Movere Journal
Movere Journal merupakan jurnal ilmiah yang diterbitkan Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar, terbit perdana sejak tahun 2019 Movere Journal memuat artikel berupa hasil-hasil penelitian (original research article) dan Jurnal Movere merupakan jurnal yang diterbitkan dua kali dalam setahun yaitu pada Bulan Januari dan Juli oleh Program Studi Ilmu Manajemen, Sekolah Tinggi Imu Ekonomi (STIE) Tri Dharma Nusantara Makassar, Movere Journal bersifat Open Access Journal (OJS) yang menyediakan artikel-artikel jurnal yang dapat diunduh secara gratis. Movere Journal bertujuan untuk mempublikasikan artikel penelitian dalam bidang Ilmu Manajemen, dan isu-isu yang terkait dalam bidang tersebut. berupaya menyajikan hasil riset ilmiah dari ilmuwan, profesional, sarjana, peneliti untuk dipublikasikan dan diseminasi melalui seleksi naskah. Artikel-artikel yang dimuat di Jurnal Movere Journal (e-ISSN : 2656-2790) merupakan artikel yang telah melalui proses penelaahan oleh Mitra bestari (Peer reviewers).
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<![CDATA[Analisis Kinerja Keuangan PT. MNC Sky Vision Tbk pada Periode 2019-2023 ]]>
<![CDATA[Maulida, Karissa Meina]]>;
<![CDATA[Agung, Chris Petra]]>;
<![CDATA[Dewi, Vera Intanie]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.593
<![CDATA[Indonesia's media and entertainment industry has experienced significant growth; however, PT. MNC Sky Vision Tbk faced challenges due to declining subscribers from 2019 to 2023. This led to a decrease in revenue and an increase in net losses. This study evaluates the company's financial performance using financial ratio analysis, horizontal and vertical analysis, and cash flow analysis based on financial statements and annual reports. The findings indicate a downward trend in financial performance, driven by declining sales without a proportional reduction in the cost of revenue, with fixed asset depreciation being the largest expense. Most financial ratios show deterioration and reduced cash inflows from operating activities have heightened the company’s liquidity risk. To address these issues, the company should focus on increasing sales, improving accounts receivable collection, and optimizing fixed asset management to enhance financial stability and ensure long-term business sustainability.]]>
<![CDATA[Peran Suasana Klinik, Persepsi Harga, dan Kualitas Layanan dalam Meningkatkan Loyalitas Pelanggan Meutia Beauty Centre ]]>
<![CDATA[Jannah, Wirda Tul]]>;
<![CDATA[Putri Lindung Bulan, Tengku]]>;
<![CDATA[Meutia , Rahmi]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.594
<![CDATA[This research aims to determine the role of clinic atmosphere, price perceptions and service quality in increasing Meutia Beauty Center customer loyalty. In this study, 100 respondents were used as samples. The data analysis methods used include multiple linear regression, t test, F test and coefficient of determination test (Adjusted R2). The research results show that the clinic atmosphere variable has a significant effect in increasing Meutia Beauty Center customer loyalty, the price perception variable has a significant effect in increasing Meutia Beauty Center customer loyalty, and the service quality variable has a significant effect in increasing Meutia Beauty Center customer loyalty. The F test revealed that simultaneously the clinic atmosphere, price perception and service quality had a significant effect in increasing Meutia Beauty Center customer loyalty, apart from that the coefficient of determination (Adjusted R2) obtained was 0.591 or 59.1% of customer loyalty could be explained by these factors, while the remaining 40.9% was influenced by other variables not examined in this research.]]>
<![CDATA[Strategi Pengembangan Sumber Daya Manusia Di PUD Pasar Kota Medan ]]>
<![CDATA[Dian Safina, Wan]]>;
<![CDATA[Daulay, Khairnur Rahmah Diyah]]>;
<![CDATA[Ayu Indira Lestari]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.623
<![CDATA[This study conducts a literature review to examine strategies for human resource development (HRD) within the Regional Market Company (PD Pasar) of Medan City, drawing upon theoretical frameworks and previous research findings. In the context of managing traditional markets, HRD is a critical component in enhancing service efficiency, employee professionalism, and organizational competitiveness. The review identifies several strategic approaches, including continuous training, technology-driven competency development, performance management, and the cultivation of a collaborative work culture. The analysis highlights that effective HRD requires strong internal policy support, visionary leadership, and adequate resource allocation. It concludes that sustainable HRD in PD Pasar Medan should focus on strengthening individual and organizational capabilities through systematic and adaptive strategies aligned with a dynamic external environment.]]>
<![CDATA[Dampak Dunia Digital Terhadap Kesejahteraan Masyarakat di Indonesia ]]>
<![CDATA[Utami Syukri, Adya]]>;
<![CDATA[Megaway, Megawaty]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.626
<![CDATA[This study aims to analyze the influence of digital development on public welfarein Indonesia, as measured by the Human Development Index (HDI). The digital world isrepresented by three main variables: internet access, internet infrastructure, and internet users.The method used in this study is panel data analysis with the Common Effect Model (CEM), FixedEffect Model (FEM), and Random Effect Model (REM) approaches, using secondary data from34 provinces in Indonesia during the period 2018–2021. The results of the Chow and Hausmantest indicate that the most appropriate model is the Fixed Effect Model (FEM). The FEMestimation results indicate that the variables of internet access and internet infrastructure have apositive and significant effect on the HDI, while the variable of internet users does not show asignificant effect. This indicates that the availability of digital access and infrastructure plays acrucial role in driving human development, while the number of users has not had a significantimpact without adequate digital literacy support.]]>
<![CDATA[Studi Kelayakan Lokasi Bisnis Dengan Pendekatan Lifestyle Generasi Z : Peluang Untuk Usaha Kuliner ]]>
<![CDATA[Maharani, Maharani]]>;
<![CDATA[Darista, Nanda]]>;
<![CDATA[Raudatul Janna, Ghina]]>;
<![CDATA[Syawalia Fitriani, Andi]]>;
<![CDATA[Hasni]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.628
<![CDATA[This study aims to evaluate the feasibility of culinary business locations. By placing Generation Z lifestyle as the main variable. The method used is a descriptive qualitative approach through direct observation of Generation Z. the results of the study show that locations with easy access, comfortable environments, high visual appeal, and supporting facilities such as WiFi and power outlets are very suitable for Generation Z social and digital preferences. Visitors are seen actively documenting their activities and sharing them through social media, indicating the importance of easthetic value and digital existence in determining business locations. Therefore, a lifestyle-based approach has proven effective in analyzing location feasibility and can be an adaptive strategy in building a sustainable culinary business that is relevant to the dynamics of the current young generation market]]>
<![CDATA[Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembeli Produk Melalui Kepuasan Konsumen Kosmetik Wardah di Kota Makassar ]]>
<![CDATA[Fildzah Multarahmi]]>;
<![CDATA[Rosanti, Novita]]>;
<![CDATA[Suwandaru, Rachman]]>;
<![CDATA[Negara Salam , Karta]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.631
<![CDATA[The purpose of this study was to determine the influence of product quality and price on purchasing decisions through consumer satisfaction of Wardah cosmetics in Makassar City. The sample in this study was part of all Wardah consumers in Makassar City who were currently using Wardah products with a total of 100 respondents. The analysis method used in this study used Smart PLS, Descriptive Analysis Testing and Hypothesis Testing. The results of this study indicate that (1) Product quality has a positive and significant effect on consumer satisfaction (2) Price has a positive and significant effect on consumer satisfaction (3) Product quality has a positive and significant effect on purchasing decisions (4) Price has a positive and significant effect on purchasing decisions (5) Consumer satisfaction has a positive and significant effect on purchasing decisions (6) Consumer satisfaction is able to relate positively and significantly between product quality and purchasing decisions (7) Consumer satisfaction is able to relate positively and significantly between price and purchasing decisions.]]>
<![CDATA[Pengaruh Pengalaman Kerja, Lingkungan Kerja dan Reward Terhadap Kinerja Karyawan Objek Wisata Pantai Woongrame Desa Kota Pari Pantai Cerrmin Serdang Bedagai ]]>
<![CDATA[Adawiyah, Marissa Tasya]]>;
<![CDATA[Dian Safina, Wan]]>;
<![CDATA[Hidayat, Toni]]>;
<![CDATA[Rahmat, Muhammad]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.633
<![CDATA[ This study aims to determine and analyze the influence of work experience, work environmentand rewards on employee performance. This research is a quantitative study with a descriptiveapproach. The population in this study were all employees of the Woongrame Beach Tourism ObjectManagement. While the sample in this study was the entire population, which was 57 samples. The datacollection technique used was by conducting a survey and distributing questionnaires to respondents.The data analysis technique used was Statistical Data Analysis, Validity Test, Reliability Test, MultipleLinear Regression Analysis, Classical Assumption Test and Hypothesis Test "t" test and F test andDetermination Coefficient Test (R2), which were processed using the SPSS program. The results of thestudy indicate that partially the work experience variable (X1) has a positive and significant effect onthe employee performance variable. The work environment variable (X2) also has a positive andsignificant effect on the employee performance variable. Likewise, the reward variable (X3) has apositive and significant effect on employee performance. While simultaneously it also shows that theindependent variables (Work Experience, Work Environment and Reward) have a positive andsignificant effect on the dependent variable (Employee Performance), with a determination coefficientvalue of 97.6%.]]>
<![CDATA[Analisis Kinerja Keuangan Atas Pelaksanaan Otonomi Daerah Kabupaten Toraja Utara Sebelum dan Setelah Pandemi COVID-19 ]]>
<![CDATA[Grace Randa Kadang]]>;
<![CDATA[Muspa, Muspa]]>;
<![CDATA[Rosanti, Novita]]>;
<![CDATA[Pratiwi Ar, Dhita]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.635
<![CDATA[This research aims to determine the comparison of financial performanceregarding the implementation of regional autonomy in North Toraja Regency before andafter the Covid-19 pandemic. This research was conducted in (BPKAD) North Toraja witha research period of 6 months. This research uses a comparative quantitative method byanalyzing using ratios, namely the degree of decentralization ratio, independence ratio,efficiency ratio, effectiveness ratio and financial dependence ratio and each ratio has ameasurement scale. The research results show less than optimal performance in theimplementation of regional autonomy in the pre- and post-Covid era, which is reviewedfrom five aspects of regional finance, namely the degree of decentralization ratio,independence ratio, efficiency ratio, effectiveness ratio and financial dependency ratio]]>
<![CDATA[Efektivitas dan Efisiensi Pengelolaan Anggaran Pembangunan Infrastukrut Pada Dinas PUTRPP Kabupaten Maros ]]>
<![CDATA[Hajar]]>;
<![CDATA[Bakhtiar Ass, Syamsul]]>;
<![CDATA[Nuraeni, Nuraeni]]>;
<![CDATA[Hadi, Abdurrahman]]>;
<![CDATA[Chair , Ummul]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.638
<![CDATA[The purpose of this study is to determine the effectiveness and efficiency of road infrastructure budget management at the Public Works, Spatial Planning, Land and Transportation Agency (PUTRPP) of Maros Regency. This study uses a quantitative research type with a descriptive approach. The data sources used are primary and secondary data in the form of financial reports and other important documents such as agency history and organizational structure that support this research. Data collection techniques use observation or observation and interviews. The analysis method uses the effectiveness and efficiency ratio formula. The results of the study show that in the last 5 years the management of the road infrastructure budget is in the very effective category with an average of 112.89% and a budget growth rate of -0.56%. Meanwhile, the efficiency ratio shows that in the last 5 years the management of the road infrastructure budget is in the very efficient category with an average of 4.45% and a budget growth rate of -13.3%.]]>
<![CDATA[Kontribusi Kemitraan Bisnis dan Kompetensi Wirausaha terhadap Keberhasilan UMKM di Kota Makassar ]]>
<![CDATA[Gunawan, Hendra]]>;
<![CDATA[Besse Qur’ani]]>
<![CDATA[ Movere Journal Vol. 7 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar ]]>
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DOI: 10.53654/mv.v7i2.639
<![CDATA[Penelitian ini dilatarbelakangi oleh pentingnya menciptakan ekosistem UMKM yang adaptif dan berdaya saing tinggi melalui sinergi kedua faktor tersebut. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan metode survei. Data dikumpulkan dari 98 pelaku UMKM aktif di Kota Makassar dengan menggunakan kuesioner skala likert. Analisis data dilakukan dengan teknik Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) menggunakan perangkat lunak SmartPLS. Uji validitas, reliabilitas, dan hipotesis dilakukan secara menyeluruh melalui proses bootstrapping. Variabel yang dianalisis meliputi kemitraan usaha (X1), kompetensi kewirausahaan (X2), dan keberhasilan UMKM (Y). Hasil penelitian menunjukkan bahwa kemitraan usaha dan kompetensi kewirausahaan berpengaruh positif dan signifikan terhadap keberhasilan UMKM. Kemitraan usaha memiliki pengaruh paling kuat, diikuti oleh kompetensi kewirausahaan. Implikasi penelitian ini menekankan pentingnya pemberdayaan UMKM melalui peningkatan keterampilan kewirausahaan dan memfasilitasi kolaborasi lintas sektor. Penelitian ini memberikan kontribusi bagi para pembuat kebijakan dan lembaga pendamping UMKM dalam merancang strategi untuk memperkuat ekosistem usaha kecil yang berkelanjutan .]]>
