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INDONESIA
Devotion: Journal of Research and Community Service
Published by Green Publisher Indonesia
ISSN : 27770915     EISSN : 27976068     DOI : 10.36418
Core Subject :
Devotion : Journal of Community Service : is a journal that makes it easy for anyone who wants to publish scientific papers in an intensive manner in research. This journal also aims to bridge the gap between textual and contextual approaches to all clumps of knowledge; So, the journal invited the meeting points of several disciplines and scholars.
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Articles 15 Documents
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Search results for , issue "Vol. 5 No. 8 (2024): Devotion: Journal of Community Research" : 15 Documents clear
The Impact of Lifestyle on Online Purchasing Decisions and Repurchase Intentions of Shopee Customers Syafriya, Indra; Lahindah, Laura
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.764

Abstract

Purchasing decisions because many factors can influence how buyers act towards products or services. When buyers want to buy something, they have to go through several stages. The initial stage is problem recognition, where they know what they need. Once they know what they need, they will be encouraged to seek additional information to meet their needs. Each person has unique characteristics. There are different cultures, ages, educations, jobs, activities, and hobbies. Producers must be able to steal the attention of various consumers so that the goods they sell are purchased. Marketers must understand consumer behavior, actions and ways of thinking so they can create effective marketing strategies. Consumers will respond to marketers' actions if they have the right strategy. The ability to compete increases when marketers take over the study of consumer behavior. There are several components that influence repurchase intentions, namely 1. Consumer satisfaction: if customers are satisfied with the services provided, the company will become better in the eyes of customers, reduce purchasing costs, reduce failure costs, increase profits, and reduce trial and error purchases. so customers will prefer to buy again. 2. Brand preferences: brands are constituents of differentiation attributes that influence customers' perceptions of what they buy.
The Use of Digitalization Technology In The Cirebon City Resort Police To Fulfill Services To The Community Destiana, Anggie; Nurhaliza, Intan; Mariska, Nevi; Heryanto, Yanto
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.769

Abstract

This journal is entitled The Use of Digitalization Technology in the Cirebon City Resort Police to Fulfill Services to the Community. Technological developments have brought changes in the public service process, including in the preparation of Police Record Certificates (SKCK). The introduction of the PRESISI POLRI application as an online platform for the creation of SKCK has increased the efficiency and accessibility of services. This research aims to be a means and forum for information in online SKCK making services to increase public trust in police institutions and optimize performance in law enforcement as a form of improving the quality of public services and realizing integrated Porli public services. This study uses a qualitative method through a descriptive approach by taking the research location at the Cirebon City Resort Police. The data collection technique involves triangulation, which is the combination of several methods such as observation, interviews and documentation. The results of this study have four dimensions to measure effectiveness, namely the accuracy of program goals, program socialization, program objectives and program monitoring. The results of this study show that the effectiveness of the SKCK making program through the PRESISI Application has not been fully effective. Socialization of the application is still not optimal, causing some people to not understand or use the application. The evaluation of the effectiveness of the program showed that while the application has been successful in achieving the accuracy of the goals and monitoring of the program, there are still shortcomings in the socialization and achievement of the program objectives. This research highlights the need for further efforts in wider and sustainable socialization, as well as increased efficiency in the process of making online SKCK
Directive Speech Acts In Umar Bin Khattab's Speech When He Was Appointed As Caliph: A Pragmatics Study Anjani, Fuji Fitri; Nugraha, Tubagus Chaeru; Ardiati, Riza Lupi
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.770

Abstract

This study discusses the directive act of directive speech delivered by Umar bin Khattab, which aims to influence the thoughts and actions of Muslims. This study uses a descriptive-analytical method with a qualitative approach, aiming to describe and interpret the data as it is. The data collection method used is the listening method with the free listening technique (SBC) and the recording technique. The collected data was then analyzed using a matching method and a pragmatic sorting technique, and an analysis of the strategies based on the theory of Brown and Levinson (1987). The results of this study identified 34 utterances containing directive speech acts in the five speeches of Umar bin Khattab, which are categorized into 9 requests, 18 commands, 3 requesting attention, 1 prohibition, and 1 type of warning.
The Development of TOEFL ITP Learning Determination Application Using Forward Chaining Method Nurrahmi, Herly; Amalia Putri, Liza
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.776

Abstract

Adequate English language competency is very necessary in today's modern era so as not to discuss difficulties in global communication and interaction. The average English language skills of students or generations aged 18-20 years in Indonesia show low results. To solve this problem, efforts are needed to increase English language competency through appropriate learning activities. The system development method for this application uses the waterfall method. The use of the forward channeling method in an expert system will help determine appropriate and effective ways of teaching and learning English to students. The aim of this research is to apply an expert system to obtain recommendations for effective English learning based on TOEFL ITP scores. Three aspects of TOEFL ITP, namely listening, reading and structure, will be used in the analysis process using forward chaining. The forward chaining method carries out processing starting from the data set and then performs inference according to the rules used until the optimal inference is found. The inference engine will continue to go through the process to arrive at the right decision result. The expert system application is designed to be website-based so that it makes it easier for users to use it at any time
Effectiveness and Efficiency of Regional Revenue And Expenditure Management In Kuningan Regency Sudiana, Dodi; Marpuah Jamilah, Erni; Arifin, Zaenal; Firmansyah, Iman; Siswoyo, Mukarto; Nursahidin, Nursahidin
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.777

Abstract

The budget is a tool that encourages local government management to act economically, efficiently and effectively to achieve targeted goals. After the Covid-19 Pandemic, the Realization of Regional Revenue and Expenditure in Kuningan Regency every year has fluctuated, there has been a decrease and increase, especially in the period 2021 to 2023, even until there is a problem of payment delays. The government is an element in determining the direction of decision-making and determining the direction of government, so the government needs to implement good governance to create good governance, especially in the management of the APBD in order to realize the welfare of the community. The purpose of this study is to find out and analyze the effectiveness and efficiency of the Regional Revenue and Expenditure Budget of Kuningan Regency for the period of 2021 - 2023. The data was analyzed by a qualitative descriptive method with a phenomenological approach obtained values and indicators to measure the level of effectiveness and efficiency. The data sources used are primary and secondary data. The subject of this study is the measurement of regional revenue and expenditure performance, and the subject of this research is the variables for the implementation of the regional revenue and expenditure budget for 2021-2023. The results of the study show that (1) The development pattern of the level of effectiveness of the management of the Kuningan Regency APBD for the period of 2021 - 2023 tends to be stable. The results of the effectiveness analysis show that the average value of the effectiveness level of the management of the Kuningan Regency APBD for the 2021 - 2023 period of 93.53% is classified as Effective, and (2) The ability to manage the Kuningan Regency APBD for the 2021 - 2023 period is still inefficient, this is seen from the average value of the efficiency level of regional financial management which shows a result of 99.81% which is the criterion of Less Efficient.
Brand Awareness : PT Nutrifood Indonesia Afiati Lasmiandari, Fatin; Regita, Rena; Amalia, Bintang; Nurfalah, Farida; Andriany, Dian
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.778

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through an event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its cooperation partners have succeeded in increasing brand awareness.
The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City Christy, Emily; Sirait, Tongam
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.779

Abstract

This study examines the impact of Electronic Word of Mouth (e-WOM) on TikTok regarding Scarlett Whitening products and their influence on Purchase Intention. The objectives are to evaluate the effects of Information Quality, Information Quantity, Information Credibility, Information Usefulness, and Review Valence on Purchase Intention, mediated by Information Usefulness and Information Adoption. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0, data from 210 Generation Z and millennial respondents in Bandung were analyzed. The findings reveal that Information Quality, Quantity, Credibility, and Review Valence significantly enhance Information Usefulness, which in turn positively affects Information Adoption and Purchase Intention. High-quality, credible, and well-quantified information along with constructive reviews significantly improve user perception of usefulness, leading to higher information adoption and ultimately boosting purchase intention. These insights are crucial for marketers to design effective information strategies on TikTok to enhance consumer decision-making and increase product sales. Future research should incorporate additional variables such as trust and brand image to further understand their influence on purchase intention.
The Role of Brand Equity Mediates The Influence of Endorser Credibility and Brand Experience on Wardah Product Purchase Intention Mustofa, Mustofa; Irfansyah, Putra; Rifky, Rifky; Curatman, Aang
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.780

Abstract

This study is to find out the role of Brand Equity in mediating the influence of Credibility Endorser and Brand Experience on Purchase Intention of wardah products. A study found that endorsers who are considered knowledgeable, reliable, and physically attractive are considered credible. They generate a positive attitude towards the endorsed brand and increase Purchase Intention. The data source used in this study is primary data. Primary data collection was carried out by distributing questionnaires to users of Wardah skincare products in Cirebon City to find out their behavior in making purchases through Google Form. A sample of 150 respondents was used for analysis. data analysis using SmartPLS SEM. Based on the data analysis that has been carried out, Brand Experience and Brand Equity have a positive and significant effect on Purchase Intention, Credibility Endorser has a positive but not significant effect on Brand Equity, and Brand Equity has a positive and significant effect on Purchase Intention, Brand Equity acts as a mediator of the influence of Credibility Endoser and Brand Experience on Purchase Intention. Purchase Intention will be better if Credibility Endorser and Brand Experience are mediated by Brand Equity, meaning that in an effort to increase Purchase Intention, Brand Experience needs to be improved without forgetting Brand Equity which is a mediating variable.
Enhancing The Excellence of Quality Management System Auditors: A Competency-Based Training Model with Instructional Design Strategic Approaches and Measurable Outcomes Surono, Surono
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.781

Abstract

The development and implementation of a competency-based training model for Quality Management System (QMS) auditors are crucial for enhancing audit quality and organizational performance. This study identifies and addresses gaps in current auditor training programs through a structured approach that includes clear instructional goals, effective assessment tools, and robust instructional strategies. The research utilizes Training Needs Analysis (TNA) data and aligns training objectives with industry expectations through Occupational Standards and Competency Standards. Learning outcomes are formulated using the ABCD method (Audience, Behaviour, Condition, Degree) to ensure clarity, measurability, and achievability. The training program employs Outcome-Based Learning and Teaching (OBLT) methodologies, ensuring that the focus remains on achieving specific competencies. Self-assessment based on competency standards encourages reflective learning and self-improvement, while competency-based assessments measure the effectiveness of the training and the skills acquired by participants. The program culminates in the awarding of Micro Credentials and Certificates of Competency, which are traceable to national and international standards, thereby validating the skills and knowledge gained. Through rigorous testing and evaluation involving experts, educators, and participants, the study refines the training model to ensure its effectiveness and relevance. The findings indicate that the competency-based training model significantly improves the skills and performance of QMS auditors, leading to more effective audits and continuous quality improvement within organizations. This research contributes to the field by providing a comprehensive, evidence-based approach to developing high-quality training programs for QMS auditors.
Legal Review on Consumer Protection in E-Commerce Transactions Cahyo Rosanto, Tibar; Komala Sari, Surti; Supriyadi, Yodi; Rahman, Alip; Dikrurahman, Diky
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.782

Abstract

The use of e-commerce in trade has had a big impact on Indonesian society, especially in terms of very important legal issues. Legal protection in e-commerce is crucial to protect consumers who make buying and selling transactions via the internet. This development is driven by high demand and acceptance from the public, as evidenced by the emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee, and Lazada. Rapid advances in technology have changed the method of buying and selling from physical stores to online transactions via the internet. E-commerce, as an information technology innovation, allows consumers to make transactions with just the touch of a finger without having to leave the house. However, the variety of e-commerce platforms available increases the potential for legal issues in online transactions. This research aims to understand how to legally protect consumers and help them if losses occur in e-commerce transactions. The method used is a normative approach, by reviewing literature and secondary data related to consumer legal protection in e-commerce transactions.

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