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Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Economics, Econometrics & Finance
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 287 Documents
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The Influence of Product Design and Green Marketing on BYD Car Purchase Decisions Warganegara, Tri Lestira Putri; Nermade, Ketut
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5190

Abstract

Purpose: This study analyzes the influence of product design and green marketing on BYD car purchase decisions. Methodology: This study uses a quantitative approach with primary data collected through questionnaires. The population consists of BYD car customers in Indonesia during the 2024–2025 period, totaling 24,629 individuals. The sampling method employed was non-probability sampling with a purposive sampling approach, selecting respondents based on criteria relevant to the research objectives. Using the Slovin formula with a 10% error rate, 100 respondents were obtained. Data analysis was conducted using multiple linear regression. Results: The results show that product design and green marketing have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings highlight the importance of developing aesthetically and functionally superior products as well as implementing environmentally friendly marketing strategies to shape consumer preferences and decisions. Conclusions: This study concludes that product design and green marketing significantly influence BYD car purchasing decisions both individually and jointly. Consumers’ positive perceptions of modern design and the company’s commitment to environmental issues serve as key drivers of purchase decisions. Limitations: Although this study shows that product design and green marketing significantly influence BYD car purchase decisions, it focuses only on these two variables and does not consider other factors, such as price, product quality, or brand image. Contributions: This study demonstrates that product design and green marketing significantly influence BYD car purchase decisions, both partially and simultaneously, highlighting the importance of innovative aesthetics and sustainability values in attracting modern consumers.
The Influence of Online Customer Reviews, E-promotion, and Perceived Ease of Use on Purchase Intention Putri, Afrenea Miranda; Defrizal, Defrizal
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5218

Abstract

Purpose: This study examines the effects of online customer reviews, E-promotion, and perceived ease of use on the purchase intention of cosmetic products on the Shopee Live platform. Research Methodology: This study uses a quantitative approach to test the relationship between variables and confirm hypotheses that have been formulated based on previous theories and findings. The study population was composed of all potential buyers of cosmetics during live shopping on Shopee, the exact number of which is still unknown. The sampling technique was carried out using a non-probability sampling technique, more precisely purposive sampling. The sample size was calculated using the Slovin formula so that the final number of respondents was 100. Results: The results of the study stated that online customer reviews, E-promotion, and perceived ease of use have a significant impact on purchase intention, both partially and simultaneously. Conclusions: This study concludes that businesses should manage customer reviews well, design effective promotions, and ensure ease of navigation and transactions to increase consumer buying intent. Limitations: Although the observations show a relationship between online customer reviews, E-promotion, and perceived ease of use on purchase intention, this study has limitations because it only focuses on correlational relationships and does not directly examine causality relationships or other factors that may influence customer purchase intention. Contributions: The present study contributes to cosmetic businesses by optimizing digital strategies through the live shopping feature to increase consumer interaction and purchase intention.
The Influence of Motivation and Job Satisfaction on Employee Performance at the Immigration Office 1 Makassar Deky, Deky; Baharuddin , Baharuddin; Gunadi, Hendrik
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5259

Abstract

Purpose: This study analyzes the effect of work motivation and job satisfaction on employee performance at Class I Immigration Office TPI Makassar. Increasing public demand and dynamic service transformation require continuous improvement in service quality. Research/Methodology: This study used an explanatory quantitative design with a saturated sample of 40 employees. Data were collected using structured Likert-scale questionnaires and analyzed using partial and simultaneous regression tests. Results/findings: Descriptive analysis categorized work motivation, job satisfaction, and performance as “good.” The partial test revealed that work motivation had no significant effect on performance, whereas job satisfaction had a significant positive effect. Simultaneously, motivation and satisfaction significantly influenced employee performance. Conclusions: Job satisfaction exerts a stronger influence than motivation on performance at the Immigration Office. Improvements in the work environment, recognition, and career development are likely to enhance employee outcomes. Limitations: The small sample size from a single government office limits the generalizability of the findings. Broader comparative research across institutions is recommended to strengthen external validity. Contributions: This study adds to the public sector human resource management literature by highlighting the greater impact of job satisfaction over motivation in shaping performance. It offers practical guidance for leaders to prioritize satisfaction-driven strategies to optimize employee performance.
Analisis Prosedur Pemberian Kredit dan Pengikatan Jaminan pada KSP BALO’TA Cabang Tarakan Bannepadang, Oktofian; Pasae, Yoel; Sirante, Yunus
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.5339

Abstract

Purpose: The study aims to evaluate compliance with SOPs, prudence principles, and legal regulations, while also identifying operational, legal, and credit risks, along with the cooperative’s mitigation strategies. Methodology/approach: The method used is qualitative descriptive through observation, interviews, and document analysis. Results/findings: The findings indicate that credit procedures largely comply with SOPs and prudential principles via 5C analysis. However, improvements are needed in document verification, credit scoring, digital collateral archiving, and limiting informal collateral binding. Key risks include non-performing loans, invalid borrower data, and weak legal standing of informal collateral, mitigated through persuasion, field checks, and cooperation with notaries/PPAT. Conclusions: While the current procedures are systematic and legally aligned, strengthening technological support, formalizing collateral binding, and enhancing risk management are crucial for sustaining cooperative performance. Limitations: This research focuses on analyzing credit distribution procedures and collateral binding at KSP BALO’ Toraja Tarakan Branch, limited to their compliance with SOPs, prudential principles, and legal provisions. Contribution: This research contributes to cooperative financial management and business law literature, providing practical recommendations for improving credit procedures, collateral binding, and risk mitigation in savings and loan cooperatives.
Organizational Culture and Work Stress as Determinants of Employee Job Satisfaction Anjarany, Shabrina; Marianti, Maria Merry
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5412

Abstract

Purpose: This study aimed to examine the extent to which employees’ job satisfaction at Bank Sumedang is influenced by organizational culture and the level of work stress experienced. Research Methodology: This study gathered data through a survey of 121 full-time employees who had been employed for over one year, and the analysis of variable relationships was conducted using Structural Equation Modeling (SEM). Results: The analysis indicates that organizational culture contributes positively and significantly to job satisfaction, in contrast to work stress, which has a negative but non-significant relationship with job satisfaction. Conclusions: This study concludes that fostering a strong organizational culture is a more critical lever for enhancing employee job satisfaction at Bank Sumedang than managing work stress, which shows a non-significant impact. Limitations: This study is limited to a single institution, namely Bank Sumedang; therefore, the generalization of the findings to other organizations with different characteristics should be approached with caution. Contributions: This study provides practical contributions to Bank Sumedang’s management in formulating human resource management strategies, emphasizing the importance of fostering a strong organizational culture and implementing effective stress management systems to improve employee job satisfaction.
Rationalization Efforts in the Merger of Public Port Management Organizations Syah, Ramlan; Nasution, Harmein; Absah, Yeni
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5557

Abstract

Purpose: This study aims to evaluate how rationalization strategies were applied in the merger of public port management organizations, focusing on KSOP Utama Belawan, to see whether they created a lean, efficient, and adaptive bureaucracy. Methodology/approach: Qualitative descriptive–exploratory case study employed in-depth interviews, non-participant observation, and document analysis with 30 purposively selected informants, data were thematically coded and analyzed using Nvivo12 Results/findings: Rationalization comprised downsizing, job-title simplification, and unit consolidation, formally supported by job and workload analyses (Anjab–ABK), competency mapping, and rotations. Implementation remained predominantly administrative and was not grounded in a systematic postmerger assessment of actual service demands and functional workloads. Consequently, administrative units were overstaffed, technical posts understaffed, competencies misaligned, regulatory updates delayed, and SOPs absent, producing structural and functional misalignment, performance stagnation, and defensive silence. Conclusions: Post-merger rationalization efforts were more administrative than strategic, so the objectives of port bureaucratic reform have not been optimally achieved. Limitations: The study focuses only on KSOP Utama Belawan within 2023–2025 and lacked advanced tools to assess staffing needs quantitatively. Contributions: This study advances public-sector reform literature and guides relevant parties in crafting comprehensive, needs-based rationalization strategies.
Quality, Consistency, and Engagement as Determinants of Consumer Conversion Intention in TikTok Affiliate Marketing Sudjaniah, Derah; Ismaliyanto, Junef
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5627

Abstract

Purpose: This study analyzes the effects of digital marketing quality and content consistency on consumers’ conversion intention in TikTok affiliate marketing, with digital consumer engagement as a mediating variable and customer experience orientation as a moderating variable. Methodology/approach: A quantitative approach was employed using a survey of 388 TikTok users who had purchased through affiliate links. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. Results/findings: The results indicate that digital marketing quality and content consistency significantly influence conversion intention, both directly and indirectly through digital consumer engagement. Engagement serves as a critical mechanism that enhances the effectiveness of digital marketing strategies. Moreover, customer experience orientation moderates the relationship between engagement and conversion intention, suggesting that a positive digital experience increases the likelihood of conversion. Limitations: This study focuses on TikTok users and affiliate marketing contexts; thus, the results may not be fully generalizable to other social commerce platforms. Conclusions: The findings highlight the importance of optimizing digital marketing quality, maintaining content consistency, and fostering consumer engagement to strengthen conversion intention. Customer experience orientation plays a vital moderating role, reinforcing engagement outcomes in digital commerce. Contributions: This study advances Consumer Engagement, Information Processing, and Customer Experience theories through an integrated mediation–moderation model of consumer conversion mechanisms. Practically, it offers guidance for brands and creators to enhance the effectiveness of affiliate marketing strategies.
Utilization of Tongkah in the Productivity of Shellfish Fishermen in Tembeling Village, Bintan Regency Nurhasanah, Nurhasanah; Juang, Saddam Bintang; Ikhsan, Fhazli Maulana; Tusaqdiah, Maisya; Tasya, Zaria; Mayori, Lingga Aulya
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5759

Abstract

Purpose: This study analyzes the tongkah, a traditional sliding board, to enhance shellfish fishermen productivity in Tembeling Village, Bintan Regency. Methodology/approach: This study employed a qualitative case study approach conducted in Tembeling Village, Riau Islands, Indonesia. Data were collected through participatory observation, in-depth interviews, and documentation involving shellfish fishermen and key community informants selected through purposive sampling methods. Results/findings: The findings show that tongkah increases fishermen's productivity by reducing operational costs, shortening harvesting time, and expanding access to fishing areas that small boats cannot reach during low tide. In addition to its economic benefits, tongkah reflects local wisdom by strengthening cultural identity, social solidarity, and intergenerational knowledge transfer. Sustainability challenges include the limited availability of pulai wood, environmental change, extreme weather, and potential coastal development policies. Conclusions: The use of tongkah enhances the productivity of shellfish fishermen in Tembeling through improved efficiency and spatial access, while simultaneously supporting sociocultural values. Long-term sustainability requires adaptive innovation and supportive coastal management policy. Limitations: The study is limited to a single village, uses a qualitative descriptive method without quantitative productivity measures, and may be subject to subjective bias despite triangulation. External factors, such as coastal policies and climate change, were not examined in depth. Contributions: This study provides empirical evidence that traditional tools can bolster the livelihoods of small-scale coastal fishers and links tongkah use to productivity within frameworks such as Sustainable Livelihoods and cultural economics, informing fisheries science, coastal economics, and resource management.
Determinants of Employee Performance in Law Enforcement Organizations Febrian, Andre; Dinurrahman, Dinurrahman; Waridyanto, Akhmadi; Muhamad Fazri, Rizqi
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.6005

Abstract

Purpose: This study aims to examine the determinants of employee performance in the Criminal Investigation Unit of the Bandung City Police Resort, focusing on the roles of work environment, work competency, and workload. Research Methodology: This study employed a quantitative survey design. Data were collected using structured questionnaires administered to employees of the Criminal Investigation Unit. Data were analyzed using multiple linear regression as a predictive analytical model to identify patterns of association among the variables without implying causal relationships. Results: The results indicate that a supportive work environment is positively associated with employee performance. Work competency also showed a significant and relatively stronger association with employee performance than other variables. In contrast, workload was not significantly associated with employee performance when examined alongside the work environment and work competency. Conclusions: The findings suggest that employee performance in law enforcement organizations is more closely associated with qualitative organizational and individual factors, particularly the work environment and work competency, than with workload intensity alone. Limitations: This study is limited to a single police unit and examines only a specific set of variables. Employee performance may also be associated with other factors not included in this study. Contributions: This study contributes to the public sector human resource management literature by providing empirical evidence of the factors associated with employee performance in law enforcement institutions, offering practical insights for organizational development through workplace support and competency enhancement.
Analysis of the Export Volume of Temanggung Regency Against Inflation in Destination Countries Yuninata, Dama; Utama, Alfian Syahrul Grahita
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.6142

Abstract

Purpose: This study examines the effects of GDP per capita, population, and inflation on the export value of Temanggung Regency to its main destination countries. This study aims to understand how these macroeconomic factors influence regional export performance. Methodology: The study utilizes annual panel data from five main export destination countries during the period 2019-2022. The dependent variable is the export value of Temanggung Regency (in US$). The independent variables include the GDP per capita of Temanggung, the GDP per capita of the destination countries, the population of the destination countries, inflation in Temanggung, and inflation in the destination countries. Results: The panel regression analysis indicates that the GDP per capita of the destination countries has a negative relationship with Temanggung’s exports, although this effect is not statistically significant. Conclusions: This study concludes that the export volume of Temanggung Regency between 2019 and 2022 was primarily driven by the destination countries' population size, which exerted a positive and statistically significant impact, thereby confirming that large-scale market demand is a more critical determinant for regional exports than the individual wealth of those nations. Limitations: The study is constrained by a short observation period (2020-2 and a limited number of cross-sectional units (five destination countries), which may affect the generalizability of the results. Contributions: The findings can support local government and trade stakeholders in designing export promotion strategies and prioritizing destination markets.

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