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Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Economics, Econometrics & Finance
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 141 Documents
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Potensi Masalah Pinjaman Online Akibat Ilitrasi Keuangan : Indonesia Sari, Syara Purnama; Qodri, Lailatul
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3870

Abstract

Purpose: The objectives of this study are: to examine the influence of financial literacy on financial attitudes, financial literacy on self-efficacy, financial attitudes on financial skills, self-efficacy on financial skills and financial skills on financial behavior. Methodology: This research is a quantitative research. The data source used in the research process is primary data. The population in this study is all Micro, Small and Medium Enterprises (MSMEs) in Lampung Province. Sampling in this study uses the purposive sampling method with the following criteria: 1. MSMEs that have been run for at least 6 months, 2. MSMEs that sell food and beverages, 3. MSMEs whose source of funds comes from online loans. Using the Slovin formula, the sample used was 200 respondents. Statistical tests use AMOS 24 with the Structural Equation Model (SEM) approach. Result: The results of the study showed that financial literacy had an effect on financial attitudes, financial literacy had an effect on self-efficacy, self-efficacy had an effect on financial skills and financial skills had an effect on financial behavior. While financial attitudes have no effect on financial skills. Conclusion: The Financial Literacy variable has an effect on the Financial Attitude variable, the Financial Literacy variable has an effect on the Self-Efficacy variable. Limitations:. The sample of this study is only limited to food and beverage MSMEs in Lampung Province, it is hoped that future research can use a wider and more sample. Contribution: The impact for MSMEs due to low financial illiteracy is difficulties in making financial statements, conducting financial records and managing debts. As a result, many MSMEs are often late in paying and are subject to fines. Even if MSMEs are unable to pay the loan, they will be included in the Financial Services Authority (OJK) blacklist.
Pengaruh Servant Leadership Terhadap Keinginan Genenerasi Z Berpindah Pekerjaan Maulidani, Yurdi; Hakim, Reza Luqman; Santoso, Bejo; Riduansah , Riduansah; Saiful , Saiful
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3952

Abstract

Purpose: This study aims to deepen the understanding of the influence of servant leadership on turnover intention, with a case study focused on Generation Z employees in micro enterprises in Samarinda City. Methodology: This study is a causal research aimed at testing the influence of servant leadership on turnover intention among Generation Z employees working in micro enterprises in Samarinda City. The research method used is PLS-SEM, with 65 respondents. Results: Servant leadership can significantly reduce the intention of Generation Z to switch jobs. This means that the stronger the application of leadership principles focused on service, empathy, and employee empowerment, the lower the tendency of Generation Z to leave their jobs. Additionally, it was found that servant leadership can explain 37.00% of the variation in turnover intention. Limitations: This study focuses only on Generation Z employees in micro-enterprises in Samarinda City, with fewer than 100 respondents, so it cannot be used as a sufficiently strong basis to explain the behavior of Generation Z employees in general across different types of businesses. Contribution: This study found that a leadership style that prioritizes employee well-being and the development of positive interpersonal relationships can be an effective strategy in increasing loyalty and reducing turnover intention, particularly among the younger workforce, who tend to switch jobs more easily.
Pengaruh Viral Marketing terhadap Buying Decisions: Peran Moderasi Herd Behavior Santoso, Bejo; Maulidani, Yurdi; Riduansah, Riduansah; Saiful , Saiful; Hakim, Reza Luqman
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3953

Abstract

Purpose: This study aims to deepen the understanding of the influence of viral marketing on consumer buying decisions by positioning consumer psychology, specifically herd behavior, as a moderating variable in the relationship between viral marketing and buying decisions. Methodology: This causal study examines the impact of viral marketing on consumer buying decisions and the role of herd behavior in influencing this relationship among users of Facebook, Instagram, YouTube, and TikTok in Samarinda City. The research method used is PLS-SEM, with a total of 65 respondents. Results: Viral marketing significantly affects buying decisions. This indicates that more effective and extensive marketing efforts to make a product viral increase the likelihood of consumers making a purchase. However, herd behavior, as a moderating variable, does not show a significant effect. While herd behavior, which refers to a person’s tendency to follow others’ decisions, may influence buying decisions, its impact is not strong enough in the context of viral marketing and buying decisions. Limitations: This study focuses on users of social media platforms in Samarinda City with the largest number of users, namely Facebook, Instagram, YouTube, and TikTok, who have been exposed to viral products. With fewer than 100 respondents, the results of this study cannot serve as a strong enough basis to explain consumer behavior in general with regard to various types of viral products. Contribution: The study highlights that viral marketing plays a crucial role in driving consumer buying decisions, but the influence of herd behavior as a moderating factor is not significant. This opens the door for further research into other factors that might strengthen the relationship between viral marketing and buying decisions.
Pengaruh Konten Marketing dan Influencer terhadap Keputusan Pembelian Skincare Moell melalui Brand Image Parsaoran, Imron; Wibasuri, Anggalia
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.4101

Abstract

Purpose: This study aims to analyze the influence of marketing content and influencers on the purchase decision of Moell baby skincare products, with brand image as a mediating variable. Methodology: This study uses a quantitative approach with a causal research design. The sampling technique uses purposive sampling with a sample of 100 people. Data were collected via a Google Form questionnaire and analyzed using smart-PLS. Result: Based on the results of the study, it can be concluded that marketing content has no effect on  the purchase decision of Moell's baby skincare products. Influencers have no influence on Moell's decision to purchase baby skincare products. Brand image affects  the purchase decision of Moell's baby skincare products. Conclusion: Brand image weakens the influence of marketing content on the purchase decision of Moell's baby skincare products and brand image can strengthen the influence of influencers on the purchase decision of Moell's baby skincare products. Limitations: This research also has limitations in the coverage of the area focused on the city of Bandar Lampung, so that future similar research can expand the scope of the research area to get better results. Contribution: marketing content and influencers because usually consumers increasingly believe that their skin condition or type is the same as the influencer so buying the recommended product and Moell skincare should always maintain the attractiveness of the influencer so that consumers always feel that the influencer who works with Moell skincare has an interesting and convincing speaking style.
Desain Kerangka Kerja Strategi Kemitraan Publik-Swasta Nasional Menuju Indonesia Emas 2045 Hermawati, Lisa; Khairani, Siti; Nova, Gitta Destalya Adrian
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3485

Abstract

Purpose: This study aims to design a national public-private partnership strategy framework that is integrated and measurable to support the achievement of the acceeration target of Indonesia Emas 2045. Research methodology: This study uses a qualitative approach with a literature study method and in-depth interviews with practitioners in their fieds. Literature studies are used to identify theories and best practices in public-private partnerships, whie in-depth interviews are conducted to gain practical and contextual insights. The practitioners interviewed include government officials, private business actors, and public policy experts who have reevant experience in the fied of partnerships and investment. Results: The results of this study are as follows: (1) an integrated public-private partnership strategy framework that is in accordance with national needs; (2) recommendations for priority programs for public-private partnerships; (3) institutional modes that support the implementation of partnerships; (4) incentives and solutions to overcome collaboration constraints; and (5) short- and medium-term partnership action plans. In addition, the designed framework is validated by practitioners to ensure its feasibiity and suitabiity to real conditions. This research provides a strategic contribution in efforts to acceerate the achievement of Indonesia Emas 2045 through optimizing public-private partnerships, with a measurable, realistic, and implementable approach. Conclusions:  There needs to be a clear framework for cooperation that is in accordance with the needs in the field. Limitations: This study has limitations in terms of the avaiabiity of specific empirical data reated to the implementation of public-private partnership strategies in Indonesia. In addition, the validation of the framework is stil limited to the scope of interviews with practitioners so that further test implementation is needed to measure its effectiveness in various sectors. Contribution: This study contributes to business actors in the public and private sectors in realizing synergy and integrity reated to partnerships in order to test Indonesia Emas 2045.
Pengaruh IQ, Pengalaman, Perilaku & Motivasi terhadap Kinerja Pegawai Pemerintah Kabupaten Karimun Erisusanto, Roy; Satriawan, Bambang; Khaddafi, Muammar
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3531

Abstract

Purpose: This study aims to determine the effect of intellectual intelligence, work experience, and work behavior on employee performance through work motivation of Government Employees with Technical Group Work Agreements in Karimun Regency Research methodology: Stratified Random Sampling: Used for primary sampling of 131 people from 193 Government Employees with Work Agreements in Karimun Regency. The sample was divided proportionally according to the proportions in various regional government agencies and organizations. Population: 193 Government employees with Technical Group Work Agreements. Sample: 131 employees selected as research samples. Data Collection: Using a questionnaire as a data collection tool. Data Analysis Technique: Using Partial Least Square (PLS) with SMARTPLS software for hypothesis testing and data analysis. Results: Performance is influenced by intellectual intelligence, work experience, work behavior, and work motivation by 90.9%. Work motivation is influenced by intellectual intelligence, work experience, and work behavior by 71.7%. Conclusion: The results of this study help the Karimun Regency Government manage employee performance more effectively. It was found that intellectual intelligence does not directly affect performance, so the government needs to focus more on employee behavior and experience. Limitations: This study is limited to Government Employees with Technical Group Work Agreements in the Regional Apparatus Organization of Karimun Regency. The variables studied include intellectual intelligence, work experience, and work behavior as independent variables, performance as a dependent variable, and work motivation as an intervening variable. Contribution: Work experience increases motivation, which in turn contributes to performance, allowing the government to maximize work experience through developing employee motivation.
Mengelola Kinerja dengan Perspektif Gender: Analisis Pengembangan Karir, Reward, dan Punishment Dewi, Almas Farah Dinna; Kumalasari, Dewi Shinta; Setyanti, Sri Wahyu Lelly Hana
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4255

Abstract

Purpose: This study aims to analyze the influence of career development, rewards, and punishment on the performance of ASN employees at BKPSDM Jember, with a focus on gender perspectives in performance management. It explores how each factor contributes to employee performance and examines gender-based differences in perception and impact. Methodology: A quantitative approach was used with total sampling of 48 ASN employees at BKPSDM Jember. Data were collected through questionnaires (primary data) and institutional records (secondary data), then analyzed using multiple linear regression, t-tests, and f-tests. An independent sample t-test was used to examine gender-based perception differences. Results: Results: The t-test shows that career development (sig. 0.020), reward (sig. 0.006), and punishment (sig. 0.004) significantly influence employee performance. The f-test confirms the simultaneous influence of all three variables, with F = 10.889 greater than F_table = 2.82, and significance value of 0.000, which is less than 0.05. Gender-based differences were found in perceptions of rewards and performance, where male employees reported higher average scores. However, no significant gender differences were identified in perceptions of career development and punishment. Conclusion: Career development, rewards, and punishments positively impact employee performance. Gender disparities in perception of rewards and performance suggest a need for more inclusive and equitable HR practices. Limitations: The small sample size (48 employees) limits generalizability. The study also lacks qualitative insights into the underlying causes of perception differences. Contribution: This research provides valuable insights into performance management of civil servants and offers practical guidance for designing gender-responsive HR policies at BKPSDM Jember.
Property Company Condition in IKN Phenomenon Using Bankruptcy Models Karnalim, Teofilus; Narayana, I Gusti Ngurah Agung Arya Bhakta; Gracesttela, Christoffel Jehezkiel; Sucipto, Eriko; Lie, Jessica
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4366

Abstract

Purpose: Amid the significant shift of the capital city relocation to IKN, it is essential to determine whether property companies are navigating within a zone of financial distress or maintaining a position of financial stability and safety. Methodology/approach: The researcher uses the Altman Z-Score, Springate, Ohlson, and Zmijewski models to determine the condition of property companies, whether they are in the distress zone or the safe zone. Results/findings: This study shows that in 2019 - 2023 there are 3 company on distress zone, 4 company on gray zone, 68 company on Safe zone using Altman Z-Score, for Springate there are 49 in distress zone and 22 in safe zone, for Ohlson 28 in distress zone and 47 in safe zone, for Zmijewski there are 1 in Distress Zone and 74 in safe zone. Conclusion: The study finds that most companies are classified as financially safe by the Altman and Zmijewski models, while the Springate and Ohlson models identify more companies in distress, especially during 2020–2021. Limitations: This study is limited to property companies, and only the condition is considered. The accuracy of the four bankruptcy models, namely, the Altman Z-score, Springate, Ohlson, and Zmijewski models, is not measured. Contribution: This study contributes to those who need to see the company property condition, whether the company is in financial distress or not. It is hoped that this study will help others, whether researchers or civilians, to understand the condition of property companies.
Penerapan TAM untuk Meningkatkan Adopsi Cloud Kitchen oleh UMKM Jabodetabek Kurnia, Anung Titra; Situmorang, Ringkar; Sudiyono, Krist Ade
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4474

Abstract

Purpose: This study aims to examine the factors influencing the adoption of cloud kitchen technology by micro, small, and medium enterprises (MSMEs) in the Greater Jakarta area (Jabodetabek) using the Technology Acceptance Model (TAM). The focus is on understanding the roles of perceived usefulness, ease of use, perceived benefits, value, risk, and technological knowledge in shaping adoption decisions. Methodology/approach: This research employs a quantitative approach through structured surveys distributed to MSME owners in Jabodetabek. The survey assessed TAM-based variables, such as perceived usefulness and ease of use, along with contextual variables, including perceived benefit, perceived value, perceived risk, and knowledge of technology. Results/findings: The findings reveal that perceived usefulness and perceived ease of use significantly affect MSMEs’ willingness to adopt cloud kitchen technology. These perceptions are shaped by enterprises' level of technological knowledge, assessment of benefits and value, and risk perception. Cloud kitchens are perceived to offer operational efficiency, lower overhead costs, and broader distribution channels, making them attractive options for MSMEs in competitive markets. Conclusion: MSMEs’ understanding and perception of cloud kitchens’ ease of use and practical benefits significantly influence their adoption. Increasing digital literacy is key to accelerating adoption. Limitations: This study is limited to MSMEs in Jabodetabek, which may restrict the applicability of the results to other regions or business environments. Contribution: This study provides strategic insights for MSMEs, policymakers, and technology developers to support digital transformation in the food service industry.
Penerapan CAC untuk Menganalisis Pengaruh Purchase Intention Pengguna Kosmetik pada Fitur AR Panjaitan, Elisabeth Dian Ladestia; Hasan, Djohan Gunawan; Sudiyono, Krist Ade
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4517

Abstract

Purpose: This study aims to analyze the factors influencing cosmetic purchase intention. The context is the use of augmented reality (AR) features in Indonesian e-commerce platforms. Methodology/approach: The research uses a quantitative approach. The analysis method is SEM-PLS (Structural Equation Modeling - Partial Least Squares). The sample consists of 176 women who have used AR features on Shopee, Tokopedia, Lazada, and Blibli. Key variables include vividness, shopping benefits, behavioral control, satisfaction, and purchase intention. Results/findings: Vividness positively affects both behavioral control and satisfaction. Shopping benefits significantly influence satisfaction. Behavioral control and satisfaction positively impact purchase intention. More realistic and interactive AR features improve user satisfaction and boost buying intention. Conclusion: This study concludes that augmented reality (AR) features in e-commerce significantly influence the purchase intention of cosmetic users in Indonesia. Factors such as vividness, shopping benefits, and behavioral control positively affect satisfaction, which in turn enhances purchase intention. The research fills a gap by linking vividness and shopping benefits with user satisfaction, which leads to actual purchase intentions in AR-based platforms. Limitations: This study only involves users of specific e-commerce platforms, so the results may not be fully representative of all augmented reality features across e-commerce platforms in Indonesia. Contribution: Offers strategic insights for brand owners and marketers to enhance AR-based features. Guides IT and tech developers to build more effective AR experiences. Supports digital marketing practices in the beauty and cosmetics sector.

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