cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Pipih Sopiyan
Contact Email
pipihoke@gmail.com
Phone
+6285220512642
Journal Mail Official
redaksi.jmkunma@gmail.com
Editorial Address
Kampus Universitas Majalengka Jl. KH. Abdul Halim No. 103 Majalengka 45418
Location
Kab. majalengka,
Jawa barat
INDONESIA
Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
 1   2 
Search results for , issue "Vol. 5 No. 3 (2024): November" : 20 Documents clear
Pengaruh Dimensi Corporate entrepreneurship dan Performa Firma: Sebuah Studi Kualitatif Kirana, Indah Pramesthi; Purnomo, Margo; Purbasari, Ratih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.9216

Abstract

Corporate entrepreneurship is an entrepreneurial activity done at a well-established firm level, to help the firm adjust to the dynamic market by pushing the innovation ability and venturing for business in the company. Despite being interestingly important, not many companies realize how important corporate entrepreneurial mindset is for the sustainability of the business. This research aims to prove how Corporate entrepreneurship and its dimensions can shape the firm’s reputation and growth for a long time. This research was done by the systematic literature review (SLR) method from well-reputed journal articles based on the SCOPUS database to prove the effectiveness of Corporate entrepreneurship dimensions over firm performance. From this research, we found that Corporate entrepreneurship will affect the firm’s performance, especially financial performance. The dimensions created a mindset of proactiveness that will lead to the wish for further research that focused on the Corporate entrepreneurship dimensions with more varied sectors and wider countries on the scope.
Analisis Kapabilitas Pemasaran Dan Orientasi Pasar Terhadap Keunggulan Daya Saing UMKM Seketeng Rahayu, Sri; Diatmika, I Putu Gede
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11374

Abstract

Marketing capability as the ability to use inputs and resources, such as financial resources and existing customer bases to be used more efficiently in generating desired sales. Micro, Small and Medium Enterprises that are market-oriented and have marketing capabilities are needed to achieve marketing performance and competitive advantage. The purpose of this study was to analyze marketing capabilities, market orientation towards the competitive advantage of Micro, Small and Medium Enterprises in Seketeng Village, Sumbawa Regency. The research method uses a quantitative descriptive approach. The data analysis technique in this study uses the Statistical Package for the Social Sciences analysis. The results of the study indicate that Marketing Capability and Market Orientation simultaneously or together have a significant influence on the Competitive Advantage of Micro, Small and Medium Enterprises in Seketeng Village with a significance level of 5% (0.05) and F = (k; n-k) = f (2; 68) = 3.13. So that the Ftable value is obtained of 3.13 because the Fcount value> Ftable (24,915> 3.13). To improve the productivity of MSMEs in Seketeng Village, Sumbawa Regency, it is important to highlight the ability of marketing capabilities and market orientation in improving MSME marketing performance. MSMEs that have better marketing capabilities and use digital channels to promote their products or services tend to perform better in terms of sales growth, customer acquisition, customer retention and customer satisfaction. In addition, marketing capabilities play an important role in improving the competitive advantage of MSMEs. MSMEs need marketing capabilities to build sustainable competitive advantages because marketing capabilities create valuable intangible assets, such as rare and difficult-to-imitate knowledge.
Evaluating the Growth of Village Revenue by Enhancing Village-Owned Enterprises (BUMDes) Through the Application of Good Corporate Governance Adriyana, Rika; Affa, Ahmad Syaiful; Surendra; Pramestu, Meidiastika Widya
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11439

Abstract

This Badan Usaha Milik Desa (BUMDes) is a business entity where all or most of its capital is owned by the village through direct investment derived from the separated wealth of the village to manage assets, service provision, and other. BUMDes or village-owned enterprises represent an innovation for each village to continuously enhance their Village Original Income (PADes). This research aims to describe the optimization of BUMDes management by applying the principles of good governance, namely cooperative, participative, emancipative, accountable, transparent, and sustainable. Based on field surveys, questionnaire distribution, and interviews with several BUMDes managers, the results indicate that BUMDes has implemented aspects of good governance well. However, there are aspects that have not been optimally performed, such as accountability in financial reporting not being in line with accounting standards. As BUMDes Sumurjomblangbogo falls under the category of being in the pioneering stage, it has not yet contributed to the Village Original Income (PADes).
Efek Komunikasi Pemasaran Terhadap Minat Melanjutkan Studi Di STIkes KHAS Kempek Dengan Citra Kampus Dan Kualitas Pendidikan Sebagai Variabel Intervening Arwani, Muhammad; Fitriani, Lili Karmela; Rahmantya, Yanneri Elfa Kiswara
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11472

Abstract

Research Objectives are: 1) test the influence of marketing communications on campus images 2) test the impact of marketing communication on further study interests 3) test the effect of education quality on campus image 4) test the effects of campus images on further studies interests 5) test the quality of education on continuing study interest 6) test campus images in mediating the influences of market communication on student interests 7) test educational quality can mediate the influencing of marketing kommunikation on study interest. The population on this study is eleventh grade student MA KHAS Kempek by 2024 of 450 students. Sampling technique using proportional random sampling. The calculation of the number of samples using the Slovenian formula with a rate of error or a tolerable percentage of lack of study of 5% obtained a sample of 228 students. Research results are: 1) marketing communication has a positive and significant influence on campus image 2) marketing communications have a positive, significant impact on further interests of study 3) marketing communication have a significant and positive impact on the quality of education 4) campus image has no effect on further study interests 5) education quality has no influence upon further interest of study 6) campus image is able to partially mediate the influence of marketing communication on the further interest process of study 7) education quality is capable of mediating the impact of market communication on further studies interests.
The performance The Influence of Employee Engagement, Work Discipline and Transformational Leadership Style of Village Heads on the Performance of Village Apparatus with Organizational Commitment as an Intervening Variable (Survey of Village Apparatus in Cidahu District, Syakiroh; Harjadi, Dikdik; Djuniardi, Dede
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11475

Abstract

This research phenomenon is oriented towards the performance of village apparatus in Cidahu District, Kuningan Regency. The population of this study was all village apparatus in Cidahu District, Kuningan Regency, totaling 135 employees. Given the relatively small population, all populations were used as samples in this study, totaling 135 village apparatus in Cidahu District, Kuningan Regency. The results of the study were that employee engagement had a positive and insignificant effect on organizational commitment. Work discipline and transformational leadership style of the village head had a positive and significant effect on organizational commitment. Employee engagement and work discipline had a positive and significant effect on the performance of village apparatus. The transformational leadership style of the village head had a negative and insignificant effect on the performance of village apparatus. Organizational commitment had a positive and insignificant effect on the performance of village apparatus. Organizational commitment is unable to mediate the influence of employee engagement, work discipline and transformational leadership style on the performance of village officials.
Penanganan Kredit Bermasalah Pada Perumda BPR Bank Gresik Aprilia, Nur Fitri; Akhiruddin, Anita
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11516

Abstract

Credit facilities are one of the services offered by BPR Bank Gresik, a financial organization that offers banking services to its customers. In providing this credit, BPR Bank Gresik experiences credit risk, namely credit is offered with interest that cannot be returned in accordance with the agreement that has been approved by the creditor and debtor. In bank financial management, problematic credit, or non-functioning credit, is a big problem. BPR Bank Gresik experienced various levels of problematic credit over the last five years, from 2018 to 2022. Improper credit management can result in losses. This research aims to overcome problem loans at "Perumda BPR Bank Gresik" and determine the best action to resolve problem loans. To explain how to manage and identify problem loans in banks, this research uses a qualitative descriptive research methodology. The problem with loans, according to researchers' findings, is that many customers deliberately do not make payments, and bank workers often neglect supervision, resulting in an annual growth in the value of non-performing loans (NPL) of more than 5%. Therefore, to prevent problematic credit, PERUMDA BPR Bank Gresik should "further increase supervision" of the credit provided, taking into account the condition of the debtor and its management. Banks also consider the requirements of prospective customers before providing credit to prevent problematic credit.
Peran Motivasi Dan Disiplin Kerja Dalam Meningkatkan Kinerja Karyawan Di PT. PLN Kota Solok Sriyanti, Esi; Mursalini, Wahyu Indah; Maishara, Yuni
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11560

Abstract

Even a state-owned enterprise like PT. PLN must optimize all electricity-related services. All PT. PLN staff are required to perform this important obligation. Consequently, PT. PLN requires personnel who exhibit exemplary performance. This study seeks to examine the impact of employee performance on motivation and work discipline. The research concentrated on the personnel of PT. PLN Kota Solok. The study's population consisted of all employees of PT. PLN Kota Solok, with 57 persons undergoing quantitative analysis. Consequently, the sampling method employed will be the whole sample technique, as the overall population comprises fewer than 100 individuals. The findings of the multiple linear regression analysis indicate that work motivation and work discipline positively influence employee performance at PT. PLN Kota Solok. The coefficient of determination of 0.662 signifies that work motivation and discipline account for 66.2% of the variance in employee performance at PT. PLN Kota Solok. The t-test results indicate that work motivation influences employee performance. Conversely, Work Discipline exerts a significant impact on Employee Performance. The F test results indicate that employee performance at PT. PLN Kota Solok is concurrently influenced by work motivation and work discipline.
Pengaruh Penilaian Kinerja Pegawai terhadap Prestasi Kerja dengan Kepuasan Kerja sebagai Variabel Intervening Sudiaatmaja, I. Putu; Fitriani, Lili Karmela; Djuniardi, Dede
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11617

Abstract

The performance of State Civil Apparatus (ASN) significantly contributes to the effective and efficient implementation of bureaucracy. Several factors can influence ASN performance, particularly within the environment of the Kuningan District Secretariat. The use of the SIJAPATI application as a performance assessment tool plays a crucial role in enhancing ASN performance. Additionally, job satisfaction also theoretically impact performance. This study aims to examine the effects of performance assessment on ASN performance, mediated by job satisfaction, both partially and simultaneously. The research employs a quantitative descriptive method, with data collected through questionnaires and analyzed using the SEM-PLS method with the SmartPLS application. The findings indicate that performance assessments, both directly and indirectly mediated by job satisfaction, have a significant positive effect on performance.. These findings provide insights to enhance the effectiveness and efficiency of organizational performance within the Kuningan.
Peran Mediasi Brand Ambassador pada Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian R. Neny, Kusumadewi; Suparto LM, L; Rusdiana, Alan; Pradilla, Mora
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11680

Abstract

The large number of cosmetic industries that are emerging at the moment, one of which is hand body lotion products for body skin care, means that consumers have many considerations in purchasing decisions, consumers tend to have more importance in terms of quality and in terms for promotion through brand ambassadors which are very intensively carried out. purchasing decisions continue to increase. Purpose of the search is to determint various factors that influencer product price and quality for buying decisions mediated by the Ambassador brand. Research using survey method and a descriptive verification approach. Data collection techniques use was use a questionnaire. Population in this research is consumers of Scarlett hand body lotion products in Majalengka Regency and a sample 120 respondents. The tools SmartPLS analysis. Research outcome found that price have significant positive influencer for buying decisions. The quality of product positive and significant influence buyer resolve. Brand Ambassadors have positive and significant influence on buying decisions. Price positive but not significant effect on brand awareness. Product quality positive and significant effect on the Ambassador brand. Price on purchasing decisions mediated by the Ambassador brand has positive but not significant effect. Product quality for buying decisions is mediated by Ambassador brand and positive significant effect.
The Manajemen Pentahelix Dalam Pencegahan Dan Penaggulangan Terorisme Di Desa Kananga Kabupaten Bima Fuad, Muhammad; Umar; Najamudin
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11744

Abstract

Terrorism is a crime that is now widely discussed in print and electronic media, especially in Indonesia, which has been seriously affected since the Bali Bombing I in 2002. To this day, acts of terrorism continue to occur in various forms, involving both individuals and groups. This study aims to analyze the implementation of the Penta helix concept in efforts to prevent and counter terrorism in Kananga Village, Bima Regency, as well as to identify the challenges encountered. This research employs a qualitative method with a case study approach involving informants representing the five elements of the Pentahelix: government, academia, business, community, and media. Informants were selected through purposive sampling, and data were collected through interviews, observations, and documentation. The study results show that applying the pentahelix concept through a culturally-based approach, education, and solidarity effectively maintains social harmony and prevents the community from being exposed to radicalism. However, the main challenges faced include a need for coordination among institutions, limited access to vulnerable communities, and negative perceptions from some community members toward these efforts. The study concludes that the Penta helix concept can create a positive synergy between the government, academia, business, community, and media. However, challenges in coordination and perception need to be addressed to maximize its effectiveness in preventing terrorism

Page 1 of 2 | Total Record : 20

 1   2 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2025): Januari Vol. 5 No. 3 (2024): November Vol. 5 No. 2 (2024): JULI Vol. 5 No. 1 (2024): Januari Vol. 4 No. 03 (2023): September Vol. 4 No. 2 (2023): Mei Vol. 4 No. 1 (2023): Januari Vol. 3 No. 2 (2022): Juli Vol 3 No 1 (2022): Januari Vol. 3 No. 1 (2022): Januari Vol 2 No 2 (2021): Juli Vol. 2 No. 2 (2021): Juli Vol 2 No 1 (2021): Januari Vol. 2 No. 1 (2021): Januari Vol. 1 No. 2 (2020): Juli Vol 1 No 2 (2020): Juli Vol. 1 No. 1 (2020): Januari More Issue