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Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Economics, Econometrics & Finance
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 172 Documents
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Social Media Marketing as a Key Determinant of Brand Gestalt and Brand Personality Rayo, Edwina Fabiola; Rayo, Natashia Merrylien; Mandagi, Deske W.
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3542

Abstract

Purpose: This study aims to explore the relationship between social media marketing (SMM), brand personality, and brand gestalt, with a particular focus on the mediating role of brand gestalt among.Methodology: The research was conducted among 232 customers of Starbucks Indonesia, utilizing a quantitative descriptive approach. The Structural Equation Modelling (SEM) method was employed, with data analysis carried out using the SmartPLS statistical program.Results: The study found that SMM has a positive and significant impact on the dimensions of brand gestalt, namely story, sensescape, servicescape, and stakeholders. These dimensions, in turn, significantly influence brand personality. Additionally, the brand gestalt dimensions fully mediate the relationship between SMM and brand personality.Conclusions: This study aims to examine the impact of social media marketing on brand personality, with brand gestalt serving as a mediating variable, focusing on Starbucks consumers in Indonesia.Limitations: The study is limited by its focus on Starbucks Indonesia customers, which may affect the generalizability of the findings to other brands or regions.Contribution: The study is one of the first empirical works to integrate social media marketing, brand personality, and brand gestalt. It offers valuable insights for practitioners on how to effectively leverage SMM and brand gestalt to shape brand personality.
E-Commerce dan Pengetahuan Kewirausahaan dalam Meningkatkan Minat Berbisnis Masyarakat Ligkungan XX Tanjung Mulia Sutejo, Bambang; Rizki, Irma Herliza; Handayani, Tina Muhardika; Rinaldi, Muammar
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3584

Abstract

Purpose: The research aims to examine the impact of E-Commerce and Entrepreneurial Knowledge in increasing Business Interest among the community of Environment XX, Tanjung Mulia.Methodology: This study uses a descriptive quantitative method with numerical data. Primary data is collected via questionnaires distributed to residents of Environment XX, Tanjung Mulia, while secondary data is sourced from relevant literature and existing data.Results: The results of the multiple linear regression analysis show that improvements in E-Commerce and Entrepreneurial Knowledge will increase Entrepreneurial Interest. E-Commerce, in particular, has a positive and significant impact on Entrepreneurial Interest in the community of Environment XX, Tanjung Mulia, Medan. Similarly, Entrepreneurial Knowledge also has a positive and significant effect on Entrepreneurial Interest in the same area.Conclusions: Any improvement in E-Commerce and Entrepreneurial Knowledge will increase entrepreneurial interest. Both E-Commerce and Entrepreneurial Knowledge have a positive and significant partial impact on entrepreneurial interest in the community of Environment XX, Tanjung Mulia, Medan, and together they also have a positive and significant effect.Limitations: A limitation of this research is the lack of respondent diversity, as the sample was taken only from the XX Tanjung Mulia Medan community. Future research could explore other variables influencing Entrepreneurial Interest, such as business capital, family, and social support.Contribution: This research provides empirical evidence that E-Commerce is not only a technological tool, but also a factor that encourages the growth of interest in entrepreneurship in society.
Tingkat Kepuasan Masyarakat dalam Pelayanan Kesehatan di Provinsi Maluku Utara: Studi Kasus RSUD. Chasan Boesoiri Sun’an, Muammil; Soleman, Marwan Man; Nurlaila, Nurlaila
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3591

Abstract

Purpose: This research aims to identify and analyze the quality of health services in North Maluku Province, the level of community satisfaction with these services, and the role of the government in encouraging efforts to improve health services.Methodology: The data was analyzed using descriptive and qualitative statistical analysis frameworks. Descriptive statistics analyze variables presented in frequency distributions, both in absolute numbers and percentages.Results: The research results show that there are still various aspects of government health services that require improvement, such as administrative problems, medical personnel, equipment, and supporting facilities. Public complaints include medical costs not commensurate with services, a less clean and comfortable environment, and service delays due to a lack of medical personnel. Conclusions: Public satisfaction with government-provided health services still faces various shortcomings that need to be continuously improved, including administrative issues, workforce, equipment, and other supporting facilities. Therefore, the government needs to allocate a budget for health subsidies.Limitations: Factors such as demographic differences and economic conditions have not been explored, nor have service provider perspectives that could provide insight into internal constraints. This limitation must be considered in further research with more diverse methods and data.Contribution: These findings can be a basis for policymakers in designing strategies for improving health services, including more appropriate budget allocation and improved procedures. This research also opens opportunities to explore demographic factors and service provider perspectives to enrich understanding of challenges and solutions in the health system.
Optimalisasi Kualitas Layanan Transportasi Publik: Pendekatan Model P-Transqual dalam Mengevaluasi Kinerja di PO. Moedah Barinta, Dunga Dwi; Lestari, Yetty Dwi; Kharisma, Ariefky Pramudya
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3620

Abstract

Purpose: This study aims to quantify and scrutinize the caliber of public transportation services through meticulous application of the Public Transportation Quality (P-TRANSQUAL) framework. Methodology: The proposed research method involves a qualitative approach that integrates the use of Public Transportation Service Quality (PTSQ) and fishbone diagrams. The research population consisted of users of PO Moedah services, selected randomly based on predetermined inclusion criteria, including diverse age groups, gender, occupation, and monthly income range.Results: The empirical findings suggest that, while functionally proficient, the public transportation services administered by PO Moedah are not immune to deficiencies, warranting remedial intervention.Conclusions: He need for public transportation services in Indonesia is very high because people want time efficiency and a reduction in problems such as congestion and accidents.Limitations: The study was limited by subjective customer opinions and potential sample bias due to inclusion criteria such as age and income. Additionally, the findings are specific to PO Moedah's area and offer only a snapshot in time, limiting the generalizability and long-term relevance.Contribution: This study offers practical insights for PO Moedah to improve services and demonstrates the use of the P-TRANSQUAL framework to assess public-transportation quality. It highlights the importance of customer satisfaction and promotes sustainable urban transportation by addressing key issues, such as fuel consumption and traffic congestion.
Influence of Knowledge Management and Innovation on Organizational Performance Enhancement Hamdedi, Hamdedi; sari, Yunita; Kenamon, Mardiah
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4069

Abstract

Purpose: The purpose of this study is to analyze the effect of knowledge management on organizational performance with innovation as a mediating variable. This research aims to understand how effectively managing knowledge can foster innovation and ultimately enhance performance within healthcare organizations. Research Methodology: This study employs a quantitative approach, with data collected from 100 employees at the Tanjung Agung Health Center. The sample was selected using the Slovin formula to ensure representativeness. Data were gathered through structured questionnaires and analyzed using SPSS software to test the relationships between knowledge management, innovation, and organizational performance. Results: The results show that knowledge management significantly and positively affects both innovation and organizational performance. Furthermore, innovation functions as a mediating variable, meaning that better knowledge management leads to increased innovation, which subsequently improves organizational performance. These findings are particularly evident among employees at Tanjung Agung Health Center, suggesting the critical role of internal knowledge systems in driving institutional success. Conclusion: The study concludes that effective knowledge management is essential in fostering innovation, which plays a key role in enhancing organizational performance. Promoting a culture of knowledge sharing and learning can yield long-term benefits for institutional development. Limitation: The research was limited to a single health center and focused only on two variables, which restricts the generalizability of the findings across different settings or sectors. Contribution: This study provides valuable insights into how innovation strengthens the link between knowledge management and performance, offering a strategic direction for organizational improvement, especially in healthcare settings.
Perilaku Konsumen dan Mobile Marketing on Pembelian Pakaian Fashion di Shopee Yeni, Yeni; Wahap, Zakaria
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.4174

Abstract

Purpose: This study examines the influence of consumer behavior, mobile marketing, and digitalization on product purchasing decisions. The results of this study indicate that consumer behavior is important in influencing product needs. While mobile marketing is a major strategy in modern marketing, with a personalization and accessibility approach, this goal is achieved. Methodology: This study uses a quantitative method, with data collected through questionnaires distributed to respondents who actively use digital platforms in the product purchasing process. Data were collected from 30 students at the Faculty of Economics, Universitas Indo Global Mandiri. Results: The findings demonstrate the importance of innovation in digital marketing strategies to improve consumer experience and product competitiveness in the market. Conclusions: Mobile marketing, and digitalization have a significant impact on purchasing decisions. Consumer behavior is influenced by motivation, attitudes, and social factors. Mobile marketing facilitates access and personalization, while digitalization accelerates decision-making with ease of information and transactions. These three factors improve the shopping experience, conversion, and customer loyalty. Limitations: The results of the study indicate that consumer behavior and mobile marketing significantly influence purchasing decisions, while product digitalization acts as a mediator that strengthens this relationship. Contribution: Consumer behavior, mobile marketing, and digitization influence product-purchasing decisions. This study provides new insights into the importance of consumer behavior driven by digital factors and mobile marketing in determining purchasing decisions.
Association of Perceived Benefits and Ease of Use on Quality of Palopo City Government Information System Through User Satisfaction Pirham, Sahrial; Khaddapi, Muammar; Rahmawati, Rahmawati
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3422

Abstract

Purpose: The use of effective and quality information systems is very important in improving organizational performance. However, the success of information system implementation often depends on how users experience the benefits and ease of use. This research aims to investigate the influence of perceived Usefulness and ease of use on the quality of information systems through user satisfaction.Methodology/approach: This research is quantitative research with data collection techniques through surveys. The population of this research is all regional apparatus in Palopo City that uses the Regional Apparatus Information System (SIPD). The sample that will be used as respondents is 50 SIPD managers or users. The collected data was analyzed descriptively and correlationally using SmartPLS.Results/findings: The research results show that perceived benefits have a positive and significant influence on system user satisfaction. Ease of use have a positive and significant influence on user satisfaction. User satisfaction have a positive and significant effect on system quality. Perceived benefits have a positive and significant influence on system quality. Ease of use have a positive but not significant influence on system quality. Perceived benefits have a positive but not significant influence on system quality through user satisfaction. Ease of use have a positive and significant effect on system quality through user satisfaction.Conclusions: User satisfaction significantly impacts system quality, influenced by perceived benefits and ease of use. Ease of use directly affects satisfaction, while its impact on quality is limited. Perceived benefits mediate satisfaction and system quality.Limitations: The analysis of this study still requires other more in-depth variables such as benefit, actually and smart by a function of system information management to get more in-depth measurement results.Contribution: The theoretical implications of this study emphasize the necessity of preserving user SIPD to ensure effective governance.Keywords: Ease Of Use, Information System Quality, Perceived Benefit, User SatisfactionHow to Cite: Pirham, S., Khaddapi, M., Rahmawati. (2025). Association of Perceived Benefits and Ease of Use on Quality of Palopo City Government Information System Through User Satisfaction. Studi Ilmu Manajemen dan Organisasi, 6(1), 21-38.
Faktor-Faktor yang Mempengaruhi Minat dan Penjualan Kartu Kredit BCA di PT. DIKA Kusumahdinata, Andrie Alexcandra; Levyda, Levyda; Eddyono, Fauziah
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3445

Abstract

Purpose: The purpose of the thesis is to analyze the impact of the COVID-19 pandemic on credit card sales performance at PT Danamas Insan Kreasi Andalan (PT DIKA), with a focus on factors influencing customer behavior in credit card usage. It uses statistical methods to evaluate changes before and after the pandemic.Methodology/approach: The methodology in this study adopts a descriptive and quantitative approach, utilizing hypothesis testing. The data consists of both primary and secondary sources, with samples drawn from PT Danamas Insan Kreasi Andalan (PT DIKA) customers, specifically credit card holders.Results/findings: The research finds that consumer demand for credit cards decreased during the pandemic due to changes in financial behavior and income instability. However, income, credit limits, down payments, and low-interest rates continue to attract consumers. Credit cards remain relevant, especially for consumers with stable jobs and income.Conslusions: Factors such as income, limit, down payment and low interest are still the main attractions for consumers in deciding to have a credit card.Limitations: The limitations of the research include data constraints from the year 2023, and a reliance on surveys from active credit card users. Additionally, easier access to credit cards raises concerns about promoting a consumerist lifestyle that can lead to higher financial burdens.Contribution: This study provides an analysis using an econometric model based on a survey of users and non-users of credit cards for a specific corporation engaged in the credit card business. Additionally, the results offer a practical overview for further analysis in terms of financial and managerial aspects. Keywords: Banking Services, Credit Card, Economic Impact, Income Stability, SalesHow to Cite: Dinata, A, A, K., Levyda., Eddyono. (2025). Faktor-Faktor Yang Mempengaruhi Minat Untuk Memiliki Kartu Kredit Performance Hasil Penjualan Sales Kartu Kredit BCA di PT Danamas Insan Kreasi Andalan (PT DIKA). Studi Ilmu Manajemen dan Organisasi, 6(1), 1-20.
Pengaruh Inovasi, Kompetensi Digital, Lingkungan, dan Motivasi terhadap Kinerja Pegawai PU Hutasoit, Ardi Wiranata; Satriawan, Bambang; Khaddafi, Muamar; Friadi, John
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3529

Abstract

Purpose: This study aims to determine and analyze the effects of the Influence of Innovative Behavior, Digital Competence and Work Environment through Work Motivation on Employee Performance Methodology/approach: The research method used is a quantitative method. This study uses data obtained through questionnaires distributed to employees at the Public Works and Spatial Planning Service of Karimun Regency. The population in this study were 70 civil servants and 18 PPPK employees. This study used 88 respondents. Results/findings: The results of the Hypothesis test show that Digital Competence, Work Environment and Work Motivation do not affect Employee Performance. While Innovative Behavior affects Employee Performance. Digital Competence and Work Environment affect Work Motivation while Innovative Behavior does not affect Work Motivation. Conclusion: Then Digital Competence and Work Environment through Work Motivation do not affect Employee Performance. While Innovative Behavior through Work Motivation affects Employee Performance. Limitations: Generalization of results only applies to ASN and PPPK employees at the Public Works and Spatial Planning Office of Karimun Regency. The use of questionnaires can present subjective bias from respondents. This study may not consider other external factors that affect employee performance. Contribution: With a focus on ASN and PPPK employees at the Public Works and Spatial Planning Office of Karimun Regency. This study adds to the literature related to employee performance studies in the government sector which are often less noticed, especially in the PPPK group.
Pengaruh Beban Kerja, Kompetensi, dan Penempatan Kerja Terhadap Kinerja PPPK sebagai Variabel Intervening Friadi, John; Satriawan, Bambang; Dewi, Nolla Puspita Dewi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3544

Abstract

Purpose: This study aims to investigate the influence of workload, competence, and job placement on employee performance. In addition, work motivation is considered as a mediating variable in this influence.Methodology: This study uses a quantitative method with 291 respondents from PPPK in the Regional Government Organization of Karimun Regency. Data were collected through questionnaires and analyzed using SMARTPLS software to test the structural model.Results: Workload has no significant effect on performance, directly or through work motivation. Competence, job placement, and work motivation positively and significantly affect performance. Performance is influenced by these factors by 79.8%, with 20.2% from other variables. Work motivation is influenced by these factors by 61.8%, with 38.2% explained by other variables.Conclusions: Competence, job placement, and work motivation significantly impact PPPK performance. Workload has a negative but insignificant effect. Improving competence, proper placement, and motivation policies should be strengthenedLimitations: This study only involved PPPK in Karimun Regency, limiting generalization to other areas. Other variables affecting work performance and motivation (20.2% and 38.2%) were not studied.Contribution: This study provides insight into the factors that influence employee performance in Karimun Regency, with work motivation as a mediating variable between competence, placement, and performance.Keywords: Beban Kerja, Kinerja, Kompetensi, Motivasi, Penempatan KerjaHow to Cite: Sirait, M, Y, Satriawan, B, Dewi, N, P. (2025). Pengaruh Beban Kerja, Kompetensi, dan Penempatan Kerja Terhadap Kinerja PPPK sebagai Variabel Intervening. Studi Ilmu Manajemen dan Organisasi. 6(1), 39-52.

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