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INDONESIA
Jurnal Sosial Ekonomi Pertanian
Published by Universitas Hasanuddin
ISSN : 08538395     EISSN : 25985922     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Sosial Ekonomi Pertanian (JSEP) adalah jurnal yang diterbitkan oleh Departemen Sosial Ekonomi Pertanian melalui Publication Management Center Universitas Hasanuddin. Jurnal ini terbit tiga kali setahun pada bulan Fubruari, Juni dan Oktober dengan tujuan untuk mempublikasi artikel hasil penelitian atau artikel review dalam bidang sosial ekonomi pertanian. Bidang sosial ekonomi pertanian yang akan dipublikasi meliputi bidang agribisnis, sosiologi pertanian/pedesaam, ekonomi pertanian, penyuluhan pertanian, Pangan dan gizi, perencanaan pembangunan pertanian, kelembagaan pertanian dan kebijakan pembangunan pertanian.
Arjuna Subject : -
Articles 202 Documents
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Determinants of MSME Sales Performance: Evidence from E-Commerce and E-Payment Adoption in Rappocini District, Makassar City Bakri, Rasyidah; Viantika, Ni Made; Ramadhan, Andi Muh Rayhan; Rukka, Rusli M.; Hardiyanti, Siti
Jurnal Sosial Ekonomi Pertanian Vol 21 No 3 (2025): Oktober, 2025
Publisher : Hasanuddin University

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Abstract

The rapid development of digital technologies has encouraged e-commerce and e-payment adoption among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Despite their contribution to the national economy, studies examining digital transaction technologies' effectiveness on MSME sales performance locally remain limited. This study analyzes the effects of e-commerce and e-payment adoption on MSME sales in Rappocini District, Makassar City. A quantitative approach used primary data from structured questionnaires of 30 MSME actors selected via purposive sampling. The data were analyzed using multiple linear regression with SPSS. Results show e-commerce adoption has a positive significant effect on MSME sales (β > 0; p < 0.05), as does e-payment usage (β > 0; p < 0.05). Simultaneously, both variables significantly influence sales performance. These findings suggest that strengthening digital platforms and cashless payment systems can enhance MSME sales. Policy interventions should focus on improving digital literacy, infrastructure, and access to digital financial services to accelerate MSME digital transformation.
Adopsi Komoditas Adaptif Lahan Gambut: Faktor Penentu, Dampak Pendapatan, dan Keterkaitan dengan Restorasi di Kabupaten Banjar, Kalimantan Selatan Adam Maulana; Maulida Murdayanti; Sarbaini; Ria Anita Pertiwi
Jurnal Sosial Ekonomi Pertanian Vol 22 No 1 (2026): January, 2026
Publisher : Hasanuddin University

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Abstract

This study aims to analyze the factors influencing the adoption of peatland-adaptive commodities, their impact on farmers' income, and their relationship with peatland restoration program support in Banjar Regency, South Kalimantan. An analytical observational cross-sectional design was employed with 100 farmer respondents (49 Adapters and 51 non-Adapters) selected through purposive random sampling in Gambut and Aluh-Aluh Districts from April to August 2025. Data were analyzed using Spearman correlation, Mann-Whitney U, Chi-Square, Pearson correlation, and forward stepwise logistic regression. The results indicate that price fluctuation is the only significant factor influencing adoption (OR=1.999; p=0.008). Livestock Adapters had significantly higher income of IDR 30.0 million (113.7%) compared to non-Adapters (p=0.023), while horticultural Adapters showed no significant difference (p=0.614). Adoption status did not correlate with restoration attitudes (r=0.036; p=0.719) or restoration program participation (r=0.029; p=0.776), although a strong positive correlation was found between restoration attitudes and participation (r=0.586; p<0.001). Peatland-adaptive commodity adoption in Banjar Regency is primarily driven by economic risk-mitigation motives, produces heterogeneous income impacts depending on commodity type, and remains institutionally disconnected from formal peatland restoration programs. Integrated policy incentives explicitly linking adaptive commodity adoption with restoration objectives are urgently needed

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