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Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Economics, Econometrics & Finance
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 141 Documents
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Pengaruh Viscap Brand Ambassador dan Loyalitas Penggemar terhadap Brand Image Scarlett di Media Sosial Tiktok Lumeno, Merlis; Yusrin, Nur Amalyna
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3087

Abstract

Purpose: The objectives of this research are: 1) to determine whether the visibility of Brand Ambassador has an effect on Brand Image; 2) to determine whether the Credibility of the Brand Ambassador has an effect on Brand Image; 3) to determine whether the Attraction of the Brand Ambassador has an effect on Brand Image; and 4) to determine whether the power of brand ambassador influences brand image. 5) to find out whether Fan Loyalty to Brand Ambassadors influences Brand Image, 6) to find out whether VISCAP and Fan Loyalty to Brand Ambassadors influence Brand Image Research methodology: The research method used in this study was quantitative, with multiple linear regression analysis. The samples in this study were obtained using Cochran’s formula to obtain 384 samples. Data collection techniques use questionnaires Results:  The research results show that there is an influence of VISCAP and Fan Loyalty which has a significant positive influence on the scarlet whitening brand image on Tiktok social media. The coefficient of determination is 0.573. This means that 57.3% of the variation in the brand image variable for the Scarlet Whitening product can be explained by the variables of Visibility, Credibility, Attraction, Power and Fan Loyalty. Meanwhile, 42.7% of the variation in the Brand Image variable was explained by other variables not discussed in this study. Limitations: In the research that has been carried out, researchers experienced difficulties when searching for sampling theories and also limited time to collect data for data processing. Contribution: The achievements of this research can contribute to Tiktok always paying attention to product excellence and continuing to retain consumers, even though it will use a different brand ambassador.
Turning Shoppers Into Buyers: How Brand Gestalt Drives Purchase Intention Walewangko, Jessica Agnes; Mandagi, Deske W.; Indrajit, Indrajit
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3112

Abstract

Purpose: This study aims to investigate the influence of brand gestalt on customer purchase intention in the context of fashion products, addressing the gap in understanding how the 4S brand gestalt dimensions (i.e., storyscape, sensescape, services cape, and stakeholders cape) directly impact consumer purchase intention in an increasingly competitive and dynamic fashion market. Methodology/Approach: This study employed a descriptive, causal, and quantitative research design, and data were collected through questionnaires distributed to 183respondents who were customers of popular fashion brands. The collected data were then analyzed using structural equation Modeling with the assistance of SmartPLS statistical software. Results/findings: The research findings indicate that all four dimensions of brand gestalt—story cape, senses cape, services cape, and stakeholder’s cape—have a significant positive influence on customer interest in purchasing fashion products. Limitations: One potential limitation of the study is that the respondents were H&M product customers in Manado, which may restrict the generalizability of the findings to a broader consumer population. Contribution: The theoretical implications of this study underscore the importance of maintaining a consistent and integrated brand gestalt to enhance consumers’ purchase interest in fashion products.
Pengaruh Emotional Labour dan Reward terhadap Performa Kerja Karyawan Divisi Pemasaran PT MI Gunawan, William Ben; Setyani, Angelica Herdyandra; Perwitasari, Ghazlina Putri
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3139

Abstract

Purpose: This study aims to deepen the understanding of the influence of emotional labor ability and rewards on employee performance, with a case study focusing on PT MI.Methodology: This study used a quantitative approach by collecting data using a questionnaire from 30 employees of the marketing division of PT MI. Statistical analyses were performed to examine employee characteristics, the validity and reliability of the questionnaire, the dimensions of variables, and the links between variables, mainly using multiple linear regression.Results: The results indicate that rewards significantly affect job performance, while emotional labor does not have a significant impact. Both independent variables simultaneously and significantly influence job performance. The coefficient of determination of 62.3% indicates that emotional labor and rewards can explain 62.3% of the variability in job performance, while the remaining variability is explained by other factors.Conclusions: It is concluded that emotional labor does not affect work performance. While rewards have a significant effect on work performance. Emotional labor and rewards together significantly affect work performance. Emotional labor and rewards can predict 62.3% of the value of work performance.Limitations: We face a limitation in collecting a higher number of respondents due to the limited number of employees in the marketing division of PT MI.Contribution: This study found that financial and non-financial rewards significantly enhance job performance through intrinsic and extrinsic motivation and psychological contracts between employees and the organization. In contrast, the lack of a significant impact of emotional labor may be due to individual differences in managing emotions, job characteristics, and other dominant factors, such as technical skills and intrinsic motivation. These findings underscore the importance of rewards in improving employee performance and the need for further research on the role of emotional labor in various contexts.
Pengaruh Keadilan Kompensasi dan Motivasi Kerja terhadap Kinerja Karyawan Nugraha, Hary; Hamid, Rahmad Solling; Qamaruddin, Muh. Yusuf
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3229

Abstract

Purpose: This study examines the effect of compensation justice and work motivation on improving employee performance in the Perumda Air Minum Tirta Latimojong (PAMTL) Luwu Regency. Methodology/approach: This study was conducted using a survey method with employees at Perumda Air Minum Tirta Latimojong (PAMTL) Luwu Regency and analyzed using multiple linear regression analysis. The sample in this study was taken from 102 people to facilitate the research. Result: The results of this study indicate that compensation justice has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and compensation justice and work motivation simultaneously have a positive and significant effect on employee performance. Limitations: This study was limited to the Perumda Air Minum Tirta Latimojong in Luwu Regency, with a sample of 102 employees. In the research process, the researcher realized that there were respondents who answered not in accordance with the existing reality. Contribution: Research published in the Journal of Management and Organizational Science Studies.
Analysis of the Needs of Health Workers with Triangulation Techniques at Health Centers Accompanying South Sorong Regency Pongsituru, Ester M.; Adam, Arlin; Sanuddin, Sudirman
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3255

Abstract

Purpose: To achieve the goals and working principles of health centers and health offices, the expertise and capacity of human resources are very important in diagnosing and overcoming problems so that they can achieve solutions to each task and function carried out by health centers. Methodology/approach: This research was conducted at the Metemani Health Center, South Sorong Regency, from April to June 2024. The qualitative method used in this study was designed to produce descriptive data consisting of written and spoken words derived from people and observed behaviors. The primary informants of the study were all employees at the Metemani Health Center, which amounted to 18 health workers, using the purposive sampling technique. Results/findings: Research at the Metemani Health Center shows a shortage of health workers, especially doctors, nutritionists, and pharmaceutical workers. The recruitment of health workers must be based on the analysis of the needs and fulfillment of the Minimum Personnel Standards in the agency. The Metemani Health Center has difficulty getting pharmacy staff, especially pharmacists, so this has an impact on the quality of services provided. The Head of the Health Center suggested the need for non-health workers to support administrative tasks. Limitations: Analyzing the needs of healthcare workers based on workload is essential for optimizing the performance and quality of service. Fatigue and work stress can have an impact on productivity and service quality. Contribution: The theoretical implications of this study underscore the importance of maintaining the recruitment of health workers based on the analysis of needs and fulfilment of the Minimum Standards of Personnel at Health Institutions.
Analisis Faktor yang Mempengaruhi Konsumen untuk Keputusan Membeli di Rumah Potong Hewan Padil Pratama Kota Palopo Mirsan, Mirsan; Haruna, Naimah; Malik, Hamja Abd; Harahap, Burhanuddin
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 1 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i1.3334

Abstract

Purpose: The Slaughterhouse (RPH), is generally known by the community as a place to slaughter cows and buffaloes or also called large ruminants, this place is usually to slaughter cows and buffaloes for meat. Methodology/approach: This study is designed as descriptive research with an explanatory quantitative approach, studies the variables observed descriptively, and analyzes the influence that occurs between dependent variables on independent variables. The dependent variable consists of the purchase decision (Y), while the independent variable consists of consumption (X1), meat price (X2), location (X3) Results/findings: Results obtained the study found that the influence of the consumption variable is a positive and significant effect on the purchase decision at RPH Padil Pratama Palopo City, the influence of the price variable of the yield obtained meat did not have a positive and significant effect on the purchase decision at RPH Padil Pratama Palopo City, the influence of the variable location of the results obtained had a positive and significant effect on the decision to buy at RPH Padil Pratama Palopo City. Limitations: The analysis in this study still requires additional in-depth variables, such as marketing mix and loyalty, to obtain more in-depth measurement results. Contribution: The theoretical implications of this study underscore the importance of maintaining consumer loyalty to meat consumption in RPH Padil Pratama.
The Impact of Ethic and Competence on Audit Quality: Accountability as Moderating Variable Saputra, Robby; Firmansyah, Amrie
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3335

Abstract

Purpose: This study used accountability as a moderating variable to examine the impact of ethics and competence on audit quality. Methodology: The data used in this study were derived from a questionnaire survey distributed to respondents from October to December 2023. The respondents for this study were Badan Pemeriksa Keuangan (BPK) head office auditors at State Financial Auditor III. The respondents were selected using purposive sampling criteria. The final sample comprised 69 respondents. This study used the structural equation Modelling (SEM) approach with Smart Partial Least Square (PLS) software to analyze the data.Results: The findings show that ethics and competence positively affect audit quality. Accountability as a moderating variable strengthens the impact of ethics on audit quality. However, accountability does not influence the effect of competence on audit quality.Conclusions: This research concludes that the ethics and competence of BPK’s auditors positively affect the quality of audit reports. In other words, better compliance with the code of ethics and continuous improvement of competence will improve the quality of audit reports.Limitations: This research used a method of distributing questionnaires to several respondents online so that the questions from respondents regarding the questionnaires could not be confirmed directly. In addition, this study uses only two audit attributes as determinants of audit quality.Contribution: This research will provide an understanding of BPK stakeholders regarding the importance of ethics and competence for BPK auditors. Additionally, it is expected that they will not attempt to influence BPK auditors to commit ethical violations. Furthermore, this research is meritorious for BPK to investigate the factors that can encourage the accountability of auditors’ attitudes to improve audit quality.
Pengaruh Budaya Organisasi dan Motivasi Kerja Terhadap Kinerja Karyawan pada PT. Boma Tirta Prima Makassar Baranti, Adam; Anwar, Suhardi M; Qamaruddin, Muh Yusuf
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3390

Abstract

Purpose: This study aimed to determine the effect of organizational culture and work motivation on employee performance at PT Boma Tirta Prima Makassar. Methodology: This study is quantitative research. This study used a questionnaire to collect the research data. This study used SPSS26 as a tool for data processing. Results: Organizational culture and work motivation have a significant positive effect, both partially and simultaneously, on employee performance in PT Boma Tirta Prima Makassar. Limitations: A lack of data sources is expected in the future to conduct research in several different locations. Conclusion: Organizational culture has a significant influence on employee performance at PT. Boma Tirta Prima Makassar. Work motivation has a significant influence on employee performance at PT. Boma Tirta Prima Makassar. Organizational culture and work motivation have a significant influence simultaneously on employee performance at PT. Boma Tirta Prima Makassar. Contribution: This research is expected to be a source of reference for further research and a consideration for PT Boma Tirta Prima Makassar as a reference for improving employee performance.
Implementation of the Critical Chain Project Management (CCPM) Model for Improving Time and Cost in a Project for House Type 36 Tamalika, Tolu; Maryadi, Deri; Azhari, Azhari; Pramona, Yules; Ardaisi, Mukminatun
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3417

Abstract

Purpose: This study was conducted on a housing project in Type 36 Housing using the Critical Chain Project Management (CCPM) approach. The objective of this research was to achieve a more effective project timeline and a more efficient total project cost. Methodology: By eliminating 50% of the safety time, the method minimizes the safe time to achieve a 50% probability of completion without additional safety time using Critical Chain Project Management or CCPM in this project. Results: This approach results in a reduction of the project completion time from the original 18 working days to 15 working days. Additionally, this implementation leads to cost savings, with the calculated daily cost amounting to Rp.10,907,170.03. Through the application of Critical Chain Project Management, a 4-day Feeding Buffer and an 11-day Project Buffer were established. As a result, the completion time for the Type 36 house construction is reduced to 15 days, which is 3 days shorter than the initial project schedule of 18. Conclusions: The use of the Critical Chain Project Management (CCPM) method in the Type 36 house construction project reduces the completion time from 18 days to 15 days, with a 4-day Feeding Buffer and an 11-day Project Buffer. The Cut & Paste method reduces 50% of safety time, preventing cost overruns. As a result, the daily project cost is Rp 10,907,170.03. Limitations: This analyzing just focus on critical process but not for opportunity job can be reduce for more improvement. And this research only focus in Construction Project. Contribution: This research can be use for practical in the project that have critical job need to prepare and control to achive project target, with cost reduction for Rp.10,907,170.03 and project time reduction for 3 days.
Penguatan Balai Latihan Kerja untuk Peningkatan Kualitas SDM Berbasis Kompetensi Wispandono, RM. Moch.; Purnomo, Hadi
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3427

Abstract

Purpose: The aim of this study is to provide an alternative solution for strengthening competency-based BLK in Bangkalan, which is directed at improving the quality of human resources, especially rural human resources. Methodology: This study employed a qualitative method with a descriptive design. A snowball sampling technique was used to determine the informants. Data were collected using in-depth interviews, observations, and literature. Content analysis was used to identify patterns and themes. Results: Eight aspects must be fulfilled to realize competency-based institutional strengthening: work competencies, curriculum, training materials, management or administration of work institutions, instructors and training personnel, facilities, and infrastructure. Financial Administration and Valuation. Conclusions: Based on the results of the study, it turns out that there are several aspects that still need attention for institutional strengthening. These aspects are: (1) the condition of training facilities and infrastructure, especially for the field of mechanical engineering vocational, (2) increasing the number of instructors which is still lacking compared to the number of students taking part in training (3) increasing instructor competence where instructors need to have methodological and technical competence as evidenced by a competency certificate that must be owned.Limitations: This study examined only the BLK strengthening variable in increasing workforce competency. It is possible that further studies could develop more aspects of strengthening BLK to produce a competent workforce.Contribution: This could address the problem of unemployment and improve social welfare in the community.

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