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AS Ahmar
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INDONESIA
ARRUS Journal of Social Sciences and Humanities
ISSN : 27767930     EISSN : 28073010     DOI : https://doi.org/10.35877/soshumv1i1
Social Sciences: Anthropology, Asian Studies, Communication, Demography, Development, Gender Studies, Government & Public Policy, Human Ecology, International Relations, Media Studies, Peace and Conflict, Political Science, Science, Technology & Society, Sociology. Humanities: Cultural Studies, Education, History, Human Geography, Linguistics, Philosophy, Religion.
Articles 274 Documents
The Influence of #Benarberbahasa Hashtag on Instagram on the Use of Good and Correct Language among Zillenials Wesa Nurrahim, Irsalinda; Nurliah, Nurliah; Juwita, Rina; Alfando WS, Johantan
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2762

Abstract

The aim of this research is to examine the influence of the #correctlanguage hashtag on Instagram related to the good and correct language use among zillenials in the city of Samarinda. This type of research utilized quantitative methods. The data collection technique used a questionnaire, a sample was collected of 100 respondents consisting of the millennial generation (aged 15 - 30 years) in the city of Samarinda. The research results reveal that the #Benarberbahasa hashtag has a significant positive influence on the good and correct use of Indonesian. In addition, it is found that media content and frequency of media use and media consumption also contributed to strengthening the impact of this hashtag. This study concludes that #Benarberbahasa hashtag is an effective digital campaign in influencing the use of good and correct Indonesian, as well as recommending similar strategies to be implemented by content creators or other linguistic activists in order to maintain the existence of Good and Correct Use of Indonesian
Economy in the Childfree Era: A Comparative Study of Japan and Indonesia Salsabillah, Wahdah
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2809

Abstract

The study provides valuable insights for policymakers and academics, as well as contributing to literature on demographic economics and sustainable development. The study investigates the economic impact of the childfree trend in Japan and Indonesia, two countries with differing demographic profiles and economic challenges. This study employs a qualitative research method with a comparative descriptive approach, utilizing secondary data from national statistical reports, academic research, and official publications. The results reveal that Japan's declining birth rates and aging population lead to a decrease in productivity and a labor shortage. Conversely, Indonesia faces challenges of poverty, unemployment, and pressure on natural resources despite its large young population. Major findings suggest that Japan needs to reform its family policy and increase labor force participation. In Indonesia, sustainable population management and the exploitation of demographic dividends are crucial for economic growth and poverty reduction.
Persuasive Communication Strategy in Preventing Child Marriage through the Marriage Age Maturation Program in Sirau Village, Purbalingga Regency Mumtingah, Suciarti; Iman Sulaiman, Adhi; Prastyanti, Shinta
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2923

Abstract

The purpose of this study is to persuasive communication strategy in preventing child marriage through the marriage age maturation program. This research is qualitative research that used the constructivism paradigm. The research was located in Sirau Village, Karangmoncol District, Purbalingga Regency. The selected unit of analysis is the implementation of the Marriage Age Maturation (PUP) program in Sirau Village, Purbalingga Regency. There are two types of data used in this research, namely primary data and secondary data. The primary data used are the results of observations and in-depth interviews. Secondary data from this research were obtained through library research and literature relevant to the research. The persuasive communication strategy carried out by BKKBN through the Marriage Age Maturation (PUP) program can be seen from activity groups in the form of Youth Family Development (BKR) and the Youth Counseling Information Center (PIK-R), Qualified Family Planning (PKB) instructors through clear message and creative media.
Implementation of Self-Directed Learning Policy in The Internship Program (MSIB) at PT Mikro Bisnis Digital Sejahtera Setyawan, Aji; Fatimah, Nurul
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2924

Abstract

This research aims to determine the implementation of Merdeka Belajar policy in the Internship Program (MSIB) at PT Mikro Bisnis Sejahtera. This type of research is qualitative, which was carried out at PT Mikrobisnis Digital Sejahtera. Data sources used primary and secondary data. Primary data employed observations and interview results. Interviews were conducted in a semi-structured manner with four informants in this research, divided into two main informants and two supporting informants. Secondary data utilized company data, books, scientific literature, and the data analysis technique uses qualitative data analysis. The research results indicated that the implementation of the Merdeka curriculum had been carried out in PT Mikrobisnis Digital Sejahtera, which is a company that provides digitalization programs. Combining an approach with the principles of experiential learning and deep student involvement, internship programs can become an effective way to prepare students for success in the world of work. At the end of the learning, there is a capstone project. This is the final project of the program to complete the project directly with the specified one.
Implementation of Brand Image and Social Media Marketing on Purchasing Decisions at The Apurva Kempinski Bali Puteri, Putu Belinda; Marheni, Lily; Priyana, I Putu Okta
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2958

Abstract

This study was conducted to investigate how brand image and the implementation of social media marketing effectively can increase consumer purchasing decisions on products or services in the hospitality industry. This study employed a quantitative inferential approach and was carried out at The Apurva Kempinski Bali hotel. The target population in this study includes all followers of the hotel's Instagram account and prospective consumers who want to visit the hotel. Through purposive sampling and the Slovin formula, 100 valid responses were obtained through the distribution of questionnaires. The data gathered were analyzed using multiple linear regression to determine how a strong brand image and the effective implementation of social media marketing could impact consumer choices. The results of the study reveal that a strong brand image, combined with effective social media marketing, significantly enhances consumer purchasing decisions for The Apurva Kempinski Bali's services and products. This underscores the importance of both a robust brand reputation and well-executed social media strategies in driving customer engagement and sales in the hospitality industry. This research contributes to marketing theory by highlighting both strategies influence consumer decisions. Practically, it helps The Apurva Kempinski Bali develop effective strategies for building a strong brand and using social media to attract and engage customers.
The Challenges of New Students of Universitas Negeri Makassar (UNM) in Essay Writing Sakkir, Geminastiti; Dollah, Syarifuddin; Sakkir, Rini Isnaeni
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 4 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2968

Abstract

This research investigates the challenges faced by new students of the English Language Education Study Program at Universitas Negeri Makassar (UNM) in writing essays. Writing is a complex skill that involves the organization of ideas, proper use of grammar, and clarity of expression. New students often struggle with various aspects of essay writing, which can hinder their academic progress. The study employs a qualitative research approach, focusing on 142 students from the second semester of the 2023/2024 academic year. Data was collected through interviews and analyzed descriptively. The findings reveal several key challenges that students encounter when writing essays. These include difficulties with English grammar, low vocabulary, challenges organizing ideas, and issues expressing thoughts clearly. Additionally, students face non-technical obstacles such as a lack of confidence, poor time management, and the physical strain of writing. The study highlights that the essay writing process is multifaceted, requiring not only technical skills but also critical thinking and self-management abilities. Understanding these challenges provides valuable insights for educators in designing more effective teaching strategies. By addressing both the technical and psychological barriers to writing, lecturers can help students improve their essay-writing skills and better prepare them for higher academic demands. The research emphasizes the importance of a comprehensive approach to teaching writing, one that considers the diverse challenges faced by students and aims to enhance their overall academic performance.
Strategi Konten Budaya Pantun Khas Kalimantan Pada Media Sosial Instagram Diskominfo Kota Pontianak Suryamaulana, Muhammad Kevin; Setiawati, Sri Dewi
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 5 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2931

Abstract

This research discusses Thursday's Content Strategy on Social Media on Instagram Diskominfo Pontianak City. This Thursday Berpantun content itself is a regular content owned by the Pontianak City Diskominfo, Kamis Berpantun also includes elements of Malay culture by berpantun to convey information and appeals to the public so that it is easy to understand. The goal is to analyze the Strategy of Thursday Content on Social Media on Instagram Diskominfo Pontianak City, this study uses a qualitative method with data collection through interviews and observations. The results show that overall Thursday content is designed to be a medium that combines entertainment, education, and the delivery of important information through a strong local cultural approach. The process of preparing this Thursday content is by determining the theme to be discussed, writing a rhyme script, filming preparation, editing, publication, and feedback.
Nature, Causes And Management Of Conflict Between Federal University Oye-Ekiti Students And The Host Community, Oye-Ekiti Agbegbedia, Anthony; Daramola, Glory Abisola
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 5 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2960

Abstract

This study examined the nature, causes and management of the conflict between students of Federal University Oye-Ekiti and the host community Oye-Ekiti, and also evaluated the various conflict management strategies adopted for resolving the conflict. The phenomenon of conflict between students of higher institutions and their host communities is becoming rampant in Nigeria. Little emphasis is also placed on the various strategies used in managing the conflict. Both primary and secondary means of data collection were adopted for the study. The secondary source included published books, journals and online materials while the primary source involved the use of structured questionnaire administered randomly to hundred (100) respondents which were retrieved and analysed through the use of descriptive method. Findings revealed that economic deprivation, excessive exploitation of students by host communities and disrespect of students for traditions and laws in the society are triggers of the conflict. Various conflict management strategies such as mediation, negotiation and conciliation were adopted in the resolution of the conflict which were effective and binding on the two parties. The conflict affects the education of the students and also hinders the development of the community. Both parties should strive to accommodate each other in the community.
Policy Analysis of Subscription Parking on Public Roadside After the Issuance of Medan Mayor Regulation Number 26 of 2024 Tuah Damanik, Harlen; Revida , Erika; Reza, Muhammad; Gunawan Siregar, Ace Indra
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 5 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum3083

Abstract

he purpose of this study is to understand the policy analysis of subscription parking on public roadside after the issuance of Medan Mayor Regulation Number 26 of 2024. The research method used a qualitative method by conducting direct observation, conducting interviews, and collecting data in the form of documents, and library research or data obtained from other sources, such as books and news media. The implementation of subscription parking services in Medan City can be indicated as a trial policy and a symptom of public service failure. This indicates that the organization of subscription parking service providers has not been able to coordinate well, the obligations and responsibilities of service providers have not been able to be implemented properly, the rights of users of subscription parking services have not been able to be fulfilled in their entirety, the perception and response of users to subscription parking services are not satisfactory.
Al-Qur'an Semantic Study: The Word Istiwa' Perspective Of Toshihiko Izutsu Nur Alif, Muhamad
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 5 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum3143

Abstract

The word "istiwa'" in the Qur'an is a term that is rich in meaning and often appears in the context of mutasyabihat verses, where it contains different nuances in each use. With nine occurrences, each verse that uses this term requires a deep understanding to reveal its essence and implications. This study aims to analyse the meaning of istiwa' with the Qur'anic semantic approach developed by Toshihiko Izutsu. Qur'anic semantics, in this context, serves as a tool to reveal the worldview (weltanschauung) of the Qur'an through in-depth analysis of key vocabulary. The methods used include syntagmatic and paradigmatic analyses to explore the basic meaning and relational meaning of the term istiwa'. The research also includes a historical study of the use of this vocabulary in pre-Qur'anic, Qur'anic and post-Qur'anic contexts, in order to provide a comprehensive picture of the evolution and interpretation of this term over time. The results of this research are expected to make a significant contribution in understanding the concept of istiwa' in the Qur'an, as well as enriching the scientific discourse on Qur'anic semantics. Through this approach, it is hoped that new insights will emerge that can deepen the understanding of the attributes of God, as well as their relevance in the context of contemporary Islamic theology.