamsu]]>;
<![CDATA[Kamaruddin, Citra Ayni]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.5808
<![CDATA[Unemployment is a major problem facing Indonesia. High unemployment has a direct and indirect effect on poverty caused by someone not having a job and income, crime that is prone to be committed by someone to meet their needs illegally and political problems. This study focuses on the efficiency of the public sector of regencies/cities in South Sulawesi. This study uses secondary data from non-managerial agencies and regional annual reports. Input and output variables are quantitative data, so this study is quantitative. The DEA calculation model is carried out by identifying input and output. One of the analysis methods used to assess DMU efficiency is DEA (Data Development Analysis). The input variables are PAD and balancing funds, the output variables are people working and GRDP, and DMU is the Regency/City of South Sulawesi Province. Based on DEAP data on public sector efficiency in South Sulawesi in 2022, only four regencies, namely Bantaeng, Takalar, Pangkep, and Barru, have 100% efficiency.]]>
<![CDATA[PENGARUH DIGITAL CULTURE, LEADERSHIP STYLE, DAN ORGANIZATIONAL COMMITMENT TERHADAP WORKFORCE AGILITY PADA PT. BUMI ASRI LESTARI SITUBONDO ]]>
<![CDATA[Azizah, Afrilia Nurul]]>;
<![CDATA[Setyowati, Trias]]>;
<![CDATA[Winahyu, Pawestri]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.6441
<![CDATA[Rapid digital transformation requires organisations to have a workforce that is adaptive and responsive to change. PT Bumi Asri Lestari Situbondo, as a company in the field of aquaculture, faces challenges in managing human resources in the midst of ever-changing technological developments. This study aims to examine the influence of digital culture, leadership style and organisational commitment on workforce agility. This research uses a descriptive quantitative approach with data collection through a Likert scale questionnaire. The sampling technique was proportionate random sampling, and data analysis was conducted using multiple linear regression. The results showed that the three independent variables namely digital culture, leadership style, and organisational commitment had a positive and significant effect on workforce agility. Digital culture plays a role in encouraging collaboration and the use of work technology, effective leadership style creates a supportive and communicative work environment, while organisational commitment increases employee loyalty and engagement in change. The findings suggest the importance of integration between digital culture, adaptive leadership and organisational commitment in shaping an agile workforce ready to face the dynamics of the digital era.]]>
<![CDATA[PENGARUH LAYANAN DIGITAL DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA DIGITAL BANKING ]]>
<![CDATA[Agung, Prasodjo]]>;
<![CDATA[Oswari, Teddy]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.6399
<![CDATA[Penelitian ini membahas tentang pengaruh layanan digital dan Customer ReIationship Management (CRM) terhadap loyalitas nasabah dengan kepuasan sebagai variabel intervening, di tengah perkembangan teknologi digital yang mentransformasi layanan perbankan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh layanan digital dan CRM terhadap loyalitas nasabah serta kepuasan nasabah. Menggunakan pendekatan kuantitatif dengan desain survei, data dikumpulkan dari 181 responden yang merupakan pengguna layanan perbankan digital di Indonesia melalui kuesioner online dan dianalisis menggunakan metode Partial Least Square (PLS). Hasil analisis menunjukkan bahwa layanan digital memiliki pengaruh positif yang signifikan terhadap kepuasan nasabah, seperti halnya CRM; namun, tidak ditemukan bukti bahwa CRM memiliki pengaruh langsung terhadap loyalitas nasabah, meskipun kualitas layanan memiliki pengaruh positif terhadap loyalitas. Kepuasan nasabah ditemukan memiliki pengaruh positif yang signifikan terhadap loyalitas, sehingga disimpulkan bahwa strategi CRM yang efektif dapat meningkatkan kepuasan dan mendorong loyalitas dalam konteks perbankan digital.]]>
<![CDATA[ANALISIS PENGENDALIAN KOMPOSISI DAN PENGOLAHAN BAHAN BAKU TERHADAP KUALITAS TAHU MENGGUNAKAN SEVEN TOOLS DAN RENCANA KAIZEN DI PABRIK TAHU HM ]]>
<![CDATA[Ardani, Ardani]]>;
<![CDATA[Utami, Suci Nur]]>;
<![CDATA[Hidayatullah, M. Alief]]>;
<![CDATA[Septiana, Nita Tri]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.5876
<![CDATA[Penelitian ini menggunakan metode Seven Tools dan pola pikir Kaizen di Pabrik Tahu HM untuk menganalisis bagaimana komposisi bahan baku dan kontrol pemrosesan mempengaruhi kualitas tahu. Untuk mengurangi kesalahan dan meningkatkan konsistensi, penelitian ini bermaksud untuk memperkuat metode kontrol kualitas dan menciptakan pendekatan operasional yang seragam. Pelatihan pekerja yang tidak memadai, metode yang tidak terstandardisasi, bahan baku berkualitas rendah, kondisi produksi yang tidak optimal, dan peralatan yang tidak terawat dengan baik merupakan beberapa masalah utama yang diidentifikasi melalui analisis data proses produksi. Implementasi Kaizen digunakan untuk memberikan solusi, dengan fokus pada kondisi kerja yang lebih baik, proses operasi yang terstandardisasi, pelatihan personil yang berkelanjutan, dan pemilihan bahan baku yang lebih baik. Hasilnya menunjukkan bahwa penerapan Kaizen dan kontrol kualitas yang sistematis dapat mengurangi tingkat kesalahan, meningkatkan efektivitas produksi, dan memuaskan pelanggan. ]]>
<![CDATA[GREEN SUKUK: INSTRUMEN PEMBIAYAAN SEKTOR HIJAU UNTUK MENDUKUNG PEMBANGUNAN BERKELANJUTAN TAHUN 2018 - 2023 ]]>
<![CDATA[Qur'an, Nurul]]>;
<![CDATA[Akhmadi, Muhammad Heru]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.5695
<![CDATA[This study explores the role of Green Sukuk in supporting Sustainable Development Goals (SDGs) in Indonesia by examining its alignment with Green Eligible Sectors and its impact on sustainability indicators from 2018 to 2023. The research focuses on the suitability of Green Sukuk as an instrument for funding projects that contribute positively to environmental outcomes. It also evaluates how these instruments support long-term strategies for low-carbon emissions and resilience against climatic risks. The research method uses a qualitative approach through literature study and interviews with sources, with data processing involving content analysis and qualitative data analysis. Key findings indicate that Green Sukuk has significantly contributed to reducing greenhouse gas emissions (GHG) and enhancing climate resilience, aligning with 15 Sustainable Development Goals (SDGs).]]>
<![CDATA[Pengaruh Relationship Dan Fleksibilitas Kontrak Terhadap Keputusan Konsumen Menggunakan Jasa Leasing Pada PT Mandiri Utama Finance Di Medan ]]>
<![CDATA[Fasyah, Shakira]]>;
<![CDATA[Nasution, Umar Hamdan]]>;
<![CDATA[Firah, Al]]>
<![CDATA[ Bisnis-Net Vol 8, No 1: JUNI 2025 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46576/bn.v8i1.6272
<![CDATA[This study aims to analyze the influence of relationship and contract flexibility on consumer decisions to use leasing services at PT Mandiri Utama Finance Medan. Relationship and contract flexibility that are not improved enough, resulting in a decrease in the use of leasing services at PT Mandiri Utama Finance. Lack of implementation of several indicators of relationships and also related to contract flexibility that burdens partners. The payment time of service users is not on time. This study uses a quantitative method with a multiple linear regression approach. The results of the study indicate that relationships have a positive and significant influence on consumer decisions to use leasing services, while contract flexibility also has a positive effect on consumer decisions to use leasing services, although with a lower level of significance. This study is expected to contribute to the development of more effective marketing strategies for companies, as well as provide insight for further research on the factors that influence consumer decisions in similar industrial sectors.]]>
