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Daengku: Journal of Humanities and Social Sciences Innovation
Published by PT. Mattawang Mediatama Solution
ISSN : -     EISSN : 27756165     DOI : https://doi.org/10.35877/454RI.daengkuv1i1
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
The Daengku seeks to publish high-quality research papers, review articles, and book reviews that make a contribution to knowledge through the application and development of theories, new data exploration, and/or scientific analysis of salient policy issues. The Scope of the Daengku includes the following areas: Social Sciences: Anthropology, Asian Studies, Communication, Demography, Development, Gender Studies, Government & Public Policy, Human Ecology, International Relations, Media Studies, Peace and Conflict, Political Science, Science, Technology & Society, Sociology. Humanities: Cultural Studies, Education, History, Human Geography, Linguistics, Philosophy, Religion.
Arjuna Subject : Umum - Umum
Articles 18 Documents
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Search results for , issue "Vol. 4 No. 6 (2024)" : 18 Documents clear
Structural Equation Modeling in Purchasing Decision : Study Case of Mixue Ice Cream and Tea Walean, Ronny Hansje; Tangkudung, Elisabeth Fransisca
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2907

Abstract

In the era of increasingly fierce market competition, a deep understanding of the factors that influence consumer purchasing decisions is key to the success of a company or business actor. This study aims to investigate the effect of positioning, price perception, and brand image on customer satisfaction and its impact on purchasing decisions for Mixue Ice Cream and Tea consumers. The research method used is descriptive quantitative, collecting primary data through questionnaires distributed to respondents and using secondary data as support. The population of this study was Mixue Ice Cream and Tea consumers, with a sample of 270 respondents selected using a purposive sampling method. The data were analyzed using the smartPLS version 4.0 program to obtain respondents' descriptions, data frequency distribution, outer and inner model test results, determination, and hypotheses. The analysis results show that positioning, price perception, and brand image have a significant effect on customer satisfaction by 75%. Based on the study's results, the three exogenous variables, namely positioning, price perception, and brand image, and one intervening variable, namely customer satisfaction, have a significant effect on the endogenous variable, namely purchasing decisions by 73% with a significance level of α = 5%. Through this research, it provides significant insight for business people in paying attention to the quality of products or services to attract consumer attention and satisfaction, so that a perception of positioning is formed in the minds of consumers and can increase retention of purchasing decisions.
Value Chain Development of Mamberamo Rice in Oe-Cusse-Timor Leste for Economic Sustainability dos Santos, Joni Maria; Soewignyo, Tonny Irianto
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2908

Abstract

Mamberamo rice value chain development towards economic sustainability in Oé-cusse Timor Leste. The research used descriptive and qualitative methods with a structured interview approach based on the prepared questionnaire. Main target of the research is rice farmers who have access to the agricultural land with a sample taken of 45 people. The sampling method randomly selected from 4 agricultural areas in Pante Makassar such as Costa, Lalicuk, Cunha and Lifau in which 5 representatives/ 100 ha selected for each area. The purpose of this research is to find out: (1) What are the current problems faced by the farmer related to the technologies and adoption of technologies to increase production? (2) What are the current problems faced by the farmer related to the storage system, processing, and marketing of Memberamo rice? The results of the study found that 36% of farmers answered that the problem they often faced was a lack of knowledge of technology to increase rice production, and 100% of farmers used inorganic fertilizers however 91% said it was very expensive. According to the result, after harvest, 98% of farmers prefer to store it at home, without temperature settings. In the Market Access variable, it was found that 87% of farmers found it difficult to bring their products to both local and national markets. Meanwhile, 56% of farmers answered that it was very difficult to access the market. Another finding is about the way they sell their products to the market – 78% of respondents sold their products without proper packaging. Keywords: Economic Sustainability, Mamberamo Rice, Market Access, Value Chain
Beyond the Gap: Understanding Gender Disparities in Indonesia’s National Science Olympiad Achievements Falentino, Charlos; Eryawan Presma Yulianrifat; Syayidah Dinurrohmah; Alphero Tanlianto; Nurul Fitriyah Sulaeman; Atin Nuryadin
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2934

Abstract

This research investigates gender disparities in Indonesia's National Science Olympiad (OSN) Achievements. This research uses mix research, quantitative and qualitative. Data for quantitative analysis we get from secondary data, national achievement center website. Qualitative data we get from questionnaire with free response question, and distributed to students, teachers, and special teachers. For quantitative research we use Mann-Whitney U test whereas qualitative research we use content analysis. This research found that males are dominance to females in almost all subjects of National Science Olympiad Achievements significantly. Social stereotypes about boys using more logic and reasoning while females use more emotion, influence female self-perception and performance in understanding math and science. In terms of biology, it also shows that there are concerns of female participants when participating in OSN, they are in the menstrual period. They felt that when they were menstruating, not only did they feel abdominal pain, they also felt unstable emotions. This reduces the performance of female students when participating in the OSN Competition. The stereotype of females taking care of more household tasks or problems, causing less support from parents to female children than that given to male children. The lack of freedom gained by the female students reduces their study time for OSN preparation
Analysis of the Utilization of Social Media Monitoring @Roseallday.Co Instagram to Prevent Cancel Culture Crisis Prihardana, Marsha Aliffia; Lestari, Martha Tri
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2965

Abstract

The cancel culture phenomenon has become a very significant part in the Indonesian society. With the information technology advancement, various of marketing activities nor a reputation rejuvenation are mostly utilizing the social media. One of the activities of the public relations team is social media monitoring especially on Instagram. This paper will do research on one of Indonesian beauty company, Rose All Day, which get cancelled by the online society due to its controversial issue which caused the company being cancelled. This research uses a descriptive method with qualitative approach with Naives Bayes Classifier mechanism to help analyze the sentiment. The results of the research and discussion that has been carried out by the author, a conclusion was obtained that the sentiment analysis reveals that 53.53% of the comments are positive, 25.84% are neutral, and 20.63% are negative. Social Media Listening is essential before Social Media Monitoring, as it helps the company track communication efforts on platforms like Instagram to prevent further cancel culture issues.
Transformational Leadership by the Leader of Muhammadiyah Region of Central Kalimantan Wahyudi, Jaemi
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2971

Abstract

Muhammadiyah leadership covers the central, regional, branch, and general levels. This research focuses on transformational leadership within the Central Kalimantan Muhammadiyah organization with a model based on four points, namely the Influence of Idealism, Inspirational Motivation, Intellectual Stimulus, and Individual Consideration. The research method used in this research is a qualitative descriptive method with data collection techniques obtained from literature studies, interviews, and observations. The research results show that transformational leadership works quite well based on four points, namely the Influence of Idealism, Inspirational Motivation, Intellectual Stimulus, and Individual Consideration. All of these points have worked well in the context of the Muhammadiyah organization progress in Central Kalimantan
Media Reality Construction of Refugees Rohingya Rasyid, Muhammad Ahlam; Abdurrahman, Muhammad Sufyan
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2976

Abstract

In the news published by Republika.co.id, Kompas.com, and Kumparan.com, it was reported that Rohingya refugees who came to Aceh to get help and protection surprised the people of Aceh. Of course, the arrival of Rohingya refugees in Aceh raises various opinions from the people of Aceh itself. This research focuses on analysing the construction of reality from the news media using Robert N. Entman's framing analysis. This research aims to find out how Republika.co.id, Kompas.com, Kumparan.com media frame the reality related to the news of Rohingya refugees in Aceh. The methodology used for this research is by conducting a qualitative approach with Robert N. Entman's framing analysis model, by looking at the selection of issues and emphasis on aspects with Entman's four models, namely problem identification, diagnosis of the cause of the problem, moral judgement, and problem solving recommendations. The results show that Republika.co.id sees more through the Islamic view of the presence of Rohingya refugees based on religious principles. Kompas.com sees based on the view of Nationalism towards the condition of the Acehnese people from the arrival of Rohingya refugees in Aceh. Kumparan.com sees the issue as news that can increase the amount of income and readers, so each media has its own views on the issue. Researchers also present the ideology of each media so that it can influence the news text produced. This analysis focuses on the role of the media in presenting news in controversial issues so that it can affect news value
Jinan Laetitia's Communication Identity in Building Personal Branding as a Singer-Songwriter Citrawati; Indria Angga Dianita; Nur Rochimah, Harris Annisari Indah
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2990

Abstract

This study aims to analyze Jinan Laetitia's personal branding as a singer-songwriter through the Communication Theory of Identity (CTI) approach by applying eleven characteristics of personal branding, namely authenticity, integrity, consistency, specialization, authority, distinctiveness, relevance, visibility, persistence, goodwill, and performance. The phenomenon that occurs is that communication identity in the Indonesian music industry highlights the importance of communicating identity effectively to influence a musician's career. The method used is descriptive qualitative, with data collection techniques in the form of interviews, observations, and documentation. Key informants include Jinan Laetitia, fans, fellow musicians, music experts, and personal branding experts. The results of the study show that there are findings in Jinan Laetitia's personal branding which is built through her authenticity, consistency, and integrity, this strengthens her image in the music industry, because Jinan is a musician who does not only focus on popularity, but also on her personal qualities and values. This study suggests that emerging singer-songwriters can employ similar strategies to strengthen their personal branding by focusing on authenticity, consistency, and integrity.
Interpersonal Communication About Authoritarian Parenting Patterns in The Formation of Adolescent Self-Concept Dewi, Devita Resti; Supratman, Lucy Pujasari
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2996

Abstract

This research examines how parents implement authoritarian parenting patterns and then shape adolescents' self-concept. Research uses qualitative methods with constructivist paradigms and case study approaches. Data was collected through unstructured interviews, non-participatory observations, and documentation of three mothers using authoritarian parenting as well as three teenagers receiving such parenting. Research findings suggest that maternal authoritarian parenting includes strict control, numerous bans, penalties, and lack of bargaining. These mothers implement strict discipline with the aim of forming disciplined, obedient, and independent adolescents. However, this parenting pattern is often a legacy of the way their parents raised themselves. This study found that authoritarian parenting can shape various aspects of adolescent self-concept. Teenagers can develop positive self-concepts such as time discipline and independence, but there is also a tendency to form negative self-concepts such as closed and rebellious. This study recommends that parents be more open and less restrictive to adolescents, so that they feel more free and closer to their parents. Rather than giving a prohibition, it is better for parents to make a choice with an explanation of the consequences of each choice. This will help teenagers to be more careful in making decisions. Further research on the topic of authoritarian parenting and adolescent self-concept is also highly recommended to expand understanding and knowledge in this field.
The Influence of Instagram Content @MenjadiManusia.Id on Fulfilling Mental Health Information Needs Sandwina, Farra Nastya; Kusmareza Adim, Adrio
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3017

Abstract

The recent surge in mental health cases is becoming a global issue, including in Indonesia. The increasing number of cases has prompted many to seek various solutions, such as the Instagram account @menjadimanusia.id, which focuses on sharing content related to mental health issues. This highlights the need for mental health information aimed at the public to address mental health problems. The purpose of this study is to determine the impact of the Instagram content from @menjadimanusia.id on meeting the need for mental health information. This study employs a quantitative research methodology by distributing questionnaires. The sampling technique used in the study is probability sampling, specifically simple random sampling with a sample size of 400 respondents. The results of the correlation coefficient test found a strong, significant, and positive relationship with a t-value of 18.961, which is greater than the t-table value of 1.660. The conclusion of the study is that there is a significant influence of Instagram content on meeting mental health information needs, accounting for 47.5%, while the remaining influence is attributed to other factors outside the scope of this study
Stakeholder Dialogue in PT Telkom Indonesia's Corporate Social Responsibility Program: (Case Study on Telkom Regional 3 West Java's MSME Development Activities) Firdaus, Indi Aires; Mukhlisiana, Lusy
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3027

Abstract

Stakeholder dialogue is an important element because it allows constructive participation with parties involved in Corporate Social Responsibility. PT Telkom Indonesia, which runs a Micro, Small and Medium Enterprises development program as CSR, builds dialogue with business actors to jointly make the program a success. This study starts from problems that need to be communicated between the two parties, such as conveying complaints and aspirations. Thus, this study aims to examine stakeholder dialogue in MSME development as a CSR activity of Telkom Indonesia. This study uses a qualitative approach with a case study method. The results of the study show that stakeholder dialogue is carried out both internally and externally. The stakeholder dialogue that occurs is in the form of interaction through social media channels for coordination, as well as conducting company visits to fostered partners offline. In addition, dialogue occurs in monitoring and evaluation activities where the company discusses feedback provided by fostered partners as external parties.

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