JURNAL KOMUNIKASI DAN BISNIS
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
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<![CDATA[The Influence of Influencer Marketing on Instagram towards Secondate Brand Awareness in Jakarta ]]>
<![CDATA[Lie, Shearent]]>;
<![CDATA[Sitinjak, Tony]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.917
<![CDATA[This study explores the impact of Influencer Marketing on Instagram on Secondate brand awareness in Jakarta. Drawing on Influencer Marketing and Brand Awareness theories, the research employs a quantitative approach with 145 active Instagram users who follow Titan Tyra, an influencer associated with the Secondate brand. Using simple regression analysis, the study finds that the model effectively predicts brand awareness. The t-test indicates a significance value below 0.05, supporting the hypothesis that influencer marketing significantly influences Secondate brand awareness. The conclusion highlights a positive correlation between Influencer Marketing and Brand Awareness, emphasizing the importance of this strategy for companies in Jakarta seeking to enhance their brand presence on Instagram.]]>
<![CDATA[Interpersonal Communication in Interpersonal Relationship between Single Mother and Children ]]>
<![CDATA[Ivana, Raissa]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1047
<![CDATA[The role of a single mother is very important in the lives of children, especially in building relationships with one another. One way to build this relationship in this context is to communicate effectively between single mother and children, especially by using two roles. To see the quality of a relationship. This can be seen from the quality of the communication itself. In this study, researchers used several conceptual and theoretical studies for research. The concepts used by researchers include the concept of interpersonal communication, the concept of interpersonal interaction, the interpersonal relationship value concept, the stages of interpersonal relations concept, the concept of interpersonal relations, and the theory used in this research is role theory according to Biddle and Thomas. This research was conducted using a qualitative descriptive approach. The data collection technique used the in-depth interview method, while the data collection used the observation and documentation method. Then the data would be analyzed using Miles and Huberman analysis. The conclusion of this research is from the five informants can be said that three informants have good interpersonal relations with communication that runs effectively even though there are those who need a process, but the progress is very visible. Two other informants, have poor interpersonal relations with ineffective communication and there is no balance reciprocity. The process of forming a relationship depends on interpersonal communication in every aspect, which is also influential in maintaining a relationship.]]>
<![CDATA[Communication Patterns between Generations via Family WhatsApp Groups (Case Study: Amarta Family) ]]>
<![CDATA[Halim, Dary]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1048
<![CDATA[This research is inspired by the rapid development of the digital era which has shifted the place of communication from the real world to social media platforms, in this case the WhatsApp application, so that it has different patterns in each generation. Therefore, in analyzing the generations of WhatsApp group members, researchers tried to divide and classify family members into generation Y and generation Z according to their birth line. The aim of this research is to determine family communication patterns for each generation on the WhatsApp application. This research uses a descriptive qualitative approach. The subjects of this research are members of the Amarta family who are members of the family WhatsApp group. The sampling technique was purposive sampling and direct interviews. The research results show that there is a unique communication pattern in the WhatsApp Family group, each generation has the same communication pattern, namely the star pattern where each generation communicates, and each group member is free to talk and provide feedback. without any restrictions. or persuasive actions from generation Y and generation Z.]]>
<![CDATA[Standards of Adolescent Civilized Communication on Social Media ]]>
<![CDATA[Siahaan, Chontina]]>;
<![CDATA[Adrian, Donal]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1049
<![CDATA[The current millennial generation uses more trending sentences to follow but is uncivilized. This is due to the enormous influence of the development of communication technology, namely the internet, and applied through the use of social media. The purpose of this study is to find out and explain the standards of civilized communication among adolescents on social media. Using qualitative research methods, inductive and constructivist paradigms, as well as collecting data through the field and virtual observations and in-depth interviews to produce valid research results. The results showed that civilized communication standards practiced by high school students in Jakarta were (a) answering questions quite briefly even though they interacted with parents, not giving forms of appreciation with the words mama or papa, (b) avoiding meeting other people face to face and prefer to use smartphones to communicate online, and (c) self-existence by uploading any kind of information on social media accounts and disseminating it.]]>
<![CDATA[IMC Strategy and Strengthening of Restaurant Brand based on Sultanate Cultural Heritage in The Recovery Period Covid-19: Case Study Bale Raos Resto Yogyakarta ]]>
<![CDATA[Rahmawati, Shita]]>;
<![CDATA[Gusfa, Henni]]>;
<![CDATA[Makkuraga, Afdal]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1051
<![CDATA[The development of the hospitality business, especially special restaurants that serve the Sultan's favorite dishes, requires an appropriate marketing communication strategy. Tourism and hospitality business recovered the fastest during the recovery from the Covid-19 pandemic. This research aims to create the right integrated marketing communication (IMC) strategy to reach the targeted market. Using qualitative research methods, inductive and constructivist paradigms, as well as data collection through the field and virtual world observations, in-depth interviews, and literature studies and then triangulated to produce valid research results. Currently, IMC is experiencing rapid development, not only in terms of content but also in terms of media and selection of messengers. If IMC 1.0 focuses on product content, then in IMC 4.0 the customer must be the main focus, so the communication content material created must be based on the principle of benefits and added value received by customers. such as getting new experiences, enjoying a unique and authentic taste, self-existence and others. Bale Raos restaurant has been able to create the right IMC but of course it needs improvement for more optimal results. The most important suggestion, Bale Raos Resto must review and reorganize its IMC program and improve marketing media in terms of content, format and appearance so that it is more appealing to the customer's sensory senses. meet the principle of customer benefits.]]>
<![CDATA[Application of the New Public Relations Paradigm in the Cyberspace Retail Industry ]]>
<![CDATA[Setiawan, Deddy]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1065
<![CDATA[This research aims to analyze the application of the New Public Relations (NPR) paradigm in the retail industry, by taking a case study of a well-known retail company, Alfamart. The NPR paradigm emphasizes the importance of two-way interaction between organizations and stakeholders, as well as an emphasis on values, transparency, and community involvement. This study uses a qualitative approach with data collection techniques in the form of in-depth interviews with various related parties in Alfamart, such as senior management, PR staff, and consumers. Data analysis was conducted by detailing communication practices that reflect the NPR paradigm. The results of this study reveal that Alfamart has implemented various aspects of the NPR paradigm in its communication strategy. They understand the importance of listening to input and feedback from consumers and strive to provide honest, transparent and relevant information to stakeholders. In addition, Alfamart is also active in involving themselves in social and community activities, reflecting their commitment to corporate social responsibility. This research contributes to the understanding of how retail companies can adopt the NPR paradigm in managing relationships with consumers and society more effectively. This research contributes to the understanding of how retail companies can adopt the NPR paradigm in managing relationships with consumers and society more effectively.]]>
<![CDATA[University’s Official Instagram as a News Sources for The Media ]]>
<![CDATA[Utami, Nadia Wasta]]>;
<![CDATA[Prastya, Narayana Mahendra]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1066
<![CDATA[Media relations play a crucial role in the public relations activities of universities, as they provide opportunities for increased media exposure. In today's journalism landscape, social media has become a prominent source of news for journalists. This includes official university accounts, which serve as valuable sources of information for journalists. Consequently, university public relations must understand the perspective of journalists when selecting and disseminating information through social media platforms. This article aims to explore how journalists utilize information from university social media accounts, specifically Instagram, as news sources. The concept of information subsidies is used to analyze the public relations activities involved in providing journalists with access to information and ensuring its quality. The research adopts a qualitative approach, utilizing interviews with journalists from the education sections of kompas.com and detik.com. The findings of this research highlight despite the prevalence of visual content, limited text, and informal language often used by university Instagram users, journalists still find value in quoting from Instagram. This suggests that the information available on social media platforms is sufficient to fulfill journalists' informational needs. Journalists also rely on university Instagram accounts as a source of news. The significance of higher education institutions acknowledging social media as a platform for distributing information to journalists. The prevalent topics covered in news articles include advice, contemporary matters, and education sector-related information. The majority of cited news items are derived from expert opinions or contributions from university lecturers. It is crucial to establish efficient strategies for social media management in order to accentuate various themes or content that showcase the expertise of university staff.]]>
<![CDATA[Social Media Strategies by the Sobat Icad Community to Support Richard Eliezer as a Justice Collaborator ]]>
<![CDATA[Celesta, Xiantira Ghassani]]>;
<![CDATA[Parani, Rizaldi]]>;
<![CDATA[Geraldine, Christa Olivia]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1073
<![CDATA[The Sobat Icad community uses social media to express their aspirations in supporting Richard Eliezer as a justice collaborator in the case of Brigadier J's murder. Through this study, the researchers identified the strategies used by Sobat Icad community in utilizing social media as a platform to provide support through campaigns. The research was conducted based on the Stimulus-Organism- Response theory by Carl Hovland and the Campaign Concept by Anne Gregory. The researchers employed a descriptive qualitative approach with a case study research method. The study results showed the existence of social media usage strategies formulated by Sobat Icad community in conducting their campaigns. This includes the selection of social media platforms that are Instagram and WhatsApp, the choice of content using photos, posters, and videos, as well as the establishment of rules for each member of the Sobat Icad community to always upload content based on facts without exaggeration. In future research, the researchers hope to explore the perspectives of both supportive and opposing communities to examine the social dynamics through the public's response regarding the organization of campaign support for Richard Eliezer as a justice collaborator.]]>
<![CDATA[The Impact of Transformational Leadership, Transactional Leadership, and Knowledge Management on Innovation Mediated by Human Capital in The Pharmaceutical Industry in Indonesia ]]>
<![CDATA[Sitorus, Mompo Uli]]>;
<![CDATA[Hendratmoko, Hendratmoko]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1103
<![CDATA[The objective of this research is to find out how transformational leadership, transactional leadership, and knowledge management impact innovation mediated by human capital in the Pharmaceutical Industry in Indonesia. Quantitative analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM) utilizing SmartPLS 4 software. An online questionnaire was carried out to obtain the data and the responses from 203 respondents resulted in 186 usable from 30 pharmaceutical industries across Indonesia. The findings point out that the direct effects of transformational leadership (TL), transactional leadership (TC), knowledge management (KN), and human capital (HC) relate positively and significantly to innovation (IN). The findings also confirmed that human capital mediates partially (complementary) the effect of transformational leadership on innovation, transactional leadership on innovation, and knowledge management on innovation. Based on this study to optimize innovation performance, it was suggested that pharmaceutical companies in Indonesia need to maintain the performance of any indicators that are already running well, and also need to put more effort into knowledge exchange among employees as well as the level of using new methods to improve efficiency and effectiveness of existing processes.]]>
<![CDATA[Therapeutic Communication Regarding Patient Anxiety in Orthopedic Surgical Services: An Exploration Study ]]>
<![CDATA[Husain, Fadlyansyah Farid]]>;
<![CDATA[Nuraryo, Imam]]>
<![CDATA[ Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie ]]>
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DOI: 10.46806/jkb.v12i1.1119
<![CDATA[This research investigates the impact of therapeutic communication, particularly the way nurses can help pre-major surgical patients in the ward feel less anxious by giving them pre-surgical information. It is hoped that this essay would have a major positive impact on patients, families, medical facilities, and educational institutions. Offering preoperative patients’ therapeutic conversation is one way to lower their anxiety levels. This is predicated of nursing care, which emphasizes the patient, the nurse, and the interaction process that develops a relationship between the two. The goal of therapeutic communication is to support the client's healing process. It has been argued that therapeutic communication is a client-centered procedure that nurses use with a purposeful, intentionally designed approach. It is necessary for nurses to communicate with patients in a variety of scenarios. The research investigates first the conversations between nurses and clients on the objectives, outcomes, and procedures of surgery at one hospital in Jakarta. Second, anxiety: worry experienced by patients with femur fractures prior to significant surgery. This research uses secondary data analysis collected from various relevant research. This was the most common level of anxiety experienced by men. Male informants were more nervous than female informants. In addition, before and after receiving pre-surgical information, there was a difference in the degree of anxiety. There was a reduction in anxiety from a moderate level to a mild one.]]>
